Product Video Production Company

Animated product videos that turn browsers into buyers.features into stories.curious into convinced.

B2W creates animated product videos — product demos, 3D product animations, and motion graphics for SaaS, healthcare, industrial, and enterprise brands that move buyers from confusion to conviction.

Trusted by CooperVision, Breg, Siemens, Lenovo and 400+ brands to visualise what live demos and screenshots simply can't show.

See Our Work ↓

Animated product videos we've produced — hover to pause

CooperVision animated product video
CooperVisionHealthcare · 2D Animation
Breg 3D product animation
BregMedical Device · 3D Animation
Drysol animated product video
DrysolHealthcare · Character
Siemens product motion graphics
SiemensEnterprise · Mixed Media
Align 3D product animation
AlignIT Infrastructure · 3D Animation
3Flow animated product video
3FlowTechnology · 3D
Azurity animated product video
AzurityPharma · Mixed Media
CooperVisionHealthcare · 2D Animation
BregMedical Device · 3D Animation
DrysolHealthcare · Character
SiemensEnterprise · Mixed Media
AlignIT Infrastructure · 3D Animation
3FlowTechnology · 3D
AzurityPharma · Mixed Media
CooperVisionHealthcare · 2D Animation
BregMedical Device · 3D Animation
DrysolHealthcare · Character
SiemensEnterprise · Mixed Media
AlignIT Infrastructure · 3D Animation
3FlowTechnology · 3D
AzurityPharma · Mixed Media
3,000+
Videos Delivered
18+
Years Experience
4.9
Clutch Rating
400+
Brands Served

Trusted by product teams at

Case Studies

Animated product videos
that move buyers

From healthcare to SaaS, medical devices to enterprise — animation communicates what other formats can't.

Healthcare · 2D Animation

CooperVision: Better Vision, Better Life

CooperVision needed to show eye care patients that silicone hydrogel lenses could fit seamlessly into their fast-paced lives. We turned clinical information into emotional clarity through 2D character animation — showing how vision could be easier, clearer, and more confident.

Deployed across CooperVision's patient education & sales channels globally
HealthcarePatient Education2D AnimationAnimated Product Video
CooperVision animated product video
Medical Device · 3D Product Animation

Breg: Restoring Confidence, Restoring Mobility

Breg's Quantum OA knee brace unloads pain dynamically — but how do you explain an internal mechanism to patients who just want relief? Through 3D product animation, we visualised exactly how the brace works, building the trust patients needed to choose it.

Core asset in Breg's clinician & patient education programme
Medical Device3D Product AnimationPatient Trust
Breg 3D product animation
Healthcare · Character Animation

Drysol: Empowering Confidence

Drysol's hyperhidrosis treatment is effective, but patients often feel isolated by their condition. We created character-driven animated product videos that made the solution relatable — focusing on the human story of restored confidence rather than clinical details.

Drove pharmacy-level engagement & emotional brand recall for Drysol
HealthcareCharacter AnimationEmotional Storytelling
Drysol animated product video
Enterprise · Mixed Media Animation

Siemens: Digital Transformation at Scale

Siemens Xcelerator Cloud turns digital transformation from an intimidating concept into an accessible reality. Using mixed-media product motion graphics, we showed how digitisation could happen faster, smarter, and more confidently — moving buyer skepticism to vision.

Deployed globally across 12+ markets as part of Siemens Xcelerator launch
EnterpriseProduct Motion GraphicsMixed Media
Siemens product motion graphics
IT Infrastructure · 3D Animation

Align: Transforming IT Infrastructure

Managing IT transformation across workplace, data center, and cloud is a journey with multiple moving parts — and most prospects can't visualize what that journey looks like. Align needed to show facility assessments, physical infrastructure builds, data migration, and ongoing managed services as one cohesive story. We created a 3D animation that walks IT decision-makers through their transformation pipeline: from current state assessment, through infrastructure redesign, to cloud deployment and ongoing support — making the complexity manageable and the outcome clear.

Deployed in Align's enterprise sales enablement and demand generation
3D AnimationIT SolutionsData CenterCloud MigrationManaged Services
Align 3D product animation
Pharmaceutical · Mixed Media Animation

Azurity: Formulated for the Patient

Azurity Pharmaceuticals develops speciality drug formulations tailored to patients who can't take standard dosage forms. We created a mixed-media animated product video that communicated the clinical differentiation and patient benefit — bridging the gap between pharmacy science and prescriber understanding.

Used across Azurity's HCP education and product launch communications
PharmaceuticalHCP EducationMixed MediaProduct Launch Animation
Azurity animated product video

Seen enough? Let's talk about your product.

We'll scope the right animation style, timeline, and cost within 24 hours.

Get a Free Quote →

Which Animated Product Video Do You Need?

The style depends on what
your product needs to show.

Demo, 3D, explainer, or launch — each format has a specific job. We match style to goal so nothing gets wasted on the wrong approach.

The right animation approach depends on your product, buyer, and what you need to show. We tailor every animated product video to what your audience actually needs to see.

Animated Product Demo
Show exactly how
it works.

Motion graphics and character animation that walk buyers through your product — perfect for SaaS platforms, hardware, and technical products. See SaaS examples →

3D Product Animation
Reveal what cameras
can't show.

Internal mechanisms, pre-launch products, physical detail no camera can capture. Ideal for medical devices, industrial equipment, and hardware. Explore 3D styles →

Product Explainer Animation
Educate, then
persuade.

Educate on the problem, then position your product as the animated solution. Bridges awareness and consideration for complex B2B products where the market doesn't know it has a problem yet.

Product Launch Animation
Build hype before
day one.

Tell the origin story and create urgency through animated storytelling. Build hype and position the product before it's even in buyers' hands — ideal for pre-launch campaigns.

Animation vs Other Formats

Why animation outperforms
live demo and screen recording

Each approach has strengths. Here's how animated product videos compare for communicating complex products.

Factor
Animated Product Video
Live Demo / Screen Recording
Internal mechanisms
Animation wins
Can show what cameras can't — internals, invisible processes, data flows
– Limited
Restricted to what's visible on screen
Pre-launch products
Animation wins
Animate from specs, wireframes, or CAD — no physical product needed
– Blocked
Requires a working prototype
Reusable across channels
Animation wins
Edit once, deploy everywhere — web, social, ads, trade shows, decks
– One-time
Single event, requires scheduling each time
Production timeline
~ 4–8 weeks
Requires craft time — but the asset works forever
✓ Immediate
Fast to run, limited in scope
Best for
Strongest fit
Technical products, complex workflows, pre-launch, regulated industries
– Narrow fit
Personal connection, real-time Q&A

Our Process

How we create animated product videos
in five steps

A proven animation production process refined over 18 years. You approve at every stage — including technical accuracy checks with your product or engineering team.

1

Discovery

We learn your product, buyer, and what a demo or screenshot simply can't show.

2

Script & Concept

We translate product detail into a clear animated narrative your buyer actually follows.

3

Storyboard & Design

We preview every scene — you approve before full animation begins.

4

Animation & Sound

Full animation, voiceover, sound design, and as many revisions as you need.

5

Delivery

Final files in every format — web, social, ads, trade shows, investor decks.

Why Broadcast2World

Five reasons product teams choose B2W
for animated product videos.

An animation-first production company built around technically complex products — where accuracy, clarity, and buyer empathy matter most.

01
Animation-only — built for product complexity
Every animated product video is built from scratch by our in-house team of character artists, 3D modellers, motion designers, and scriptwriters. No outsourcing. No stock templates. Your product gets a bespoke animation no competitor can copy.
02
Technical accuracy built into every production
Medical devices, SaaS platforms, industrial equipment — we work directly with your engineering or product team at the storyboard stage to verify every mechanism before a frame is animated. Regulators, clinicians, and technical buyers notice the difference.
03
18+ years. 3,000+ videos. Every animation style in-house.
3D product animation, 2D motion graphics, character animation, 2.5D, mixed media — all produced under one roof. One brief, one quality standard, one team from script to delivery. Explore our animation portfolio →
04
Delivery in every format your team needs
Web video, social cuts, trade show files, sales deck versions, investor pitch formats. We deliver everything your product, marketing, and sales teams need — without extra re-edit rounds.
05
4–8 week delivery. On budget. No surprises.
Our structured animation production process — Discovery → Script → Storyboard → Animation → Delivery — means every milestone is visible and every deadline is respected. Managed on Basecamp. Delivered as promised.
Animation-First Production
CooperVision 2D animation
2D Animation
Breg 3D animation
3D Animation
Siemens mixed media
Mixed Media
Drysol character
Character

Every style produced in-house. One team, one standard.

Technical Accuracy
Medical Devices
We verify internal mechanisms against your engineering specs at storyboard stage — before a frame is animated.
SaaS Platforms
Platform workflows, data flows, and feature interactions — accurate enough for technical buyers and engineers.
Industrial Equipment
Physical mechanisms, assembly sequences, and safety processes — built to pass engineering review.
3,000+ Videos Delivered
3k+
Videos
18+
Years
4.9
Clutch
Brands we've created product videos for
CooperVision
Breg
Siemens
Lenovo
Drysol
Azurity

400+ brands across healthcare, SaaS, industrial, and enterprise.

Channel-Ready Formats
Social Hook
Instagram · TikTok · LinkedIn
15s
Product Demo / Explainer
Web · YouTube · Paid Ads
60s
Full Product Film
Broadcast · Trade Show · Decks
90–120s
Production Timeline
Discovery & Brief
Week 1
Script & Voiceover
Week 1–2
Storyboard & Design
Week 2–3
Animation & Sound
Week 3–6
Final Delivery
Week 6–8
Client Reviews
Rhonda J Williams - Hub International

"The team was professional and flexible. They understood our vision and brought it to life with exceptional quality."

Rhonda J. Williams — Senior Marketing Manager, Hub International  ·  Clutch

Ronda J. Williams, Hub International
Ronda J. WilliamsSenior Marketing Manager, Hub International
Nick Chong & Priscilla McCarthy, Zoom
Nick Chong & Priscilla McCarthyHead of Product & Marketing Manager, Zoom
Rony Kakon, Tenlev
Rony KakonCEO, Tenlev
Triga Systems testimonial
Triga SystemsEmployee Testimonial
4.9
★★★★★
Clutch Rating
Quality4.9
Scheduling4.9
Cost4.8
Willing to Refer5.0
Would recommend B2W 100%
★★★★★

"The team was professional and flexible. They understood our vision and brought it to life with exceptional quality."

★★★★★

"Your videos are one of my favourite projects at Epicor. It is always a blast working on them — the team brings genuine energy."

★★★★★

"I would highly recommend Broadcast2World. The team was most concerned with customer satisfaction at every step."

★★★★★

"B2W will always be my go-to choice. They go above and beyond to deliver on time and on budget — every single time."

★★★★★

"Excellent and professional work. The team was very proactive, diving into our technology and understanding our market."

★★★★★

"They were far more thorough than competitors. A professional product that spoke for itself."

FAQ

Questions about
animated product videos

A product demo video is a short, focused visual that shows how your product works, what problems it solves, and why customers should care. Unlike lengthy documentation, a good animated product demo communicates value in 60–90 seconds through motion graphics, 3D animation, or character-driven visuals — perfect for landing pages, sales pitches, and customer onboarding.

Animation lets you show what cameras and screen recordings cannot — internal mechanisms, invisible processes, pre-launch products that don't physically exist yet, and abstract workflows. A 3D product animation can visualise a medical device's internal mechanism or a SaaS platform's data flow in ways no screenshot or live demo ever could.

Yes — this is one of animation's biggest advantages. We can build a fully animated product video from specs, CAD files, wireframes, or design mockups, long before the physical product or software exists. Pre-launch animated product videos are ideal for investor pitches, crowdfunding, sales enablement, and building early waitlists.

Yes. SaaS product demo videos are one of our most common requests. We help SaaS teams translate complex platform features, integrations, and workflows into animated demos that work on landing pages, trial sign-up flows, and sales decks.

The best product video agencies understand your buyer's perspective — not just your product's features. Look for: (1) animation expertise, not just live-action crews, (2) industry-specific experience (healthcare, SaaS, industrial, etc.), (3) proven ROI case studies, (4) technical accuracy for complex products, (5) fast turnaround without sacrificing quality, and (6) pricing transparency upfront.

Animated product video production costs typically range from $2,400–$15,000+ depending on complexity, animation style, and revisions. A 60-second animated product demo starts from $4,500. 3D product animation videos start from $9,500. See our full pricing guide →

A standard animated product video takes 4–8 weeks: discovery and script (1 week), storyboard and design (1–2 weeks), animation (2–3 weeks), revisions and sound design (1 week), and delivery. Rush timelines are possible for an additional fee. Complex 3D product animations or medical device videos may take 8–12 weeks.

Yes — this is where animation genuinely excels. We work directly with your engineering or product team to ensure accuracy, then translate mechanisms, workflows, and abstract concepts into animation that executives, customers, and regulators understand immediately. Medical devices, industrial equipment, and enterprise SaaS platforms are our most common complex product briefs.

Absolutely. Studies show landing pages with video see 25–80% higher conversion rates. Animated product videos specifically address buyer objections, reduce support tickets, and shorten sales cycles by 40%. Our client case studies show measurable impact: improved demo bookings, higher close rates, and stronger product-market fit validation.

Animated product demo videos show functionality (how to use it). Product launch animations tell the origin story and create urgency (why it exists now). Product explainer videos educate on a problem and position your product as the solution (why it matters). We tailor the animation style and script to your goal and audience stage.

Get Started

What would a better animated product video do for your conversion rate?

Tell us about your product, and we'll show you exactly how we'd animate it — style, mechanism, timeline, and cost.

Copyright © 2026 Broadcast2World, Inc. All Rights Reserved.