How a Non-profit Working for Seniors Told Their Story Through Whiteboard Animated Videos!


About CCH

Christian Church Homes (CCH) is a non-profit organization that has been building and managing affordable housing communities where seniors can live and thrive in the comfort of their own homes.


The Problem

The client, CCH, wanted to let people know about how the non-profit worked and the values that defined them.

They wanted to make videos to tell all of their stakeholders about the process that CCH would navigate for them.

They also wanted to show their company's story. The goal was to increase CCH’s awareness and engagement levels and tell people about their history and work.

The Challenge

There was a lot of information which we were supposed to pack into the videos. The challenge for us was to keep the engagement quotient high at all times and also make the video interesting so viewers watch till the end.

We decided to use relatable graphics that are timeless and cross socio-cultural boundaries to cover a larger audience.

We managed to do that through Whiteboard animated videos and a great voice-over that compliments the universal visuals.

Key Takeaways

  • Whiteboard videos would allow you to present a lot of information in a fun and easy-to-consume manner.

  • When you need to talk about a lot of things, spread them out in the video to ensure that your audience remembers them.

  • Animated Whiteboard videos will resonate with many people because of their simplicity and hence they are an excellent option for an NGO or a Non-profit.

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