All great marketers are awesome storytellers, and good stories follow a story arc. Remember there is always a hero who encounters a problem and is looking for a solution. Then appears a guide magically with the solution, who calls the hero for action. Hero uses the solution to succeed and finally transforms to live a happy life ever after!
Cartoon video marketing gives you the power of story to emotionally connect and win love of your target audience. Please find some very specific applications of our cartoon animation services below.
These cartoon explainer videos are used to improve brand awareness by educating and entertaining the audience. No direct reference is made to your offerings in these videos—thus empowering the audience, increasing the engagement, and making them curious about your brand.
As a cartoon video company, we've seen this type of videos to have the highest probability to go viral since people tend to share them aggressively. Sharing means more brand awareness and referral traffic for your website which means better marketing ROI.
These cartoon explainer videos are used most effectively to create brand recall on the social media and other platforms. They are also known as 30 second explainer videos.
They are extensively used by b2c brands to drive referral traffic to your landing pages. These videos are generally designed around brand mascots leaving a story gap that gets completed on the landing pages.
These cartoon explainer videos, as the name suggests, are used to explain products or services to the target audience on your landing pages and increase your conversion rates.
They are also known as 90 second explainer videos since they tend to be on the longer side compared to commercial videos. The story here generally follows the hero's journey format where it is centered around a character (hero) which matches your target customer persona.
This type of cartoon video production is used by companies to communicate with employees and prospective customers about their story, vision, values, policies and even events.
Sometimes companies are also extensively involved in CSR activities, and they tend to make videos around the causes they support as part of their initiatives.
These videos help them build an emotional connection with their employees and customers.
This type of cartoon video production helps establish social proof for your company that enables your team to build trust with your potential customers. It improves the likelihood of your audience making a purchase.
Also, customer testimonial or case study videos are the best way best way to plug your story in your customer story. These videos work really well for remarketing campaigns to nurture your prospective customers.
Cartoon explainer videos can help you provide better support to your employees and customers. These videos can get your customers up and running with your products and services in no time. These videos also enable them to maximise their ROI.
Training videos help increase employee efficiency and engagement. These animated cartoon videos are a great way to delight your audience and increase their retention rates.
These cartoon explainer videos are used for a range of internal communication purposes ranging from recruitment, and onboarding, to updating shareholders with the latest numbers.
They can help you increase transparency with your employees while getting rid of the fluff in the information you’re communicating. These videos can help you increase the efficiency of your employees.
The cost of cartoon marketing videos is directly proportional to the man hours invested in the project. Other factors which might affect the pricing are the video duration, timelines and feedback time. Please watch the process video on the right side to learn about the cartoon video production process.
Our packages are divided into three categories based on the complexity of the cartoon animation services. Let's look at the three levels with some case studies below.
The story focuses on the importance of the park for community engagement and lists the things to be kept in mind while planning for park improvement project. The story required a set of characters for the visual impact.
It was a series of five animated videos with budget of USD 20,000 and strict deadline of two months. Keeping these factors in mind our team of concept artists kept the style flat with minimum animation and focussed on the reusability.
The story revolves around a central character who lives a busy life but wants her body to look and feel its best. The challenge was to create that after-experience of the product to attract the target audience.
We had the budget of USD 6000 for 60 seconds, so we used simple backgrounds but focussed more on frame by frame animation for the character to fill the audience with awe!
The story revolves around a car chase where the lead role is played by the spy. The idea was to keep the target audience engaged and place the product as part of the story.
We had the budget of USD 10,000 for 60 seconds, so we really focussed on minutest of details. Backgrounds and characters were very well thought-through with custom music and sound effects to give this video a movie feel that it deserved!
We believe that art cannot—and should not—be manufactured. So we ensure that every video is hand-drawn and not made using any cartoon video software. This helps you stand out & win.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers