Storytelling Marketing E-book Structure
1. How to make your video Memorable & Persuasive
2. How to create an Engaging video
3. How to make your Audience Care about your message
4. How to make your video script Production-ready
5. How to Build Trust with enterprise CXOs
6. How to Boost your Pricing Power
The techniques we cover especially well for non-tech audiences – CXOs and Decision-makers who may not fully understand the technical details of your offering.
Chief Architect, StoryProcess
Video is the most powerful medium today. Yet most marketing videos are boring. How can that be? What are most marketers missing?
Wish you could mesmerize your audience? Engage them emotionally and communicate convincingly? Leave them charged up to take action?
Talking about your product, features & benefits is easy. Making the viewer care, engaging them, telling a story is hard.
Even enterprise technology products need to tell a story -- because ultimately, they are selling to humans, not just job titles with a business need. Humans also have dreams, struggles, and emotions. Win their hearts first.
Stories are a direct channel to their hearts. A video is the best storytelling medium available to you today. Good story videos can create magic.
"People do not buy goods and services, they buy relations, stories, and magic"
"If there is one piece of advice I could go back to give myself, it is to concentrate on that storytelling part"