6 Best Animated Infographic Videos to Learn Storytelling

Feb 17, 2020 5:46:36 AM

When you want to tell great visual stories using your data and knowledge, animated infographic videos are the best fit for your business.

These videos help explain facts and figures in an engaging manner.

Sometimes companies that shy away from using cartoon animation prefer this style, especially for their video marketing.

So whether you are making an animated corporate video or an explainer video you can effectively use this style to tell great stories.

However, as simple as this style looks it is often difficult to conceptualize.

Fret not, we’re here to help with our ever-expanding and most updated list with some of the best infographic videos on the internet!

  1. Google BigQuery
  2. Soleas' Big Deal
  3. The Power of Like
  4. Webflow
  5. SAP's Innovation
  6. BNY Mellon's The Moment

6 Best Animated Infographic Videos That Inspire

We have critically examined some of the great infographic videos on the internet so that you can get inspired and learn the art of great storytelling.

Our team of artists sat down together and discussed every single video, rating them on the script, visuals, animation, and music+voiceover.

We’ve included averages of those ratings as well as reasons behind those ratings.

In descending order of engagement rates, here are the videos!

6. Google BigQuery

Production Studio: Coat of Arms
Engagement Rate: 4.9%

What makes this Google Explainer Video tell a great story?

Every story is about somebody trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them. 

But the higher the stakes, the more interest they have in our brand.
Google BigQuery
Here Google first talks about the need to spend a lot on the hardware...and then ratchets up the engagement by saying even after all that headache you still might make mistakes that can be costly.
Also, great stories talk about the transformation that your customers desire!
Here Google ends the video with "So you can readily load, process, and make interactive visualizations of your data"
Google BigQuery 2
Which is like a cherry on the cake!
The all-is-lost moment before the solution is introduced and the transformation piece before the call for action part makes this a top infographic video.

5. Soleas' Big Deal

Production Studio: Giant Ant
Engagement Rate: 5.4%


Solea is a fast and precise all-tissue dental laser.

It gives patients a unique experience and the dentists, improve outcomes.

This video story-wise follows a very different approach, generally, your hook defines the subject and attracts the relevant audience into the story.

But here the line "It's not every day that you revolutionize an industry..." attracts a wider audience.

Soleas infographic video

Again the interest is sustained by incremental music, beautiful transitions, and using words like "But that's huge, it's exponential...and will forever change to what it means going to the dentist".

The way the solution is introduced and explained is magical.

The line "It's the perfect drill because it's not a drill" and the supporting transition makes the solution desirable.

infographic animation

The next big movement and nail in the coffin comes around 59 seconds with the line "It's virtually seamless, painless, sensationless" when the music goes off and picks up again.

And I really like the end "Solea makes going to the dentist, not a big deal and that's the biggest deal of all".

captured (2)-2

Expressive music and voiceover add a lot of depth and make this a great infographic video for inspiration.

4. The Power of Like

Production Studio: Vucko
Engagement Rate: 6.2%

Vucko is a motion & design practice led by Andrew Vucko.

In this video, Vucko talks about how likes influence the posts we make, the aesthetics we create, and the content we show.

Here he played with a flat geometric style but sticking to a theme of looking inward he wanted to go for something more colorful and aggressive. 

The way Andrew describes the journey of a like in the beginning, the feelings attached to it, you as an audience start to relate to it and enter into the story.

It's like a perfect hook and the best way to attract your audience.

But when he says "but as our wants evolve affecting how we think...slipping into the noise, somewhere in there we become lost," you say oh damn, that's the way I feel, it deepens your interest.

Also, observe how beautifully the character changes, it becomes depressed.

infographic explainer video

Again when the voiceover says "...needs for connection, for approval, self-worth, to be loved" it feels like all is lost and you don't what to do, the music intensifies your feeling of depression

animated infographic video

And it ends with an incredible realization "we find value in life far beyond alike, from a like to a love!"

This whole video is like an experience, a journey and that's what makes this one of the best infographic videos.

3. Webflow

Production Studio: Ordinary Folk
Engagement Rate: 8.6%

Webflow, Inc. is an American company, based in San Francisco, that provides software as a service for website building and hosting.

Their online visual editor platform allows users to design, build, and launch websites.

webflow video infographic

With all the digitization in the world, we know how the world "runs on code". So when the video begins with those words, you relate to it and you're hooked.

motion infographics

As the video states the fact that only a fraction of us can write codes, you relate to it deeply and want to know how things could be improved on this front. This is exactly what the video does after that—with beautiful visuals!


Now when the video shows you a glimpse of the future where you could build entire products without writing code, you're sold.

2. SAP's Innovations

Production Studio: Ordinary Folk
Engagement Rate: 8.6%

SAP is a German multinational software company that makes enterprise software for managing customer relations and business operations.

It is popular for its ERP software.

The hook of this video clearly defines the target audience, the existing SAP customers.

And by voicing statements like "Helping our customers move mountains, change the world and redefine what's possible" with the great transition the storyteller deepens the interest of the audience.

animation infographic

Another magical movement happens when the voiceover says " and we'll make it available whenever and wherever our customers need it " which makes the solution more desirable!
captured (6)
The way SAP defines innovation as " or unlocking hidden value and supply chains by eliminating waste in time and excess energy " and the way it is conceptualized is very smartly done.
infographic marketing video
And it ends with a bang addressing the philosophical need of its users by voicing " because our customers deserve nothing short of the impossible. We are here to deliver it!"
captured (8)


The beautiful compositions and the intelligent transitions make this one of the best infographic videos!

1. BNY Mellon's The Moments

Production Studio: Dress Code
Engagement Rate: 11.7%

BNY Mellon is a wealth management company that helps its clients manage their finances throughout the investment lifecycle.

Bob Shaw, the former CEO of Net Optics, shares his experience with them in this video.

Bob Shaw takes you to the era of the '90s when the internet was growing and large enterprises were struggling to build their network infrastructure and maximize speed.

This necessity gave birth to Netoptics by Bob Shaw.

infographic video

Then he talks about how he created a compelling culture built on the foundation of love and transparency which led to incremental success.

best infographic videos

Finally, Bob lays stress on for successful transformation after acquisition its important to use the skills and gifts of the owner to create a real win-win!

captured (14)

The fluidic simple transitions and the real voice make this one of the best infographic video series of all time!

Frequently asked questions

1. What are infographic videos?

Infographic videos are bite-size dynamic videos that primarily provide a visual representation of defined data or knowledge.

They are aimed at offering high-value information through interactive animation.

While static infographics aim to deliver knowledge in a succinct way, infographics videos take that a notch higher to deliver the knowledge in a more succinct and interactive way. 

2. Why use infographic videos for business?

There are many ways infographic videos can help your business.

They can fit in any stage of the marketing funnel, accelerating your efforts to achieve the goals.

For instance, you can use infographic animated videos in your blog posts to drive higher engagement.

You can publish these videos on LinkedIn to build brand identity.

So, again, there are many ways infographic videos can help your business, right from attracting top-of-the-funnel traffic to generating leads to building a brand.

It all depends on what you want to achieve and what kind of infographic animation videos you have (their visuals, objectives, and so forth).

3. How much does it cost to create infographic videos?

There’s no defined pricing rule for this.

The cost to create an infographic explainer video depends on a host of factors, like what type of animation you want and how long this video should be.

For instance, a simple animation will cost you much lower.

However, if you want a superior-quality infographic animation video that has a big-brand feel, not only will it cost more but also will take longer to create.

To have a clear picture of the cost, get in touch with an animation video company and get your quote based on your requirements.

The list doesn't end here, the story continues.

Meanwhile please free to add the videos you like for us to consider evaluating or your two cents to the creative analysis.

We'll be constantly updating it to bring the best infographic videos to you!

Stay tuned! If you are looking for an animated infographic agency, contact us.

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