- Animation Styles
- Use Cases
We live in the information age, and it’s transformed the way we communicate and share information.
It’s arguably nothing short of a paradigm shift!
We’ve grown from text to images, and images to moving images and video.
And it’s not surprising that video is so natural, since visuals are the primary way we experience the world around us.
Video has become a de facto language and the best way to get people’s attention and communicate ideas quickly and efficiently is through video marketing.
We use it for everything from entertainment to advertising, even tutorials, app demos, and app previews.
So, to give you a taste of demo videos and their magic, here are the 11 Best App Demo Videos that greatly simplify things for consumers and help them get the most out of their apps.
This app demo video for Duolingo is pretty straightforward.
But even here, we see a splash of creativity, with a cute little animated character jumping around and emphasizing the text and visuals to keep it fresh and interesting.
Trying to understand a mobile application’s offering geared towards non-profit might get overwhelming at times.
But if done the right way, it can prove to be very effective.
This example of animated app demo videos produced for Groundswell ticks all the boxes of a demonstration done right.
The use of animations to simplify the procedures to use the app makes it easy to follow (and to use the app).
When it comes to offering solutions for productivity and task management software, there are a lot of moving components and aspects that need to be explained clearly.
And that’s what Vidico has done in this animated video.
They have picked the most important aspects of Nirvana’s offering and made it cohesive and simple to understand and follow along.
Such simplicity is not only possible with animated videos, it’s made even better and more engaging due to video animation.
We can all agree on one thing here.
Fintech offerings can get pretty complex to grasp at first glance.
But we can’t really blame them, seeing that they use sophisticated technology to make financial services simpler for consumers (like us),
But not SoFi.
They partnered up with BreadnBeyond to create this amazing animated app demo video production that greatly simplifies things.
The way the video uses animations to understand the workings of SoFi’s app from the user’s perspective is very impressive.
Regardless of its complexity, the video has greatly improved the appeal of SoFi’s offering.
Next on our list of animated app demo videos is Spaceti.
The way this animated video has simplified something as complex as real estate management solutions is truly remarkable.
The animations are minimalist (yet modern) and gives it an elegant vibe.
The best part about this video is its demonstration of using the Spaceti app.
It creates a point-of-view from the user’s perspective and makes you feel like you’re the one using the app (a clever implementation indeed!).
When it comes to managing your money, one question always comes to mind.
“How can I do it simply and seamlessly?”
Just see how animation has greatly simplified Finversity’s offering.
It highlights the major reasons why their app can improve personal finance for consumers perfectly.
And we’re barely scratching the surface on the true potential of animated videos here.
Again, just because an app demo video has a pretty dry and specific role to play, doesn’t mean you shouldn’t inject some liveliness and drama into it.
This app for Moodcaster could have stuck to just showing screenshots of the app.
But they jazzed it up by using animated typography and upbeat music to really pump things up and keep it interesting.
It’s subtle and simple, but it makes a huge difference.
Doorport is a security app for building tenants.
But notice how their video goes beyond just explaining how the system works and begins with addressing pain points and problems faced by their target user at the same time.
This is a clever way to really connect with the audience on a better, closer level, even if all you’re doing is explaining how an app works.
We said earlier that you should keep in mind who your audience is and what they’re like.
And this video demo for a Lego app got that memo.
Bursting with energy and creativity that matches their audience, this video speaks their language.
Mobile apps have improved the tourism and travel industry a lot.
A great way to see this is with this animated app video demo by Traveloka.
The clever use of video animations have not only made Traveloka’s offering simpler, it has made it fun and engaging.
The way the video presents itself simply draws you in from the start and keep you engaged tiil the end.
It’s important to remember that app demo videos doesn’t have to be all serious business.
For example, this video for Zocdoc uses a tasteful splash of humor and even poetry to really appeal to and connect to the viewer.
Need more examples? Check out the best software demo videos!
This was a concise guide and a good place to get started.
Video truly is the most powerful and effective communication tool available today, and it seems there’s nothing it cannot do.
But you don’t have to only take our word for it.
Consider the following gems of advice from many others in the field:
A recent Broadcast2World study revealed that 82% of people made a purchase after watching a product video.
You see, as it turns out, more than 25% of App Store and Google Play users admit to “rarely” or “never” reading the text description before proceeding to download an app. (Source: preapps.com)
So hooked are people, in fact, that 75% of them claim that videos are the best way to learn how a mobile app operates – while only 18% lean towards screenshots, and 7% tend to rely on written text descriptions. (Source: preapps.com)
72% of them would prefer getting their major product info through a video, as reported in another survey. (Source: veedyou.com)
And there you have it, everything you need to get started on your demo video.
The sky’s the limit! Good luck, and remember to have fun!