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A bit short on time? We've got you covered.
Check out the best animated whiteboard explainer videos in our compilation video here:
But if you can give us a few minutes...
One of the biggest challenges to any business is simplifying complex ideas into digestible content for your audience.
And this is universal, regardless of your size, industry, or if you’re B2B or B2C.
A Wyzowl study reveals that 69% of people prefer short product videos, with 84% of consumers saying they bought a product because the online video convinced them.
Another Biteable study showed that videos increased awareness, engagement, and brand trust by 50%!
There’s no denying the appeal of video marketing in today’s economy. Everyone’s using video, even on social media content creation, like Instagram, TikTok and YouTube channels.
And therein lies the problem: how do you stand out in a visual way?
Potential customers won’t stay interested beyond just three seconds and are naturally skeptical of any sales pitch.
So how do you stay memorable more than your competitors?
This is where whiteboard animated explainer videos come in.
So what is a whiteboard explainer video, exactly?
It is the ultimate tool for transforming information-heavy presentations into engaging and easy-to-understand narratives.
This catchy animation style fuses clever doodle visuals with storytelling to connect with your audience, leaving a lasting impact that drives conversions.
The simplicity of this type of video content doesn’t just capture attention—they clarify complex topics, educate, and drive home your message like no other medium.
Image Source: Freepik
The biggest advantage of whiteboard marketing videos is their ability to take highly technical, abstract, or detailed content and transform it into a visual narrative that’s easy to follow.
Through a step-by-step process, complex ideas are broken down into bite-sized pieces, helping viewers absorb information effortlessly.
It’s why businesses create whiteboard animation when trying to explain intricate topics like SaaS platforms, blockchain technology, or medical procedures.
Let’s face it—attention spans are shrinking.
In B2B settings, executives and decision-makers don’t have time to sit through hours of dense content.
That’s where the magic of whiteboard animation comes in.
With its dynamic combination of visuals, narration, and hand-drawn elements, these videos keep viewers hooked from start to finish.
The unfolding visuals create an engaging story, making it hard to look away.
Whiteboard explainer animation offers endless creative possibilities.
Whether you want to add your brand’s signature colors, stylized fonts, or unique visuals, whiteboard animation can be fully tailored to align with your business’s tone, style, and message.
This flexibility makes it ideal for B2B businesses aiming to maintain a consistent brand identity while communicating complex ideas.
As a bonus, you can bring things full circle with your customers by using testimonial videos where they speak on their own personal experiences with your brand.
Studies show that people are more likely to remember information presented in visual formats.
By combining images with narration, whiteboard explainer videos help reinforce key points, making it easier for your audience to retain the information.
In fact, people remember 80% of what they see and hear, making these videos an effective tool for increasing understanding and retention.
Want to check out some more benefits of whiteboard animation videos?
Check out: 10 Whiteboard Animation Benefits for Enhancing Information Retention
Image Source: Freepik
Crafting a whiteboard explainer video that hits the mark requires a blend of creativity and strategy.
Here are the key elements to focus on:
Every successful whiteboard explainer video begins with a well-crafted script.
Your script should be concise, to the point, and free from jargon.
Focus on presenting the most important information while guiding viewers through a clear narrative that addresses their pain points.
At the heart of whiteboard videos for companies is visual storytelling.
The high-quality video animation should directly complement the script, illustrating key concepts and ideas as they unfold.
The hand-drawn animation adds an element of simplicity and charm, making even the most technical subjects feel approachable.
As you create whiteboard animation, you’ll find that a professional voiceover for your explainer videos is essential to delivering your message with impact.
The tone and style of the narration should align with your brand’s personality, whether it’s professional and authoritative or casual and friendly.
The voiceover should guide viewers through the video with clarity and energy.
Flow is key to keeping your audience engaged.
Each scene in the video should flow seamlessly into the next, with logical transitions between ideas.
Keep the pacing steady—neither too slow nor too fast—so viewers have enough time to absorb the content without losing interest.
Never leave your audience hanging! Every whiteboard explainer video should end with a strong call to action (CTA).
Whether it’s encouraging viewers to learn more, sign up for a demo, or contact your team, your CTA should be clear and actionable.
Looking at video CTA examples can help ensure it effectively guides viewers toward the next step.
Now that you’re armed with the knowledge you need to do your own video, chances are you’re wondering where to start, or what to say.
If so, don’t fret, this happens to all of us creative types too, not just beginners, so you’re in good company.
A great way to get that spark of inspiration to get you started is by checking out what other people are doing, and analyzing what makes it work for them.
To help, here are 12 great whiteboard animation examples to give you that motivational boost and get your ideas flowing! Let’s dive in.
It was a straightforward animated educational video for USA Football to advise young athletes on fitness.
This whiteboard animation video came with a unique request of not using hands to draw, but keeping the visuals same as a whiteboard animation.
Just goes to show, even within the whiteboard style, there’s a myriad of sub-styles and types to consider!
Also since the target audience was kids, we were asked to use a lot of colors in the video.
Don’t you hate it when your computer does a software update in the middle of important work?
Or when you simply can’t figure out how to print a document? It’s frustrating, interrupts your workflow, and ruins your day.
But when you’re in the military, computer glitches aren’t just annoying– they can be incredibly dangerous, with unthinkable consequences.
Red Hat is a Linux distro (computer operating system) known for its rock-solid reliability and dependability, and they wanted to pitch their offering to the US military.
So we created this whiteboard animated video to explain the benefits and advantages in the context of military operations.
As it’s important to know your audience, our video got somewhat technical in nature, because it’s not aimed at the general public but a specific group of people.
When it comes to whiteboard videos for companies in highly technical fields– like engineering and healthcare, for example– it’s important for the script to strike just the right balance between “technically fluent” and “easy to understand.”
If your target viewer is a seasoned professional and the product is dealing with highly technical concepts that they’re already well-versed in, then you do not need to oversimplify and dilute the message too much, but you still need to keep it interesting to attract, and hold their attention.
The video needed to speak their language and understand their world and perspective specifically.
So we used a graphic style that’s a little more illustrative and serious, rather than cartoony or funny; and also paired it with the deep voice of an authoritative male narrator.
Santen Pharmaceuticals is a leading healthcare brand in ophthalmologic solutions.
Nobody likes having dry and irritated eyes. And in our modern world of constant screens, pollution, and dust everywhere, it’s becoming an increasingly common problem.
They wanted to explain to their audience why their product is the ideal solution but also wanted a deeper dive into how eyes stay lubricated and healthy in the first place, before explaining how their products can solve common issues.
So they came to us for a whiteboard explainer video, the ideal format for this kind of explanation.
The advantages to this kind of video are two-fold: first, it’s educational and informative, even if it’s a topic that most people aren’t too deeply interested in.
But second, by sharing their knowledge with the public, they establish themselves as an authoritative expert in the field that cares passionately about eyecare and health.
This forges a strong sense of brand trust and authenticity with the viewer, which has a powerful and lasting impact.
For Cisco, we created a story that does a great job of motivating Cisco’s sales team to capture maximum market share and also learn about the “why” behind the design of this solution.
The use of brand colors is done subtly and compositions are balanced across this B2B whiteboard video.
The use of hand movements is done with precision and it keeps you engaged even though the duration exceeds 3 minutes approx.
Let’s have a look at another favorite whiteboard animation video of ours.
Made for Closet Factory, we left no stone unturned to help them get their message across.
They were facing a dilemma on the medium that will help simplify their offering for their customers and reached out to us for a solution.
We went one step further and made them this video that not only solves their problem but also gives an extra push to their message.
It spices up their offering and makes it more interesting than it already is.
Christian Church Homes (CCH) is a non-profit organization that has been building and managing affordable housing communities where seniors can live and thrive in the comfort of their own homes.
This client asked us to create a video that explains who they were, their history and values, and their story.
And being a non-profit and not a Fortune 500 juggernaut, the nonprofit video also needed to be budget-friendly.
The challenge was that there was a lot of information to pack into these videos. We needed to keep it interesting and engaging throughout.
So we opted for a whiteboard video with relatable graphics that are timeless and cross socio-cultural boundaries to cover a wide audience.
Animated whiteboard videos also have universal appeal and the ability to explain a lot of things simply, so it’s especially useful for non-profits.
For those on a budget, understanding whiteboard video costs is essential. Just like new companies trying to break into a market, high-quality whiteboard videos for startups are also a powerful tool that can help boost your messaging with limited resources— just something to bear in mind!
FibroGen is a leading biopharmaceutical company discovering and developing a pipeline of first-in-class therapeutics.
As a healthcare provider, Fibrogen wanted to educate their audience without confusing them with details or losing their attention.
The healthcare animation video we created for them talked about Roxadustat, their Nobel-prize winning science, and a completely new and physiologic approach to treating the anemia of chronic kidney disease (CKD).
To achieve the client's objectives, we chose bright colors and visuals to keep the video interesting and not lose attention.
We used Whiteboard Animation to make the video stand out, addressing user pain points and enabling new possibilities to help the audience connect and inspire them to take action.
The garment manufacturing industry values manufacturing efficiency highly.
It becomes even more important since the price can make or break deals.
If you're in the industry, you might wonder how you could keep garment manufacturing efficiency high, and while maintaining a low price.
That is exactly what Methods Apparel answers in this whiteboard explainer video we produced for them.
It explains their garment manufacturing product in the simplest way possible, showing its benefits using industry relevant visuals, so the target audience can see the value of Methods Apparel’s offering.
Buying a home and getting a mortgage is one of the biggest decisions a family can make in their lifetime.
It’s complex and confusing, and if you make the wrong move, you can end up paying for it for almost the rest of your life– literally.
So CitiBank used storytelling and whiteboard storytelling to break down the process and address the viewer’s questions. It goes beyond that by calming their fears and worries.
Thanks to the power of storytelling, the viewer is presented with an audience surrogate– a character that represents them in that situation– and unpacks the process of moving to a new home in a new city.
Note how the emphasis here is on calming the audience’s fears and trepidation and presenting CitiBank as a friend who saves the day and helps their customers at every step.
The cartoon animation is lovely, too, with friendly cartoon-style graphics and cute characters with plenty of emotion and a dash of humor.
You almost forget you’re watching a whiteboard animation or an ad for a bank because you get swept up in the story!
AFEX uses a short 30-second whiteboard video in a way most brands don’t even consider.
Through a whiteboard explainer video, their video about risk management contains live-action props like a car and road markings.
The narration is not only great as it synergizes well with the stop motion animation but also explains the nature of AFEX and how they can do the hard work for you.
Short. Simple. Engaging. These were the three words that popped into our minds after watching the series of whiteboard animation spots by Ford.
This is easily one of the best whiteboard animation examples we’ve ever come across! Honestly, we’re a little jealous.
This campaign was designed around the message of “it’s easy to get into a Ford.”
It is amazing how the videos talk about everything in just 15 seconds and leave you wanting more.
Ford brand colors were smartly used with the whiteboard video marketing style and car images were seamlessly blended together.
Hand movements were animated just at the right moments to keep the engagement going.
If your first reaction to this video was “When’s the whiteboard going to show up?” then you’re not alone.
It’s this convention-breaking art style that sets this video apart from the rest.
Cleverly combining live-action 3D with 2D style cartoon drawings, the whiteboard animation video by the European Commission to promote Interoperability drives the point of working in harmony further.
Using a clever metaphor, this whiteboard explainer video addresses pain points by showing the disharmony between two violin players.
When everything comes together, and you hear what Ode to Joy is actually meant to sound like, you realize what Interoperability aims to do.
All without any mention of the technical side of things!
Creating a whiteboard explainer video involves several steps, including brainstorming ideas, writing a clear script, sketching out visuals, recording a professional voiceover, and animating the content.
It’s crucial to have a seamless collaboration between the creative team and the client to ensure the video meets the desired goals.
Many companies opt to work with specialized video production agencies for a more polished result.
Check out for a more in-depth explanation of how to create your own whiteboard videos.
Absolutely! Whiteboard videos continue to be highly effective in 2025, especially in the B2B sector.
Their ability to simplify complex information, combined with their engaging format, makes them a go-to option for businesses looking to explain products, services, or processes.
Plus, the storytelling aspect adds a personal touch that resonates with viewers.
There are several software tools, animation makers and video editors available for creating whiteboard animation videos, each offering unique features.
Popular choices for whiteboard video makers include Canva, VideoScribe, Doodly, Explaindio, and Renderforest.
These platforms offer easy-to-use interfaces and video templates for creating hand-drawn visuals, adding voiceovers, and animating content without requiring advanced technical skills.
Additionally, there are plenty of great tutorials on video creation online, too, if you want to learn on your own.
If you want to learn more, we did a whole blog post on the topic going in depth.
Check it out here: 20 Best Whiteboard Animation Software: The Ultimate Guide.
Whiteboard explainer videos are a powerful medium for B2B businesses to break down complex concepts and communicate with clarity.
Whether you’re showcasing a new app, explaining your SaaS product, or presenting data in an easy-to-understand way, whiteboard animation transforms abstract ideas into compelling, digestible content.
The best part? Whiteboard videos are versatile, engaging, and effective at boosting information retention—making them an indispensable tool for businesses looking to communicate with impact.
If you’re ready to simplify your message and connect with your audience, consider leveraging whiteboard explainer videos in your marketing strategy.
In 2025 and beyond, the demand for clear, visual communication is only going to grow.
Get ahead of the curve by investing in animated explainer video production services that bring your ideas to life in a way that’s engaging and memorable!
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