FH Cann & Associates is a woman-owned business established to provide account receivable management solutions to the credit and collections industry.
The objective of the video was to explain FHC’s solutions, service offerings, markets served, the advantage of services, differentiators, and why their solution is best in class.
Through the video, they wanted to convey how their customers can rely on them to achieve their revenue goal with limited oversight.
Also, how FHC brings changes in their business by decreasing client staff involvement so that focus can be shifted to increase internal productivity.
The target audience was CXO executives across public and private entities in North America.
Financial videos can sometimes be boring, and it can be hard to keep the user’s attention while explaining the company’s offering and achievements.
Also, the collections industry is not viewed favorably by the public, although it is a necessary one. FH Cann wanted to change that image.
They also wanted to address how FHC is a well-respected brand but is not well recognized.
Focusing over the past five (5) years on a large federal contract with the Department of Education, FHC wanted to grow its footprint in other vertical markets.
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