We’re seeing rapid growth all around us.
Old technologies are being replaced with new alternatives.
This often renders old ways of reaching out to people ineffective.
It is no longer enough to just make a video to introduce your institution.
Students need more.
They want to know what sets you apart from the rest.
They want to know the causes you support.
They want to know what the future with your institution would look like.
And to tell them that, you need animated educational explainer videos.
These videos grab and hold your audience’s attention.
They help you make an impact with your message.
In this blog post, we'll explore some challenges in the education industry.
We would look at how you can overcome it with animated videos.
And we’ll do that with the help of industry-relevant examples.
So, if you're looking for new ideas to enhance the way you market your university and teach, read on!
Grabbing attention in the education industry is difficult for many reasons.
For one, the industry is highly saturated with content and information.
There is a lot of competition for attention from students and educators.
Furthermore, the education industry is often seen as being serious and dry.
This makes it hard to stand out from the crowd.
Finally, there’s the fact that people are generally resistant to change.
When it comes to education, people are often set in their ways.
They’re resistant to new ideas and approaches.
This means that grabbing attention can be an uphill battle.
However, animated videos can help overcome these challenges.
Being visually appealing and engaging, they can grab and hold attention.
Look at this animated commercial video by Tennessee Community and Technical Colleges for example.
It uses visual storytelling to grab and hold attention.
Notice how the video changes art styles corresponding to the narration.
The video doesn’t mention the institution until the very end.
And when it does, the impact is so great that even without the URL at the end, you would check it out.
Building trust with students can be difficult for educators.
There’s a power differential between universities, teachers and students.
Universities are typically in a position of authority.
This can make it difficult for students to feel comfortable trusting them.
Additionally, many students come from backgrounds that have been traditionally underserved by the education system.
This can also lead to distrust in colleges.
Now, there is no one formula for building trust with students.
But there are things that you can do to inspire trust.
To start with, be transparent and honest with your students.
Show them that you care, not only about their future but also other causes.
Be relatable and you’ll soon find students connecting with you.
One way to be relatable is by letting other students share their experience.
Which is what the California College of the Arts did.
In this animated infographic video, a student of theirs takes the viewer through his journey at the institution.
Exciting students with new possibilities can be difficult.
Students used to a certain way of learning may be resistant to change.
New technologies and approaches can be intimidating for many students.
Parents or guardians may be skeptical of new approaches.
Getting a buy-in from them can be challenging.
These problems make it difficult to excite students with new possibilities.
But even the most reluctant students can be excited with the right tactic.
All educators need to do is experiment.
There's no doubt that the education industry is exciting.
It's constantly evolving and there are always new possibilities on the horizon.
Animated educational videos can help you showcase them and excite students.
There’s nothing quite as effective as a first-hand testimonial.
It’s personal, natural, friendly, and does not feel like an overt advertisement.
And certainly, the education space is one where typical, aggressive ads come off as somewhat distasteful and crassly commercial, even though education is ultimately another industry.
This is why videos like this by the Imperial College are so effective and powerful.
A testimonial has the added benefit of using natural storytelling.
You follow the narrator’s journey through her training and ultimately, a career that she enjoys.
Hearing her story sparks your imagination as the viewer, making you wonder what could be possible for your own path that you might not have considered before.
It's no secret that the education industry is competitive.
Every institution is vying for students' attention.
So students have no shortage of options.
And they’re already busy with studies, activities and socializing.
This makes it difficult for any institution to stand out.
Moreover, choosing an institution is often an emotional decision.
Even if you stand out, you need brand reputation.
Remember, education is a long-term investment.
Students would take time to make a decision.
To ensure that the decision is in your favor, you need to be memorable.
And that’s where animated videos come in.
They can help you connect with your audience on a more personal level.
Here are some tips for creating memorable animated videos for the education industry:
If you follow these tips, you can create animated videos that will help you stand out.
We saw the power of testimonial videos. On the other end of the spectrum, there’s video for the University of Wollongong.
Gorgeous animation is paired with a noble, inspiring script that speaks to the grand “big picture” vision for the future.
But notably, the words and ideas seem to somehow connect with a personal, individual perspective, challenging the viewer to consider their place in the world and how they want to change it.
It’s inspirational and grandiose without being pretentious. And it communicates a clear sense of the integrity, vision and purpose of this university, which stays with you long after you’ve watched it even once.
They may not feel comfortable in a new environment.
Moreover, negativity or bullying can make matters worse.
Teachers and staff members may not always know what their words and actions can make students feel.
Schools are typically welcoming places.
But they can always be improved to make students feel included.
One way to do so is with animated video greetings.
They can show students what your school is all about and get them excited for their first day.
It's also an opportunity to introduce them to some of the people they'll be spending their time with over the next year.
Welcome videos are an important staple for any large college or university.
But they can be somewhat cliche, too, with the same typical shots and script reflecting campus life and blah blah blah.
Dress Code decided to go a different route with their video for Syracuse University.
They opted for eclectic and quirky motion graphic animation, making sure to throw in plenty of cultural references to orange, both the color and the fruit, to seal in the SU identity.
Rather than the usual welcome script that’s far too common in these kinds of videos, the script was a mix of narration and testimonials from multiple speakers, making it refreshingly friendly and personal to the viewer.
This is just another example of how diverse and creative animated videos can be when you experiment even a little!
Videos can help train the staff in an engaging and visual way.
For example, let's say you want to use a new software program.
Get your staff to watch a short animated video tutorial of the software.
This would get them up and running in virtually no time.
Videos can also be used to show demonstrations of new techniques or processes.
This can be especially helpful for staff who are visual learners.
Additionally, animated videos can help the staff be up-to-date on new developments in their field.
This can help them feel more confident in their abilities and better prepared to educate students.
Password security: just reading those words probably made you doze off a little.
Being scolded for not having a strong enough password, is like your dentist telling you off for not brushing your teeth well enough.
But with a well-crafted animated video, the University of San Francisco turned this around.
It begins with a little helpful background: that there are security threats out there, and your personal information and various online accounts are always a little vulnerable.
The animation reinforces the script with imagery of a character holding up a literal shield to fend off attacks from criminals, and the longer his password, the bigger his shield.
Clever little illustrations like these really help drive the point home in a way that is very easy to understand and memorable, too.
This is a brilliant, lively, colorful video that really captures the youthful spirit and energy of a relatable college student setting off on an adventure in education and life in general.
We love the colors and movement, and subtle nods to Ashford University’s logo too!
The School of Motion did not mess around with this animated video.
There’s a lot of greatness to unpack here: the seamless transitions from 2D to 3D, from minimal to textured and back again, from the abstract shapes to the lively characters and objects.
And subtle nods and elements that only animators, graphic designers and artists would spot and appreciate.
What better way to announce your animation school than with a stunning, beautifully animated video created partly by your own students? Talk about a living resume!
Work-life balance is tough enough for most of us. But try and pursue a degree on top of that? Seems impossible.
Thompson Rivers University needed to encourage and excite people with the fact that it’s not as difficult as it sounds, with flexible classes that can fit anyone’s already busy schedule.
It’s carefully crafted to really speak to the target audience in a way they can relate to and understand, while feeling understood too.
The best stories are the ones that really speak to the heart on a “gut” level, in a way that is difficult to define but instantly relatable to nearly anyone.
Mountwest College chose this route for their video to announce who they are and what they do.
An almost poetic script is paired with beautiful, lush animation and stunningly pretty visuals to deliver an emotional punch.
With an opening tagline that says “A business school should give you more than a degree,” you’re paying attention right from the get-go.
Another example of how colorful, playful animation can really underscore and emphasize a solid script, this video for Hult International Business School goes the distance.
The subject matter is really brought to life and is made engaging, even if the viewer is not particularly interested in the topic.
That’s the power of storytelling animation!
Ultimately, we are all visual learners.
We view the world through moving images and sound primarily. It’s natural and native to all of us, regardless of caste, creed or culture.
That’s why it’s no surprise that animation is such a powerful tool– especially when combined with captivating storytelling.
It’s just a natural extension of the way we already perceive the world around us at all times.
The world is constantly changing. Just a few generations ago, it was frowned upon to use a calculator in math class.
Today, children cannot function in school without a laptop or tablet.
It’s no wonder then that text was surpassed and/or improved with images, and images paved the way to video with sound.
Our ability to communicate, share ideas and learn is what sets us apart from all other life on this planet.
Are you communicating your institution and its vision in a way that the next generation understands naturally?
Have you harnessed the sheer power of storytelling in animated video?
It’s never too late to get started!
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