All businesses are built on trust and communication.
And that’s regardless of your industry, size, or even product.
But times are changing, our ways of communication evolving.
Video has emerged as the de facto language of this age.
But what does this mean for your business?
Let’s discuss that!
But before that, if you are in a hurry, watch our video compilation of the best b2b videos here!
Jump to the section you want or check out the entire blog:-
These are videos that businesses can use to communicate with other businesses.
What they communicate can vary a lot.
Animated B2B commercial videos, for example, are used for selling.
For explaining your product or a related concept, you could use animated B2B explainer videos.
Animated B2B social media videos work great for spicing up the social media marketing game.
And the list goes on.
So, for every need of yours, there is an animated B2B video!
But should you use it? Let’s discuss that!
The same thing that makes any video great: human connection.
This is true whether you’re talking about a 10-second internet ad, or a feature-length Hollywood blockbuster.
Take a moment to think of the last time you really enjoyed a movie.
About how you got so invested in it.
About how the story took you on a rollercoaster ride of emotions.
And how you felt for the main characters and were rooting for them to win.
This is not an accident.
We’ve been telling each other stories since the beginning of our species, probably.
And good videos tap into this formula, too.
Right at the beginning of this blog, we started out by declaring that all business is built on trust and communication.
A well-crafted video will communicate a story to the viewer.
And your story, told visually, will form a bond of trust between you and your audience that lasts.
You don’t need a business degree to understand that you cannot sell to someone who doesn’t trust you.
And that’s it, that’s our secret to successful video creation: it’s all about storytelling and building trust.
This is a powerful formula that you can also use, just as well as any Hollywood movie does.
Also check out: The ultimate secret to growing with b2b videos!
“Show, don’t tell” is a great adage for video and storytelling– and business too.
We’ve talked about what makes a great b2b video, now let’s look at some of our favorite examples and see for yourself how powerful a good video can be!
Now that we’re in the era of remote working, cloud solutions like Google Drive are all but ubiquitous and need no introduction.
But just ten years ago it was a confusing and abstract concept.
It would have been tempting to go into a long list of features and explain how it all actually works.
But that’s not the route they took.
Instead, this video emphasizes to you, the viewer, that the creators of Drive really understand your world and your daily routine, and brings it home that Drive was created specifically to solve your daily problems and hassles and make life easier.
Cloud services, online video streaming, analytics, AI, traffic patterns– you might as well be speaking an alien language when you try to explain stuff like this.
But again, that’s where the power of video and storytelling comes in.
For this delightful animated video for IBM Watson Video Services, they tell a visually engaging story about the challenges of understanding your audience and giving them what they want.
And they do it in a way that you can appreciate and follow, whether you’re an expert or a technological Luddite.
Best of all, the video creates a strong sense of trust and reliability, that these are the guys who really know what they’re doing, and they’re the best at their game.
Another example of the power of storytelling here with this video for Nexmo Vonage API.
Using beautiful animation and lush visuals, the video captures your attention and draws you into a world dominated by tech and connectivity, and explains what Nexmo does.
By using an example of a character booking a cab and tracking its progress, the complex is made simple and clear without losing the fine details.
We’re all familiar with social media– or so we think.
But what about the other side of the screen?
What does it take for a business to delight customers and attract a bigger audience online?
How can a business– especially a small one, like a startup– keep track of social media activity and stay on the cutting edge?
This is where Hootsuite comes in to save the day.
Again, notice how these videos dazzle and delight, and connect with their audience so naturally.
They don’t do this by running down a long list of tech specs, or going over every feature of their products.
Hootsuite’s video uses gorgeous, lush graphics and colors to paint the picture of what it’s like for a brand to break out into social media.
By speaking your language and understanding your world, they connect with your pain points and explain how they can transform your business and even your life.
Social media isn’t the only online world you have to worry about as a business.
Ever felt like you’re drowning in your inbox?
It seems there’s a million ways to communicate with your team, and all of them are different types of hassles.
Slack knows this all too well.
Their solutions are groundbreaking, effective, and they have serious user loyalty to prove it.
But again, remember that old rule: show, don’t tell.
This beautifully animated video used the simplest elements to depict how Slack simplifies and streamlines your flow of information and communication throughout your day.
All without going into tedious detail about every single technical feature.
See how you can get started with b2b video marketing in 2022!
What about you?
Are you using video as a core element of your marketing strategy?
Are you really connecting effectively with your audience?
If you want to get started but are not sure how, then check out some of our other blogs where we can break it all down for you.
It’s never too late to get started!
What stories are you going to tell the world today?