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| Kinetic typography is the art of bringing text to life through motion. This guide features 25 of the best kinetic typography videos with practical examples of typography animation used in ads, presentations, and brand storytelling. From bold kinetic text animation to subtle typography motion graphics, you’ll see how animated text captures attention and makes messages more memorable. Whether you’re exploring what kinetic typography is or looking for animated typography examples to inspire your next project, these videos show why it’s a powerful tool for modern communication. |
Kinetic typography is a technique that seamlessly blends typography with kinetic animation and motion design, creating powerful visuals that captivate and tell great stories to engage viewers.
This unique style has become increasingly popular in digital content creation, from animated commercials to music videos.
In this blog, we showcase awesome examples of typographic animation demonstrating the magic, versatility, and creativity of this technique.
As you explore these videos, I hope you'll discover the endless possibilities of kinetic text and gain inspiration for your marketing strategy.
Kinetic typography has a fascinating history that dates back to the early 20th century.
It first appeared in the silent film era, when motion picture pioneers experimented with adding text to their movies.
However, it wasn't until the 1960s that the use of kinetic typography truly started to gain recognition as an art form.
In the 1990s, with the advent of computer technology, kinetic typography took a giant leap forward.
Designers and animators now had the tools to create stunning motion graphics, bringing words to life in new ways through stylish fonts and typefaces to get their message across.
Since then, these styles of kinetic text videos have continued to evolve, pushing the boundaries of visual storytelling and captivating audiences worldwide.
Today, typography animation is used in various applications, from advertising and marketing to film and television.
Its ability to convey emotions and create engaging experiences has made it an indispensable tool for digital content creators.
If you’re thinking about getting started with creating stunning animated marketing videos for your marketing strategy, a great place to start is by drawing inspiration from the works of the best animators out there and seeing how they go about creating kinetic typography.
So, to that end, let's take a look at some animated typography examples that showcase their effectiveness in marketing:
Slack is a collaboration platform that helps teams work together and stay organized on projects of any kind. While it’s not the only solution of its kind, it’s arguably the most popular.
And to stay on top, one needs to keep innovating and evolving, or get left behind by the competition.
To that end, Slack announced a sweeping overhaul of their UI with new AI-assisted features to take collaboration to another level. And they used snappy typographic animations to bring their message to life.
Note how the lively kinetic text and slick transitions emphasize the feel of smooth, fast efficiency and dynamism, giving the viewer a subtle subconscious preview of what their platform would feel like to use daily. The theme of “the future of work” with AI is reflected in the smart, quick animation.
This 15-second commercial from McDonald's advertises BIG Mac using Star Wars like typography motion graphics.
Notice how the visual theme with kinetic typography goes so well with the music used in the background. While it may look simple and minimalistic, there’s a subtly retro look and feel to the graphics that has been done on purpose, to emphasize the classic timelessness of the brand.
Giant Ant created 20 code-driven, customizable scenes designed to be remixed to best express a specific Strava user's data in a 75-second year-end typography explainer video.
So far over 2 million unique kinetic typography films have been created for individual users.
The most interesting challenge was to create scenes that responded to data at a moment’s notice—not just the text, but the imagery, too.
Code-driven typographic animation was used as much as possible to give each member a sweet, truly custom animation.
This is one of the best kinetic typography examples we’ve seen!
This animated typography video was produced as a viral for Audi based on the concept of "amusement without interruptions".
The entertainment is in the kinetic words of characters that destroy any interruptions, truly bringing the brand to life in a way that’s quite literal, using 3D animation.
An article by ZillionDesigns found that brand logos increase brand recognition by up to 80%!
So when Airbnb decided to come up with Bélo, their rebranded logo, they knew they were onto something.
But how did they make their rebrand memorable? We can see how with this kinetic text video which goes over their journey of coming up with their now iconic brand logo.
It uses typographic elements to show the process they followed for coming up with their logo and the motivations behind their rebranding.
By associating their logo's significance with a sense of belonging, they were able to emotionally influence the viewers with the typography animations and made them feel more connected to Airbnb as a brand.
Access to the US stock market has always been cumbersome and expensive for people trading outside the US.
Until now! Stake is an app that makes trading on the US stock market easy and instant, with no brokerage fees.
Never Sit Still worked with Design Studio to create an exciting animated typography video for Stake’s launch event.
This video needed to capture the energy of the US stock market and trading, so they made a punchy, snappy, type-driven video edited tightly to jazzy drums to deliver a high-impact experience.
Vocus is an international network and fiber business connecting Australia, New Zealand, and the Asia Pacific.
NSS collaborated with FutureBrand to create a brand film for Vocus using typographic animation, cleverly featuring the letter O as a key design element representing the cross-section of fiber-optic cables.
Oculus VR headsets have pioneered and redefined gaming.
With an ever-growing library of games and experiences, there is no limit to where you can go and what you can do in virtual reality.
The updated Oculus identity moves VR away from an unknown futuristic world, to a bright, accessible way for people to enhance their everyday life.
NSS collaborated with Moniker, the design studio responsible for the new brand, to develop motion principles and this kinetic typography video for the rebrand launch. They used a dazzling blend of typography and lively 3D animation that work together seamlessly to deliver a message that packs a serious visual punch!
This is a mashup of three animated typography intros created for Lexus TV commercials by Parallel Studios.
It uses special embossed paper typographic animation that gives the feel of luxury standing by the brand ethos of Lexus.
Here’s an animated video we recently made for Dechen Consulting.
This brand video called for a more intelligent, thoughtful approach to typographic animation, rather than flash and fanfare, because it was about their core philosophy as a brand, and needed to be visually at home on their homepages and social media.
The blend of infographics and type was carefully tweaked to emphasize the core message. We used elements like graphs, clocks and hourglasses to highlight key story beats throughout the script.
Kinetic typography is not only effective in marketing but also in creating motivational and impactful content.
Here are some examples of kinetic typography used in motivational and charity campaigns:
Many people see justice as the most futile thing you can do with your life. Give your life completely to business, and you see the money piling up.
For example, you could be a health nut, eat right, go to the gym, and you'll eventually get healthy and see results.
But when it comes to justice, it seems like you just can't get ahead.
You patch up one hole, and something else rips open. You bring peace to one region, and war breaks out in another. You rebuild after…
This video for the World Relief - Justice conference makes an important point and drives it home.
With a powerfully narrated script and creative use of typography, this one touches a chord. Who thought kinetic text could do that!
Sometimes it’s difficult to imagine how something small can have an effect on something big, like if you ride your bicycle to work, wondering if it’s really making a dent in climate change, for example.
But through minimal typography, the Canadian Cancer Society draws the viewer’s attention to the real numbers, and how!
The film gets straight to the point and makes you realize just how much change we’re actually capable of if we just start small.
The typography emphasises the numbers and figures, paired with graphic elements of infographic animation, amplifying the message at key moments to really bring the point home in a way that’s easy to understand as well as memorable.
Talk about making a big impact using very little!
ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under 19.
ChildLine deals with any issue that causes distress or concern– one of which is, unfortunately, sexual abuse.
This animated typography video was produced to help children who are considering contacting ChildLine feel comfortable about the process of speaking with a counselor about sexual abuse.
It’s a delicate topic, and the animation reflects this with a soft, raw feel that underscores the nature of the problem ChildLine is trying to solve. The visuals are minimalistic but with muted, dull colors and a low frame rate to give it a jagged, analog vibe.
The My Daily Leadership team wanted to communicate how as an elite member the audience is able to quickly discover and learn all of the essential daily habits, mindsets, tools, and models to future proof themselves, their people, and their business and enjoy real lasting positive transformation.
For this video, we used kinetic typography and infographic line art animation together to explain their proven and proprietary fully-guided 2-year leadership development system. The video demonstrates how leaders are able to transform into truly world-class performers and become the best of the best.
The trick about using such a minimalist style is that it looks easy and simple, but is anything but. The single line has to convey slick movement, represent symbols, amplify emotion, and push emphasis at all the right moments of the script, without a single frame being wasted.
The end result is a video that says a lot and strikes the right balance visually and narratively, without being overwhelming or boring
This Kinetic typography video is based on the Voiceover by Ian Leslie, author of "Curious: The Desire to Know and Why Your Future Depends On It"
It’s a piece taken from the full original RSA talk: Ian Leslie - “Why We Must Continue to Learn and Be Curious” and was designed by Winner of the Patricia Tindale Award, Dan Palmer - Canterbury Christ Church University.
It’s a dense, rather cerebral and philosophical message, making it all the more critical for the animation to really deliver the message in a way that is visually interesting, and complementary to the core points, rather than distracting from them. Using slick animated text and a myriad of clever visual symbolism, this thought-provoking script is brought to life with dynamism and movement.
The end result is an animated video that grabs your attention with its visuals, teases your interest with its script, and leaves you curious about the nature of curiosity itself.
Sharks have dominated the Earth’s oceans for 450 million years. Sadly, their very existence is under threat today like never before.
Showing the world a new perspective on sharks, the Australian Museum hosted an immersive blockbuster exhibition for visitors to experience these amazing sea creatures like never before.
Never Sit Still was engaged by SomeOne Sydney to make a trailer for the new Sharks exhibition, bringing the promotional material to life in motion.
They took a CG approach with kinetic typography animation, sourcing all the sharks as 3D assets, before animating and compositing them into our virtual underwater world.
Further realism was captured by adding coral and rock platforms to the scenes and using particle systems to create air bubbles and schools of fish.
Volumetric lighting rays also added to the underwater realism of this trailer.
This just goes to show that even typographic animation can be as complex and detailed as any other style.
This kinetic typography video celebrates the centenary—and new Phaidon monograph—of Ward Bennett, a design renaissance man.
It was produced by Herman Miller based on their written story in collaboration with Dress Code.
The VO was done by Ward Bennett from an archival interview courtesy of Dr Barbaralee Diamonstein-Spielvogel.
These examples demonstrate how kinetic typography can create visually stunning and impactful content that motivates and inspires.
By combining powerful messages with captivating visuals, creators can amplify their impact and engage audiences on a deeper level.
Kinetic typography has also found its place in the world of film and television, adding an extra layer of visual interest and storytelling.
Here are some examples of kinetic typography used in film and television:
We worked with DOXA again this year to make bumpers for each of their film trailers and three festival trailers.
One of the themes for this year's festival was the spoken word.
Our concept for the trailers was to treat the titles for the festival's films as lines in 3 spoken word poems and to build a kinetic type piece around them. In this spot, you're hearing the voice of Lisa B.
The visuals and animation have a decidedly raw film-like feel to them, emphasizing the format and style of the cinema.
TNT/Turner was gearing up to promote the upcoming SAG awards and wanted to try something fresh and animated this year.
Using favorite sound bites from the previous year’s speeches with 3D kinetic typography, Giant Ant built a golden world where stories and the actors within them are king.
Unlike most typical videos with animated text, here we see the camera constantly moving and swooping around text elements in a dynamic, cinematic way, creatively bringing the spoken words to life.
Colin in Black & White is a Netflix series about how some people play the game, but others change it. From Colin Kaepernick and Ava DuVernay, follow the path of one ordinary high school kid who became extraordinary.
This mixed media main title from Elastic is a great blend of typographic animation and motion graphics.
The kinetic text with the visual theme gives a glimpse of this drama series recounting his formative years navigating race, class, and culture while aspiring for greatness. There’s text elements combined with mixed media imagery that takes us through a kaleidoscope of hot-button political issues and news events, grounding the storytelling in current events and sociopolitical realities facing the titular characters.
This Docu series from Netflix shares disturbing details about corporate greed.
From crippling payday loans to cars that cheat emissions tests, this investigative series exposes brazen acts of corporate greed and corruption.
Elastic literally rips ideas from the headlines and uses typographic animations intelligently to create the above main title sequence. The slow, constant zooming in through dense visual elements, numbers and news headlines serves to amplify a sense that you’re slowly diving into facts and figures to uncover a deeper, more elemental hidden truth lost beneath the surface.
Pseudocide is a Casefile podcast series about faking your own death.
Over nine stories, a bomb explodes in a Sydney suburb; murder is afoot in Texas; a spy takes his secrets to the grave; and a nun goes on the run.
Never Sit Still was engaged by Christopher Doyle & Co. to create a 15-second teaser promoting the Spotify exclusive podcast.
The cover artwork was animated with kinetic text for the teaser.
These examples show how typography motion graphics can be used in film and television to enhance storytelling and create a unique visual experience.
By combining words with movement, creators can engage viewers on a deeper level and add a whole extra dimension to their narratives.
Music videos have embraced kinetic typography as a powerful storytelling tool, enhancing the impact of the lyrics and adding a visual element to the music.
Here are some examples of kinetic typography used in music videos:
A typically hilarious parody of the hit “Blurred Lines” by Robin Thicke by the master of lyrical parody, Weird Al Yankovic, the entire video consists of the lyrics in animated text. This video is another good example of kinetic typography in a successful music video. Note how the text itself “dances” along with the goofy upbeat music, while also emphasizing the lyrics at key moments.
We created this animated music video with simple stock footage and lyrical kinetic text overlays with the music.
We took this lyrical music video approach to keep the budget in check without compromising the quality of the output. It may be a simple lyric video, but that doesn’t mean it has to be visually boring or static!
We were tasked with creating the official music video for the single BATS. It features a captivating kinetic typography animation that perfectly complements the high energy and message of the song.
The words move and transform in sync with the beat, adding a dynamic visual element to the music that amplifies it rather than distracts from it.
In the same way that you wouldn’t use a blowtorch to fry an egg, the right tool for you depends on your requirements, factoring animation goals, skill level, and production complexity. Typographic animation ranges from quick marketing visuals to fully customized motion design systems, so your software choices should align with your workflow needs, rather than how feature-packed or economical the software suites can get.
How to choose the right software:
For brand-critical typography animation, many companies eventually transition from DIY tools to custom production pipelines.
Check out our blog posts for more detailed information on the best video software out there, both free and paid:
30 Best Video Editing Apps: A Guide to Pricing, Pros, and Cons
Effective kinetic typography is not just visually pleasing moving words. It’s a legitimate form of visual storytelling synchronized with meaning, rhythm, and hierarchy. Strong typography animation reinforces communication rather than distracting from it, and this takes skill and artistry that makes it look easier to create than it really is.
Core principles for animating text:
Basically, well-executed typographic animation carefully balances clarity with visual energy.
Almost all animation is bespoke and custom-made for a given client and use case scenario. Therefore, pricing varies significantly depending on complexity, duration, and level of customization. Unlike template-based logo animations, bespoke reveals are designed around brand identity and storytelling intent.
Typical pricing ranges:
Cost drivers include:
A custom reveal functions as a long-term brand asset, which is why businesses often invest beyond template solutions.
Check Broadcast2World’s detailed breakdown of the cost of animation.
Specialized animation studios combine motion design expertise with branding strategy to create typography-led storytelling content.
Notable typographic animation specialists include:
These studios typically work on campaigns, product storytelling, and brand identity animation rather than template-based production.
Animation is a diverse and complex form of art, and there’s so much to cover that it couldn’t be squeezed into a single blog. So do check out some of our other blogs and find out what’s possible for you!
Kinetic typography has come a long way since its early days in silent films.
Today, it is a powerful tool that is used in a wide range of applications, from marketing to film, television, and music videos.
Its ability to blend typography with movement creates visually stunning and engaging content that captivates and resonates with audiences.
As technology continues to evolve, the possibilities for kinetic typography animation are endless.
We can expect to see even more innovative uses of this technique in the future, as creators find new ways to push the boundaries of visual storytelling.
So, the next time you come across a kinetic typography animation, take a moment to appreciate the magic behind it.
Whether it's in a marketing campaign, a motivational video, or a music video, kinetic typography has the power to mesmerize and inspire.
Want to experiment with text animation?
The right kinetic typography creator like Broadcast2World can help you design typography videos that make your stories clear and engaging.
Get in touch with us today and find out what’s possible for your business!
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