In the 1950s, the literal whiteboard was the new frontier in education. And, it was only in the 1990s that it was replaced by the blackboard in school rooms across the world. A few years later the purely, whitey, mighty became every corporate’s go-to medium to educate, train and enable their teams across the globe. And why wouldn’t they - it’s like an empty canvas waiting to be filled with ideas! Fast forward to 2009 - the whiteboard concept is applied to video and the result is nothing short of spectacular. Techniques like stop motion are being blended into the technique to bring out even more spectacular results. But, before we dive deep into the current application and diverse usability of whiteboard videos, we need to go back to where it all started!
Let's quickly take a look at what we have in store, in this blog about whiteboard videos. You can jump to any of the following sections by clicking on a heading you wish to reach about:
Whiteboard videos aim to utilize several parts of our intelligence at once. Auditory, visual and to some degree kinesthetic, to hopefully cater for many different types of learners.
Historically, whiteboard cartoon animation emerged as a particular type of explainer video and pretty much did what it said on the tin – images, diagrams, and words were drawn onto a crisp, white background using a sharp, black marker pen. The blacks were accented with a punchy color that stood out against the black and white.
The images illustrated a spoken voice-over script that could be heard above the animation. The hand-drawn images brought concepts to life in a highly visual way using instantly recognizable symbols and images to reinforce the central messages of the script.
If we track down the origins of hand-drawn animation, the name that clicks in our minds is of RSA Animate! We are astounded by just how viral the RSA Animate films went, using the 'Whiteboard Video Production' as a medium.
Now, here are some questions: Are you more honest than a banker? Under what circumstances would you lie, or cheat, and what effect does your deception have on society at large? Dan Ariely, one of the world's leading voices on human motivation and behavior is the latest big thinker to get the RSA Animate treatment. Let’s watch it here:
This makes us want to understand what was driving those numbers and why people started going crazy for content to be delivered in this revolutionary way. It is now time to understand the diverse applications of whiteboard videos.
Whiteboard videos are the creative equivalent of a Swiss Army Knife. They comes with a multitude of strengths and applications that can be used in almost any environment. The strongest outcome is information retention. Whiteboard videos are designed with three key pillars of communication; audio, visual and text. As a result, they enable any audience to grasp the information through their preferred learning medium. This gives them an edge when used in Live Scribing or Animated Explainer Videos. Here are some reasons why they work wonders:
Ever found it difficult to explain your complex products and services in an easy way?
Whiteboard explainer videos to the rescue!
Being good at explaining things, it comes as no surprise that whiteboard animation is a great fit for making explainer videos. Since they're easy to understand and remember, many businesses use them for demand generation. However, the use of these videos is not limited to demand generation—they help businesses in multiple ways.
Here are some of the ways whiteboard explainer videos help businesses:
Let's face it, internal training is not the most entertaining part of the corporate life. However, whiteboard explainer videos make internal training fun.
We helped Groundhog train their employees better by making internal training videos for them.
Some products are complex and are hence difficult to explain and understand. Whiteboard explainer videos make the process easy by letting the video do the talking. This makes learning an entertaining process.
You have a way of doing things, and you would love for your audience to know it. But what if it is complex? A whiteboard explainer video can help you explain your process in an easily digestible form.
Here's a custom whiteboard video we made for Christian Church Homes-
Case studies get technical and more often than not, technical is not fun. But what if I told you that with the help of whiteboard explainer videos, you can make case studies entertaining?
Here's a custom whiteboard video titled "What Did Dogs Teach Humans About Diabetes?" by Ted-Ed-
What’s more? Whiteboard videos are cost-effective and quick to work on as well - a perfect animation style for startups and small businesses. If you want to maximize your control over the video, you could go for a custom whiteboard video. If you are looking for quick results and wish to be the master of your own universe, then we have you covered on the top DIY online whiteboard animation makers for getting out your message quickly and efficiently.
With an idea of course! Preferably a structured idea as to what you want to communicate and what ultimate experience you want to give to your viewer. In simpler words - a message and the tone of that message is always a good place to start.
If you aren’t sure of what tone you should use, consider your target audience and how they would like to be addressed. Or what emotions you would like evoked in them at the end of your video.
Now, with an idea at hand, you are at a head start for your whiteboard animation. But, before you actually get started with putting together your video, here are some factors that will help you choose how to choose the best online whiteboard animation maker:
This blog is all about the softwares you should be using for whiteboard animation. Here are some amazing whiteboard video makers that can convert your mundane textual content into enthralling whiteboard animation videos.
But before we get to that, you have a choice to make. On one hand, you can rely on the power of an online whiteboard animation maker. On the other, you can go for a whiteboard animation studio which can make the custom whiteboard videos for you. We'll make the choice easier by giving you a glimpse of both routes. So let's get on with it!
One of the first cloud-based DIY online whiteboard animation maker - PowToons is surely one of the most, if not the most, widely used whiteboard animation software with a huge library of resources and explainer video templates to choose from. This video maker has a free version that allows 5 minutes of non-HD explainer videos to be exported along with PowToons branding.
Removing that branding from the videos and upgrading to Full HD on the online whiteboard animation maker would cost you about $16 per month for the starter plan, all the way up till $99 per month for the agency plan.
Here’s a sample created using the whiteboard video maker:
Although this video looks professional it does not take care of details like character emotions or real human movements.
The online whiteboard animation maker's interface, however, is quite straightforward and user-friendly. A little quality time spent playing around the interface of the animation video maker will get you easily familiarised with all the tricks PowToons has up its sleeve.
For those of you who prefer quick steps - we've got you covered as well:
VideoScribe is another community favorite DIY online whiteboard animation maker that’s grown and loved by more and more businesses and individuals alike. This whiteboard video maker allows you to create your own whiteboard animation videos if you prefer working offline.
The whiteboard animation software has three pricing plans-
Here’s an example of a video made using the online whiteboard animation maker:
VideoScribe requires you to download the whiteboard video maker software onto your Mac/PC and offers a massive library of pre-animated objects, graphics, and characters.
Getting started with the whiteboard video maker is similar to other tools on this list - read on the quick steps below:
It also offers a wide range of royalty free music to choose from. The online whiteboard animation maker gives you the option to choose how your image should be drawn + the type and size of the drawing brush. And while you may find yourself hoping the library had more keyword specific options to choose from - there is still plenty good here that can be achieved.
Learn more about getting started with this whiteboard video maker here.
First appearing with a tie-in with YouTube - Vyond is an online whiteboard animation maker that offers an extensive set of features that range from character customization, to VO recorder and modifier with basic lip sync to make your whiteboard videos even more appealing to the regular viewer.
Unlike Powtoons and VideoScribe - all actionable features can be found on the left-hand panel in the whiteboard video maker.
However, it does not allow you to add expressions to your characters. You can control their movement on and off the stage, though. It is quite easy to use and faster as compared to some of is competitors.
A video from this whiteboard video maker for your business would require a commitment of about $89/month for the premium plan and $159/ month for the professional plan. While on the pricier side, this whiteboard animation maker has distinguished itself as a more comfortable, faster and more user-friendly interface as compared to its competitors.
Take a look at this sample video from the whiteboard video maker:
With an interface extremely similar to PowToons, Animaker offers its users a variety of similar animation tools and assets as any whiteboard video maker from above would - with a unique inclusion of a notepad to turn your meeting notes into a kickass presentation. To get started with this whiteboard video maker:
This whiteboard video maker allows up to 100 videos of 30m each to be exported for about $35/month. It also provides you with a free trial and lets you produce 5 whiteboard videos of 2 minutes each. One unique benefit of this online whiteboard animation maker is that the whiteboard videos made with this Internet-based tool are mobile optimized.
Here is a sample video created using the whiteboard video maker:
Last on this list but definitely not the least - RawShorts is essentially the same whiteboard video maker as PowToons or Animaker - but with its own set of graphics and software tweaks to distinguish it. In it’s latest update, the online whiteboard animation maker offers a more fluidic animation of all whiteboard elements. To get started - simply follow the same steps mentioned above for Powtoons or Animaker and start creating your killer whiteboard presentations.
The online whiteboard animation maker comes with a three-layered pricing model: Free trial, Essential and Business. The free trial plan of the animation video maker lets you have 5 non-premium exports in total in the standard video format. The essential plan comes at $49/month and lets you have 25 premium exports per month, which include 10 licensed video clips a month. Finally, the business plan comes at $89/month and lets you have 50 premium exports per month, which include 20 licensed video clips per month.
Take a look at this example video made using this whiteboard video maker:
Renderforest gives you more than 450 interactive scenes, animated characters and a huge stock of high-quality music tracks that can be assimilated into brilliant storytelling whiteboard animations. The biggest perk of this animation video maker is that it gives you flexibility in terms of the duration that you want to have for your video.
The online whiteboard animation maker starts from a free trial that you can switch among four plans: Amateur, Pro, Popular and Agency. The 'Popular' plan costs around $36/month. The 'Agency' plan of the whiteboard video maker, on the other hand, costs around $50/month. Let's look at a whiteboard video made using Renderforest:
According to Moovly, whiteboard animation videos are an essential tool for marketers trying to communicate complex concepts in a compelling way. The online whiteboard animation maker helps utilize the power of doodle videos and hand-drawn animation. As for the pricing, the animation video maker also comes with a free trial, giving you a maximum bandwidth of 20 personal media uploads. Then, there's the 'Pro Monthly' plan of the animation video maker that comes at $49/month with unlimited personal media uploads and a whole lot of other features. Here's a YouTube whiteboard animation video made using the whiteboard video maker:
So there you have it. The top 7 user-friendly tools to make your own DIY whiteboard animation videos. You can now pick your favorite online whiteboard maker and get those creative juices flowing! Personally, I prefer PowToons and Animaker since both of them feel very natural to use. However, I'd recommend you to try all of them and find which whiteboard video maker works best for you!
Having said that, whiteboard videos created via an online whiteboard animation maker can be limiting and thus not the most efficient option when it comes to showcasing/maintaining your brand image via video. Plus - a lot of companies use an animated video maker already as an alternative to professionally created animated videos. And thus the templated design from an animation video maker won’t be exclusive - but they’ll help you get started with your custom whiteboard videos for sure.
There will be a time when an online whiteboard animation maker just won't suffice. Your business will be chasing higher ticket size clients, higher revenue, and so on. It’s no secret, all of that happens when you build the right perception - tell visual stories that are different from those that everyone’s telling. A custom whiteboard video costs upwards of $4000 a video and eventually you will come to a point when you’ll be comfortable shelling out more money for the right kind of whiteboard videos.
When you get a custom whiteboard video made, you move to zero automation mode. You’ll see that everything in the video is created from scratch - the board style, the characters, the drawing brush, and the hand movement.
A custom whiteboard video gives you complete control over the output of your video and thus enables you to control how your brand is perceived by the audience.
Custom whiteboard videos have the advantage of marrying your brand with the appropriate story. The custom animation does away with hazy communication of templatized videos, enabling you to communicate the features of your product to your audience in a manner that resonates with them and positions your brand as precisely as you prefer.
A great example is this internal training video we made for Clif Bar. This custom whiteboard video was for their internal communication.
Clif Bar wanted to train their sales crew on communicating with customers more effectively. They wanted to create videos that bring the team together in a huddle, work towards common goals. A custom whiteboard video fit their needs perfectly.
The brand sells energy bars and everything about their brand is young and vibrant. We created a custom whiteboard video with a character that looks exactly like any Clif Bar employee.
Custom whiteboard videos give you the freedom to make your characters look like your audience - so they can resonate with their story. They help you add expressions and colors that go with your brand values - it makes a huge difference!
You can plan the mood and tone for the video when you go ahead and get a custom whiteboard video made. You can also determine how exactly you would like your audience to react after watching them - thus enabling the right outcomes.
Here are three of the best whiteboard animation videos we've made:
For whiteboard videos made with the help of an online whiteboard video maker, you would have to shell anywhere between $16 to $159. You could go for the trial versions of these tools for free but I wouldn't recommend it for official videos. The trial versions usually leave a watermark on the video. Going for a custom whiteboard video, on the other hand, would cost you $4200 to $6000 for a 60-second-long video.
Now that you've seen the best whiteboard animation videos, it's time for you to choose amongst the best whiteboard animation companies. Choosing the right partner amongst the best whiteboard animation companies can be quite a task. Finding the right whiteboard animation studio would make the process of getting whiteboard videos made smoother and much more efficient. On the other hand, being stuck with a bad one would spell disaster. So how do you find the right whiteboard animation studio? Here are a few tips we think might help you out:
With all of these tips, you would surely be able to pick the right company amongst all of the best whiteboard animation companies for your custom whiteboard video.
Whiteboard videos have come a long way. The storyteller whiteboard is a personal favorite, equally loved by our clients. It makes you want to learn when you’re too bored with the mundane. It’s apt for internal and external business communication and a must-have in your content calendar.
To make the most of it you must hope to be at a stage when you can go for a custom animated video. In the meanwhile, don’t shy away from trying out the DIY tools I’ve talked about it in this post - I hope you enjoyed it and found value. Do feel free to add your thoughts and comments in the section below.
It is a style of animated video that includes visuals being hand-drawn on a whiteboard or white background. It shows a part of the hand drawing on the whiteboard. The type of hand involved and the type of whiteboard can be customized – and so can the pen or pencil that’s being used to draw.
Whiteboard animation is great to explain ideas and concepts. It has a unique storytelling element to it that achieves higher engagement and thereby conversion. Whiteboard videos can be used to tell brand stories, explain products, or for general entertainment or utility value of the target audience. From driving attention to building brand identity, there are many benefits of whiteboard videos.
Indeed, whiteboard videos have been around for a while now. However, in recent times, it has gained massive popularity owing to the greater relevance of video marketing. Why? One, not a lot of people are comfortable being in front of the camera. Second, many companies don’t have the budget to invest in actors and sets. These broad reasons have culminated to propel animated videos in the marketing scene. So, whiteboard videos are far from outdated. If anything, they are more popular than ever and their consistent rise will continue.
Whiteboard animation is effective for D2C brands. However, they are just as rewarding for the B2B brands. The key isn’t which segment you’re targeting but what type of animation you’re using to target that segment. If your whiteboard video is contextualized and packs high value, people will watch it and take the desired action per the CTA no matter whether they are in B2B or B2C. It all depends on the whiteboard animation and how great it is!
There are many whiteboard animation tools available online. Some of them also come with free plans as well. You can try that. However, note that such free plans are very limited. For instance, the final video would have a watermark; you can’t make long videos. So, if you’re serious about having a great whiteboard video, you should ideally opt for premium plans.
The length of the whiteboard video depends on various factors, like what’s the objective of the video, whom you are targeting, where you’re going to distribute the video, and so forth. For instance, if you’re planning to post it on Instagram, a short video could be perfect. However, the whiteboard for youtube videos should be bigger in length in most cases. The length of it can be as short as 45 seconds and as long as 30 minutes.
Yes, as a reputed video production company, we offer custom whiteboard animation services. Over the years, we have worked with many B2B and B2C brands, helping them achieve their goals with unique, engaging, and outstanding whiteboard animation.
The cost of whiteboard animation varies, depending on whether you have opted for some DIY tool or hired an animation company. If you’re using an animation tool, it depends on the type of plan you have chosen. Similarly, if you have hired professionals, which is what’s recommended if you want superior quality whiteboard animation, the length of the video would influence its cost. So, there’s no one answer to this question. Contact us to know more about how much it would cost you for a whiteboard animation.
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