When it comes to marketing, there’s been an unmistakable shift to video in almost every sector, especially since COVID-19.
A Wyzowl study reveals that 69% of people prefer short product videos, with 84% of consumers saying they bought a product because the video convinced them.
Another Biteable study showed that videos increased awareness, engagement and brand trust by 50%!
There’s no denying the appeal of video marketing in today’s economy. Everyone’s using video.
And therein lies the problem: how do you stand out?
Potential customers won’t stay interested beyond just three seconds, and are naturally skeptical with any sales pitch.
So how do you stay memorable more than your competitors?
This is where animated explainer videos come in. Specifically, whiteboard explainer videos.
Whiteboard explainer videos are a type of video that uses whiteboard illustrations to tell a story.
They are often used to explain complex concepts in a simple and engaging way.
Whiteboard animation videos can be an effective way to communicate your message and engage your audience.
Are whiteboard videos effective?
As whiteboard animation videos continue to grow in popularity, it's important to ask: are they still effective?
The answer is a resounding yes!
Whiteboard videos are an incredibly powerful marketing tool, capable of boosting conversion rates and engagement.
Here's why whiteboard animation videos are so effective:
-They're visually appealing. Whiteboard videos are simple, yet visually appealing. This makes them perfect for catching people's attention and holding it.
-They're easy to understand. Whiteboard videos are designed to be easy to understand, thanks to their use of simple visuals and straightforward narration.
-They're perfect for explaining complex concepts. Thanks to their visual nature, whiteboard videos are perfect for explaining complex concepts in a way that is easy for viewers to understand.
-They're highly shareable. Whiteboard videos are highly shareable, thanks to their engaging nature. This makes them a great tool for growing your brand's reach.
Check out 7 mistakes to avoid while making a whiteboard video!
Short. Simple. Engaging. These were the three words that popped into our minds after watching the series of whiteboard animation spots.
This campaign was designed around the message of "IT'S EASY TO GET INTO A FORD" .It is amazing how the videos talk about everything in just 15 seconds and leaves you wanting for more.
Ford brand colors were smartly used with the whiteboard style and car images were seamlessly blended together.
Hand movements were animated just at the right moments to keep the engagement going.
This whiteboard animation video by RSA may be ten-minutes long, but it manages to capture the gist of the socio-political and economic influencers when it comes to something as simple as choice.
Although talking about the philosophy of Renata Salecl might go on for hours, this whiteboard explainer video educates the audience with ease.
Each frame of this animation has art worthy of being your next desktop wallpaper.
The use of animation to enliven the time-lapsed drawings works in tandem with the narration of complex sociopolitical theories.
The ability to simplify such complex concepts like these through the use of art and animation, proves what whiteboard video animation can really do.
This whiteboard explainer video takes animated brand videos to the next level.
We love the novel idea of using hand-drawn images to simulate animation, like a flipbook!
Despite the creative direction and limited color palette, this whiteboard animation video manages to educate the viewer about a list of facts and features of their company to successfully monetize the rapid growth markets.
The transitions, narration, and attention to design and art style make this video a treat– and it’s one you don’t get bored of re-watching.
AFEX uses a short 30-second whiteboard video in a way most brands don’t even consider.
Despite being a whiteboard explainer video, their video about Risk Management contains live-action props like a car and road markings.
The narration is not only great as it synergizes well with the stop motion animation, but also explains the nature of AFEX and how they can do the hard work for you.
It was a straightforward educational video for Football Coaches to advice young athletes on fitness.
This whiteboard animation video came with a unique request of not using hands to draw but keeping the visuals same as a whiteboard animation.
Also since the target audience was kids we were asked to use a lot of colors in the video.
If your first reaction to this video was “when’s the whiteboard going to show up?” then you’re not alone.
It’s this convention-breaking artstyle that sets this video apart from the rest.
Cleverly combining live-action 3D with 2D style cartoon drawings, the whiteboard animation video by the European Commission to promote Interoperability drives the point of working in harmony further.
Using metaphors, this whiteboard explainer video addresses pain points by showing the disharmony between two violin players.
When everything comes together, and you hear what Ode to Joy is actually meant to sound like, you realize what Interoperability aims to do.
All this without a single mention of their features!
The story does a great job of motivating the Cisco's sales team to capture maximum market share and also learn about the "WHY" behind the design of this solution.
The use of brand colors is done subtly and compositions are balanced across the whiteboard video.
The use of hand movements is done with precision and it keeps you engaged even though duration exceeds to 3 minutes approx.
Need a simple whiteboard video with no fuss? Check out whiteboard video software you can use!
There are a few key things that make a whiteboard video effective.
First, the video should be able to tell a story in an engaging way. This means that the script should be well-written and the animation should be fluid and natural.
Second, the whiteboard video should be visually appealing. This means that the artwork should be professional and the overall design should be clean and organized.
Finally, the whiteboard video should be easy to understand. This means that the audio should be clear and concise, and the visuals should be simple and straightforward.
If you keep these things in mind, you can create a whiteboard video that is both effective and engaging.
If you’ve been wondering how you can educate and engage viewers at the same time about your product or service, the answer could be whiteboard explainer videos.
By understanding your audience and winning their trust, you get closer to fulfilling their dreams– right alongside yours!
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