15 Best B2B Explainer Video Examples and How To Make Your Own!

Jul 29, 2022 9:17:32 AM

We would like you to read the whole blog but we understand if you're running low on time so let us hook you up with our video compilation for the Best B2B Explainer Video Examples here.


Discover the "15 Best Animated B2B Explainer Videos" in our insightful blog!

In the dynamic landscape of B2B marketing, businesses are constantly exploring innovative ways to engage their audience and communicate complex ideas effectively.

Animated explainer videos have emerged as a captivating and impactful medium, combining the power of storytelling with visually stunning graphics in video marketing.

Simply put, the benefits of explainer videos far exceed those of traditional mediums of marketing.

In this curated collection, we present the crème de la crème of animated B2B explainer videos.

Each video has been handpicked based on its creativity, storytelling prowess, and ability to simplify intricate concepts.

The meticulous crafting of these videos is often enhanced by the use of professional video editing software, elevating their clarity and engagement levels.

Join us as we delve into these exceptional examples, uncovering the secrets behind their success and drawing inspiration from their unique approaches.

Whether you're a marketer, entrepreneur, or simply curious about the world of B2B animation, our blog will ignite your imagination and equip you with insights into the potential of animated explainer videos in the B2B realm.

Get ready to be inspired by the finest examples and embark on a journey to elevate your own B2B marketing wining strategy with captivating animations.

Let's dive into the realm of animated B2B explainer videos and unleash their transformative power!

  1. 15 Best B2B Explainer Videos
    1. Google Drive
    2. IBM + Watson
    3. Nexmo - The Vonage API Platform
    4. Hootsuite
    5. Slack
    6. AT&T
    7. Microsoft Azure
    8. Microsoft 365
    9. Mailchimp
    10. Webflow
    11. Mailchimp - 'All In a Day's Work'
    12. Etsy
    13. Ahrefs
    14. Locus
    15. SAP

15 Best B2B Explainer Videos

“Show, don’t tell” is a great adage for video and storytelling– and business too.

We’ve talked about what makes a great b2b video, now let’s look at some of our favorite examples and see for yourself how powerful a good video can be!

1. Google Drive

Now that we’re in the era of remote working, cloud solutions like Google Drive are all but ubiquitous and need no introduction.

But just ten years ago it was a confusing and abstract concept.

It would have been tempting to go into a long list of features and explain how it all actually works.

But that’s not the route they took.

Instead, this video emphasizes to you, the viewer, that the creators of Drive really understand your world and your daily routine, and brings it home that Drive was created specifically to solve your daily problems and hassles and make life easier.

2. IBM + Watson

Cloud services, online video streaming, analytics, AI, traffic patterns– you might as well be speaking an alien language when you try to explain stuff like this. 

But again, that’s where the power of video and storytelling comes in.

For this delightfully animated video for IBM Watson Video Services, they tell a visually engaging story about the challenges of understanding your audience and giving them what they want.

And they do it in a way that you can appreciate and follow, whether you’re an expert or a technological Luddite. 

Best of all, the video creates a strong sense of trust and reliability, that these are the guys who really know what they’re doing, and they’re the best at their game.

3. Nexmo - The Vonage API Platform

Another example of the power of storytelling is here with this video for Nexmo Vonage API.

Using beautiful animation and lush visuals, the video captures your attention and draws you into a world dominated by tech and connectivity, and explains what Nexmo does.

By using an example of a character booking a cab and tracking its progress, the complex is made simple and clear without losing the fine details.

4. Hootsuite

We’re all familiar with social media– or so we think.

But what about the other side of the screen?

What does it take for a business to delight customers and attract a bigger audience online?

How can a business– especially a small one, like a startup– keep track of social media activity and stay on the cutting edge?

This is where Hootsuite comes in to save the day.

Again, notice how these videos dazzle and delight, and connect with their audience so naturally.

They don’t do this by running down a long list of tech specs, or going over every feature of their products.

Hootsuite’s video uses gorgeous, lush graphics and colors to paint the picture of what it’s like for a brand to break out into social media.

By speaking your language and understanding your world, they connect with your pain points and explain how they can transform your business and even your life.

5. Slack

Social media isn’t the only online world you have to worry about as a business.

Ever felt like you’re drowning in your inbox?

It seems there are a million ways to communicate with your team, and all of them are different types of hassles.  

Slack knows this all too well.

Their solutions are groundbreaking, and effective, and they have serious user loyalty to prove it. 

But again, remember that old rule: show, don’t tell.

This beautifully animated video used the simplest elements to depict how Slack simplifies and streamlines your flow of information and communication throughout your day.

All without going into tedious detail about every single technical feature.

See how you can get started with b2b video marketing in 2022!

6. AT&T

This B2B explainer video by Veracity Colab is a remarkable demonstration of effective communication and captivating storytelling.

Through a skillful combination of stunning visuals, engaging narration, and a meticulously crafted script, the video succeeds in simplifying complex concepts and highlighting the value of the featured B2B solution.

7. Microsoft Azure


This explainer video offers an insightful introduction to Microsoft Azure, a powerful cloud computing platform

The video employs visually appealing graphics and animations to effectively communicate key features and benefits.

With a clear narrative structure, it simplifies complex concepts, making it easy for viewers to understand the value proposition.

Overall, this B2B explainer video effectively showcases the product/service, making it an excellent tool for driving awareness and generating interest among potential B2B clients.

8. Microsoft 365

The fluid and captivating animation style effortlessly guides viewers through the comprehensive features of this powerful business solution.

Every frame is meticulously crafted, delivering a visually stunning experience that brings the capabilities of Microsoft 365 to life.

From smooth transitions to dynamic illustrations, the animation style perfectly complements the innovative nature of this transformative software. 

9. Mailchimp

Over time, numerous explainer videos have been produced for MailChimp, each showcasing a remarkable artistic quality.

MailChimp stands out as a company that offers valuable lessons in seamlessly integrating video marketing strategy into a B2B business model.

The visuals in this video skillfully complement the core message, allowing viewers to absorb information more effectively through their beautifully designed graphics.

10. Webflow

This Webflow video simplifies the explanation of this B2B service, making it accessible for sales companies to understand the benefits of using the platform.

It also serves as a remarkable demonstration of how minimal colors and strategic branding can be leveraged to create visually stunning visuals.

11. Mailchimp - 'All in a Day's Work' 

This is another captivating video by Mailchimp.

This engaging Mailchimp's 'All in a Day's Work' trailer video takes you on a whirlwind journey through the diverse and vibrant world of business, showcasing the indispensable role of Mailchimp in simplifying and enhancing everyday tasks. 

Overall, this video exemplifies a visually compelling and informative approach to explainer videos in the B2B space.

12. Etsy

The video showcases a visually captivating production by Etsy

This video highlights the diverse range of products available on Etsy, capturing the attention of viewers and showcasing the platform's creative community.

13. Ahrefs

The Ahrefs explainer video utilizes a visually engaging and dynamic animation style to convey the features and benefits of Ahrefs' SEO tools.

Through clear and concise messaging, it effectively demonstrates how Ahrefs can help users with keyword research, competitor analysis, and website optimization.

With its vibrant visuals and informative content, this explainer video serves as a valuable tool for users seeking to enhance their SEO strategies with Ahrefs.

14. Locus

The B2B video offers an engaging overview of Locus, showcasing its advanced supply chain optimization solutions.

With a visually appealing style, the video effectively communicates how Locus helps businesses streamline their logistics operations, improve efficiency, and reduce costs.

Overall, this B2B video serves as a compelling tool to convey the value and impact of Locus' solutions in the logistics industry.

15. SAP

The video effectively showcases SAP's diverse range of products and services, highlighting their capabilities in areas such as enterprise resource planning (ERP) and customer relationship management (CRM).

Through clear and concise messaging, it illustrates how SAP's solutions can drive digital transformation and optimize business operations.

With its polished visuals and informative content, this explainer video serves as a valuable resource for businesses considering SAP's offerings.


In conclusion, the showcased collection B2B explainer videos demonstrate the effectiveness of this medium in conveying complex information and capturing the audience's attention.

Through compelling narratives, visually appealing graphics, and a customer-centric approach, these videos successfully engage and educate viewers about various products and services.

By following the insights shared in this blog, including defining objectives, crafting a compelling script, and selecting the right animation style, you can create your own impactful animated B2B explainer video.

Emphasizing concise messaging, engaging visuals, and strategic distribution will help you maximize the video's impact and drive business success in the B2B landscape.

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