18 Testimonial Video Examples
That Build Trust
Animated & Live Action

Real customer stories from Apple, Slack, Credit Karma, Michelin and more, plus B2B case studies we produced. What makes each one believable, and how to make your own.

Shrija Roy · Published October 2026

Make Your Testimonial Video → Jump to Examples

Testimonials

Animated

B2W productions

2,400+

Videos produced

The most convincing testimonial videos tell one real story: a specific problem, a turning point and a result, in the customer's own words. Animation has become a go-to format because it keeps the real voice while protecting privacy, recreates moments from the past and turns complex B2B stories into something easy to follow. Below are 18 examples, grouped by the kind of trust each one builds.

What Is a Testimonial Video?

A testimonial video is a short video in which a real customer, client or partner describes their experience with a company, product or service. It can be filmed, animated or a mix of both, and it usually lives on websites, landing pages, sales decks and social channels.

Customer testimonials are any first-hand statements from people who have used what you sell, written or on video. Video tends to carry more weight because viewers can hear the person's voice and judge their sincerity for themselves. Testimonial advertising is the use of those statements in paid media, from a 30-second social spot to a TV commercial.

Types of Testimonial Videos

Customer story

One customer, one problem, one result. Credit Karma, Toyota, Airbnb.

B2B case study

A longer, detailed story with numbers. Epicor × Tusco, Epicor × Big Ass Fans.

Customer letters & UGC

Customers' own words, unscripted. Apple's "Dear Apple".

Partner or franchise story

Agents, resellers and partners. Century 21's realtor films.

Employee testimonial

Staff stories that prove your values. Shapiro & Duncan. More in our employee testimonial examples.

Animated documentary

Real interview audio, fully animated. Credit Karma and the NYT's Conception series.

Why Animate a Testimonial?

Privacy without losing the voice

Credit Karma and M&M Financial deal with money and stress. Animation keeps the customer's real words and hides their face.

Stories from the past

Toyota and Airbnb recreate moments that happened years earlier. No footage needed.

A series at scale

EagleBank, Credit Karma, lululemon and Century 21 all built series. One style, many customers, consistent brand.

Complex B2B made simple

Epicor's case studies turn plants, data and supply chains into a story anyone can follow. See how in our video storytelling guide.

Group A · 6 Testimonials

Big-Brand Customer Stories

How some of the world's best-known brands let customers do the selling, on camera and in animation.

3 animated 3 live action

Apple Watch: Dear Apple

Live ActionApple Watch

Real Apple Watch owners read letters they wrote to Apple about what the watch changed for them, from an athlete's training to a father recovering from a car accident.

Why it builds trust

The customers wrote the script. Nothing sounds more believable than a letter someone chose to send.

Borrow this

Collect the emails and notes customers already send you. Your best testimonial lines may be sitting in your inbox.

Slack: So Yeah, We Tried Slack

Live Action MockumentarySlack

A creative agency reluctantly swaps its tangle of emails and chat apps for Slack, told as a deadpan mockumentary about how the team really works.

Why it builds trust

Starting from skepticism makes the switch believable. Viewers see their own doubts voiced, then answered.

Borrow this

Let the customer admit their doubts on camera. Every objection handled on screen is one your buyer doesn't have to raise.

Google for Startups: Growing Pains

Live ActionGoogle for Startups

Serbian game studio Two Desperados hit number one on the charts, then realized nobody knew how to run a 45-person company. Google's mentorship becomes the turning point.

Why it builds trust

The problem isn't the product, it's leadership. That honesty makes Google's help feel real rather than promotional.

Borrow this

Pick customer stories your buyers will recognize, even when they're not dramatic. Relatable beats impressive.

Airbnb: Berlin

3D Animation1:16Airbnb

Psyop turned a real Airbnb guest's stay in Berlin into a 76-second animated short about strangers becoming something closer to family.

Why it builds trust

Animation recreates a moment that happened in the past, with no footage and no reshoot.

Borrow this

If your best customer story happened years ago, animation can still tell it. See our 3D animation work.

lululemon: 20 Years, Michele Aboro

2D Animation1:00lululemon

One of five Giant Ant spots for lululemon's 20th birthday, each bringing a line from the brand's manifesto to life through a real member of its global community.

Why it builds trust

The values are proven by someone who lives them, not claimed by the brand.

Borrow this

Tie each customer story to one brand value. A series of focused stories beats one generic highlight reel.

Toyota: Jimmy Hinton

Character AnimationToyota

From Saatchi & Saatchi LA's "Auto-Biography" campaign, animation traces a Toyota owner's life story alongside his truck, built from his own testimonial.

Why it builds trust

A car commercial becomes a life story. The truck is simply there for every chapter.

Borrow this

Show how your product fits into years of a customer's life, not just the moment they bought it.

Group B · 4 Testimonials

Money, Insurance & Protection

Banking, credit and insurance run on trust, and customers rarely want their finances on camera. Animation solves both.

4 animated 0 live action

EagleBank × MOM's Organic Market

Dynamic AnimationEagleBank × MOM's Organic Market

Part of a series with RP3 Agency and AIM Studios that turns EagleBank's client testimonials into animation, each built around one high-stakes moment where every move matters. This one follows grocer MOM's Organic Market.

Why it builds trust

Banking is abstract. Turning a client relationship into a fast-moving drama makes the bank's role easy to see and remember.

Borrow this

Find the single moment where you made the difference for a client, and build the whole video around it.

Credit Karma: Credit Comeback, Amy

2D, 3D & Traditional Animation1:00Credit Karma

Giant Ant interviewed real people across the US about their credit journeys, then animated them, pets included, lip-syncing to their own words.

Why it builds trust

Money is private. Animation keeps the customer's real voice while protecting their face.

Borrow this

For finance, health or legal topics, record real audio and animate the visuals. You keep the authenticity without the exposure.

Life Happens: A Promise Kept

2D AnimationLife Happens

An animated life insurance story that frames a policy as a promise to family rather than a form to sign.

Why it builds trust

It sells the feeling behind the product: responsibility and love, not coverage terms.

Borrow this

Show what your product protects, not how it works. The mechanics can come later in the funnel.

Erie Insurance: Golden Stories

Illustrated Animation2:06Erie Insurance

Yeah Haus and Mash Studio brought Erie Insurance's "Golden Stories" to life in warm, hand-illustrated animation over just over two minutes.

Why it builds trust

The storybook style suits an insurer whose promise is being there over decades.

Borrow this

Match the illustration style to the emotion of the brand. Warmth reads as trust.

Customers won't go on camera?

We animate real customer stories so the voice stays authentic and the face stays private.

See Testimonial Video Services

Group C · 4 Testimonials

Heroes, Partners & Employees

Not every testimonial comes from a buyer. These stories come from the employees, partners and communities around the brand.

4 animated 0 live action

Michelin: Real Heroes, Zach

2D Cartoon Animation0:31Michelin

One of three spots made with Vice and Not To Scale, telling true stories of Michelin customers whose day was saved by Michelin employees, in a classic-cartoon style set to jazz.

Why it builds trust

The employee is the hero and the customer is the witness, so the brand gets two kinds of proof in 31 seconds.

Borrow this

Short can still be true. A 30-second animated story works for social and pre-roll.

The Renewal Awards: A True Story, Deb

2D AnimationThe Renewal Awards

The first of six animated stories from The Atlantic and Allstate's Renewal Awards. Deb is rebuilding her life after losing her husband to cancer, and the film takes its time with her uncertainty before anything changes.

Why it builds trust

It doesn't rush to the happy ending, which makes the change believable when it comes.

Borrow this

Give the "before" enough room. A transformation only lands if the struggle feels real.

Century 21: Half a Century, Veteran

Illustrated Animation0:30Century 21

One of five Hornet films celebrating Century 21's 50th anniversary with real realtor stories, animated in an abstract, stream-of-consciousness style.

Why it builds trust

Partner stories humanize a franchise brand in a way corporate messaging can't.

Borrow this

Testimonials don't have to come only from customers. Your partners, agents and resellers have stories worth telling.

Shapiro & Duncan: The People Behind the Tools

2D Character Animation1:56B2W Production

We made this for Shapiro & Duncan, telling the real stories of its plumbers and HVAC technicians: one bought his first home at 25, another supports a family of ten, another funds his music on the side.

Why it builds trust

Employee stories prove a company's values to customers and future hires at the same time.

Borrow this

Use employee testimonials to build trust with customers too. See more in our animated employee testimonial examples.

Have a customer story worth telling?

Send us the story. We'll suggest the length, style and format that fit it.

Get a Free Consultation

Group D · 4 Testimonials

B2B & Professional Services Case Studies

Animated testimonials we produced for manufacturers, financial consultants and law firms, where the story is complex and the stakes are high.

4 animated 0 live action

Epicor × Big Ass Fans

Animated Case StudyB2W Production

Our case study for Epicor shows how Big Ass Fans manages six global plants and huge volumes of data with Epicor's ERP.

Why it builds trust

It bridges a fun consumer-facing brand and serious enterprise software, making the complexity easy to follow.

Borrow this

Show the complexity your customer faced, then how your product tamed it.

Epicor × Tusco

Infographic Animation2:21B2W Production

Tusco started building custom retail displays and store fixtures in 1979 and has grown some 800% to serve over 400 clients. We animated its story for Epicor, with the customer's own numbers carrying the proof.

Why it builds trust

Growth figures told in the customer's voice are far more convincing than a vendor's claims.

Borrow this

Let the numbers come from the customer, in their words. Then animate them so they stick.

M&M Financial: Taking the Monster Out of Tax Debt

2D Character AnimationB2W Production

Our video for M&M Financial follows a business owner whose health suffered under the stress of IRS tax debt, and turns a frightening situation into a problem with a clear way out.

Why it builds trust

Animation acts as a buffer on a painful subject, so the story feels hopeful rather than distressing.

Borrow this

For stressful topics, animation lets customers share their story without reliving it on camera. See our character animation work.

Law Offices of Adam J. Roa

2D Character AnimationB2W Production

We used a day-in-the-life character to walk through the aftermath of an accident, making the attorney feel like a partner rather than a suit in a high-rise.

Why it builds trust

It replaces intimidating courtroom imagery with a human story people can see themselves in.

Borrow this

If your industry feels intimidating, tell the story from the client's kitchen table.

How to Create a Testimonial Video

Pick the right customer, not the biggest logo. Choose someone whose problem your buyers recognize, like Google for Startups' growing-pains studio.
Interview first, script second. Record a real conversation and build the story from the best lines. For animation, this audio becomes your voiceover.
Structure it as before, turning point, after. Give the struggle room, as the Renewal Awards film does, so the result feels earned.
Choose the format for the story. Live action for confident, camera-ready customers. Animation for privacy, past events, sensitive topics or complex B2B processes.
Cut it for every channel. A 30-second social version, a 60 to 90-second website version and a full case study for sales.

The best model for recording real voices and animating around them is the New York Times' Conception series, where real women's own words drive every frame:

Need help collecting and hosting testimonials? See our guide to the best video testimonial software, and learn where to place testimonial videos to lift conversions.

How Long Should a Testimonial Video Be?

30 to 60 seconds for social and ads, 1 to 2 minutes for your website and landing pages, and 2 to 4 minutes for detailed B2B case studies. Michelin and Century 21 tell a full story in about 30 seconds, Credit Karma and lululemon in 60, while Erie Insurance and Epicor × Tusco run past two minutes because they have more to prove.

Testimonial Advertising Rules

Testimonials only build trust if they're real. Use genuine customers, get written permission, and keep their words accurate even when you edit for length. In the US, the FTC's Endorsement Guides require that testimonials reflect honest experiences and that any material connection, such as payment or free product, is disclosed. Animation doesn't change these rules: an animated testimonial still needs a real person and a real story behind it.

How Much Does a Testimonial Video Cost?

At Broadcast2World, an animated testimonial starts at about $3,000 for 60 seconds in our Basic style. Character and premium styles cost more, and longer B2B case studies scale with length. See our video cost breakdown or our testimonial video production service for detail.

Frequently Asked Questions

What is a testimonial video? +

A testimonial video is a short video in which a real customer, client or partner describes their experience with a company, product or service. It can be filmed, animated or a mix of both.

How long should a testimonial video be? +

30 to 60 seconds for social and ads, 1 to 2 minutes for website and landing pages, and 2 to 4 minutes for detailed B2B case studies.

Can a testimonial video be animated? +

Yes. Animated testimonials use the customer's real words or voice with animated visuals. They work well when customers want privacy, the story happened in the past, or the subject is sensitive, like finance or health.

What is testimonial advertising? +

Testimonial advertising uses real customer or endorser statements in ads to build trust. In the US, the FTC's Endorsement Guides require that testimonials reflect honest experiences and that any material connection is disclosed.

What makes a good customer testimonial video? +

A specific problem, a real turning point and a measurable or emotional result, told in the customer's own words. The best ones admit the doubts the customer had before they bought.

How much does an animated testimonial video cost? +

At Broadcast2World, an animated testimonial starts at about $3,000 for 60 seconds in our Basic style. Longer case studies and character or premium styles cost more.

A testimonial works when it sounds like a person, not a press release. Pick a customer your buyers recognize, let them tell it in their own words, and choose the format that lets the story come through, whether that's a camera, an illustrator or both. For more storytelling formats, see our mixed media animation work, or head back to the Broadcast2World homepage.

AUTHOR BIO

Shrija Roy

Content Writer, Broadcast2World

Shrija is a content writer at Broadcast2World, where she breaks down the nuances of animation, video production, and B2B storytelling through her engaging content. with a background in English and Mass Communication, she seamlessly blends strategic thinking with audience- focused storytelling.

Turn your best customer story into a video

We've made 2,400+ animated videos, including testimonials and case studies for Epicor, M&M Financial and law firms. Tell us the story and we'll handle the rest.

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18 Testimonial Video Examples
That Build Trust
Animated & Live Action

What Is a Testimonial Video?

Types of Testimonial Videos

Why Animate a Testimonial?

How to Create a Testimonial Video

How Long Should a Testimonial Video Be?

Testimonial Advertising Rules

How Much Does a Testimonial Video Cost?

Frequently Asked Questions

Turn your best customer story into a video

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