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How did Santen stand out using whiteboard animation videos?

About Santen

Santen Pharmaceutical Co. Ltd. is a Japanese pharmaceutical company, specializing in ophthalmology.


The Challenge

Santen wanted to make a video about eye irritability and how they solve this problem.

Through the video, they wanted to grab viewers' attention and engage them.

The video had to be short and entertaining to keep the audience interested throughout.

Since healthcare terms can be confusing for the common man, the language had to be simple.

The Solution

We helped Santen make an animated whiteboard video.

The video was kept short and crisp with lots of colors to make it visually appealing.

We addressed the user pain points to grab their attention and make them emotionally connected to the video. 

The audience was made excited with new possibilities and quick solutions that are enabled by using the new technology by Santen.

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used Whiteboard Animation to make the video stand out.

Key Takeaways

    • 1. Addressing user pain points and enabling new possibilities helped the audience connect and inspire to take action.

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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