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Short on time? Not to worry.
Watch the Best App Demo Videos in this compilation here:
But if you want to explore the charm of app demo videos in detail, keep reading on...
It seems like there’s an app for just about every possible need and use you can possibly think of. And then some.
And you've developed an incredible app and have a video lined up to promote it.
But if the video doesn’t excite your audience, everything falls flat and you’ve failed before you’ve even really begun.
There’s a lot riding on this.
How do you get it right?
Don’t fret, we’re here to help! Let’s dive in.
Image Source: Freepik
In today’s hyper-competitive digital landscape, having a sleek mobile app isn’t enough. You need to show your audience exactly why your app matters—and fast.
That’s where app demo videos come in. These videos aren’t just a quick product overview or an app preview video; they’re powerful storytelling tools that engage, inform, and compel users to take action.
An app demo video is a short, engaging video that shows users how to use your app and highlights its key features and benefits. Think of it as a visual walkthrough that answers one critical question: why should people download and use your app?
Unlike traditional tutorials or product descriptions, animated demo videos break down even the most complex functionalities into easy-to-digest segments using motion graphics, storytelling, and clear calls to action.
Whether it’s for a B2B SaaS product or a consumer-facing mobile tool, the goal of the demo video is to make users excited about your app and drive downloads.
Image Source: Freepik
Let’s face it: people don’t have the time—or patience—to scroll through long blocks of text explaining how your app works. Here’s why using explainer videos for app demos is the way forward:
It’s busy enough to run a chain of stores in multiple locations as it is. But now you have to add a map to your site to help your customers find the closest one to them.
Fortunately, StoreTrack is a solution that adds one to your site easily, with no coding or effort.
Their delightfully animated video begins by addressing the problem, and then saving the day with their clever solution, explaining how it all works in about a minute.
The graphics are simple and clean but the animation brings all these abstract ideas to life, drawing in the attention and interest of the viewer easily.
Let’s face it, most of us are not computer experts as such. We use them because we have to.
Documents, images, spreadsheets, all these different programs and platforms, and now this cloud stuff.
It can get cluttered and chaotic pretty quickly. If only there was a way to just dump all your relevant files and just ask the computer to give you the information you need from it.
That’s what Univer AI does, in a nutshell. It can read and process all sorts of files from multiple sources at once, and get you the answers you need quickly.
Their app demo video does an amazing job of showing off how it works, emphasizing its convenience and ease of use. It’s all explained with a friendly natural voiceover that works smoothly in step with slick, neat graphics, making this a great example of a highly effective animated app video.
The real power of animated explainer videos and app demo videos is their ability to break down and simplify even complex, abstract problems and explain their solutions.
Because of the freedom that comes with the animation format, you can turn intangible ideas into visuals and metaphors in a way that few other formats can pull off.
Take for example this app demo video for Pleo, a solution to manage employee reimbursements easily and effectively. Right there, you can imagine how tricky it is to explain a solution like this one. But animation makes it possible, and even easy.
While it may look like a pretty straightforward video, there’s a lot of thought and creativity that goes into crafting a video like this.
The script and voiceover excellently explain the problem and then break down the solution, while the simple and clear graphics demonstrate how it all works. And best of all, it does it all in under a minute.
There’s a lot more to crafting a good animated explainer video than just pairing a voiceover with some pretty and colorful graphics.
As we keep telling our clients, creating an effective video is more art than science, where the ingredients combine to create something greater than the sum of its parts.
Take, for example, this app explainer video for Headspace. It looks simple and minimal enough, but there’s a lot of clever artistic choices made here.
The voiceover is soothing and calm, the colors are bright but harmonious and not overpowering, and even the animations are slow and smooth.
All this emphasizes the mood of relaxation and rejuvenation that the app aims to help the user achieve on a daily basis.
Leave it to Apple to create a shining example of an app demo video. It’s simple and minimalistic, but don’t be fooled, a lot of thought went into creating this video.
From the flow, and friendly narration, to the simple but slick graphics, the video takes you through the sketchbook app Freeform that’s available as standard on all Apple devices.
It shows the app on a screen with a user taking colorful notes and sharing them with other users easily and quickly, giving you a taste of how well this app works.
Everyone uses social media. But for a business, it’s more than just something to do to kill time. It’s critical for your business and marketing strategy.
Hootsuite is a platform designed to help marketers manage their online presence and make meaningful connections with their customer base. It’s a powerful solution that works for businesses of any size in any industry.
But how does it all work? This is where Hootsuite uses the power of animated video. No strangers to the format, they’re put out dozens of beautifully animated videos that explain what they do and how to use their suite of powerful tools.
This video covers their mobile app, using clean and bright graphics to show you how it works, with step-by-step instructions.
The voiceover is natural and friendly, disarming any fears of complexity. And since you can literally see the app in action, you get a great idea of how easy and intuitive their app is to use.
Messaging and chat apps are hardly a new thing. So what makes Slack different? Well, it’s aimed at businesses. Which is great, but what’s so special about it that sets it apart from the competition?
That’s the question this beautifully animated app demo video set out to answer.
And it does it using a disarmingly simple and direct script, which easily flows into explaining how the app works and why it’s such a must-have for any team.
The animation is slick but simple too, keeping things lively and interesting, depicting the app and the flow of open collaboration between various team members. Within just over a minute, you’re convinced and sold on Slack.
It seems like there’s an app for everything these days. And even ordering food from a restaurant is now all done through mobile apps.
But it can be pretty overwhelming for a restaurateur to figure out how to set up and use an ordering management app on a phone, on top of already running a busy and hectic business.
So Uber Eats used animated video to walk new users through setting up and using the app, showing the screens and menus in a tastefully minimalist but informative style of animation.
The narration and voiceover is excellent, bringing a clear and calm feel to the video. Together, they work to make it all look simple, intuitive and easy for even the most tech-clueless viewer, giving them a sense of confidence and trust.
App demo videos take the old adage of “show, don’t tell” quite literally. Like Microsoft’s video for Teams, which shows the app in action in daily use.
What we love about Microsoft’s videos is that while they depict the UX/UI interfaces of their various apps (which are, by definition, flat and two-dimensional), their animation uses a subtle touch of 3D graphics.
This seems to bring the apps to life, floating them off the screen and making things far more visually interesting and dynamic. It’s a simple and subtle touch, but it makes a big difference.
Paired with a no-nonsense, friendly voiceover, you’re introduced to the apps in an inviting and disarming way, making a powerful and lasting impact.
Here’s another great example of a no-nonsense app demo video. Sound Amplifier is a simple utility that comes pre-loaded with the Android mobile operating system. Its function is to assist hearing-impaired users and improve their user experience.
But if you’re hearing-impaired, it might be tricky getting it started, as it’s a feature that’s buried in the settings.
So their animated app demo video walks the user through where to find it, how to get it started, and adjust the settings for best results.
The graphics are clean, clear and uncluttered, with just enough animation to keep things interesting without getting visually overwhelming.
And finally, another textbook example of a fantastic animated app demo video. With Google Vids, anyone can use their powerful AI to create custom videos completely from scratch, with no training or coding required.
How easy is it? Well, that’s where the video really shines, simply showing you step-by-step how to get creating.
The animation is typically slick and minimalistic as per Google’s signature style, dynamic and lively without getting too busy or cluttered. There’s no voiceover, so the video can be safely muted if needed.
This is how you do it!
So what can we learn from our list? Here are some key takeaways from why these videos work so well:
Now that you’ve seen what works, let’s talk about best practices for creating your own high-performing app demo video:
Ideally, 60-90 seconds. This gives you enough time to highlight your app’s key features without overwhelming viewers.
Absolutely. Animation simplifies complex ideas, keeps viewers engaged, and helps explain features in a way that’s both entertaining and informative.
Yes! A well-crafted app demo video gives potential users a reason to download by showing them exactly how the app will benefit them.
App demo videos are essential for any business looking to make a lasting impact in today’s competitive market.
By using explainer video production, you can showcase your app’s unique features in a visually engaging and easy-to-understand format that drives results.
Take inspiration from the 11 examples we’ve shared, follow best practices, and leverage the power of animation to skyrocket your app’s usage.
In 2025, the brands that stand out are the ones that tell their story through captivating visuals and memorable experiences—make sure your app is one of them!
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