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| Kinetic typography is the art of bringing text to life through motion. This guide features 25 of the best kinetic typography videos with practical examples of typography animation used in ads, presentations, and brand storytelling. From bold kinetic text animation to subtle typography motion graphics, you’ll see how animated text captures attention and makes messages more memorable. Whether you’re exploring what kinetic typography is or looking for animated typography examples to inspire your next project, these videos show why it’s a powerful tool for modern communication. |
Kinetic typography is an animation technique that seamlessly blends typography with movement, creating powerful visuals that captivate and tell great stories to engage viewers.
This unique style has become increasingly popular in digital content creation, from animated commercials to music videos.
In this blog, we showcase awesome examples of typographic animation demonstrating the magic of this technique.
These videos showcase the versatility and creativity of kinetic typography.
As you explore these videos, you'll discover the endless possibilities of kinetic text and gain inspiration for your marketing strategy.
This article will leave you in awe of the sheer magic achieved through typographic animation. So, let's dive in and be mesmerized by the power of moving words.
Kinetic typography has a fascinating history that dates back to the early 20th century.
It first appeared in the silent film era, when motion picture pioneers experimented with adding text to their movies.
However, it wasn't until the 1960s that the use of kinetic typography truly started to gain recognition as an art form.
In the 1990s, with the advent of computer technology, kinetic typography took a giant leap forward.
Designers and animators now had the tools to create stunning motion graphics, bringing words to life in new ways.
Since then, kinetic typography has continued to evolve, pushing the boundaries of visual storytelling and captivating audiences worldwide.
Today, typography animation is used in various applications, from advertising to film and television.
Its ability to convey emotions and create engaging experiences has made it an indispensable tool for digital content creators.
If you’re thinking about getting started with creating stunning animated marketing videos for your marketing strategy, a great place to start is by drawing inspiration from the works of the best animators out there.
So to that end, let's take a look at some typography animation examples that showcase their effectiveness in marketing:
The fast-paced typographic animations with engaging transitions do justice to the theme “The future of work” where the magic of generative AI reimagines how humans get things done.
Using kinetic text, Slack wanted to communicate how it helps users focus on what to do next, creating more intelligent workflows with automation and instantly summarizing channels and threads; AI moves work forward faster and drives productivity in a whole new way. And this motion typography does that amazingly well.
This 15-second commercial from McDonald's advertises BIG Mac using Star Wars like typography motion graphics.
The visual theme and special effects of the simple kinetic typography go well with the music used in the background.
Giant Ant created 20 code-driven, customizable scenes designed to be remixed to best express a specific Strava user's data in a 75-second year-end typography explainer video.
So far over 2 million unique kinetic typography films have been created.
The most interesting challenge was to create scenes that responded to data at a moment’s notice—not just the text, but the imagery, too.
Code-driven typographic animation was used as much as possible to give each member a sweet, truly custom animation.
This is one of the best kinetic typography examples we’ve seen!
This animated typography video was produced as a viral for Audi based on the concept of "amusement without interruptions".
The entertainment is in the kinetic words of characters that destroy any interruptions, truly bringing them to life in a way that’s quite literal, using 3D animation.
An article by ZillionDesigns found that brand logos increase brand recognition by up to 80%!
So when Airbnb decided to come up with Bélo, their rebranded logo, they knew they were onto something.
But how did they make their rebrand memorable? We can see how with this typography animation video which goes over their journey of coming up with their now iconic brand logo.
It uses typographic elements to show the process they followed for coming up with their logo and the motivations behind their rebranding.
By associating their logo's significance with a sense of belonging, they were able to emotionally influence the viewers with the typography animations and made them feel more connected to Airbnb as a brand.
Access to the US stock market has always been cumbersome and expensive for people trading outside the US.
Until now! Stake is an app that makes trading on the US stock market easy and instant, with no brokerage fees.
Never Sit Still worked with Design Studio to create an exciting animated typography video for Stake's launch event.
This video needed to capture the energy of the US stock market, so they made a punchy, snappy, type-driven video edited tightly to jazzy drums.
Vocus is an international network and fiber business connecting Australia, New Zealand, and the Asia Pacific.
NSS collaborated with FutureBrand to create a brand film for Vocus using typographic animation, featuring the letter O as a key design element representing the cross-section of fiber-optic cables.
Oculus VR headsets redefine digital gaming and entertainment.
With a growing library of games and experiences, there is no limit to where you can go and what you can do in virtual reality.
The updated Oculus identity moves VR away from an unknown futuristic world, to a bright, accessible way for people to enhance their everyday life.
NSS collaborated with Moniker, the design studio responsible for the new brand, to develop motion principles and this kinetic typography video for the rebrand launch.
This is a mashup of three animated typography intros created for Lexus TV commercials by Parallel Studios.
It uses special embossed paper typographic animation that gives the feel of luxury standing by the brand ethos of Lexus.
This cartoon commercial produced for Winsupply uses comic-style typographic animation adding the fun factor to the video.
Here are some key moments to highlight different kinetic texts utilized:
Kinetic typography is not only effective in marketing but also in creating motivational and impactful content.
Here are some examples of kinetic typography used in motivational and charity campaigns:
Many people see justice as the most futile thing you can do with your life. Give your life completely to business, and you see the money piling up.
Be a health nut, eat right, go to the gym, and your muscles will grow and your body will look good, and you'll see results.
But when it comes to justice, it seems like you just can't get ahead.
You patch up one hole, and something else rips open. You bring peace to one region, and war breaks out in another. You rebuild after…
This video for the World Relief - Justice conference makes a point and drives it home.
With a powerfully narrated script and creative use of typography this one touches a chord. Who thought kinetic text could do that!
Sometimes it’s difficult to imagine how something so small can have an effect on something so big.”
Through minimal typography, the Canadian Cancer Society aims to draw the viewer’s attention to the numbers and how!
The film gets straight to the point and makes you realize just how much change we’re actually capable of if we just start small.
ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under 19.
ChildLine deals with any issue that causes distress or concern, one of which is, unfortunately, sexual abuse.
This animated typography video was produced to help children who are considering contacting ChildLine feel comfortable about the process of speaking with a counselor about sexual abuse.
My Leadership team wanted to communicate how as an elite member the audience will be able to quicky discover and learn all of the essential daily habits, mindsets, tools, and models to future proof themselves, their people, and their business and enjoy real lasting positive transformation.
We used kinetic typography and infographic line art animation to communicate powerfully how by following their proven and proprietary fully-guided 2-year leadership development system, their leaders are able to transform into truly world-class performers – truly the best of the best.
This Kinetic typography video is based on the Voiceover by Ian Leslie, author of "Curious: The Desire to Know and Why Your Future Depends On It"
It’s a piece taken from the full original RSA talk: Ian Leslie - "Why We Must Continue to Learn and Be Curious".
It was designed by Winner of the Patricia Tindale Award, Dan Palmer - Canterbury Christ Church University.
For 450 million years Sharks have dominated Earth’s oceans. Today, their existence has never been under more threat.
Showing the world a new perspective on sharks, the Australian Museum hosted an immersive blockbuster exhibition for visitors to experience these sea creatures like never before.
Never Sit Still was engaged by SomeOne Sydney to make a trailer for the new Sharks exhibition, bringing the promotional material to life in motion.
They took a CG approach with kinetic typography animation, sourcing all the sharks as 3D assets, before animating and compositing them into our virtual underwater world.
Further realism was captured by adding coral and rock platforms to the scenes and using particle systems to create air bubbles and schools of fish.
Volumetric lighting rays also added to the underwater realism of this trailer.
This kinetic typography video celebrates the centenary—and new Phaidon monograph—of Ward Bennett, a design renaissance man.
It was produced by Herman Miller based on their written story in collaboration with Dress Code.
The VO was done by Ward Bennett from an archival interview courtesy of Dr Barbaralee Diamonstein-Spielvogel.
These examples demonstrate how kinetic typography can create visually stunning and impactful content that motivates and inspires.
By combining powerful messages with captivating visuals, creators can amplify their impact and engage audiences on a deeper level.
Kinetic typography has also found its place in the world of film and television, adding an extra layer of visual interest and storytelling.
Here are some examples of kinetic typography used in film and television:
We worked with DOXA again this year to make bumpers for each of their film trailers and three festival trailers.
One of the themes for this year's festival was the spoken word.
Our concept for the trailers was to treat the titles for the festival's films as lines in 3 spoken word poems and to build a kinetic type piece around them. In this spot, you're hearing the voice of Lisa B.
TNT/Turner was gearing up to promote the upcoming SAG awards and wanted to try something fresh and animated this year.
Using favorite sound bites from the previous year’s speeches with 3D kinetic typography, Giant Ant built a golden world where stories and the actors within them are king.
Colin in Black & White is a Netflix series about how some people play the game. Others change it. From Colin Kaepernick and Ava DuVernay, follow the path of one ordinary high school kid who became extraordinary.
This mixed media main title from Elastic is a great blend of typographic animation and motion graphics.
The kinetic text with the visual theme gives a glimpse of this drama series recounting his formative years navigating race, class, and culture while aspiring for greatness.
This Docu series from Netflix shares disturbing details about corporate greed.
From crippling payday loans to cars that cheat emissions tests, this investigative series exposes brazen acts of corporate greed and corruption.
Elastic literally rips ideas from the headlines and uses typographic animations intelligently to create the above main title sequence.
Pseudocide is a Casefile podcast series about faking your own death.
Over nine stories, a bomb explodes in a Sydney suburb; murder is afoot in Texas; a spy takes his secrets to the grave; and a nun goes on the run.
Never Sit Still was engaged by Christopher Doyle & Co. to create a 15-second teaser promoting the Spotify exclusive podcast.
The cover artwork was animated with kinetic text for the teaser.
These examples show how kinetic typography can be used in film and television to enhance storytelling and create a unique visual experience.
By combining words with movement, creators can engage viewers on a deeper level and add an extra dimension to their narratives.
Music videos have embraced kinetic typography as a powerful storytelling tool, enhancing the impact of the lyrics and adding a visual element to the music.
Here are some examples of kinetic typography used in music videos:
A typically hilarious parody of the hit “Blurred Lines” by Robin Thicke by the master of lyrical parody, Weird Al Yankovic, the entire video consists of the lyrics in animated text. This video is another good example of kinetic typography in a successful music video.
We created this animated music video with simple stock footage and lyrical kinetic text overlays with the music.
We took this lyrical music video approach to keep the budget in check without compromising the quality of the output.
The official music video for single: BATS features a captivating kinetic typography animation that perfectly complements the energy and message of the song.
The words move and transform in sync with the beat, adding a dynamic visual element to the music.
Kinetic typography has come a long way since its early days in silent films.
Today, it is a powerful tool that is used in a wide range of applications, from marketing to film, television, and music videos.
Its ability to blend typography with movement creates visually stunning and engaging content that captivates and resonates with audiences.
As technology continues to evolve, the possibilities for kinetic typography animation are endless.
We can expect to see even more innovative uses of this technique in the future, as creators find new ways to push the boundaries of visual storytelling.
So, the next time you come across a kinetic typography animation, take a moment to appreciate the magic behind it.
Whether it's in a marketing campaign, a motivational video, or a music video, kinetic typography has the power to mesmerize and inspire.
Want to experiment with text animation?
The right kinetic typography creator like Broadcast2World can help you design typography videos that make your stories clear and engaging.
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