Our latest blog post covers app promo videos, what they are, why they’re so effective, and how they can help your mobile app take off just right. We also look at five great examples to draw inspiration from and analyze what made them work so well!

What Is a Mobile App Promo Video, Exactly?

An app promo video, or an app promotional video, is one that can promote your app and quickly explain key details on how it works.

In other words, it's a more specific version of an app preview video.

If your video marketing strategy requires explaining the working of an application, app promo videos are the way to go.

Apps are undisputedly the new norm today.

But their popularity is a double-edged sword: everyone’s using them, and therefore the competition is fierce.

It can be hard to stand out and get your mobile app video ads noticed.

Even if you have the best app for your industry and offering, it’s of little use if nobody downloads and uses it.

So how do you get your message out there loud and clear?

The internet today has subtly evolved from text and images, to video.

Explainer videos are everywhere from corporate landing pages to social media.

And it’s no surprise, as video grabs attention and holds it far more effectively than images, and even more than chunks of text.

That's why marketing videos are effective in scenarios like this as it ensures that information is retained in the long term.

So if video content is the language of the internet, are you and your team speaking it fluently?

It could make all the difference between success and failure.

This is where app promo videos come in!

A compelling mobile app promo video showcases the features and benefits of your app to the general public in a way that’s interesting, easy to understand, and even entertaining.

But before you make your video, it’s important to understand that this is similar to, but not the same thing as, a video ad or advert.

An effective app promo video for your business is more like a “how-to” that goes into just a little more detail about how the app works and what it can do for your users.

If you’re still confused, don’t worry. We’re here to help!

Let’s look at some good video examples of the best mobile app explainer videos to understand how they work, and maybe draw some inspiration for promo videos ideas of your own!

What is a mobile app promo video, exactly?
Best Animated App Advertising Examples
How do you make an effective mobile app promotional video?

Best Animated App Advertising Examples

1. Alexa Lists

We love this delightful character animated video for Amazon’s Alexa. It’s one of the best app promo videos we’ve seen.

It’s a reminder that whatever you’re explaining or selling, the messaging is ultimately always all about people, that human connection.

The reason mobile app video advertising like this works so well, is because it connects the viewer and speaks to their daily routine.

But what’s more, this compelling promo video provides a clear understanding of how much this could be improved with Alexa Lists.

Once you notice this rule being used in business storytelling, you’ll realize how effective it is and how it’s deployed everywhere you look.

2. Hey Hey

We say this a lot here at Broadcast2World: Information speaks to the mind, art speaks to the heart. But storytelling does both, packing a powerful one-two punch, which creates a powerful bond with your audience that isn’t easily forgotten.

This funky and visually stunning video app advertising for Hey Hey is an example.

It’s loud and catchy and emotionally impactful.

Which is quite fitting since the app is all about music and connecting with others with similar musical tastes.

This is what expert storytellers mean when they say “show, don’t tell!”

3. Uber Business Travel

The smart ones come up with solutions to problems.

But real innovators come up with solutions to problems people never even think about as problems in the first place.

Steve Jobs famously said that one of Apple’s philosophies wasn’t to give their users what they wanted; it was to come up with features and solutions they didn’t even know they wanted in the first place.

Uber Business Travel, much like Uber itself, is one of those kinds of brilliant solutions.
This explainer and app advertising video really speaks your language as the leader of a team that needs to get places and get things done, with as little hassle as possible clogging up your workflow and energy.

The gorgeous on-theme graphics and visuals enhance the script and message perfectly, too.

4. WhatsApp

A short and sweet animated app advertisement video for WhatsApp, it’s deceptively simple and to the point.

But that’s why mobile app video ads like these work so well.

Rather than deliver a lecture on the various security features and bore the audience instantly with technical details, they went a different route.

This animated mobile app video opted for a more light-hearted and artsy take, using no voiceover, just saying everything it needs to say using visuals and playful music.

This is kind of what we mean when we say that animated storytelling for business is often more art than science!

5. Twitter: Event Targeting

Twitter has always been a wildly diverse, complex realm.

So rather than try to dumb it down to explain their Event Targeting solution, they embraced their kaleidoscope of content in its animated video, demonstrating how it’s not a bug, it’s a feature.

And notice how the animation and graphics work to reflect this idea visually, almost literally.

That’s no accident.

A well-made animated video for business will smoothly blend a sharp, clear script with clever visuals such that the end result is greater than the sum of its parts.

Anyone can set a voiceover to generic animation, but a really skilled team will supercharge it to the next level, blending information with art.

When done right, the audience might not even notice how well it works, but the message comes through beautifully and remains memorable long after it’s been viewed even once.

Are you thinking about creating a brilliant demo video for your app, but aren’t sure how to get started?

Well, it’s easier (and maybe even cheaper) than you might think.

Here’s how.

How Do You Make An Effective Mobile App Promotional Video?

The first thing to bear in mind is, you don’t have to do it all yourself.

A good animation team will usually include creative heads, concept artists and their own writers who are happy to make creative suggestions and guide you through the process.

It’s still very much your baby, but they’ll help you figure things out so you don’t have to take a crash course in b2b storytelling or animation.

As for budget, like everything, it really depends on the length and level of animation complexity you might need.

Again, most animation companies understand their clients’ restrictions and are flexible enough to work within those limits to come up with something amazing.

At Broadcast2World, we’ve been in this business for over a decade now and have worked with clients of all sizes and budgets, across a myriad of industries.

No two videos we’ve made have ever been very similar, because we craft bespoke videos fitting that specific need, budget, use case and audience.

Conclusion

So going back to our first question: is your business fluent in the language of video?

If not, the good news is that it’s never too late to start!

Did you find this article helpful? Have feedback or suggestions?

Drop them in the comments below, we’d love to hear from you!

Meanwhile, are you interested in taking the next step, but are still unsure and have questions? Drop us a line and we’d love to chat anytime.

In conclusion: Keep telling great stories!

5 Best App Promo Videos and What Makes Them Work