Animated Product Demo Video Services

Whether it’s in-depth software walkthroughs or app demonstrations, our animated demo video production company transforms intricate concepts into visually stunning stories, helping your customers effortlessly understand your offerings.

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What is Software Demo Video Service?

Software and app navigation can be a troublesome task for first-time users, and understanding all the functionalities of an app or software can even frustrate your existing users. The best way to ensure they are well-informed is by using animated demo videos. A mobile app or software demo video helps brands showcase the features, functionality, and user experience of their mobile or web applications. These videos visually demonstrate how the app or software works, highlighting key features, navigation, and interactions to help viewers understand its value.

Benefits of Animated Software Demo Video Agency

Here’s why brands should use these types of demo animation videos and why they work so well:

Better Understanding: These videos visually break down how your product, app, or software works, making it easy for potential customers to quickly understand its features and benefits. Videos are more straightforward and universal than lengthy text, so they work better.

More Engagement: The visuals and storytelling of such videos make them more engaging and attention-grabbing compared to text alone. Not only do they grab attention, but they also hold it, allowing your brand to encourage more people to learn about your product.

Proof That It Works: Seeing is believing. Demo videos show that what you’re claiming about your product is true, which is especially important in a market where customers are often skeptical.

Higher Conversion Rates: Demo videos help prospective customers visualize the product and make a positive decision. When potential customers see how your product can solve their problems or improve their lives, they’re more likely to make a purchase.

Fewer Support Questions: Customers often have many questions, and some of them are the same across the board. Demo video creation around common concerns and confusion can lead to fewer customer support inquiries. This can be especially helpful for complex software or apps.

Versatile Video Marketing: You can share demo videos across multiple platforms—social media, websites, email campaigns—making them flexible for different marketing strategies and audiences.

Showcase Unique Features: Demo videos let you highlight your product's value—what makes it stand out from the competition. You can focus on what matters to users and demonstrate the features that solve their specific needs.

Build Customer Trust: People trust others’ experiences with a product, so by including real-life user stories in your demo videos, you add authenticity to your brand. These testimonial videos help potential customers trust your product because they can relate to others' experiences.

Types of Animated Product Demo Video Services

There are many different types of animated product, software, or app demo videos, but some of the main ones are:

Explainer Videos: Explainer video production is used to simplify complex concepts related to the functionality and offerings of products, apps, or software.

How-To Videos: How-to Videos are specialized, high-quality video guides to help customers through basic setup and usage, helping them understand how to make the most of your product.

Tutorial Videos: Although they may seem similar to how-to videos, tutorials go a step further. They provide a step-by-step walkthrough of specific features in detail, making them ideal for both existing and new users who want to understand advanced functionalities. For a better understanding of these videos, check out our other blog on the best tutorial video examples.

Quick Feature Highlights: Designed for platforms with short attention spans, these brand videos showcase unique product features in a concise and engaging way. They primarily demonstrate how the product features solve user problems and deliver value.

Problem-Solution Videos: These corporate videos address common customer pain points and demonstrate how your product can efficiently solve real-world problems. They are relatable and impactful pieces of video content.

Screencast Demos: Screencast animation videos use screen interactions to show exactly how your app or software functions. They utilize actual UI screenshots to give viewers an authentic experience.

User Journey Videos: These videos narrate a typical user’s experience, demonstrating how your app, software, or product fits seamlessly into their daily routine and meets their needs.

Comparison Videos: These videos compare your app, software, or products to competitors, highlighting unique features or benefits to help potential users see why yours stands out.

All these types of video projects can be created in 2D, 2.5D, 3D, or other animation styles, depending on a company's budget and vision.

Why Choose Broadcast2World as Your Animated Demo Video Production Company?

We have what it takes to be one of the best product demo video companies in the animation industry. With over 15 years of experience, we've worked with a variety of clients, including SpineCal, DocStar, Sea Change, PlanGrid, Thermofisher, and many others.

From SaaS companies to healthcare organizations, we've helped businesses across different sectors create effective demo video productions. While there are plenty of agencies that can create a demo animation for you, we are one of the few that hit the sweet spot of creativity and conversions.

In addition to our creative approach, we offer a wide range of high-quality video styles to choose from—2D, 2.5D, 3D, whiteboard, motion graphics, and more. We provide an end-to-end process, from ideation to delivery. The best part is that we offer flexible and transparent pricing to suit your needs.

What should be in an animated product demo video?

It depends on the product, but a good demo typically includes a clear demonstration of the product in action. It can show visuals like diagrams or cross-sections to explain how the product works. A strong call to action at the end is always an ideal way to wrap it up.

Why are animated product demos effective?

Product demo video production is so effective because it uses powerful visuals to break down the complexities of your product, app, or software. It takes all the abstract features and offerings of your product and presents them in an easily digestible format for new or prospective users. Additionally, demo videos are great because they give you the opportunity to showcase new products even while they are still in development or even when you don’t have a physical final product prototype.

How long should a demo video be?

Typically, a product, software, or app demo video should be 1 to 2 minutes long. This duration is ideal for grabbing the audience’s attention and getting them excited about your product by sharing all the key information. However, there are scenarios where you need to be more restrictive with video length. For example, app stores like Apple’s App Store may have specific video length limits (e.g., 30 seconds). Always check the guidelines of your target app store before starting app demo video production.

How can a product demo video help grow your business?

People love to feel, touch, and see a product before buying it, but now that most things are sold online, this habit can be a challenge for sellers. This is where product demo video production can bridge the gap. Good animated product launch videos can literally bring your product to life on screen and show buyers what your product can do and how it works. This can not only increase your product visibility, support sales pitches, but also attract investment or crowdfunding.

Do I need multiple demo animation videos for multiple products?

Yes, investing in separate videos for each product is usually the best approach. Each video is typically curated to highlight the best features of a single product, and using one video for multiple products may not effectively showcase each product the same way. It could also create confusion among viewers. So, it's better to stick to separate videos for more clarity.

Should I use a screen-recorded or animated video for my app demo?

It totally depends on what you want to achieve. Screen-recorded demos are great for showing the app’s interface and functionality in a realistic way. They’re ideal if you want to create your video quickly and on a budget. On the other hand, animated explainer videos offer more creative flexibility. With these videos, you get customizable visuals and transitions that highlight your product the way you want. Consider your app’s style, target audience, goals, and budget to decide which approach fits best. If you want the best of both worlds, you can use screencast animation videos.

How much does a demo animation video cost?

It totally depends on factors like your video's length, the complexity of the creative process, and animation style. However, to give you a ballpark figure, most of our 2D animation videos fall between $2,400 and $4,800. Generally, whiteboard animation is the least expensive, while 3D animation is the most costly. All our animation packages include scriptwriting, voiceover, storyboarding, graphics, animations, and sound effects. If you’d like a more precise quote, please contact our demo video expert.

How long does demo video production take?

It can take us anywhere from 4 to 6 weeks to produce a demo video. This production process timeline includes research, ideation, scriptwriting, storyboarding, animation, and video editing, as well as time for review and feedback.

Animated Product Demo Video Services

What are Animated Product Demo Videos?