Takara Bio provides kits, reagents, instruments, and services that help researchers explore questions about gene discovery, regulation, and function.
The objective was to create awareness and explain how the client’s product can be used to dig deeper into data.
Their customers could identify the cells in their population but wanted to learn more to truly understand their sample.
That was the problem the client wanted to solve.
Target Audience: Scientists, medicine graduates, core labs, and lab managers in North America.
Most healthcare and medical videos are complex and long.
So, the videos had to be simplified and engaging so that we don’t lose attention and at the same time convey the message.
We made a series of animated medical explainer videos for Takara bio using different styles of animation for different use-cases.
The videos were kept short and visually appealing to keep the audience engaged.
We also kept a balance between the technical terms for the videos to remain simple without losing out on important details.