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In a rush?
Check out our best stop motion graphics animation videos compilation here.
Got time? Read on!
Stop motion is a motion graphics animation technique where objects are physically manipulated in tiny increments on multiple individually photographed frames.
When all those photographs are displayed in a rapid sequence or played back, you get the illusion of motion.
Anything can be stop-motion animated this way, but traditionally, puppets with movable joints were the preferred subjects.
Stop-motion has arguably been in use since the mid-1800s, even before the advent of film itself!
With the rise of digital and 3D technology, this has morphed into a realistic-looking animation style, but the term applies.
Animation is simply exploding and ever-changing.
With the advent of improved technology, artists are experimenting and doing things previously impossible.
Like this delightful animated video for Emirates, created by industry legend Buck.
They seamlessly blended traditional animation with 3D stop motion models.
They bring us a playful take on an annoying issue in airline travel: rambunctious noisy kids who don’t like flying.
We’ve all been there!
By going for a light-hearted and jovial tone, the video is careful not to offend anyone by being sympathetic to all parties, while revealing their solution: more entertainment options to keep kids happy.
And that makes everyone happy!
Earlier we mentioned that a common thing today is 3D art that mimics the look and feel of traditional stop motion.
Well here’s the opposite: Can Can Club made a traditional stop motion that looks so clean and fluid that you’d mistake it for really well-done 3D!
We had to watch the making-of video before we could believe it.
Playful’s clever and beautifully done animated video for Hatso is just genius-level handcrafted stop motion.
We can’t stop watching it!
Do you know what’s common between your birthday and reaching an important milestone in your life?
Still scratching your head on this?
Let us make it clear.
Both are significant moments in your life and deserve to be celebrated wholeheartedly.
That’s what VANS set out to do with this stop-motion animation video celebrating their 50th anniversary.
We’re sure when they reached out to Reza Rasoli for this video, everyone was pretty ecstatic as that’s clearly shown in the video.
The video is made in such a way that you’ll feel delighted as if you’re a part of VANS’s journey.
All in all, Reza Rasoli knocked it out of the park with this one.
To further understand the importance of storytelling, especially in B2B marketing, check out our compilation of the Best Animated B2B Infographics Explainer Videos here:
Now let's check out the next stop-motion animation example.
Another example of mixed media, Oddfellows crafted this energetic and goofy animated video blending traditional and stop motion animation.
It’s seamless while also highlighting the Prego product at the same time.
The sharp script really ties it all together, too.
Pizza Hut takes its pizzas very seriously.
And nobody likes lukewarm or cold pizza.
So they went all out and invented the Hot Pouch, a special package to keep pizza hot and fresh from the oven right up until the moment they ring your doorbell.
Of course, an invention like this needs to be announced to the world.
But in order to really sell their revolutionary offering, they partnered with Giant Ant to put out a video.
And not just any boring traditional ad, they went with animation for maximum punch.
Animation really has the power to tell any story in a way that grabs even a passive audience’s attention, holds it, and delivers information that remains fresh in their memory long after they’ve watched it.
Going back to fully traditional stop-motion animation, this stunning and fun video for Samsung by Malcolm Handley just blows us away.
It’s energetic, fun, attention-grabbing, and says so much while saying not much at all.
This is yet another example of what we mean when we say that animation is more art than science.
Conventional wisdom would tell you to create an animated video that explains all the features and tech specs, especially since the product is a solid-state hard drive.
But this video does nothing of the sort, opting instead to “show, don’t tell” by using an active skateboarding character to hint at how tough, rugged, and portable their SSD drives are.
Remember the last time you ate a milk chocolate?
We’ll make a wild guess here–you were bombarded with a slew of happy memories (maybe you’re having a craving for one right now).
Happy memories are a result of simple yet meaningful moments scattered across your life.
Milka understands this very well and together with Outbreak Studios, they created this stop-motion commercial video.
Videos that elicit happy memories in viewers tend to resonate with them better (and when we first saw this video, we felt immediately drawn to it).
Simply put, Milka understood the importance of relatability, and with Outbreak Studio, they managed to fully leverage this with the help of this video.
The thing about commercial videos is that it’s a great way to quickly make an impact on viewers.
But as with every creative medium, the ceiling can be extended and more potential extracted from something as simple as a commercial.
And one of the best ways to do that is with animations.
Case in point: this animated commercial video for Nada Fruits, made by République.
It could have been a simple commercial but the good folks at Nada Fruits wanted something more and Republique understood that really.
This animated commercial gives Nada Fruit’s offering a life of its own, fully leveraging each frame of the stop-motion animation and creating an irresistible impression on viewers.
We once heard a very profound quote that has greatly influenced the way we make our animated videos.
“Don’t sell the feature, sell the benefit”.
Consumers are rarely interested in the technical aspects of a product.
Rather, they’re more interested in how a product can help make their lives better.
For example, have a look at this animated product video for DOTS Planner made by Tinker Studio.
They could have easily explored the technical features of the planner but instead chose to show the benefits.
And one glance at the video shows that this approach has worked wonders for DOTS’s offering.
The video was able to present the benefits but it was the animations that showed how the benefits could ultimately be of use to the viewer.
Just another example of how animation can unlock your video's horizons and make it so much more than it already is.
While we’re on the subject of notebooks, let’s have a look at an offering from a very familiar brand.
This is a stop-motion animation commercial for Molsekin, made by Rogier Wieland.
Since the brand of Moleskin is so well known, it was only natural that this commercial video be a reflection of Moleskin’s brand perception.
And if you ask us, the execution is flawless.
As with any commercial video, the primary goal is to hook the audience in at the start with a sales hook.
But sometimes, ordinary commercial videos don’t engage the viewers enough to stick around till the end.
Gladly, that’s not the case here and the main reason why is because of the use of animations.
This is yet another example of animations improving the potential of ordinary commercial videos and making them extraordinary.
We couldn’t do a blog on stop motion without including at least one music video.
And there’s no better example than Peter Gabriel, a pioneer of the music video format, who made several videos in this style.
Similar to the previous video, Sledgehammer blends multiple animation styles to create a deliberately jagged, bizarre experience that’s fun to watch overall, and perfectly suits the song too.
You must have seen many explainer videos on the Internet, especially cooking tutorial videos and creating training videos.
But nothing is quite like this one.
Made by the world renowned stop-motion animator PES, this video isn’t your typical guacamole recipe video.
It uses stop-motion animations to turn this video into an experience that you simply can’t take your eyes off of.
We and 469 million people on YouTube couldn’t resist the charm of this video.
The question is, are you one of those people?
We were so mesmerized by PES’s work that we had to include another one of his videos.
This time we move from the world of Mexican Guacamole to Italian Spaghetti.
And surprisingly, the style of the video has remained consistent throughout (working wonders for PES’s brand perception).
Now we have seen two videos from the same creator with consistent branding in both videos.
What can you get out of this?
For us, it’s the fact that animation have worked their magic yet again.
Sometimes maintaining consistent branding throughout your content can seem daunting.
But with animations, it not only becomes effortless but also seamless.
And 302 million people who have watched this video indirectly agree with us on this.
The art of storytelling has been around forever now it seems.
Be it your favorite fiction book or that favorite movie you watch every Sunday with your friends, every single one of those has a story behind it.
Simply put, it’s not the movie that resonates with you, it’s the story.
But have you ever wondered how brands use storytelling in their videos?
Let’s give you a clear picture.
Have a look at this stop-motion animation video by Honda.
One glance at it and you immediately figure out that this isn’t your typical animated brand video.
They have very cleverly weaved in a story of how Honda came to be and how far they have come.
That’s the reason why it’s so relatable and leaves a lasting impact on us afterward.
All in all, video storytelling is a great tool to boost brand perception and audience engagement.
When it comes to consumer goods, this one question can help consumer brands in the long run.
“Why will someone buy my products?”
Simply put, having a clear understanding of what the consumers want can help your brand sell better
Want to see this in action?
Here’s a stop-motion animation video for Pringles made by Kenneth Cheong.
One glance at the video and you can see why it immediately builds an impression on you.
And the animations have seamlessly integrated Pringles’ brand perception into the video which resonates with consumers really well.
We’re concluding the list with a good one.
Usually, when it comes to healthcare marketing videos, they’re rife with technicalities that rarely appeal to audiences.
As we saw before, sell the benefit, not the feature.
This animated stop-motion video for HCA Midwest Health Hospital does exactly that (and then some).
The good folks at Commotion Engine understood that simply selling the complex offering of HCA isn’t going to cut it.
So they went the extra mile and used animations to not only simplify their offering but also dial down on the benefits of HCA’s offering.
Right out of the bat, the video starts off with a benefit that establishes the relevance of HCA’s offering.
As the video progresses, the list of benefits solidifies the importance of HCA’s offering and makes it hard to resist.
Animation is such a powerful and versatile tool for communicating ideas.
It gives your video marketing efforts a chance to stand out from the crowd.
It’s almost like people are still figuring out how to put it to use.
Have you thought about what it can do for you and your brand?
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