Our Process

We work under a streamlined process to minimize our turnaround time while ensuring your complete involvement through all stages of your animated explainer video production.

We will deliver your video within 4-6 weeks.

Let us help you tell great stories!

Research & Screenplay

This is the first step in our animation process and the most crucial one. After understanding your requirements in detail through a project questionnaire and conference calls, a professional script writer is tasked with creating the script for your corporate video. Based on the research, the initial draft is made and sent to the client for approval within a stipulated period. We allow two-three revisions at this stage.

Step 1 - Research & Screenplay


Choose from our talented pool of VO artists, both male and female, covering a wide range of accents and languages. The intonation and modulation of the voice over, recorded in a professional studio, will be according to your precise instructions. We offer 2-3 takes from the voice-over artist based on the project requirements, so it is convenient for you to choose the best option and we’ll not be able to allow any revisions at this stage apart from revisions for technical errors. We take 2-3 business days to deliver the voice-over for your review.

Step 2 - Voiceover

Character Design & Storyboard

We first design the character, if required, and send that for approval. Once the character is finalized, we start working on the storyboard, a visual presentation that gives you an out-to-out walkthrough of your final explainer video. We do this through illustrations of consecutive shots with a detailed description of action and movement.

This includes colored theme shots, giving you a visual representation of your animated video's appearance. We generally take 5-7 working days to deliver the first version of the storyboard, and we allow two revisions at this stage.

Step 3 - Character Design and Storyboard

Graphic & Animation

The most demanding and work-intensive stages of the animation process. Final graphics are created based on your approved storyboard, animated, and accompanying voice-over and background music. The changes at this stage are very minimal, as stated below:

  • Spelling, grammar, or punctuation errors
  • Animations that depart substantially from the animation guidance provided in the approved storyboards
  • Timing issues where the onscreen movement doesn’t match the voice-over
  • Sound problems such as volume, sound effect placement, or timing of either
Step 4 - Graphics & Animation

Let us help you tell great stories!