When it comes to marketing, there’s been an unmistakable shift to video in almost every sector, especially since COVID-19.
A Wyzowl study reveals that 69% of people prefer short product videos, with 84% of consumers saying they bought a product because the video convinced them. Another Biteable study showed that videos increased awareness, engagement and brand trust by 50%!
There’s no denying the appeal of video marketing in today’s economy. Everyone’s using video. And therein lies the problem: how do you stand out? Potential customers won’t stay interested beyond just three seconds, and are naturally skeptical with any sales pitch. So how do you stay memorable more than your competitors?
This is where animated explainer videos come in. Specifically, whiteboard explainer videos.
Whiteboard animation is a type of animated explainer video that aims to win the viewer’s trust by explaining the product or service in an engaging way.
With this type of animation specifically, the aesthetic chosen is of time-lapsed hand-drawn images on a whiteboard. The visuals can range from being a fully fleshed out story or anecdote, or a fact-driven visual representation of the points and features you need the viewer to know. The voiceover is synergized with the animation to drive the point home and keep the whiteboard video engaging.
The video uses animated cartoon characters, symbols, icons, and so on to simplify complex concepts.
Before you can plan the storyboard or even the central idea of your whiteboard explainer video, you need to decide on an art style that represents you the best. If your aim is to make a video that is not only informative, but engaging and stands out instantly, there is no reason why you would overlook whiteboard animated videos.
Here are all the reasons why animation is the best choice for you:
This whiteboard animation video by RSA may be ten-minutes long, but it manages to capture the gist of the socio-political and economic influencers when it comes to something as simple as choice. Although talking about the philosophy of Renata Salecl might go on for hours, this whiteboard explainer video educates the audience with ease.
Each frame of this animation has art worthy of being your next desktop wallpaper. The use of animation to enliven the time-lapsed drawings works in tandem with the narration of complex sociopolitical theories.
The ability to simplify such complex concepts like these through the use of art and animation, proves what whiteboard video animation can really do.
This whiteboard video takes animated brand videos to the next level. We love the novel idea of using hand-drawn images to simulate animation, like a flipbook!
Despite the creative direction and limited color palette, this whiteboard animation video manages to educate the viewer about a list of facts and features of their company to successfully monetize the rapid growth markets.
The transitions, narration, and attention to design and art style make this video a treat– and it’s one you don’t get bored of re-watching.
AFEX uses a short 30-second video in a way most brands don’t even consider.
Despite being a whiteboard explainer video, their video about Risk Management contains live-action props like a car and road markings. The narration is not only great as it synergizes well with the stop motion animation, but also explains the nature of AFEX and how they can do the hard work for you.
Taking the concept of making the whiteboard video short to the next level, Ford uses 15 seconds to do everything from making a joke, explaining their APR policy, and helping build trust by explaining exactly what it does.
This isn’t to say the whiteboard animation video is poorly made! In fact even the quips have dynamic animations, detailed character design and imaginative transitions.
If your first reaction to this video was “when’s the whiteboard going to show up?” then you’re not alone. It’s this convention-breaking artstyle that sets this video apart from the rest. Cleverly combining live-action 3D with 2D style cartoon drawings, the whiteboard animation video by the European Commission to promote Interoperability drives the point of working in harmony further.
Using metaphors, this whiteboard explainer video addresses pain points by showing the disharmony between two violin players. When everything comes together, and you hear what Ode to Joy is actually meant to sound like, you realize what Interoperability aims to do.
All this without a single mention of their features!
If you’ve been wondering how you can educate and engage viewers at the same time about your product or service, the answer could be whiteboard explainer videos. By understanding your audience and winning their trust, you get closer to fulfilling their dreams– right alongside yours!
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