In today’s competitive market, B2B explainer videos are no longer optional—they’re a core part of winning business. The best B2B videos go beyond product demos. They simplify complex ideas, build trust, and spark action. From business animation videos that showcase brand personality to animated sales videos that convert, these creative assets help companies stand out in crowded markets.
Whether you’re looking for B2B product videos to educate prospects, B2B corporate videos to inspire teams, or explainer videos for business to drive conversions, the right mix of animation, storytelling, and strategy can turn your message into measurable impact. In this guide, we’ll explore the best B2B video examples across industries, highlight why B2B marketing videos work, and share B2B video ideas you can adapt for your own campaigns.
In a rush? Check out our video compilation for the Best B2B Explainer Video Examples here:
Why B2B Explainer Videos Are a Marketing Game-Changer
In the fast-paced world of B2B marketing, attention is short, and complexity is high. B2B explainer videos bridge this gap by transforming intricate products, services, and processes into clear, engaging, and memorable stories.
Unlike dense brochures or static presentations, animated business explainer videos combine visuals, motion, and storytelling to capture attention instantly. They break down technical concepts into bite-sized, easy-to-digest narratives—making them perfect for:
Lead Generation – Grabbing attention in ads, on landing pages, and in outreach campaigns.
Onboarding – Helping new customers or partners quickly understand how your solution works.
Sales Enablement – Equipping your sales team with persuasive, visually compelling tools that close deals faster.
When crafted strategically, B2B animated videos not only explain what you do—they make people feel why it matters. That emotional connection turns passive viewers into active buyers, making them one of the most effective tools in a modern B2B marketing toolkit.
Ready to see explainer videos in action? Let’s dive in!
“Show, don’t tell” is not just a great adage for storytelling– it applies to business and marketing, too!
We’ve talked about what makes a great B2B marketing video, now let’s look at some of our favorite B2B video examples as case studies and see for yourself how powerful a good video can be!
1. One of the Best B2B Video Examples: Google Drive’s Human-Centric Approach
Now that we’re in the era of remote working, cloud solutions like Google Drive are all but ubiquitous and need no introduction.
But just ten years ago it was a confusing and abstract concept.
It would have been tempting for most B2B marketing companies to go into a long list of features and explain how it all actually works.
But that’s not the route they took.
Instead, this excellent motion graphics style B2B product video commercial emphasizes to you, the viewer, that the creators of Drive really understand your world and your daily routine, and how it will make your life easier.
It’s one of the best B2B video examples we’ve seen!
2. IBM Watson - How Business Explainer Videos Turn Complex Ideas Into Clear, Inspiring Stories
When your business deals with sophisticated solutions—like AI-driven analytics, cloud services, or data streaming—explaining them in a way that resonates with decision-makers can be a challenge. That’s exactly where business explainer videos shine.
For IBM Watson Video Services, animation became the perfect storytelling medium to take intricate concepts and make them feel accessible, engaging, and relevant. Instead of overwhelming prospects with technical jargon, the video guided them through a clear, visually driven narrative that painted a picture of the problem, the solution, and the transformation.
By combining sleek motion graphics, well-paced storytelling, and an empathetic understanding of the audience, the video not only educated but also built a strong emotional connection. Viewers walked away feeling that IBM Watson truly understood their challenges—and had the expertise to solve them.
3. Nexmo - How Business Animation Videos Simplify Tech and Inspire Connection
In a world where APIs, cloud connectivity, and real-time communications can feel like an untamed maze, business animation videos like Nexmo’s Vonage API explainer prove that storytelling can turn complexity into clarity—and clarity into connection.
With elegant infographic animations, a sharp and structured script, and a warm, human voiceover, the video doesn’t just explain what Nexmo does—it lets the audience experience it. By following a simple, relatable journey of a character booking a cab and tracking its progress, the story transforms advanced tech into something instantly familiar and accessible.
This seamless blend of visual artistry, narrative pacing, and real-world context shows why business animation videos are more than just content—they’re a bridge between innovation and understanding, helping brands inspire trust, spark interest, and make their solutions feel like a natural fit in their audience’s lives.
4. Hootsuite- B2B Video Examples That Turn Brand Challenges Into Breakthroughs
In the world of B2B video examples, few stand out like Hootsuite’s.
We all know social media—or at least we think we do. But what about the hidden side of the screen? What does it really take for a business to delight customers, grow its audience, and stay ahead of the curve?
For startups and small businesses, keeping track of social media activity while staying competitive can be overwhelming. That’s where Hootsuite steps in, and their animated video captures this perfectly.
Instead of listing endless features or drowning viewers in technical jargon, Hootsuite’s video uses lush graphics, vibrant colors, and engaging storytelling to show exactly what it feels like for a brand to break out and thrive online.
This is the power of B2B video solutions—they speak your language, tap into your challenges, and show how transformation is possible. It’s not just marketing; it’s a vision of what your business could become.
5. Slack - One of the Most Relatable B2B Animation Videos on Workplace Chaos
Social media isn’t the only online world you have to worry about as a business.
Ever felt like you’re drowning in your inbox?
It seems there are a million ways to communicate with your team, and all of them are different types of hassles.
Their solutions are groundbreaking, effective, and they have serious user loyalty to prove it.
But again, remember that old rule: show, don’t tell.
This beautiful business animation video utilizes the simplest elements to depict how Slack simplifies and streamlines your information and communication flow throughout your day.
All without going into tedious detail about every single technical feature.
This is a B2B marketing video with a subtle call to action or CTA that doesn’t beat you over the head with the message.
6. AT&T – One of the Strongest B2B Marketing Videos in Telecom Storytelling
When it comes to B2B explainer videos, few examples capture the art of clarity and connection like AT&T’s telecom storytelling created by Veracity Colab.
In an industry where products and services can be packed with technical jargon, this business explainer video takes a different route—transforming complexity into a clear, engaging narrative that resonates with decision-makers. Through stunning, brand-aligned visuals, a warm and confident narration, and a meticulously structured script, the video breaks down AT&T’s sophisticated telecom solutions into benefits the audience can instantly understand and act upon.
What makes this one of the most impactful B2B video examples is how it balances emotional appeal with functional clarity. It doesn’t just explain “what” AT&T offers—it paints a picture of “how” their solutions empower businesses to stay connected, agile, and competitive in a rapidly evolving digital landscape.
This is exactly what the best B2B marketing videos do: combine compelling storytelling with strategic messaging to engage audiences, build trust, and inspire action.
7. Microsoft Azure - One of the Most Effective B2B Product Videos for Cloud Computing
This B2B product video provides a compelling and insightful introduction to Microsoft Azure, one of the most powerful and versatile cloud computing platforms available on the market. In the crowded B2B tech space, standing out requires more than just listing features—it demands a story that connects the product’s capabilities to real-world business challenges.
The video delivers exactly that. Using visually appealing motion graphics, sleek animations, and brand-consistent design, it breaks down Azure’s vast suite of tools into clear, digestible benefits. The narrative is structured with precision, guiding viewers from the challenges they face to how Azure provides the solution—covering scalability, security, and efficiency without overwhelming the audience with technical jargon.
As a B2B marketing video, it excels in simplifying complex cloud concepts and presenting them in a way that is both engaging and relatable for decision-makers. The combination of strategic storytelling and polished visuals makes the value proposition tangible, inspiring trust and sparking interest.
8. Microsoft 365 – A Benchmark for B2B Corporate Videos That Engage and Inspire
The B2B corporate video for Microsoft 365 is more than just a product showcase—it’s a masterclass in how to communicate a brand’s value with clarity, creativity, and impact. In an era where decision-makers are bombarded with information, Microsoft’s approach stands out by blending innovation with storytelling that resonates.
The fluid, captivating animation style acts as a seamless guide, walking viewers through the suite’s comprehensive features without ever feeling overwhelming. Every frame is intentionally designed, using brand-consistent colors, crisp iconography, and smooth motion to create a viewing experience that feels as premium as the product itself.
From effortless transitions to dynamic illustrations, the animation mirrors the essence of Microsoft 365—efficiency, connectivity, and adaptability for modern businesses. By visualizing real-world workplace scenarios, the video doesn’t just tell viewers what Microsoft 365 can do; it shows them how it can transform collaboration, productivity, and decision-making across their organization.
As a business animation video, it excels at building both understanding and trust. It’s an example of how well-crafted corporate animation can position a product as indispensable, inspire confidence among corporate buyers, and strengthen brand perception in competitive markets. This is the kind of video that sets a benchmark for what’s possible when creative execution meets strategic business communication.
Mailchimp has mastered the art of creating B2B videos that don’t just inform—they inspire. Over the years, the brand has produced a series of animated explainer videos that combine artistic excellence with a razor-sharp marketing strategy, making them a standout in the B2B SaaS space.
Each video is a visual treat, blending beautifully designed graphics, vibrant color palettes, and fluid motion to ensure the message isn’t just seen but remembered. The animation style is deliberately chosen to align with Mailchimp’s approachable, creative brand personality, making complex marketing automation concepts feel accessible to a wide range of business audiences.
What truly sets Mailchimp’s B2B animated videos apart is their ability to marry design and strategy. Every frame works to clarify the product’s value proposition, guiding viewers through features and benefits without falling into the trap of information overload. Instead, they rely on engaging visuals and relatable scenarios that connect with both small business owners and enterprise marketers.
By embedding these videos into their marketing funnels—across onboarding flows, product announcements, and social media—Mailchimp demonstrates how B2B video marketing can drive awareness, educate customers, and reinforce brand trust at every stage of the buyer journey.
For businesses looking for inspiration, Mailchimp’s approach proves that when creativity and strategy are in perfect sync, B2B videos can be both a work of art and a powerful growth engine.
10. Webflow’s Business Explainer Videos – Turning Complex Tools into Clear, Compelling Stories
Webflow’s approach to business explainer videos proves that even the most advanced B2B tools can be communicated with clarity, elegance, and impact. This animated video takes a platform that could easily overwhelm new users—especially sales teams unfamiliar with the intricacies of web design—and transforms it into a story that clicks instantly.
By focusing on relatable business challenges and showing exactly how Webflow solves them, the video bridges the gap between technical capability and practical application. It walks viewers through the platform’s key benefits—flexibility, speed, and control—without drowning them in jargon. Instead, every message is supported by purposeful visuals that make the content engaging and easy to follow.
One of the most striking elements of Webflow’s B2B explainer video is its use of minimal color palettes paired with strong, consistent branding. This design choice keeps the focus on the core message while reinforcing brand recognition. Clean animations, thoughtful transitions, and well-paced narration create an experience that feels premium yet approachable.
This isn’t just a product walkthrough—it’s a strategic marketing asset. As part of a broader B2B video marketing approach, Webflow’s explainer works seamlessly in sales presentations, onboarding materials, and digital campaigns, helping prospects quickly grasp the platform’s value.
For companies aiming to simplify complex offerings, Webflow’s example is a blueprint on how business explainer videos can transform complexity into clarity, build trust, and accelerate conversions.
11. All in a Day’s Work – One of the Best B2B Videos That Blends Storytelling and Brand Purpose
Mailchimp’s All in a Day’s Work stands out as one of the best B2B videos not just for its visual polish, but for the way it transforms a simple product narrative into an inspiring brand story. In this trailer-style explainer, viewers are taken on a fast-paced, vibrant journey through the realities of modern business—highlighting the constant challenges, opportunities, and decisions that define a workday.
The brilliance of this video lies in how it positions Mailchimp as more than just a marketing platform. It becomes the trusted partner that streamlines, supports, and amplifies every business effort. Through clever transitions, dynamic pacing, and lively animations, the video showcases how Mailchimp seamlessly integrates into daily workflows, simplifying complex marketing tasks while empowering teams to focus on growth.
Visually, it’s a masterclass in brand consistency. The animation style mirrors Mailchimp’s playful yet professional identity, making it instantly recognizable and highly shareable across social media, websites, and B2B campaigns. The balance of colorful visuals with concise messaging ensures that viewers remain engaged while absorbing the product’s value.
As a B2B video example, All in a Day’s Work demonstrates how storytelling can humanize a brand, turning features into benefits and services into solutions. It’s not just an explainer—it’s a marketing asset that connects emotionally, builds trust, and leaves the audience with a clear understanding of why Mailchimp matters.
For businesses seeking inspiration on how to create B2B marketing videos that resonate, this Mailchimp production is proof that the right blend of creativity, clarity, and brand personality can make your video unforgettable.
12. Etsy - How B2B Marketing Videos Turn Brand Stories Into Business Growth
This B2B marketing video from Etsy is a vibrant celebration of creativity, commerce, and community. Designed to captivate wholesale buyers, brand partners, and creative entrepreneurs, the video goes beyond simply listing features—it immerses viewers in Etsy’s colorful and dynamic world.
Through smooth, engaging animation and carefully curated visuals, the video highlights the diverse range of products available on the platform, from handcrafted jewelry and home décor to unique fashion and custom art. Each frame is thoughtfully composed to reflect Etsy’s brand personality—artistic, authentic, and community-driven.
The pacing is crisp, ensuring viewers remain engaged while absorbing the platform’s value proposition: Etsy is not just an online marketplace; it’s a thriving ecosystem that connects passionate makers with buyers seeking originality and quality. The transitions between product categories are seamless, creating a visual flow that feels like a guided tour through a creative wonderland.
From a B2B video marketing perspective, this production does more than showcase products—it positions Etsy as a trusted partner for businesses looking to source unique goods, collaborate with talented artisans, or expand into niche markets. The tone is aspirational yet approachable, appealing to both established retailers and emerging entrepreneurs.
This B2B product video is a strong example of how compelling visuals, brand storytelling, and clear messaging can come together to engage decision-makers, strengthen brand perception, and drive action. For brands looking to inspire and convert through B2B marketing videos, Etsy’s approach is a masterclass in turning a marketplace into a movement.
13. How Animated Sales Videos Turn Complex Solutions into Clear Customer Wins
The Ahrefs animated sales video is a masterclass in how to educate and convert B2B audiences at the same time. Using a bold, dynamic animation style, it transforms complex SEO concepts—like keyword research, competitor analysis, and site optimization—into bite-sized, visually compelling lessons.
Instead of overwhelming viewers with jargon, the video’s clear, concise messaging walks them through real-world scenarios where Ahrefs’ tools solve pressing marketing challenges. Each animation is purposefully designed to keep the viewer’s attention, while the script builds a logical, persuasive case for why Ahrefs is an essential partner for SEO success.
This isn’t just an explainer—it’s a conversion engine. The vibrant visuals, intuitive flow, and strategic storytelling work together to drive understanding, trust, and action. For brands looking for animated sales videos that both educate and inspire, Ahrefs delivers a shining example of how to turn product features into powerful customer wins.
14. Locus - One of the Most Engaging Product Explainer Videos in SaaS Logistics
This B2B product explainer video for Locus stands out as a masterclass in how to communicate complex SaaS logistics solutions with clarity, creativity, and impact.
Through a combination of dynamic animations, crisp infographics, and a lively, professional voiceover, the video breaks down how Locus optimizes supply chain operations. Viewers are guided step-by-step through key benefits—streamlining logistics, enhancing automation, improving efficiency, and cutting costs—without ever feeling overwhelmed by technical jargon.
The narrative is structured to mirror the challenges many logistics businesses face, then seamlessly introduces Locus as the solution. This problem–solution storytelling approach makes the video both relatable and persuasive, driving home the practical value of the platform.
Visually, the animation style uses clean design and brand-aligned colors to reinforce professionalism and trust, while motion graphics add energy and keep the audience engaged from start to finish.
As a product explainer video, it does more than inform—it inspires confidence in the solution and motivates action, making it a powerful tool in B2B marketing videos, SaaS sales enablement, and client onboarding.
If you’d like, I can also create similar optimized descriptions for your other B2B video examples so they’re consistent and SEO-focused.
15. SAP – One of the Best Business Animation Videos for Enterprise Software
This business animation video from SAP is a shining example of how the best B2B videos blend storytelling, brand authority, and visual clarity to make complex enterprise solutions easy to grasp and compelling to explore.
The video strategically spotlights SAP’s diverse suite of products and services—ranging from enterprise resource planning (ERP) to customer relationship management (CRM)—while positioning the brand as a trusted partner in digital transformation. By weaving clear, benefits-driven messaging with sleek animation, it demonstrates exactly how SAP helps enterprises optimize operations, streamline workflows, and boost conversions.
What makes this one of the best B2B videos is its ability to speak directly to decision-makers’ challenges. Rather than listing features, it frames SAP’s SaaS solutions in terms of tangible impact: improved efficiency, smarter resource allocation, and stronger customer relationships.
The visuals are polished and brand-consistent, using SAP’s color palette and clean motion design to reinforce credibility. Combined with a concise, confident script, the video both educates and inspires action—an essential balance for business animation videos in the enterprise software space.
This is more than just a product showcase—it’s a persuasive marketing asset that addresses real pain points, builds trust, and positions SAP as the go-to choice for enterprises aiming to thrive in the digital era.
Creative B2B Video Ideas That Stand Out
When it comes to B2B video solutions, creativity is the key to breaking through the noise and leaving a lasting impression on your audience. Here are five powerful B2B video ideas to inspire your next campaign:
Animated Corporate Storytelling – Bring your brand’s mission, values, and success stories to life with animated corporate videos. Story-driven animation creates emotional connections and positions your company as relatable and trustworthy.
Motion Graphics for Data Visualization – Use B2B animation and sleek motion graphics to turn complex reports, KPIs, and case studies into visually engaging narratives that decision-makers can understand and remember.
Social Media B2B Marketing Videos – Short, impactful B2B marketing videos tailored for platforms like LinkedIn and Instagram can drive brand visibility and engagement in under 60 seconds.
Personalized Video Outreach Campaigns – Capture attention in cold outreach or account-based marketing with personalized animated sales videos that speak directly to your prospect’s challenges.
Product Explainer Videos – Showcase your solution’s features and benefits with concise, high-quality product explainer videos that educate and persuade buyers across different stages of the decision-making process.
How to Use B2B Corporate Videos Across the Funnel
B2B corporate videos aren’t just for top-of-funnel awareness—they can drive impact across the entire customer journey.
Internal Communication Use Cases:
Training Videos – Streamline employee onboarding with business explainer videos that clarify processes, tools, and compliance requirements.
Culture-Building Videos – Strengthen team morale with animated stories that celebrate milestones, values, and achievements.
Executive Messaging – Deliver strategic updates and vision statements in a clear, engaging video format.
External Marketing Use Cases:
Lead Nurturing – Use B2B explainer videos in email campaigns and retargeting ads to address objections and move prospects closer to conversion.
PR & Brand Authority – Share B2B corporate videos that position your company as an industry leader through thought leadership content and success stories.
Event Marketing – From trade shows to webinars, use animated corporate video production to capture attention and communicate your value proposition instantly.
By strategically leveraging B2B corporate videos both internally and externally, you create consistent, impactful communication that builds trust, drives engagement, and accelerates growth at every touchpoint.
Start Your Journey with Business Explainer Videos That Work
In conclusion, the showcased high-quality collection B2B marketing videos demonstrate the effectiveness of this medium in B2B marketing campaigns in conveying complex information and capturing the audience's attention.
Through compelling narratives and testimonials, great visuals and graphics, and a customer-centric approach, these great explainer videos successfully engage and educate viewers about various products and services– whether you’re a startup or an established juggernaut in your space.
By following the insights shared in this blog, including defining objectives, crafting a compelling script, and selecting the right animation style, you can create your own impactful animated B2B explainer video.
Emphasizing concise messaging, engaging visuals, and strategic distribution will help you maximize the video's impact and generate B2B leads and drive business success.
We hope this blog helped you get started on your journey!
Ready to create your own B2B explainer video that converts? Partner with a video animation company trusted by 1,200+ brands.
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