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How a Non-profit Working for Seniors Told Their Story Through Animated Videos

cch

About CCH

Our client, Christian Church Homes (CCH), established in 1961, is a non-profit organization that has been building and managing affordable housing communities where seniors can live and thrive in the comfort of their own home.

 

The Problem

The client, CCH, wanted to let people know about how the non-profit worked and the values that defined them. They wanted to make videos to tell all of their stakeholders about the process that that CCH would navigate for them. The also wanted to show their company story. The goal was to increase CCH’s awareness and engagement levels and tell people about their history and work.

The Challenge

There was a lot of information which we were supposed to pack into the videos. The challenge for us was to keep the engagement quotient high at all times and also make the video interesting so viewers watch till the end. We decided to use relatable graphics that are timeless and cross socio-cultural boundaries to cover a larger audience. We managed to do that through Whiteboard videos and a great voice-over that compliments the universal visuals.

The Solution

  • Whiteboard videos would allow you to present a lot of information in a fun and easy to consume manner.
  • When you need to talk about a lot of things, spread them out in the video to ensure that your audience remembers it.
  • Animated Whiteboard videos will resonate with a large number of people because of their simplicity and hence they are a great option for an NGO or a Non-profit.

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