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Whiteboard explainer videos have become a go-to tool for brands looking to simplify complex ideas and connect with their audience. Whether it’s whiteboard animation videos for education, animated whiteboard videos for corporate training, or whiteboard marketing videos that sell, these visual stories are both engaging and memorable. |
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One of the biggest challenges to any business is simplifying complex ideas into digestible content for your audience.
And this is universal, regardless of your size, industry, or if you’re B2B or B2C.
A Wyzowl study reveals that 69% of people prefer short product videos, with 84% of consumers saying they bought a product because the online video convinced them.
Another Biteable study showed that videos increased awareness, engagement, and brand trust by 50%!
There’s no denying the appeal of video marketing in today’s economy. Everyone’s using video, even on social media content creation, like Instagram, TikTok and YouTube channels.
And therein lies the problem: how do you stand out in a visual way?
Potential customers won’t stay interested beyond just three seconds and are naturally skeptical of any sales pitch.
So how do you stay memorable more than your competitors?
This is where whiteboard animated explainer videos come in.
So what is a whiteboard explainer video, exactly?
It is the ultimate tool for transforming information-heavy presentations into engaging and easy-to-understand narratives.
This catchy animation style fuses clever doodle visuals with storytelling to connect with your audience, leaving a lasting impact that drives conversions.
The simplicity of this type of video content doesn’t just capture attention—they clarify complex topics, educate, and drive home your message like no other medium.
Image Source: Freepik
The biggest advantage of whiteboard marketing videos is their ability to take highly technical, abstract, or detailed content and transform it into a visual narrative that’s easy to follow.
Through a step-by-step process, complex ideas are broken down into bite-sized pieces, helping viewers absorb information effortlessly.
It’s why businesses create whiteboard animation when trying to explain intricate topics like SaaS platforms, blockchain technology, or medical procedures.
Let’s face it—attention spans are shrinking.
In B2B settings, executives and decision-makers don’t have time to sit through hours of dense content.
That’s where the magic of whiteboard animation comes in.
With its dynamic combination of visuals, narration, and hand-drawn elements, these videos keep viewers hooked from start to finish.
The unfolding visuals create an engaging story, making it hard to look away.
Whiteboard explainer animation offers endless creative possibilities.
Whether you want to add your brand’s signature colors, stylized fonts, or unique visuals, whiteboard animation can be fully tailored to align with your business’s tone, style, and message.
This flexibility makes it ideal for B2B businesses aiming to maintain a consistent brand identity while communicating complex ideas.
As a bonus, you can bring things full circle with your customers by using testimonial videos where they speak on their own personal experiences with your brand.
Studies show that people are more likely to remember information presented in visual formats.
By combining images with narration, whiteboard explainer videos help reinforce key points, making it easier for your audience to retain the information.
In fact, people remember 80% of what they see and hear, making these videos an effective tool for increasing understanding and retention.
Want to check out some more benefits of whiteboard animation videos?
Check out: 10 Whiteboard Animation Benefits for Enhancing Information Retention
Image Source: Freepik
Crafting a whiteboard explainer video that hits the mark requires a blend of creativity and strategy.
Here are the key elements to focus on:
Every successful whiteboard explainer video begins with a well-crafted script.
Your script should be concise, to the point, and free from jargon.
Focus on presenting the most important information while guiding viewers through a clear narrative that addresses their pain points.
At the heart of whiteboard videos for companies is visual storytelling.
The high-quality video animation should directly complement the script, illustrating key concepts and ideas as they unfold.
The hand-drawn animation adds an element of simplicity and charm, making even the most technical subjects feel approachable.
As you create whiteboard animation, you’ll find that a professional voiceover for your explainer videos is essential to delivering your message with impact.
The tone and style of the narration should align with your brand’s personality, whether it’s professional and authoritative or casual and friendly.
The voiceover should guide viewers through the video with clarity and energy.
Flow is key to keeping your audience engaged.
Each scene in the video should flow seamlessly into the next, with logical transitions between ideas.
Keep the pacing steady—neither too slow nor too fast—so viewers have enough time to absorb the content without losing interest.
Never leave your audience hanging! Every whiteboard explainer video should end with a strong call to action (CTA).
Whether it’s encouraging viewers to learn more, sign up for a demo, or contact your team, your CTA should be clear and actionable.
Looking at video CTA examples can help ensure it effectively guides viewers toward the next step.
Now that you’re armed with the knowledge you need to do your own video, chances are you’re wondering where to start, or what to say.
If so, don’t fret, this happens to all of us creative types too, not just beginners, so you’re in good company.
A great way to get that spark of inspiration to get you started is by checking out what other people are doing, and analyzing what makes it work for them.
To help, here are 12 great whiteboard animation examples to give you that motivational boost and get your ideas flowing! Let’s dive in.
This project for USA Football was a straightforward yet highly targeted whiteboard educational video designed to guide young athletes on the importance of fitness.
What made it unique was a very specific client request — to avoid using the traditional “hand drawing” animation element while still keeping the look and feel of a classic whiteboard animation. This pushed us to experiment with the style, proving that even within whiteboard animation videos, there’s a vast range of sub-styles and creative approaches available.
Since the target audience was kids, we incorporated a bright, colorful palette instead of the usual monochrome or minimal color schemes. This not only kept the visuals engaging but also made the learning experience more fun and memorable for young viewers.
The result was an animated whiteboard video that blended educational storytelling with vibrant, eye-catching design — delivering USA Football’s fitness message in a way that resonated with its youthful audience while still retaining the essence of whiteboard storytelling.
Don’t you hate it when your computer does a software update in the middle of important work?
Or when you simply can’t figure out how to print a document? It’s frustrating, interrupts your workflow, and ruins your day.
But when you’re in the military, computer glitches aren’t just annoying– they can be incredibly dangerous, with unthinkable consequences.
Red Hat is a Linux distro (computer operating system) known for its rock-solid reliability and dependability, and they wanted to pitch their offering to the US military.
So we created this animated whiteboard video to explain the benefits and advantages in the context of military operations.
As it’s important to know your audience, our video got somewhat technical in nature, because it’s not aimed at the general public but a specific group of people.
When it comes to whiteboard videos for companies in highly technical fields– like engineering and healthcare, for example– it’s important for the script to strike just the right balance between “technically fluent” and “easy to understand.”
If your target viewer is a seasoned professional and the product is dealing with highly technical concepts that they’re already well-versed in, then you do not need to oversimplify and dilute the message too much, but you still need to keep it interesting to attract, and hold their attention.
The video needed to speak their language and understand their world and perspective specifically.
So we used a graphic style that’s a little more illustrative and serious, rather than cartoony or funny; and also paired it with the deep voice of an authoritative male narrator.
Santen Pharmaceuticals is a leading healthcare brand in ophthalmologic solutions.
Nobody likes having dry and irritated eyes. And in our modern world of constant screens, pollution, and dust everywhere, it’s becoming an increasingly common problem.
They wanted to explain to their audience why their product is the ideal solution but also wanted a deeper dive into how eyes stay lubricated and healthy in the first place, before explaining how their products can solve common issues.
So they came to us for a whiteboard explainer video, the ideal format for this kind of explanation.
The advantages of whiteboard animation videos for a brand like Santen Pharmaceuticals are two-fold. First, they make even niche or highly technical topics—like the science behind eye lubrication—educational, engaging, and easy to follow.
Second, by using the whiteboard style to visually break down complex concepts, Santen can share valuable knowledge in a way that feels accessible. This positions them not just as a product provider, but as an authoritative expert in eyecare—one that genuinely cares about educating and helping people.
The result is more than just viewer understanding; it builds deep brand trust and authenticity. And in healthcare marketing, that kind of trust has a powerful and lasting impact.
For Cisco, we produced a whiteboard animation explainer video that served a dual purpose — motivating their sales team to aggressively capture market share while also helping them understand the deeper “why” behind the design of their cybersecurity solution.
We used the whiteboard animations to break down complex product details into an engaging, easy-to-follow narrative that resonated with a highly technical B2B audience. Brand colors were subtly incorporated throughout, ensuring alignment with Cisco’s identity without overwhelming the visuals. Every composition was carefully balanced to maintain clarity and focus, even in more information-heavy segments.
The hand-drawn animations and deliberate hand movements added a tactile, human element, making the video feel dynamic and keeping viewers engaged for the entire runtime — which exceeded three minutes. By combining precise animation pacing, strategic storytelling, and brand-consistent visuals, the video not only educated the audience but also inspired action, proving the power of whiteboard animation explainer videos in B2B sales enablement.
Let’s have a look at another favorite whiteboard animation video of ours. Made for Closet Factory, we left no stone unturned to help them get their message across.
Closet Factory faced a challenge many brands know too well — how do you simplify a service offering without losing its value? They needed a medium that could explain their process clearly, engage their audience, and still make their brand stand out. That’s when they turned to us for whiteboard marketing videos.
Instead of just answering their initial brief, we went further. We created a narrative that not only explained their offering but also elevated it, making it more engaging and memorable. Through dynamic illustrations, smooth transitions, and storytelling designed to guide the viewer’s understanding step-by-step, the video became a powerful marketing tool rather than just an explainer.
The result? A whiteboard video that didn’t just convey information — it built curiosity, highlighted value, and left their audience wanting to learn more. It proved that when done right, whiteboard marketing videos can transform complex business offerings into stories that inspire action.
Christian Church Homes (CCH) is a non-profit organization that has been building and managing affordable housing communities where seniors can live and thrive in the comfort of their own homes.
This client asked us to create a video that explains who they were, their history and values, and their story.
And being a non-profit and not a Fortune 500 juggernaut, the nonprofit video also needed to be budget-friendly.
The challenge was that there was a lot of information to pack into these videos. We needed to keep it interesting and engaging throughout.
So, we opted for a custom whiteboard explainer video with relatable graphics that are timeless and cross socio-cultural boundaries to cover a wide audience.
Animated whiteboard videos also have universal appeal and the ability to explain a lot of things simply, so it’s especially useful for non-profits.
For those on a budget, understanding whiteboard video costs is essential. Just like new companies trying to break into a market, high-quality whiteboard videos for startups are also a powerful tool that can help boost your messaging with limited resources— just something to bear in mind!
FibroGen is a leading biopharmaceutical company discovering and developing a pipeline of first-in-class therapeutics.
The challenge was clear: explain groundbreaking science without overwhelming the audience or losing engagement.
The healthcare animation video we created for them talked about Roxadustat, their Nobel-prize winning science, and a completely new and physiologic approach to treating the anemia of chronic kidney disease (CKD).
We crafted a medical whiteboard animation that blended bright, eye-catching visuals with a clear, step-by-step narrative. This approach made the complex science behind Roxadustat both accessible and memorable. By using whiteboard animations, we could strip away unnecessary complexity while still addressing the key pain points of the target audience, empowering them to understand and connect with the solution.
The result was more than just an explainer — it was a piece of content that sparked curiosity, built trust, and inspired viewers to take action.
In the garment manufacturing industry, efficiency isn’t just a metric — it’s the deciding factor in winning or losing deals. With pricing pressures always in play, manufacturers are constantly seeking ways to streamline operations without compromising quality.
That’s exactly what Method’s Apparel wanted to communicate. We created a corporate whiteboard video that distilled their garment manufacturing solution into a simple, visually engaging narrative. Using industry-relevant graphics, we highlighted how their product boosts efficiency while keeping costs competitive — helping their target audience instantly see the value.
This style of corporate whiteboard video not only explained the product clearly but also reinforced Method’s Apparel’s position as a trusted, solution-focused partner in the B2B manufacturing space.
Buying a home and getting a mortgage is one of the biggest decisions a family can make in their lifetime.
It’s complex and confusing, and if you make the wrong move, you can end up paying for it for almost the rest of your life– literally.
So CitiBank used storytelling and whiteboard storytelling to break down the process and address the viewer’s questions. It goes beyond that by calming their fears and worries.
Thanks to the power of storytelling, this whiteboard animation example from CitiBank uses an audience surrogate — a relatable character who mirrors the viewer’s own challenges, dreams, and doubts about moving to a new home in a new city. This narrative approach makes the complex mortgage and relocation process feel approachable, step-by-step, and easy to understand.
What stands out here is how the animation goes beyond just explaining facts. It actively addresses the audience’s fears, uncertainties, and emotional hurdles, transforming CitiBank into a trusted partner who’s there at every stage. The warm tone, reassuring script, and friendly visual style turn what could have been a dry financial explainer into a story that builds confidence and inspires action.
This is the kind of whiteboard video example that proves how blending storytelling with strategic visual cues can simplify high-stakes decisions while deepening brand trust and emotional connection.
The cartoon animation is lovely, too, with friendly cartoon-style graphics and cute characters with plenty of emotion and a dash of humor.
You almost forget you’re watching a whiteboard animation or an ad for a bank because you get swept up in the story!
AFEX demonstrates a creative twist on the format in this whiteboard animation example, delivering a concise yet impactful 30-second video. Instead of sticking to traditional drawn visuals alone, they blend in live-action props like a miniature car and real road markings. This hybrid approach immediately grabs attention and makes the concept of risk management more tangible and relatable for viewers.
The narration plays a key role here, syncing seamlessly with the stop-motion elements and whiteboard-style graphics. It doesn’t just describe AFEX’s services — it reassures the audience that the company can handle the complex, behind-the-scenes work for them. The result is a memorable explainer that feels fresh, dynamic, and engaging despite its short runtime.
This example proves that whiteboard animation videos don’t have to follow a fixed formula. By mixing styles, maintaining clear messaging, and keeping things visually unexpected, brands can stand out while still simplifying complex topics for their audience.
Short. Simple. Engaging. These were the three words that popped into our minds after watching the series of whiteboard animation spots by Ford.
This is easily one of the best whiteboard videos we’ve ever come across! Honestly, we’re a little jealous.
This campaign was designed around the message of “it’s easy to get into a Ford.”
It is amazing how the videos talk about everything in just 15 seconds and leave you wanting more.
Ford brand colors were smartly used with the whiteboard video marketing style and car images were seamlessly blended together.
Subtle but precise hand movements appear at just the right moments to punctuate key points, adding rhythm and flow to the narrative.
The result? Short, simple, and irresistibly engaging. Ford shows that when your story is sharp and your execution is clean, even a few seconds can leave viewers wanting more — making this campaign a true standout in the best whiteboard animation category.
The European Commission’s educational whiteboard animation video on Interoperability is a masterclass in breaking convention while staying clear and engaging. At first glance, you might wonder, “When’s the whiteboard going to show up?” — and that curiosity is exactly what keeps you hooked.
Instead of relying solely on the traditional hand-drawn-on-whiteboard approach, this video fuses live-action 3D elements with 2D cartoon-style drawings. This hybrid style creates a fresh and unexpected visual language that reinforces the core message: different elements can work in harmony without losing their individuality.
Using the clever metaphor of two violinists struggling to play in sync, the video highlights the pain points of poor interoperability. As the visuals progress and the players finally align to perform Beethoven’s Ode to Joy as it’s meant to be heard, the audience immediately grasps the value of seamless collaboration — all without a single complex technical diagram.
By avoiding technical jargon and leaning into metaphor, this whiteboard animation example not only simplifies a complex concept but also makes it emotionally memorable. It’s a perfect demonstration of how creative storytelling can turn even policy-driven communication into one of the best whiteboard animation videos in recent memory.
The cost of a whiteboard explainer video can vary based on several factors, but most high-quality productions typically range between $2,400 to $4,000 for a 60–90 second video.
Here’s what affects pricing:
Length of the Video: Longer videos cost more due to added scripting, voiceover, and animation work.
Script & Concept Development: Whether you provide the script or need full creative support.
Level of Customization: Fully custom illustrations cost more than template-based or semi-custom options.
Voiceover Talent: Standard vs. premium voice artists or multi-language requirements.
Turnaround Time: Faster delivery timelines can increase the cost.
At Broadcast2World, we tailor pricing based on your project needs to ensure you get the most value. If you're curious about the investment for your specific use case, get a free quote here.
Check out for a more in-depth explanation of how to create your own whiteboard videos.
Yes, whiteboard animation explainer videos are extremely effective for B2B communication. In complex industries like SaaS, finance, or healthcare, simplifying technical ideas is often the biggest challenge. That’s where whiteboard videos excel.
By combining hand-drawn visuals with clear narration, these videos break down complex products, services, or processes into easy-to-understand stories. This makes it easier for decision-makers to grasp your value proposition quickly—without needing to read through heavy documents or pitch decks.
They’re also cost-effective, easy to repurpose across platforms, and ideal for use in sales outreach, onboarding, product demos, and email campaigns.
In short, whiteboard animation explainer videos help B2B brands educate, engage, and convert with clarity and confidence.
Whiteboard marketing videos are versatile and can be used effectively across every stage of your B2B funnel:
Top of Funnel (Awareness):
Use short, engaging whiteboard videos on landing pages, social media, or paid ads to explain industry pain points and attract prospects.
Middle of Funnel (Consideration):
Place them in email sequences, sales decks, or resource centers to explain your product, demonstrate benefits, and answer common objections clearly.
Bottom of Funnel (Decision):
Use personalized or feature-specific whiteboard explainer videos to reinforce trust and simplify the final push toward conversion—especially during sales calls or retargeting campaigns.
Post-Sale (Retention & Support):
They’re also great for onboarding, training, or customer success content to keep users engaged and informed.
By tailoring your whiteboard marketing videos to each stage, you can guide prospects seamlessly from awareness to conversion—and beyond
Check it out here: 20 Best Whiteboard Animation Software: The Ultimate Guide.
Animated whiteboard videos are especially valuable for industries that deal with complex processes, abstract concepts, or information-heavy topics. Sectors like healthcare, SaaS, finance, education, and non-profits frequently leverage them to break down intricate ideas into engaging, easy-to-follow visuals.
For example, whiteboard educational videos can simplify medical procedures for patients, while corporate whiteboard videos can explain SaaS platform workflows to prospective clients. In finance, they help demystify investment strategies, while in the non-profit space, they can tell powerful, emotionally resonant stories to inspire action. The versatility of this style makes it a go-to choice for brands looking to educate, engage, and convert audiences across different sectors.
Whiteboard storytelling is a style of animated whiteboard video that uses a narrative-driven approach to explain ideas, products, or processes. Instead of simply presenting facts, it weaves them into a compelling story with characters, scenarios, and relatable situations. This method helps audiences connect emotionally with the content while still understanding complex information.
Whether it’s corporate whiteboard videos explaining a brand’s journey, whiteboard educational videos breaking down lessons, or custom whiteboard explainer videos showcasing a product, the storytelling element keeps viewers engaged from start to finish. It’s effective because people naturally remember stories better than raw data, making whiteboard storytelling a powerful tool for marketing, education, and brand awareness.
Whiteboard explainer videos are one of the most effective ways for B2B businesses to simplify complex ideas and communicate them with clarity. Whether you’re launching a SaaS platform, demonstrating a new app, or breaking down technical data, this format turns abstract concepts into visually engaging, easy-to-understand stories.
The beauty of whiteboard animations lies in their versatility and impact. They boost information retention, enhance audience engagement, and make your brand message memorable—all while offering a cost-effective solution for content marketing.
As we move into 2025 and beyond, the demand for clear, visual storytelling is only going to rise. Businesses that invest in whiteboard animation explainer videos today will not only stand out in competitive markets but also build stronger connections with their audiences.
If you’re ready to clarify your message, engage your prospects, and drive measurable results, it’s time to add a custom whiteboard explainer video to your marketing strategy.
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