Motion Graphics Animation Services for B2B Brands

Motion graphics focus on animating text, shapes, icons, and data to communicate ideas—often used for explainer videos, presentations, and UI/UX storytelling. It’s design-driven, clean, and usually non-character-based.

Traditional animation, on the other hand, typically involves frame-by-frame storytelling with illustrated characters and environments, often used for entertainment or narrative-heavy content.

In short:

• Motion graphics = information-focused (great for businesses)

• Traditional animation = story/character-focused (great for storytelling and emotion)

Motion graphic animation services help businesses communicate complex ideas in a clear, engaging, and visually appealing way. By combining design, animation, and storytelling, motion graphics can:

• ✅ Simplify technical or abstract concepts

• ✅ Improve audience understanding and retention

• ✅ Enhance brand perception through polished visuals

• ✅ Increase engagement across websites, social media, and presentations

• ✅ Support sales, onboarding, and marketing campaigns with clarity and impact

Whether you're launching a product or strengthening brand awareness, motion graphics give your message the power to stand out and connect.

Motion graphics design services are versatile and valuable across a wide range of industries, especially where simplifying complex information is key. The industries that benefit most include:

• Technology & SaaS – to explain products, features, and workflows

• Healthcare & Pharma – to visualize medical concepts and educate patients or stakeholders

• Finance & Fintech – to clarify data, investment tools, and financial services

• Education & eLearning – to enhance learning with visual storytelling

• Manufacturing & Engineering – to demonstrate processes and machinery

• Marketing & Advertising – to create eye-catching social and campaign content

Any industry aiming to boost engagement, clarity, and retention can gain from motion graphics.

The ideal length for motion graphics videos varies depending on the content you’re trying to cover. For social media, your motion graphics videos should ideally be under 60 seconds to maintain viewer engagement. Explainer videos for business are most effective at 60-90 seconds, while internal communications may require videos lasting 2-5 minutes, depending on the complexity and depth of the content discussed. It all comes down to your requirements and explainer video script.

Like most motion graphics companies, our video production pricing ranges from $3,000 for basic motion graphics animation to $10,000 for more detailed styles like 3D motion graphics.
Our pricing includes careful considerations for each stage of production, including scriptwriting, storyboarding, voiceover, graphics, animation, and sound design, ensuring the final product perfectly meets your needs and is delivered in the required video format.

As with most motion graphics agencies, the timeline for motion graphics video production varies depending on the complexity of the project.
Usually, a motion graphics video takes about 4 weeks to prepare, from concept to final video. But it can also take upwards of 12 weeks too. To ensure your video reaches you on time, our motion graphics design services are fully customized, avoiding templates to ensure that every creation uniquely aligns with your brand and objectives and is well within your deadline.

While there is overlap, a specialized motion graphics video agency like B2W has deep expertise in animation, design, and visual effects software. We focus on creating animated content from the ground up, rather than just filming and editing live-action footage.