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Cartoon Video Production Company

Connect emotionally using custom cartoon explainer videos for marketing

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What are cartoon explainer videos? How can you use cartoon videos for marketing?

Animated cartoon videos are motion graphic videos which are highly character-driven. These videos have popularly been used for entertainment purposes but of lately, they have found themselves being used more and more for marketing purposes. Much like the cartoons you used to watch as a kid, these cartoon explainer videos tend to make an almost human connection with the viewers.

These videos are used by both B2B as well as B2C companies to market their products and services. Since these videos strike a connection with the user, they increase conversion rates.

 
 

How Many Types of Animated Cartoon Videos Are Produced By Our Cartoon Video Production Company?

Our cartoon animation services extend to seven types of animated cartoon videos for your business across the customer lifecycle. These videos are used to attract, convert, close and delight your customers.

  • Brand Videos: These animated cartoon videos are used to improve brand awareness by educating and entertaining the audience. No direct reference is made to your offerings in these videos—thus empowering the audience, increasing the engagement, and making them curious about your brand, which drives the quality of traffic, and conversions up. This type of videos have the highest probability to go viral since people tend to share them aggressively.

  • Commercial Videos: These animated cartoon videos are used to create brand awareness and recall on the social media platforms. They are also known as 30 second cartoon explainer videos. They are extensively used by brands to drive referral traffic to your landing pages.
  • Product Videos: These animated cartoon videos, as the name suggests, are used to explain products to the target audience on your landing pages and increase your conversion rates. They are also known as 90 second cartoon explainer videos since they tend to be on the longer side compared to commercial videos.
  • Corporate Videos: These animated cartoon videos are used by companies to tell their employees and prospective customers about their story, vision and mission, policies and even events. These videos help them build an emotional connection with the audience.
  • Customer Testimonials: This type of cartoon video production helps to establish social proof for your company which makes your audience trust you more. It improves the likelihood of your audience making a purchase.
  • Demo & Training Videos: Animated cartoon videos can help provide better support your employees and customers? These videos can get your customers up and running with your products and services in no time. Training videos help increase employee efficiency and engagement. These animated cartoon videos are a great way to delight your audience and increase the retention rates. 
  • Internal Communication Videos: These animated cartoon videos are  used for a range of internal communication purposes ranging from recruitment, onboarding, to updating shareholders with the latest numbers. They can help you increase the transparency with your employees while getting rid of the fluff in the information you’re communicating.
 
 

How Many Animation Styles Are Offered by Our Cartoon Video Production Company?

We majorly produce four styles of animated cartoon videos for your business growth. Certain animation styles are more effective for specific application of cartoon videos as described below:

  • Cartoon Explainer Videos: There are times when you need the subject of the video to be a human representing your target audience. This type of animated cartoon video production is great for explaining your product or service with a human touch.
  • Infographic Explainer Videos: This type of animated cartoon video production is best suited for representing abstract concepts, business ideas or factual data in a simple yet engaging manner. Infographic videos are extensively used for explaining complex products. This is the most minimalistic form of animation videos. Our cartoon video production company uses 2D, 2.5D and 3D animation techniques to produce innovative styles for your business.
  • Mixed Media Animation: When you want your animated cartoon video to stand out from the clutter and be more relatable for the audience, mixed media animation can help. In this art style, we mix live-action images with motion graphics animation. They are extensively used in demand generation for product videos but can work across almost all stages of your customer’s life cycle. In our experience of more than a decade as a cartoon video production company, we've noticed that these animated cartoon videos are best suited for healthcare and real estate industry.

Is Your Business Ready for an Animated Cartoon Video Production Company?

That said, before going ahead with our cartoon animation services, you need to ensure that your company is ready for it. Animated cartoon videos should be used as conversion rate optimisation tool (CRO), which means you should have enough traffic coming to your landing pages or enough social media followers for video to optimise it. For example If you rank in the top ten results on search engines for some of your keywords, getting a landing page video will have an impact on your conversion rates. An average landing page video is up to 2 minutes long which costs roughly between $5400 - $10,000. So you need to make sure that you have enough funds set aside to hire a great animated cartoon video company for your business.

 
 

Getting animated cartoon video production done for social media is an entirely different ballgame when compared with those made for landing pages. Firstly, you need to consider whether you’ve run text or image campaigns on social media before or not. If you’ve run campaigns, you need to analyse how those campaigns have performed and whether you’re consistently posting on social media or not.

The idea should be to get higher CTR and engagement using animated cartoon videos driving maximum ROI for your marketing investment.

An average social media video is up to 60 seconds long which costs around $4000 upwards. Also when you start using social media videos it's important to use them consistently to see great results. If you have enough funds set aside to get atleast 12 videos made for a year, please go ahead with the cartoon animation services you have in mind.

How To Go About Your Animated Cartoon Video Production Process?

Here’s a quick run-through of all the tasks involved in the animated cartoon video production process:

  • Writing a Script: The first task that needs to be done for your animated cartoon video production is to write an awesome script. It is one of the most crucial steps in the process since it builds the foundation of your video. Clueless about how you would go about writing the script? Read this blog written by our animated cartoon video company to learn how to make an awesome cartoon video script! This step is normally taken care of by the Story Lead (scriptwriter) and is overseen by the Creative Director.
 
  • Making the Storyboard: Once you have the cartoon video script ready, you would need to work on making a detailed storyboard. A storyboard is a blueprint of the video which acts as a representation of what the animated cartoon video would entail in terms of dialogues, visuals and transitions. It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The Creative Director is responsible for this step. Our cartoon animation services team specializes in cartoon video storyboard and we were first agency to introduce this to the industry.
  • Creating the Graphics: Now that you know what every scene would look like in black & white form, it is time for you to go ahead and add colors to complete the graphics accordingly. It is in this phase that various elements of the video such as colors, fonts, focus elements are decided. This step is taken care of by the Art Director. The Creative Director works closely with him to ensure that everything goes according to the concept. For 3d cartoon videos the graphics are first done in 2d format and then created in the 3d animation software based on the instructions in 2d graphics.
 
  • Animating Everything: With the visuals done, you can now work on your cartoon video animation down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the Animation Director with the Creative Director ensuring that the video remains true to the concept. Our cartoon animation services company has a large repository of voiceover artists across different languages and accents. 

What Is the Ideal Duration and the Best Practices Followed by Top Cartoon Animation Services Companies?

Our cartoon animation services company recommends to increase the duration of the videos as you go down the funnel. Top of the funnel videos like commercial videos start around 30-60 seconds and bottom of the funnel can go upto 2-3 minutes.

  • Write a script that keeps your audience hooked while explaining everything well. Even the best graphics and animation can't save you if you have a weak story. You need your message to come out clearly using the storytelling format. If the audience has to think a lot to understand what you intended to say with the video, it wouldn’t perform well. Need help with writing a good script? Learn how to create a killer video script with this blog from our awesome cartoon animation services team!
 
  • Use a professional voice-over artist to record the audio for your videos. A good way to know that you have the right voice-over artist is to how well his voice fits your video emotions. In a happy video, a sad sounding voice-over doesn’t fit in well. You need to make sure that the voice-over is in sync with the video. It should portray the same emotions your concept does. Our animated cartoon video company has a pool of professional voiceover artists across different languages and accents.
  • Entertain while educating your audience. Purely educational content is difficult to consume and the audience might find it repulsive.
 
  • Don’t use cut-shots while moving from one scene to the other in your animated cartoon videos. Instead, use engaging transitions to keep your audience engaged.
  • The music you use in the video sets up the tone of the video. Make sure that you give the right signals with your video music. The background music and sound effects should convey the same emotions your video concept does.
  • Get rid of the fluff and use minimalist visuals in your animated cartoon videos. These are more impactful and are easy on the eyes.

When to use Live-action vs Animated cartoon Video Company?

Our animated cartoon video production company believes to every live-action there is equal and opposite animation. The idea is to stand out from your competitors and also focussing on video objectives for your selection.

  • eLive-action cartoon videos are a no-brainer when you’re looking forward to getting a celebrity or influencer onboard to feature in your video. Animated cartoon videos, on the other hand, can be used in almost every other situation.
  • For IT-related products and services, going for animation is a no-brainer. While you could still use live-action for your saas cartoon videos, animation can represent it better.
 
  • For physical products, you can go the mixed media animated cartoon videos way and combine live-action footage with animation to keep things real while transcending physical boundaries.
  • When you wish to communicate with someone with the help of human emotions, the same way you would in person, live-action videos are the perfect choice.
  • When you need to explain complex educational topics in an engaging manner, you could either go for pure animated cartoon videos or mixed media animation. Infographic cartoon videos have historically worked well for representing business ideas, abstract concepts, or factual data.
  • Live-action cartoon videos are expensive. At the cost of making a basic live-action cartoon video, you can make a great animated cartoon video with perfection. 
 

How to choose your right video partner from the list of best animated cartoon video companies around?

  • While choosing your animated cartoon video company the first thing you should focus on is the quality of videos the company has produced in the past. You could check their attention to detail in terms of music, transitions, the visuals etc. Check if they are following basic principles of animation and color theory as the first step.
  • Keep an eye out for how that animated cartoon video company communicates with you. Notice how promptly the company responds and how clear the communication is from their end. Are they transparent about everything? Did you get all answers? Notice everything. It is very similar when you are hiring a new candidate for your company
  • Make sure that the animated cartoon video pricing is within your budget and can be developed within the time-frame you need it made.
  • Check how experienced the animated cartoon video company is in your industry and the animation style you want for your video. Their portfolio should be a good place to start. However, it is always good to ask for more options when you connect with them on call or email.
  • Make sure that you’re comfortable outsourcing the task to an offshore animated cartoon video company for lower pricing. If you’re used to working with local businesses for your videos, it is best to find someone locally instead of outsourcing it.
  • No association has ever been successful when the values of the partners don’t resonate. Make sure that the animated cartoon video company you wish to go for holds the same values as you do. Trust is a feeling that is easy to come, working with people that have similar values.
 

How much does animated cartoon videos cost and what factors affect an animated cartoon video company pricing?

The cost for best 2d cartoon videos varies from $3000 to $10,000 and $8000 to $25,000 for 3d cartoon videos. There are different factors which affect the price of an animated cartoon video company:

  • Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The cost of an animated cartoon video production is directly proportional to the man hours which is dependent on the animation technique and style you choose for your video.
  • Video Duration: The duration has a direct impact on the animated cartoon video production cost. It is not directly proportional though, as the duration of the video increases there is high probability of asset reutilisation and better efficiency. That is the reason when customers come to us for video series we give them discounts from our savings.
  • Feedback Time:  Your response time can also have an impact on the cost by almost 30% from your animated cartoon video company. We have seen clients from big companies take more time to respond to our updates because of their decision making hierarchy, which makes our process inefficient and cost goes up by almost 30%.
 
  • Delivery Time: On an average it takes around 4-6 weeks to complete a 60 seconds animated cartoon video production. For expedite delivery extra resources have to be pulled in which makes the process inefficient and also there is a loss of opportunity to earn more. It can impact the cost by 50-100% sometimes.
  • Video Topic: Complex topics require more research and ground work increasing the time in pre-production for the animated cartoon video company where the resources are more expensive and thus the cost of such animated cartoon videos goes up.

Why Choose Our Cartoon Video Production Company?

Measuring Success

Transparent Pricing

We believe in building trust with transparency. Based on our experience we have designed different video packages for various cartoon videos respectively.

Cost & Duration

Short Turnaround Time

We value your time, so we have structured our process online, and we assign you with a dedicated team of artists. This helps us deliver your video quickly.

Timeline

Hand-drawn to Perfection

We believe that art cannot—and should not—be manufactured. So we ensure that every video is hand-drawn and not made using any cartoon video software. This helps you stand out & win.

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

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