Motion graphics videos combine graphic design, movement, and audio to explain complex ideas simply. Below are 19 real motion graphics video examples and samples, from Align and Aiven to IBM, Adobe, and the US Army, organized by use case (product/SaaS, brand storytelling, commercial, internal comms, non-profit), each broken down for what makes it work, plus how motion graphics video production actually happens.
Motion graphics videos are animated videos that combine graphic design, movement, and audio to explain complex ideas in a simple, visual way. Unlike live-action video, they use animated text, shapes, icons, and characters to communicate, making them ideal for SaaS products, B2B services, healthcare, and any brand that needs to simplify complex concepts quickly. Some studios call the craft motion design; the two terms mean the same thing.
Motion graphics videos have become a powerful tool for brands looking to explain, engage, and convert. Whether you're exploring video examples for commercials, corporate communication, or explainer content, this style offers something for everyone. In this blog, we'll showcase stunning motion graphics animation examples and break down what makes them effective.
If you're specifically looking for motion graphics samples or motion graphics examples to study before your next brief, that's exactly what the 19 videos below are: real, produced work you can pull technique and structure from, not stock templates.
Check out all the Best Corporate Motion Graphics Explainer Video Examples covered in our compilation video here:
In a world where attention spans are declining and competition is fierce, motion graphics explainer videos have emerged as a powerful tool for attracting, converting, and delighting customers. With eye-catching animations and engaging storytelling, they can simplify complex ideas compellingly.
Whether you're looking to attract your audience with educational videos, create a product explainer video to increase your conversions, or support your customers with product demo videos, motion graphics animation is key to standing out in the crowded digital landscape.
This blog will explore the best corporate motion graphics examples across the customer buying cycle and analyze them to learn how we can tell great brand stories.
Brands use videos to promote their products, values, and USPs, and break down complex concepts. What makes motion graphics different is how they add visual elements and induce visual interest among viewers. You'll be able to better understand the nuances of these videos after going through the examples below. The best motion graphic examples include:
Product explainer videos give prospects a clear, visual snapshot of how your product works, bridging the gap between interest and purchase. For SaaS companies, they're especially powerful because they make intangible software features feel concrete and understandable. The best product explainer videos don't just show features; they make the viewer feel the problem, then experience the relief of the solution.
Best for: Landing pages, product launches, onboarding, sales decks, and lead nurturing.
Industry: Workplace Technology and Professional Services · Use Case: Service Explainer Video Production
Why the brand made this video: Align used this video to showcase how the lack of social interaction can create a disconnect between remote teams and even lead to decreased productivity. It aimed to introduce how Align Workspace can solve this problem and help teams thrive.
Video style: Using a mixed-media approach, this video combines live-action footage of office settings with 2D animated elements. Holograms, infographics, motion graphics, and animated text highlight features like intelligent booking systems, seamless collaboration with high-speed Wi-Fi, and cutting-edge AV technology.
Why it works: It makes viewers imagine a better workplace before showing them the product. The sharp contrast between frustration in traditional settings and happy faces using Align creates an emotional before-and-after that sells better than any feature list.
Industry: SaaS · Use Case: Product Demo Video Production
Why the brand made this video: GoCanvas used this motion graphics video production to highlight the inconvenience of traditional paperwork, then showed how its digital solution transforms manual tasks into seamless processes.
Video style: The video follows a classic before/after storytelling method, combining picture cutouts of real people with 2D elements, infographics, and motion graphics.
Why this video works: One of the best motion graphics video examples for app demos, it emphasizes user-friendliness with screencast visuals, and citing the tool's existing daily user base makes it feel genuine and credible.
Industry: Drone Manufacturing and Aerial Surveying Technology · Use Case: Product Explainer Video Production
Why the brand made this video: Wingtra wanted to introduce WINGTRAGROUND, the portable all-in-one ground setup kit, showcasing its components and how they simplify aerial data collection.
Video style: Live-action footage of a man in an open field surrounded by blinking 2D error signs, then 3D renders of the kit with labels, a mix of 2D animation, motion graphics, live footage, kinetic typography, and precise iconography.
Why this video works: It questions the current surveying system and positions Wingtra as the better alternative, answering exactly what prospects want to know about a new setup.
Industry: SaaS, DBaaS · Use Case: SaaS Explainer Video Production, Tech Explainer Video Production
Why the brand made this video: Aiven explains how retail thrives on real-time data, then shows how its data and AI platform makes managing data infrastructure simple.
Video style: 2D screencasts explain scaling services, optimizing performance, and gaining AI-driven insights, using a textured background with balanced brand colors and subtle gradients for a strong sense of dimension.
Why this video works: It creates the need first, then positions Aiven as the tool that checks every box, sealing the deal with easy-navigation screencasts.
Industry: Cloud Computing and Enterprise Technology Infrastructure · Use Case: Tech Explainer Video Production, B2B Video Production
Why the brand made this video: AWS highlighted the downsides of limited visibility across facilities, then introduced how AWS GovCloud and AWS Partners deliver real-time visibility and proactive monitoring while meeting government regulations.
Video style: A soft brand-orange 2D animated video using statistics, infographics, labels, icons, and text to show how AWS helps you connect, monitor, and optimize mission-critical operations.
Why this video works: It plays the aspirational card, isn't salesy, and stays focused on the viewer's benefit throughout.
Industry: Blockchain, Cryptocurrency · Use Case: Product Explainer Video
Why the brand made this video: Tezos explains how it is a better blockchain using a 3D animation video.
Video style: The Tezos logo transforms into 3D geometric cubes; as the voiceover discusses how blocks build strong structures, hundreds of colorful cubes move dynamically on screen.
Why this video works: The sensory visual engagement, popping colors and changing patterns, soothes the eye while the ear absorbs heavy technical information.
Industry: Health and Wellness · Use Case: Program Announcement Video Production
Why the brand made this video: Calm Health created this to announce its newest support program and explain how it helps people.
Video style: A fluid, wave-like 2.5D animation of two waves merging into a human figure, ending with a 3D hand holding a phone with the app open, gently pushed toward the viewer.
Why this video works: It embodies the calming essence of the app itself, one of the best motion graphics video examples for healthcare marketing.
Industry: Financial Services · Use Case: Service Explainer Video Production
Why the brand made this video: Northwestern Mutual highlights how it helps high-net-worth individuals manage wealth and complexity, using a 3D animation.
Video style: A 3D marble ball, as a metaphor for the client, rolls smoothly between levitating platform layers, demonstrating the ease and control clients gain by working with the brand.
Why this video works: Simple shapes explain complex concepts, reinforcing brand identity in a way that stands out among financial-services motion graphics examples. Download our free e-book on B2B video storytelling to learn more.
These videos aim to shape brand perception, identity, vision, and positioning among prospects. They ensure that prospects understand what the brand stands for. The strongest brand storytelling and thought leadership videos create brand recall and build brand authority over time.
Best for: About pages, brand campaigns, investor presentations, social media positioning, PR, and long-term brand building.
Industry: Beauty & Personal Care · Use Case: Brand Storytelling Video Production
Why the brand made this video: HUYGENS showed how its signature "l'officine de beauté naturelle" is more than a tagline.
Video style: An enchanted-forest 2D animation follows flower petals traveling through geometric water canals on paper boats, becoming the final concoction poured into the bottle, soft palette, isometric illustrations, gentle music.
Why this video works: The mystical, jungle-like setting creates brand recall by showing the product coming into being through nature's own effort.
Industry: Automobile and Commercial Vehicle Manufacturing · Use Case: Concept Video Production
Why the brand made this video: Volvo introduces the 360c Concept, a future of autonomous travel that eliminates the stress between destinations.
Video style: Infographic animations and geometric patterns move in sync with a voiceover spanning the past, present, and future of travel.
Why this video works: Visual metaphors position Volvo as a futuristic brand by moving smoothly from history to a better future of travel.
Industry: Information Technology and Services · Use Case: Brand Asset Explainer Video Production
Why the brand made this video: IBM showcases its illustration system and how it's built to be clear, diverse, and delightful.
Video style: A tour of the 2D grid that underlies IBM's illustrations, showing shapes evolve from basic to complex, macro to micro, abstract to literal.
Why this video works: Touching on every aspect of the system, from usage to precise creation, makes viewers connect with the concept unconsciously.
Industry: Blockchain · Use Case: Brand Manifesto Video Production
Why the brand made this video: Minima highlights how blockchain was meant to be about freedom, and how it plans to redistribute power back to individuals via mobile phone.
Video style: Dark, hand-painted characters touched by golden light, with a calm voiceover and a play of light and shadow throughout.
Why this video works: It covers highly technical concepts without visual complexity, using hope and relatable characters to humanize the brand. See more in our roundup of animated blockchain videos.
Industry: MarTech, Software Technology · Use Case: Thought Leadership Video Production, Educational Video Production
Why the brand made this video: Adobe tackles typeface, establishing itself as a thought leader on a concept that's been around for years.
Video style: Dynamic graphics, humor, and a mixed-media approach (2D, infographics, motion graphics, collage) trace how "type" evolved, with kinetic typography as the star, transitioning from a newspaper to a biscuit packet to a milk carton.
Why this video works: Humor combined with genuine knowledge, plus the smart integration of collage and screencast animation, makes it one of the best motion graphics examples.
Short, punchy and built for feeds. For more ad-first picks, see our list of the best animated ads.
These videos are created to grab audience attention quickly and drive action. They feature clear messaging, memorable visuals, and strong CTAs. Whether you want to promote a service, event, or offer, they are your best bet.
Best for: Paid ads, social media campaigns, event promotions, YouTube pre-roll ads.
Industry: Plumbing and Home Services · Use Case: Commercial Video Production
Why the brand made this video: Carter's My Plumber wanted to differentiate a family-owned business in a market dominated by generic service ads.
Video style: Character animation follows a family hit with freezing cold water, calling in servicemen with name tags like "Dad" and "Grandfather."
Why this video works: It showcases efficiency and family-oriented values at once, exactly the combination prospects look for in home-service brands.
Industry: Education · Use Case: Event Promotion Video Production, Social Media Video Production
Why the brand made this video: Vanderbilt University promoted "I Love VU Week," a five-day celebration of student-created opportunities.
Video style: A fast zoom through the university gates leads into live-action campus footage, student cutouts, and big kinetic text in a scrapbook, stop-motion style.
Why this video works: The fast transitions and collage effect make it feel like flipping through a student's personal planner, a strong example of motion graphics in higher-ed marketing.
These videos are made to address internal teams and stakeholders. They are used to explain strategy, simplify complex information, reinforce culture, or share business goals.
Best for: Town halls, corporate announcements, onboarding programs, financial updates, compliance training, change management, and company-wide meetings.
Industry: Non-Profit · Use Case: Explainer, Corporate Training, Internal Communication Video Production
Why the brand made this video: MITRE needed employees and stakeholders to understand its unique non-profit financial system, revenue, bills, and transparency across departments.
Video style: Character animation of MITRE's CFO delivers an authoritative voiceover, backed by network diagrams and infographics that shift as the explanation progresses.
Why this video works: A recognizable, authoritative figure on screen backed by visual data makes the explanation feel credible.
Industry: Software and Technology · Use Case: Internal Communication Video Production, Corporate Video Production
Why the brand made this video: Elastic showcased the heart and soul of the brand at its Global All Hands meeting, encouraging employees to keep being who they are.
Video style: A 2.5D animation of colorful abstract shapes moving and merging as multiple voiceovers discuss Elastic's global, remote team.
Why this video works: It makes the team feel seen, when internal audiences see themselves represented on screen, they stop, listen, and feel motivated.
These types of videos focus on emotion, purpose, and impact. They are used to inspire meaningful action, such as donating, volunteering, joining, supporting, or spreading awareness, building belief and community around a cause, not just promotion.
Best for: Recruitment campaigns, fundraising initiatives, awareness drives, donor outreach, mission-driven marketing, community engagement.
Industry: Nonprofit / Advocacy and Urban Planning · Use Case: Product Explainer, Product Release Video Production
Why the brand made this video: Transportation Alternatives highlights unsafe NYC streets, a broken transit system, and pollution, then introduces its Spatial Equity NYC data tool.
Video style: 2D animation opens on peaceful morning tunes before city chaos (honks, pollution), using character animation across different POVs.
Why this video works: A powerful before-and-after comparison shows the tool's real impact on the city.
Industry: Defense & Military · Use Case: Recruitment / Employer Branding Video
Why the brand made this video: The US Army encourages young people to consider a life-changing decision to join and find their calling.
Video style: Painting-style animation merges the real journey of five young Americans with watercolor-like dramatization, narrated in an officer's original voice, telling Jennifer's story specifically.
Why this video works: Viewers connect with the character; her struggle and determination become the viewer's own, making the recruitment message desirable rather than a pitch.
Now, after going through these motion graphics videos, you might be excited to try creating your own. To help you with that, here's our guide to the types of motion graphics and when to use each one. Equip yourself with the right knowledge, and then you can get to work.
Motion graphics video production usually moves through six stages, and most studios follow some version of this sequence.
Every example on this page went through these same stages. The difference between a forgettable video and one that converts is usually decided in the first three, long before animation starts. If you'd rather hand it to a studio, here's how to compare the top motion graphics companies, and our guide to animation styles helps you pick the right look first.
In SaaS, features can be copied. Pricing can be matched. Competitors will always find ways to level the playing field on functionality and cost. But your story, rooted in your values, vision, and a visual language only you can own, can never be replicated.
When that story is told with clarity and conviction, it does more than inform. It attracts people who don't just buy your product… they believe in what you're building. And in today's noisy, AI-saturated market, belief is the true competitive edge.
If you don't define your SaaS narrative, your market will. Motion graphics videos give you control over that narrative, turning abstract concepts into simple, human-centered stories that resonate.
At Broadcast2World, we help SaaS brands transform their USP into stories people instantly understand, and remember. With motion graphics animation, we wrap your values, vision, and personality into a visual narrative that earns belief, not just attention.
Ready to transform your SaaS story into a motion graphics video that builds belief? Get started here.
Motion graphics videos are animated visuals that bring static elements (like text, shapes, and icons) to life using movement, sound, and storytelling. Unlike traditional animation, motion graphics focus more on design-driven animation to communicate complex ideas simply. They're widely used for explainer videos, product demos, brand stories, and data visualizations.
Here's why leading brands are turning to this format:
For SaaS and B2B companies, corporate motion graphics videos aren't just a creative choice; they're a strategic one. Here are the most effective types:
Distill intricate workflows, dashboards, or integrations into a 60–90 second explainer, easy to share on landing pages and sales decks.
Walk prospects through your app or platform with clean, intuitive visuals, ideal for lead nurturing and closing deals.
Sleek animations present business model, traction, and roadmap in a clear, high-impact format.
Simplify updates on product releases, company vision, or training modules with branded visuals employees actually enjoy watching.
Showcase new functionality in a way that sparks excitement without overloading on jargon.
Turn whitepapers or reports into snackable visual insights that build industry authority.
Check out our detailed blog on the most amazing types of motion graphics.
Simplifies complex medical processes and builds patient trust without overwhelming viewers.
Onboarding, product demos, and brand storytelling that make intangible software features feel real.
Breaks down investment strategies, blockchain, or digital banking into confidence, fast.
Simplifies lessons and boosts knowledge retention for edtech and corporate training alike.
Builds authority across cybersecurity and IT infrastructure without relying on jargon.
Tells emotionally compelling, data-backed stories that humanize causes and drive donations.
The best motion graphics companies don't just animate; they align the narrative with your brand goals and marketing funnel.
Experienced animators, illustrators, and scriptwriters deliver visuals that stand out in a crowded feed.
Clear processes and expert teams get you results faster without compromising quality.
Explainers, ads, social cutdowns, or landing page loops, optimized per format.
Videos built for lead generation, product education, or brand recall, not just polish.
Top studios understand your brand, audience, and goals before production starts.
A refined, consistent visual style that builds brand equity.
SaaS, healthcare, fintech, education, adapting storytelling and design to each audience.
Breaking intricate products or data into crisp, engaging visuals that stick.
From awareness commercials to product demos and internal training, support at every funnel stage.
Shrija is a content writer at Broadcast2World, where she breaks down the nuances of animation, video production, and B2B storytelling through her engaging content. with a background in English and Mass Communication, she seamlessly blends strategic thinking with audience- focused storytelling.
Corporate motion graphics videos have revolutionized how brands engage audiences, tell their stories, and drive growth, from building brand awareness to explaining your message, increasing conversions, and supporting customers. By taking inspiration from these motion graphics samples, you can unlock the full potential of video marketing for your own brand.
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