If you're in a hurry, feel free to check out this video for the best cartoon video examples to look for:-
This needs no explanation. Animation has been around for over a century, arguably predating cinema itself depending on who you ask.
We’ve all grown up watching cartoons on TV, and have fond memories from childhood. And in recent decades, cartoons have evolved from being a format purely for children to a diverse medium with subgenres suitable for a myriad of age demographics.
Animated cartoons capture our imagination and wonder on a fundamental level. Perhaps it’s no wonder, then, that it has evolved to help businesses explain complex concepts with the help of animated cartoon explainer videos.
The appeal of animated cartoon videos is undeniable and universal. When we bring that together with explainer videos, what we get is the best of both worlds.
What we get is something that is relatable and personal (because of the nostalgia factor). We get a marketing tool that can help almost every business tell its story in a human way.
And with the recent explosion of technology and mobile computing, the internet has brought even more success to the already exponentially growing animated cartoon explainer videos.
It’s no wonder, then, that businesses have started using these videos to educate and entertain their audiences.
If there’s one takeaway from the history of this fascinating and colorful medium, it’s that we’re continually underestimating its potential!
Not only is animation constantly evolving, but it’s also diverse and broad. So how do you get started right? Which path and style do you take?
The world of animation isn’t limited to a few styles or moods. This format is arguably even more diverse than mainstream cinema or most comparable forms of storytelling. Consistent hits by Disney and Pixar only prove how powerful a medium animation can be.
With that power by your side, when you explain your products and services, people not only pay attention but also remember.
So here are some good examples below to inspire your next animated cartoon explainer video:-
Explainer videos don’t have to all have the same corporate style. Sometimes you can shake things up and stand out by opting for a funny, more human look and feel. Humor is a fantastic tool to engage and disarm your audience when used just right because it’s so entertaining and enjoyable.
This video by Community Features is a great example of how you can make your explainer video more relatable with the use of characters. By all means, we're not trying to take attention from the masterful script and its amazing execution. All we're trying to say is that the characters allow you to put yourself in their shoes and really connect with the message.
In a similar vein, brand videos don’t have to all be serious and all-business. Depending on how you’re trying to portray your brand, a cartoon animated style can work surprisingly well. This largely depends on your customer base and target, and as we’ve already established, this is not restricted to kids or youth purely. Cartoon animation is mainstream today, therefore animated cartoon explainer videos in business and marketing are also here to stay.
While it may not be for everyone, it’s important not to close your mind to surprisingly effective options available to your marketing strategy.
This video by Ritz-Carlton is a great example of how you can use cartoon animation in your brand videos. The industry they work in revolves around humans. That reason alone is more than enough for the company to have a human touch in their videos. But even if you don't consider that, the message is one that is definitely empowered by the characters.
It’s hard to overstate how vital it is to get your social media marketing right. Literally everyone is on social media platforms today, from individuals to small businesses to big corporations.
This is great, but that level of popularity is a double-edged sword: because everyone’s on it, it’s really tough to stand out in the crowd. Your message can be a drop in the ocean, so to speak-- therefore, in keeping with that analogy, your strategy needs a lighthouse. And few forms of video stand out like cartoon animation, especially when done right.
This video is a great example of how social media videos should be. It has all the ingredients needed to make a video viral. It is catchy, share-worthy, and it has an important message. If your business wants to generate brand awareness, a video such as this one would be great for you! Why cartoon animation for this, you ask? Because of the emotional connect it brings to the table. You need that if you're telling a message like this one.
Commercials and cartoon animation are a natural and obvious winning combination. What better way to communicate your message than through a format that’s as entertaining, eye-catching, and memorable as cartoon animation? It’s a no-brainer!
Look at this video by Bankwest. If you can relate with Becky regardless of how good you are with money, the video did its job well.
Sadly a lot of us are bad with money and Bankwest's app can be effective against our bad spending hygiene. And that's great but why does this video work? It's because you can put yourself in Becky's shoes and understand the problem she's facing. You can also understand your way out of the problem—all thanks to the fact that cartoon animation are relatable. They make an emotional connect with the audience.
Now it’s possible that at this point, you still might not fully comprehend just how diverse and versatile the cartoon format can be, and the vast breadth of its scope. So let’s take a quick look next at the industries that have already used cartoon animated videos to expand their brand and reach!
At first, it might seem incongruous that an industry as technical and cutting-edge as SaaS, might deploy cartoon videos. But once again, we see how powerful and flexible the format can get.
SaaS is an industry that is heavily technical and therefore, rather confusing for the layperson to understand. There’s only so much you can explain or dumb down before you’re diluting the message so much that it’s pointless.
Animated explainer videos sure can help with that, and we’ve written several blog posts already expanding on how we’ve already done this with past and current clients.
Cartoon animation, however, just takes things a bit further. Adding in just a dash of entertainment and humor, combined with good storytelling, and even the most dense, complex topic can be easily explained in mere minutes to even the most uninformed casual crowd.
This video by Dropbox is a great example of how cartoon animation can simplify your story—even if you have a SaaS product. While the humor certainly helped in holding your attention, the visuals took the leadstage.
The healthcare industry is another example of a world that everyone’s heard of, but most do not really think about on a daily basis. And if they do think about it, it’s a realm that is unfamiliar, foreign and kind of scary, really-- one you hope you never have to navigate. So most people don’t want to think about it. The other problem faced by the healthcare industry is the image of healthcare being bureaucratic, impersonal, and cold.
Both these challenges are easily overcome by the magic of cartoon animation. As we said before, explainer videos don’t have to follow the same sterile corporate format. It’s art more than science, after all, so a cartoony style not only stands out from the crowd, it’s easy to understand and memorable.
This video by Elysium Health does a great job at bringing the human side of the business forward. It does not talk about the procedures, or the costs involved. All it does is portray the company as welcoming and its services valuable.
It’s a similar story with the finance industry. The world runs on money and yet, many aspects of it are baffling and confusing to the casual layperson.
Not only do cartoon videos really bring the facts to life and make it easy to digest they also have the added bonus of putting a warm and friendly human face on companies and corporations that the public mostly perceives as cold and impersonal.
This video by Rich Your Moon shows how finance doesn't always have to be the mysterious, complex industry it is. Sometimes, it is okay to have a simple message that everybody understands.
While nobody really argues that non-profit organizations are important, vital, and do good and noble work to help the less fortunate and make the world a better place, the real challenges that nonprofits face, is finding new and innovative ways to explain what they individually do, exactly why it’s important, and ultimately, get people to donate.
Compassion fatigue has people tuning out calls for help and appeals to donate. Creativity and innovation are key in your strategy as a nonprofit to creatively tell your story and bring in funds.
Storytelling, combined with cartoon animation, are invaluable tools in your arsenal. Merely talking about your work and asking for money doesn’t really get people excited or willing. But telling a good story gets people connected and involved, like they’re a part of something bigger and important, and helps them understand where their donation is going, no matter how big or small.
This video by HIAS is a great example of how cartoon animation can make a huge impact on viewers. From the beginning, you connect on an emotional level. This builds a strong connection that holds your attention until the very end. And at the end, you end up supporting the cause regardless of the mindset you started watching the video with.
Few industries are as innovative, technically complex, and misunderstood as crypto. Even though it’s been around for a while now, it’s still mysterious and difficult to understand, even by those with some technical knowledge.
Explainer videos help combat this well. But cartoon animation videos can take it to the next level, explaining, humanizing, even entertaining and staying fresh and memorable in viewers’ minds for long after they’ve watched the video.
This video by Monetha.io shows how even the most complex concepts can be made easily understandable with cartoon animation. Sure, you could use whitepapers to explain everything but to get them to read whitepapers, you need to rope them in. And that is what these videos help you do.
Now that we’ve covered a lot of use cases and industries, let’s get down to brass tacks and enjoy some of our personal favorites! Here’s just five:
A fantastic, well-scripted video for Erie. Notice how the art style, while still being somewhat light and cartoony, doesn’t distract from the stories, mood and overall message.
We also must point out how effective this video is because it utilizes the power of storytelling through first-person testimonials. It’s immediately arresting and gripping, and feels personal, like an old friend telling you about an important moment in their life.
The reason this works so well is because, aside from being compelling and emotional, it humanizes the brand, and builds a sense of trust with the viewer that lasts long after they’ve watched it.
“Using AI and blockchain to improve supply-chain logistics.” Just reading that sentence probably baffled, confused and/or bored you. And that’s even assuming you understand this complex world.
This video is another great example of how a well-written script and concept, paired with visually stunning animation, can make even the most dense and complex topics accessible and interesting.
Credit Karma is a service that helps people fix bad credit scores. It’s a topic that is both complex and somewhat embarrassing for many.
So this video used the tried-and-tested testimonial. A customer talks frankly and honestly about his journey through bad credit, being relatable and sympathetic. This establishes the personal, human side of this service, helping real ordinary people.
One of the great things about animation is how you can illustrate ideas and concepts in innovative ways-- for example, Facebook’s reporting system for offensive content, depicted as people walking through a park on a nice day. Rather than going into technical details and tediously listing features, the video uses a simple analogy to explain how their community standards keeps users safe and happy, working unseen and behind the scenes.
Here’s another great example of cartoon animation for explaining complex topics in a way that not only grabs and holds the viewer’s attention, it makes the experience enjoyable and fun.
Sendgrid streamlines and simplifies your email workflow, helping you focus on what’s most important. If you look close, you’ll notice that the visuals and elements in this slick video help to emphasize and reinforce this message, complementing the script perfectly.
The end result is a pleasing and memorable impact that really lasts in the minds of the audience for a long time afterward. Is it the clever, relatable script? Is it the lush, colorful visuals? It’s both together, and the whole is greater than the sum of its parts.
That’s the power of storytelling, especially when combined with imaginative animation. It’s hard to overstate how powerful this formula is, when done right.
No wonder, then, that companies of all sizes in just about every industry, are incorporating animated video and storytelling into their marketing strategy.
What about you? Are you still on the fence about animated storytelling? Not sure how to get started? Drop us a line today and let’s chat about the possibilities that await you and your business!
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