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Most people decide in the first three seconds whether an ad deserves their attention. Animation buys you those seconds with something live action can't easily give: a world that only exists for your brand.
Make a live-action video ad when the product is people, places or something physical you can film well. Make an animated ad when you are selling software, a service, a process or an idea, or when you need to change the ad often and run it in several markets.
Animated ads also travel further inside your funnel. The same characters and graphics can be cut into pre-roll, social posts, sales decks and landing pages, which helps attract the right prospects early in the B2B sales pipeline and keeps the message consistent all the way to the close.
B2B buyers sit through long buying cycles and dense demos. A short animated ad gives them the one thing a deck can't: a clear picture of why your product matters, in less than a minute.
From cartoon ads to 3D commercial animation, each style suits a different job. Startups and marketplaces, including the many platforms built on Airbnb clone scripts, tend to lead with character ads, while established tech brands lean on motion graphics and 3D.
2D animated ads are the most common choice because they are faster and more affordable to make and easy to update. 3D earns its cost when the product itself is the hero. Our guide to 2D vs 3D animation breaks down the trade-offs, and our motion graphics team can help you choose.
The first nine are brand ads made by some of the best animation studios in the world, most of them in 2D. The next thirteen are animated ads we made at Broadcast2World for brands of every size, from local plumbers to Siemens. Click any card to watch, then read why it works and what to borrow. Want more? See our list of 50 iconic commercials or these viral video marketing examples.
Start with one message, write a script that fits the length, design a style that matches your brand, then animate, add sound and cut versions for every platform. Here's the process our studio follows on every animated commercial.
Most animated ads run 15 to 60 seconds. Match the length to where the ad will run, and cut shorter versions from the same animation instead of making new ones.
At Broadcast2World, a 60-second animated ad starts at $2,400 for flat 2D and goes up with custom characters, 2.5D and 3D. Industry-wide, ads range from about $2,000 to $10,000+ per finished minute.
Shorter ads cost less, and cutting 15 and 6 second versions from a 60-second master is the cheapest way to fill every placement. See what a 30-second commercial costs, or for the full breakdown, read how much animation costs.
Run animated ads where your buyers already spend time: YouTube and connected TV for reach, LinkedIn for B2B decision makers, Instagram and TikTok for short cuts, and your own website and sales emails for conversion.
Measure more than views. Track completion rate, clicks and leads, and use social listening and monitoring tools to see how people talk about the campaign. For more on making ads that people share, read our guide to video storytelling.
The best animated ads pick one message, give it a world only animation can build and say it in under a minute. Whether you sell software, finance or a plumbing service, the style should serve the story, not the other way around. See more of our work on the Broadcast2World homepage or talk to our animated commercial team.
Anshu Hembram is a Writer at Broadcast2World, passionate about bringing ideas to life through creative storytelling in animation and film. Her love for animated cinema led her to pursue a PGD in Animation Cinema from one of India's premier film schools, Satyajit Ray Film and Television Institute, Kolkata. With foundation in Journalism and Mass Communication, Anshu has hands-on experience in video production and marketing, giving her a unique perspective on blending creativity with strategy. Driven by her love for writing, she constantly seeks fresh ideas and innovative ways to help brands tell their stories more effectively. Beyond her professional pursuits, Anshu is an avid explorer of music, books and films - always adding to her ever-growing "knowledge closet".
Reviewed by Sunny Arora, CEO & Founder, Broadcast2World, with 15+ years in animated video production.
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