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Infographic Video Production Company

Custom animated infographic videos to tell great stories for your business

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What are Animated Infographic Videos?

Infographic animation is a form of motion graphics animation style used extensively by b2b companies for their explainer video production. With amazing animations, they have the ability to quickly grab the viewer’s attention. Since they’re concise and data-driven, they educate and entertain their audience in less than 90 seconds on an average. These animated infographic videos can be created using online infographic video maker tools like animaker and biteable. But if you are looking to stand out from your competitors and tell great visual stories for your business use our customized infographic video production services. Animated infographic videos come in three animation formats namely 2D Animation, 2.5D Animation and 3D Animation. These infographic explainer videos are commonly used for professional form of business communication. Check the best infographic videos out to get a better idea!

 
 

How to use our infographic explainer videos to grow your business?

Animated infographic videos are perfect for all stages of the customer’s buying life cycle. Since they are educational in nature, using them to build brand awareness specially for social media videos is a no-brainer. Being adept at explaining products/services, these videos work well for demand generation that is to increase lead generation from your landing pages. Infographic explainer video is also a great format for demand retention where in you create demo videos and training videos to retain your customers or employees. Our infographic animation company produces seven types of infographic explainer videos for your business across the customer lifecycle. These videos are used to attract, convert, close and delight your customers.

 
  • Brand Videos: These animated infographic videos are used to improve brand awareness by educating and entertaining the audience without any direct reference to your offerings. This empowers the audience, increases the engagement, and makes them curious about your brand, driving the quality of traffic, and conversions up. As an explainer video company, we've seen that this type of infographic explainer videos has the highest probability to go viral since people tend to share brand videos aggressively.
  • Commercial Videos: These animated infographic videos are used to create brand awareness and recall on the social media platforms. They are also known as 30 second infographic explainer videos. They are extensively used by brands to drive referral traffic to your landing pages. Brand and commercial videos are used to attract quality traffic on your website with our specialized infographic video production services for social media marketing.
  • Product Videos: These animated infographic videos, as the name suggests, are used to explain products to the target audience on your landing pages and increase your conversion rates. They are also known as 90 second infographic explainer videos since they tend to be on the longer side compared to commercial videos. Product animation videos work really well for information technology or saas companies.
  • Corporate Videos: These animated infographic videos are used to communicate with the audience in an authentic fashion - by educating, entertaining and even inspiring them. Companies use these videos to tell their employees and prospective customers about their story, vision and mission, policies and even events. These infographic animations help them build an emotional connection with the audience. Generally animated infographic videos are mix of character animation and infographic animation or live action mixed with animated overlay infographics. 
 
  • Customer Testimonials: These animated infographic videos help to establish social proof for your company which makes your audience trust you more. It improves the likelihood of your audience making the purchase. Product explainer videos, customer testimonials and corporate videos are used to convert the traffic into quality leads and convert them in to great customers with our specialized infographic video production services for website marketing.
  • Demo & Training Videos: Still using training manuals to support your employees and customers? Switch to animated infographic videos. These videos can get your customers up and running with your products and services in no time. Training videos help increase employee efficiency and engagement. These infographic explainer videos are a great way to delight your audience and increase the retention rates. 
  • Internal Communication Videos: These animated infographic videos are  used for a range of internal communication purposes ranging from recruitment, onboarding, to updating shareholders with the latest numbers. They can help you increase the transparency with your employees while getting rid of the fluff in the information you’re communicating. Delight your customers & employees to increase their retention multiple folds with our specialized infographic video production services for support.
 

What are some characteristics of great animated infographic videos?

  • Crisp & Concise
  • Good for Data-driven Storytelling
  • Educational
  • Easy to Consume
  • Engaging
  • Strong Call to Action

What are the different styles of infographic explainer videos we produce?

Our animated video production company specializes in four types of infographic explainer videos. Certain animation styles are more effective for specific application of explainer videos as described below:

  1. Whiteboard Infographic Animation: These animated infographic videos are great for education. They are extensively used for, brand awareness, internal communication and employee training. Here we mix together Whiteboard animation and infographic animation to create unique styles to help you standout from the rest.
  2. Cartoon Infographic Animation: These animated infographic videos are used when you need the subject of the video to be a human representing your target audience. This type of infographic video production is great for explaining your product or service with a human touch. Here we mix together character animation with infographic animation to explain things with emotions.
 
 
  • 2D Infographic Videos: These type of animated infographic videos are best suited for brand awareness and internal communication to keep the cost down for the production. These are flat visually but do a great job of explaining things and they cost around $3500 for 60 seconds.
  • 2.5D Infographic Videos: These type of animated infographic videos are best suited for product videos, customer testimonials and case study videos. These videos are like your brand and they need special skills sets to be produced. These motion graphics videos give you a feel of 3d visually and help you to stand out from the rest. They cost higher compared to 2d infographic videos starting at $5000 for 60 seconds. 
  • 3D Infographic Videos: These type of animated infographic videos are extensively used for b2c and b2c commercial videos. These are short in duration around 30-60 seconds and cost upwards of $8000.
  • Mixed Media Infographic Animation: In this art style, we mix live-action images with infographics animation. These animated infographic videos are extensively used in demand generation for product explainer videos but can work across almost all stages of your customer’s life cycle. 
 

What is our animated infographic videos cost, process and timelines?

The cost of 2d infographic animation varies from $3000 to $8,000 and similarly 3d infographic animation varies from $8000 to $15,000. There are majorly four steps involved in our animation process:

  • Writing a Script: The first task that needs to be done for your infographic video maker services is to write an awesome script. It is one of the most crucial steps in the process since it builds the foundation your video would build on. Clueless about how you would go about writing the script? Read our blog to learn how to make a script for your video! This step is normally taken care of by the story lead (scriptwriter) and is overseen by the creative director concept artist (creative director).
 
  • Making the Storyboard: Once you have the script ready, you would need to work on making a storyboard. Our video infographics company specializes in video storyboard which is like a blueprint and acts as a representation of what the video would entail. It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The creative director is responsible for this step.
  • Creating the Graphics: Now that you know what every scene sketched on papers, it is time for you to go ahead and create the graphics accordingly. But before we do that we give you theme options along with the storyboard to choose your visual style and accordingly we take the next steps. It is in this phase that various elements of the infographic explainer video such as colors, fonts, focus elements are decided. This step is taken care of by the art director. The creative director works closely with them to ensure that everything goes according to the concept.
 
  • Animating Everything with Voiceover: With the visuals done, you can now work on your infographic video production down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the animation director with the creative director ensuring that the video remains true to the concept that was approved by the client.

It generally takes around 4-6 weeks for our company to complete the entire animated video production process but there are some factors which might impact the same drastically. There are four different factors which affect the cost and delivery of your infographic explainer videos. The most important factor is your animation technique for the video, then complexity of your content topic in the pre-production stages, followed by duration of your video and finally the feedback time. 

 

Which industries can use our infographic explainer videos?

Our animated infographics company has dedicated in house vertically integrated teams specialised for various industries listed below. We have been serving these industries for almost a decade now from our infographic video production office in India. We understand the nuances and success factors for the industries as mentioned here.

  • Healthcare 
  • Finance & Banking
  • Technology (SaaS Infographic Videos)
  • Insurance 
  • Non-profit 
 

What are the best practices followed by the best infographic animation companies?

Our infographic explainer video company recommends to increase the duration as you go down the funnel. Top of the funnel videos like commercial videos start around 30-60 seconds and bottom of the funnel can go upto 2-3 minutes.

  • Write a script that keeps your audience hooked while explaining everything well. Even the best graphics and infographic animation can't save you if you have a weak story. You need your message to come out clearly using the storytelling format. If the audience has to think a lot to understand what you intended to say with the video, it wouldn’t perform well. Need help with writing a good script? Learn how to create a killer infographic explainer video script with this blog!
 
  • Use a professional voice-over artist to record the audio for your infographic explainer videos. A good way to know that you have the right voice-over artist is to how well his voice fits your video emotions. In a happy video, a sad sounding voice-over doesn’t fit in well. You need to make sure that the voice-over is in sync with the video. It should portray the same emotions your concept does. Our infographic animation company has a pool of professional voiceover artists across different languages and accents.
  • Entertain while educating your audience. Purely educational content is difficult to consume and the audience might find it repulsive.
  • Don’t use cut-shots while moving from one scene to the other in your custom infographic explainer videos. Instead, use engaging transitions to keep your audience engaged.
  • The music you use in the video sets up the tone of the video. Make sure that you give the right signals with your video music. The background music and sound effects should convey the same emotions your video concept does.
  • Get rid of the fluff and use minimalist visuals in your animated infographic videos. These are more impactful and are easy on the eyes.
 

How to choose the right partner for your animated infographic videos?

  • While choosing your infographic animation company the first thing you should focus on is the quality of infographic explainer videos the company has produced in the past. You could check their attention to detail in terms of music, transitions, typography etc. Check if they are following basic principles of animation and color theory as the first step.
  • Keep an eye out for how that infographic animation company communicates with you. Notice how promptly the company responds and how clear the communication is from their end. Are they transparent about everything? Did you get all answers? Notice everything. It is very similar when you are hiring a new candidate for your company.
 
  • Make sure that the infographic explainer video pricing is within your budget and can be developed within the time-frame you need it made.
  • Check how experienced the animation company is in your industry and the infographic animation style you want for your video. Their portfolio should be a good place to start. However, it is always good to ask for more options when you connect with them on call or email.
  • Make sure that you’re comfortable outsourcing the task to an offshore  animation company for lower pricing. If you’re used to working with local businesses for your videos, it is best to find someone locally instead of outsourcing it.
  • No association has ever been successful when the values of the partners don’t resonate. Make sure that the infographic animation company you wish to go for holds the same values as you do. Trust is a feeling that is easy to come, working with people that have similar values.
 

When to use live-action vs animated infographic videos?

Our infographic animation company believes to every live-action there is equal and opposite animation. The idea is to stand out from your competitors and also focussing on video objectives for your selection.

  • Live-action videos are a no-brainer when you’re looking forward to getting a celebrity or influencer onboard to feature in your video. Animated infographic videos, on the other hand, can be used in almost every other situation.
  • For IT-related products and services, going for video animation is a no-brainer. While you could still use live-action for your saas explainer videos, infographic animation can represent it better.
 
  • For physical products, you can go the mixed media infographic animation way and combine live-action footage with animation to keep things real while transcending physical boundaries.
  • When you wish to communicate with someone with the help of human emotions, the same way you would in person, live-action videos are the perfect choice.
  • When you need to explain complex educational topics in an engaging manner, you could either go for pure infographic explainer videos or mixed media animation. Animated infographic videos have historically worked well for representing business ideas, abstract concepts, or factual data.
  • Live-action videos are expensive. At the cost of making a basic live-action corporate video, you can make a great custom infographic explainer video with perfection. 
 

What factors affect pricing for animated infographic videos?

  • Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The cost of an infographic video production is directly proportional to the man hours which is dependent on the animation technique and style you choose for your video.
  • Video Duration: The duration has a direct impact on the cost of infographic explainer videos. It is not directly proportional though, as the duration of the video increases there is high probability of asset reutilisation and better efficiency. That is the reason when customers come to us for video series we give them discounts from our savings.
  • Feedback Time: Your response time can also have an impact on the cost by almost for your custom infographic explainer videos. We have seen clients from big companies take more time to respond to our updates because of their decision making hierarchy, which makes our process inefficient and cost goes up by almost 30%.
  • Delivery Time: On an average it takes around 4-6 weeks to complete a 60 seconds infographic explainer video. For expedite delivery extra resources have to be pulled in which makes the process inefficient and also there is a loss of opportunity to earn more. It can impact the cost by 50-100% sometimes.
  • Video Topic: Complex topics require more research and ground work increasing the time in pre-production for the infographic animation company where the resources are more expensive and thus the cost of such infographic explainer videos goes up.
 
 

How McAfee used animated infographic videos to rebrand and showcase solutions?

McAfee is largely perceived as an antivirus company. However, the company does a lot more than that—it offers a complete cybersecurity portfolio. Moreover, the company wanted to show how its products, services, and open ecosystem help employees and organizations beyond antiviruses. The company wanted to change the perception that people had by showcasing the innovation it is bringing to the table. They wanted to rebrand themselves.

For the first video they used our 2d infographic explainer videos, they had a very technical and long script. We made a video for that keeping their guidelines in mind. However, they soon realized that it would be better if they used a more ‘in’ approach for making videos. Scratching that video, they came to us for another one. We made a 2.5d infographic explainer video for them which used a minimalist art style coupled with a voice over complimenting it just right. We made the video in such a way that it makes the company look very young—and different from what people perceive it to be. It further changes their perception by talking about the company’s products in-depth, letting them know that it has much more than antiviruses to offer.

Why choose our Infographic Animation Company?

Measuring Success

Transparent Pricing

We believe in building trust with transparency. Based on our experience we have designed different video packages based on our various infographic video services respectively.

Cost & Duration

Short Turnaround Time

We value your time, so we have structured our process online, and we assign you with a dedicated team of artists. This helps us deliver your animated infographic video quickly.

Timeline

Hand-drawn to Perfection

We believe that art cannot—and should not—be manufactured. So we ensure that every video is hand-drawn compared to other infographic video makers online. This helps you stand out.

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

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