- Motion Graphic Styles
- Industry Application
A bit short on time? We have got you covered with our list of the Best Whiteboard Animation Explainer Videos that you can watch here
There’s been an unmistakable shift to video marketing in almost every sector, especially since COVID-19.
A Wyzowl study reveals that 69% of people prefer short product videos, with 84% of consumers saying they bought a product because the video convinced them.
Another Biteable study showed that videos increased awareness, engagement and brand trust by 50%!
There’s no denying the appeal of video marketing in today’s economy. Everyone’s using video.
And therein lies the problem: how do you stand out?
Potential customers won’t stay interested beyond just three seconds, and are naturally skeptical with any sales pitch.
So how do you stay memorable more than your competitors?
This is where animated explainer videos come in. Specifically, whiteboard explainer videos.
This whiteboard animation video came with a unique request of not using hands to draw but keeping the visuals same as a whiteboard animation.
Also since the target audience was kids we were asked to use a lot of colors in the video.
AFEX uses a short 30-second whiteboard video in a way most brands don’t even consider.
Despite being a whiteboard explainer video, their video about Risk Management contains live-action props like a car and road markings.
The narration is not only great as it synergizes well with the stop motion animation, but also explains the nature of AFEX and how they can do the hard work for you.
We love the novel idea of using hand-drawn images to simulate animation, like a flipbook!
Despite the creative direction and limited color palette, this whiteboard animation video manages to educate the viewer about a list of facts and features of their company to successfully monetize the rapid growth markets.
The transitions, narration, and attention to design and art style make this video a treat– and it’s one you don’t get bored of re-watching.
Short. Simple. Engaging. These were the three words that popped into our minds after watching the series of whiteboard animation spots by Ford.
This campaign was designed around the message of "IT'S EASY TO GET INTO A FORD".
It is amazing how the videos talk about everything in just 15 seconds and leaves you wanting for more.
Ford brand colors were smartly used with the whiteboard style and car images were seamlessly blended together.
Hand movements were animated just at the right moments to keep the engagement going.
The stand-out feature of this video is its straight-forwardness.
It doesn’t waste time coming to the point and that’s what makes it effective.
The video focuses on the messaging and then incorporates animations to increase the appeal of the core message.
Very clever execution if you ask us and that’s what makes it unique.
This whiteboard animation video by RSA may be ten minutes long, but it manages to capture the gist of the socio-political and economic influencers when it comes to something as simple as choice.
Although talking about the philosophy of Renata Salecl might go on for hours, this whiteboard explainer video educates the audience with ease.
Each frame of this animation has art worthy of being your next desktop wallpaper.
The use of animation to enliven the time-lapsed drawings works in tandem with the narration of complex sociopolitical theories.
The ability to simplify such complex concepts like these through the use of art and animation, proves what whiteboard video animation can really do.
The video is as simple as it gets but that works in its favor really well.
The simplicity of the video allows for other aspects (like animation) to take care of presenting Northwestern’s offering in a cohesive and effective way.
In fact, the minimalism of the video also helps the message come through in a simple way (and also does a great job of simplifying Northwestern’s offering too).
The story does a great job of motivating Cisco's sales team to capture maximum market share and also learn about the "WHY" behind the design of this solution.
The use of brand colors is done subtly and compositions are balanced across the whiteboard video.
The use of hand movements is done with precision and it keeps you engaged even though duration exceeds to 3 minutes approx.
Need a simple whiteboard video with no fuss? Check out whiteboard video software you can use.
This animated whiteboard video has been made by Hamza Tariq for Peritus Business and from the surface, the video looks really eye-catching.
But it’s when you start watching the video that you realize the reason why.
The use of whiteboard animation to increase the appeal of Peritus Business’ offering is very clever and noteworthy.
The visuals and colors do a great job of not only complementing the message but also increasing its appeal at the same time.
When it comes to presenting an offering as complex as CarePredict’s, simple presentation is not only ideal–it’s necessary.
And this video proves that you can make a complex offering simple to understand and engaging at the same time.
The clarity of the video using the animations is what makes it stand out from the rest of the videos in this list.
If your first reaction to this video was “when’s the whiteboard going to show up?” then you’re not alone.
It’s this convention-breaking artstyle that sets this video apart from the rest.
Cleverly combining live-action 3D with 2D style cartoon drawings, the whiteboard animation video by the European Commission to promote Interoperability drives the point of working in harmony further.
Using metaphors, this whiteboard explainer video addresses pain points by showing the disharmony between two violin players.
When everything comes together, and you hear what Ode to Joy is actually meant to sound like, you realize what Interoperability aims to do.
All this without a single mention of their features!
Let’s have a look at another favorite whiteboard animation video of ours.
Made for Closet Factory, we left no stone unturned to help them get their message across.
They were facing a dilemma on the medium which will help simplify their offering for their customers and reached out to us for a solution.
We went one step further and made them this video that not only solves their problem but also gives an extra push to their message.
It spices up their offering and makes it more interesting than it already is.
We saved one of the best for last.
We revisit our awesome folks at Yum Yum Studios once again with this whiteboard animation video they made for NyBytt.
Explaining a buyer and seller platform accessible entirely using a smartphone can get a bit tricky.
This is the challenge NyBytt faced and we’re glad to report that Yum Yum Studios have knocked it out of the park with this one.
They understood the problem NyBytt was facing and made this video to not only simplify their offering but also create interest for their platform using animations and visuals.
Such is the power of animations.
It gives you the tools to express yourself in ways never imagined before and greatly simplify things along the way.
If you’ve been wondering how you can educate and engage viewers at the same time about your product or service, the answer could be whiteboard explainer videos.
By understanding your audience and winning their trust, you get closer to fulfilling their dreams– right alongside yours!