Whiteboard videos are marketing videos that use a style of animation revolving around the use of static images drawn on the screen. These videos are very simple and are yet very engaging. The length of such videos varies between 1-3 minutes on average with the internal training videos often exceeding 5 minutes in length. The objective here is to put your message across using a simple audio-visual narration.
Whiteboard videos are perfect for all stages of the customer’s life cycle. Since they are memorable and striking, using them for brand awareness is easy. Being good at explaining your products/services in a simple manner, these videos work perfectly for demand generation. These videos can even be used for demand retention because people can easily connect with them.
The best thing about whiteboard videos is that they are hand-drawn, giving them a human touch which is loved by the audience.
While these videos are traditionally hand-drawn, they are still pretty easy on your wallet.
Since the narration basically explains the illustration, it is easy to follow these videos through to the end.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers