Our client, McAfee, is an American global computer security software company headquartered in Santa Clara, California. Founded by John McAfee, the company has been a pioneer in the cybersecurity industry.
McAfee is largely perceived as an antivirus company. However, the company does a lot more than that—it offers a complete cybersecurity portfolio. Moreover, the company wanted to show how its products, services, and open ecosystem help employees and organizations beyond antiviruses. The company wanted to change the perception that people had about the company being an antivirus company which isn’t innovating by showcasing the innovation it is bringing to the table. They wanted to rebrand themselves.
For the first video, they had a very technical and long script. We made a video for that keeping their guidelines in mind. However, they soon realized that it would be better if they used a more ‘in’ approach for making videos. Scratching that video, they came to us for another one. We made a video for them which used a minimalist art style coupled with a voice over complementing it just right.
We made the video in such a way that it makes the company look very young—and different from what people perceive it to be. It further changes their perception by talking about the company’s products in-depth, letting them know that it has much more than anti-viruses to offer.
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