Can a limited budget transform a company’s first experience with animated videos into something extraordinary?

Ewarenow’s journey into the realm of animated video marketing proves it can. As you can see, we are not in the world of flat graphics here. This film immediately feels like a notch higher than the Basic Tier; let me tell you why.

Firstly, the visualization and concept have been intelligently crafted as an illusion to look like 3D animation services to keep the viewer engaged. The graphics of the film have actually been created in 2D, but the clever and skillful design makes it look like a 3D environment.

And finally, the animation takes the illusion to another level, like the shape animation at the 36 second mark or the camera movement at the 45 second mark. A video like this works great for IT, Game Design, Telecom, and Manufacturing companies.

The impact of this video was immediate and measurable, with a significant increase in EQQ free-trial requests on Ewarenow’s LinkedIn profile each time the video was showcased.

Now let’s look at another example of mixed media animation from the good folks at Vanderbilt University, which is vastly different from the previous one. This film is a fantastic mix of character animation and live images that create a motion collage.

Films like these require immense planning at every stage. The visualizer must craft a concept that works well with fragments of live photos combined with illustrations to convey the message accurately.

The task of creatively gluing together these deconstructed fragments falls in the lap of the graphic designer. To add to it, the designer also needs to work on the multiple illustrated characters and ensure everything looks harmonious.

And did you notice the seamless transitions? That’s the fruit of brilliant collaboration between the visualizer and the animator, who must also animate the character walk cycles and bring the photos to life!

Apart from these factors, the animated video cost of such a film would also depend on the number and quality of the included stock footage. A film like this works great for education, technology, IT, healthcare, and even lifestyle companies.

The dynamic animations of this video made Vanderbilt’s message resonate with students, encouraging them to dive deeper and even follow the university’s social media for more insights.

Oncor, an electric fleet company, wanted an animated video to enlighten customers about fleet electrification and its significance in business transport. The best solution here was to utilize motion graphics services through an explainer video.

Many factors make this a Premium Tier film. The first thing that strikes you is the illustration style, which resembles watercolor in 3D. The concept here is visualized in a way that seamlessly blends 3D depth with 2D graphics and keeps the viewers engaged throughout.

This requires more effort to design scenes, especially those that rotate 180 degrees, like at the 15 second mark. Designing and animating the 3D scene at the 36 second mark would be another task altogether. Yes, that’s actual 3D.

Every project has its own requirements related to explainer video styles, and to deliver the best product, the team often decides to push the envelope wherever possible. Here, since the concept was designed in 2D+3D, we decided to go ahead and actually create the scene completely in 3D to allow us the camera movement required to get the best results.

A film like this would work great for Transport Services, SaaS, IT, Healthcare, and Lifestyle companies. This video helped Oncor grab the attention of its diverse target audience with its detailed animations that deliver key insights into the energy sector.

When you think of a brand name like Siemens, you think of the next best thing in technology. But how do you resonate the same feeling in a video?

The best way to bring the message of their tech offering to life was to go ahead with a mixed-media video with illustrations that felt futuristic. This film contains illustrations, live footage as well as 3D, the whole package.

The concept of this film was planned as a journey into ‘the space’, which meant that with each scene, either through the portals or 3D illustration, the audience was pulled into a world that embodied Siemens.

Getting into the details—the first scene of the film involves a rotoscope where the illustrations move with the footage, making them look like a part of the live recording rather than an overlay which can also be seen at 8 sec, 46 sec, etc. Then we have the 3D environment, which starts at the 23 second mark and goes all the way across till the 40 second mark.

The explainer video pricing of such tech explainer videos depends on the complexity of the animation, the level of 3D involved (which takes extra effort in planning design and animation), and the added cost of stock footage.

This kind of video works great for the Technology, IT, Telecom, and manufacturing industries. Through this video, Siemens successfully stood out on digital platforms and elevated their brand perception.

When SUSE aimed to stand out from its competitors, it wanted a medium that looked modern, dynamic, and fast-paced. Since their solution affected business owners, this character animation was the best way to portray the challenges faced while also pushing the boundaries of Suse’s digital presence.

Now, don’t let the flat graphics of this film fool you; this film sits in the Advanced Tier because it contains traditional frame-by-frame animation, which adds a certain energy and smoothness to the movements of the characters, as well as 3D environments that give the film some depth.

The first shot where the camera moves through buildings might look like flat 2D animation, but the camera moving through a cityscape works best in 3D, which is repeated again at the 6 second mark.

Here, we also see the character run in Frame by Frame (F/F) animation, where the F/F animator is required to illustrate every pose of the character for every frame of the action’s duration.

Animated films are produced at 24fps (frames per second), so you can see why that takes time and skill. This film also contains multiple character turnarounds, which require the same effort. In addition, the royalty free music for this film is customized to the concept, which adds to the explainer video price.

The video, like other good SaaS videos, helped SUSE assist businesses in navigating the complicated world of open-source and presented their solution as a compelling call to action at the end of the video.

A film like this works well for SaaS, IT, and Lifestyle companies. The versatility of this explainer video helped SUSE reach a wider audience through their website landing page, social media channels, and online ad campaigns.

If you have the budget and the time, this video we made for ThermoFisher is the best example of what you can achieve. It consists of characters as well as complex 3D animation.

A video like this perfectly blends the two worlds to explain a product and show its usage in the real world. The 3D animation used here is unlike any other videos since the 3D work goes into a lot of detail in design and animation.

B2B explainer videos at this level requires a bigger team apart from the usual set of concept artists, visualizers, graphic designers, and animators. This film also requires a person individually for each of the 3D stages—modeling, texturing, rigging, actual animation, and lighting.

In the end, even the render time for such a video is longer than the others, which can lie anywhere between a few hours to a few days, depending on the complexity of the design and motion, ultimately affecting the explainer video cost per minute.

A video style like this works brilliantly for any product explainer video that needs to dive into the intricate details of a product’s design or functionality. Our clients took full advantage of this explainer and the myriad ways it enhanced their value proposition in multiple marketing channels.

Using AI, we created this mixed media explainer video explaining the consequences of air pollution and how people can tackle it with sustainable steps.

In the video, the main use of AI was in storyboarding and graphics creation. Then, with the help of a graphic designer, the shots are aligned, prepared, and sent to an animator for final video creation.

Now, talking about the visuals, you’ll notice how simple AI footage or live-action snippets are added to the video to create motion. The background is static, and the foreground is filled with collage-like live-action cutouts of buildings, people, etc., moving in the center.

Be it stats, motion graphics, or fast transition movements, all work in a well-balanced way to move the storyline forward. You’ll notice that all the detailed or fluid movements in the video are limited to the footage with dynamic transitions adding to the overall feel.

Overall, the film does a good job of engaging viewers, conveying the message, and reaching completion in under 88 hours.

We created this customized infographic animation video for our client, Intuition Systems, in under 104 hours.

This is a highly detailed video in terms of visuals, and we leveraged the power of AI for graphics creation. Basically, AI was used to add motion to the visuals, and the video was then stitched together by an animator.

The video not only uses 2D dot-based visuals to drive the storyline forward, but it also makes use of 3D geometry. In certain scenes, you’ll see the use of depth, lighting, and perspective to give the video elements a sculpted feel.

Videos like this, created with the help of AI and human effort, showcase how, in the coming years, we’ll see much more progress in AI—possibly reaching a point where an entire animated film could be produced using AI alone.

Will we miss the handcrafted feel? Only time will tell. For now, this approach works really well for brands that need a quick turnaround and are looking to maintain a consistent online presence.