Our client, Christian Church Homes (CCH), established in 1961, is a non-profit organization that has been building and managing affordable housing communities where seniors can live and thrive in the comfort of their own home.
The client, CCH, wanted to let people know about how the non-profit worked and the values that defined them. They wanted to make videos to tell all of their stakeholders about the process that CCH would navigate for them. They also wanted to show their company's story. The goal was to increase CCH’s awareness and engagement levels and tell people about their history and work.
There was a lot of information which we were supposed to pack into the videos. The challenge for us was to keep the engagement quotient high at all times and also make the video interesting so viewers watch till the end. We decided to use relatable graphics that are timeless and cross socio-cultural boundaries to cover a larger audience. We managed to do that through Whiteboard videos and a great voice-over that compliments the universal visuals.
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