Whether you're a seasoned marketer or just diving into the realm of video content creation, prepare to be inspired by the 20 Best B2B Marketing Videos handpicked for your delight.
Gone are the days of dull presentations and wordy manuals.
Today, we celebrate the art of concise communication and engaging storytelling.
From unraveling complex ideas in 60 seconds or less to transforming your brand's narrative into a captivating visual masterpiece.
These B2B marketing videos prove that there's no limit to what an explainer video can achieve.
So, buckle up and get ready to be amazed!
If you want to make your message stick like glue, go old-school with a whiteboard stop-motion animation!
This video by RBS showcasing Invoice processing software is a prime example of how to nail it with simplicity, smarts, and a touch of doodle charm.
It's like explaining rocket science with stick figures – effective and entertaining!
Bloomberg's editorial explainer video takes you on a whirlwind tour of McDonald's history, from its humble beginnings to its latest innovations.
With bold colors that pop and animated icons that zip along, it's like a rollercoaster ride for your eyeballs—fast, fun, and impossible to look away from!
Chipotle, once the darling of fast food, has hit a rough patch lately, dealing with rat infestations and norovirus outbreaks.
But let's not forget their glory days.
Remember that claymation explainer video with Willie Nelson crooning Coldplay?
It was a masterclass in marketing, combining quirky animation, star power, and a message of ethical farming.
They might be down, but they've had their moments in the spotlight.
Here's another brilliant animated demonstration of UI versatility across devices, without relying on screenshots.
This video seamlessly illustrates Pipedrive's features while connecting with its user base, effectively setting the scene for its functionality.
To check out some more examples like Pipedrive here...
Watch our comprehensive compilation of the Best Animated B2B Infographic Explainer Video
Now let's continue with some more B2B marketing video examples.
Fonolo's animation explainer shines with its no-nonsense problem-solving, captivating animation, and punchy messaging.
It's like the MacGyver of IT videos—resourceful, entertaining, and gets the job done.
With slick visuals and clear storytelling, it makes Fonolo's callback tech look cooler than a spy gadget.
This video by Freighty doesn't just scratch the surface; it dives deep into the agony of lost shipments, only to emerge with a solution: an insurance app with perks.
With a dash of wit, sharp animation, and a voice-over that's as smooth as silk, it turns shipping woes into a comedic saga worth watching.
Indeed's explainer video isn't just a glimpse into a computer-animated dreamland—it's a turbocharged tour of Resume Words and its perks.
Mixing classic stop-motion charm with modern flair, it's like watching a Pixar flick with a career twist.
With every detail meticulously crafted, from cozy bookshelves to TED-inspired presentations, it's a visual feast that keeps you hooked from start to finish.
So sit back, relax, and let Indeed weave its magic with a dash of career wisdom.
Check out this whiteboard masterpiece explaining Walmart's Yard Management System (YMS) – it's like watching Picasso bring logistics to life!
Despite its length, the animation effortlessly syncs with the narrator, making it as smooth as butter on hot toast.
It's the perfect blend of education and entertainment, keeping you hooked for a whopping 2 minutes and 25 seconds without breaking a sweat.
AWS introduces "App Runner" – your coding superhero!
This speedy, user-friendly tool deploys web apps on the AWS Cloud with ease.
Confused? No worries! AWS's explainer video breaks it down for you, making coding a breeze and boosting productivity.
With relatable scenarios and snazzy visuals, it's like a coding crash course without the headache.
Plus, it's all delivered in AWS's signature style – sleek, simple, and straight to the point.
Buckle up for this mind-blowing short film disguised as an explainer video, directed by none other than Academy Award-winner John Kahrs.
It's not just eye candy; it's brain candy too! With emotions driving decisions, Lyft hits the accelerator by adding heart to their storytelling.
Get ready for a ride that'll tug at your heartstrings and drive you straight to the decision-making lane.
Got a niche online tool but struggling to get noticed?
This video from a healthcare practice company PatientPop is your prescription for success!
Watch as they masterfully showcase their UI, capturing hearts, minds, and leads along the way.
Cisco's explainer video is like a security guard for your attention span – less than 3 minutes long and packed with trust-centric goodness!
It's the IT equivalent of a gripping thriller, keeping you on the edge of your seat while schooling you on the importance of security in the digital wild-west.
With narration and animation that's as clear as crystal and captivating as a blockbuster.
This explainer video by Pixoomer tackles familiar hurdles for families, like the dreaded memory lapses we all know too well.
It starts by sketching a scene straight out of family life: the forgetfulness that's practically a family member itself.
Then it unveils a genius fix: a digital diary that's like having a personal assistant in your pocket.
Clocking in at a swift 60 seconds, it's a visual feast with snappy graphics, lively animations, and a voice-over that wraps you in warmth, showcasing how this app saves the day for families everywhere.
Get ready to unlock the magic of KeyCard!
Their explainer video is a visual treat, packed with top-notch illustrations and 2D Infographic animations that'll make your eyes dance.
In just 90 seconds, it cuts through the noise, focusing on what truly matters: secure transactions in the digital jungle.
With no fluff or filler!
Purina's explainer video shines a spotlight on their mission: keeping our furry friends happy and healthy with nutritious pet food.
What stands out? It's short, sweet, and straight to the kibble in just 30 seconds, packed with lively animations that'll have tails wagging in no time.
Check out this motion graphic animation for Xendle—it's like magic for SaaS explainer video!
Instead of boring you with details, we'll let the video do the talking.
Watch and discover how Xendle revolutionizes online file management with style and simplicity.
With a sleek design and clever animation, your business will be soaring in no time. Plus, the introduction hook? Pure gold!
Hey marketers, SEO experts, tech gurus, and business moguls!
Ever heard of Crazy Egg? If you haven't, fear not!
This explainer video's got your back.
It breaks down Crazy Egg's heat map tool in a way even your grandma would understand.
No tech degree required! Plus, keep an eye out for some sneaky calls-to-action sprinkled throughout the two-minute journey.
It's like a crash course in analytics, made just for you!
This video from UICC is a short educational video that has the main purpose of educating viewers rather than selling to them.
Beautiful mixed media and whiteboard animation are used to answer the question- what is drug resistance? with depth and clarity.
The imagery paired with the calm voiceover makes this a super interesting watch.
Nest went all out by bringing real-life items into a 2D motion graphic animated universe – talk about thinking outside the box!
With a breezy animation style, catchy tunes, and a voiceover that's as welcoming as your grandma's hugs, they've made the case for smart home integration crystal clear.
Say hello to saving money, cozying up, and keeping danger at bay – all thanks to Nest's ingenious approach.
Simple message, stunning visuals – it's smart living made fun!
Evanesce presents a prime example of a cost-effective yet high-quality explainer video.
Its sleek sketch video that seamlessly blends 2D and 3D animation elements, complemented by a soothing voiceover.
This winning combination effectively communicates the benefits of using Evanesce Straws, leaving a lasting impression of the product & message on viewers.
In a crowded B2B marketing landscape, the 20 Best B2B Explainer Video Examples serve as shining beacons of effective storytelling and concise communication.
From engaging whiteboard animations to sleek motion graphics, each video captivates, educates, and inspires, setting the bar high for marketing content.
Whether unraveling complex concepts in seconds or showcasing innovative products with flair, these videos prove that in a world inundated with information, it's the compelling stories that stand out.
Harnessing the power of visual storytelling, these videos demonstrate how brands can elevate their narratives and capture the attention of their audience like never before.
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