SaaS Explainer Video Company

Animated SaaS videos that make your buyer feel the pain. book the demo. trust you. stop churning. convert.

Your SaaS product solves a real problem. But your buyer doesn't feel that yet — they're buried in competing tools, skeptical of claims, and short on attention.

B2W is a SaaS explainer video production company specialising in animated videos that make your buyer feel the problem first — so your solution feels inevitable. That's what drives demos, not views.

See Our SaaS Work ↓

Trusted by SaaS & B2B brands worldwide

AivenCloud SaaS · Infographic

AsigraCybersecurity SaaS · 3D

SponsoriumB2B Platform · Infographic

Agora App Builder character animation SaaS explainer video

AgoraHealthcare SaaS · Character

Creactives enterprise AI ERP SaaS animation

CreactivesEnterprise AI · Infographic

3,000+

Animated videos delivered

18+

Years in SaaS animation

400+

B2B & SaaS brands

4.9★

Clutch rating

The Problem

Most SaaS videos get made.
Few actually convert.

You've invested in a video. It looks polished. Your team loves it. But demo requests didn't move. Churn didn't drop. The pipeline stayed flat.

Your buyer watches for 8 seconds, doesn't feel the problem — and moves on. Features without story don't move anyone.

A SaaS video that works does two things at once: it makes your product clear — and it makes your buyer feel understood first.

73%

of B2B buyers say video was the most influential content in their purchase decision

80%

of SaaS companies saw demo request volume rise after placing video on their homepage

4×

more likely to watch a video than read the same info — especially for complex SaaS products

8 sec

average time before a viewer decides to keep watching — or click away

Sources: Wyzowl State of Video Marketing 2024 · Vidyard B2B Report 2024

The Craft

Animated SaaS videos built to make your buyer feel the problem — before you pitch the product

Most SaaS animation looks polished. It lists features, shows dashboards, ends with a logo. It's technically fine and commercially dead.

We build differently. Every B2W SaaS video opens with the buyer's world — their frustration, their missed target, their team's friction. The product enters only after the viewer has felt the problem. That's the Why First Framework™, and it's why our videos move pipeline where others collect views.

We've built animated explainer videos for SaaS companies across cloud infrastructure, fintech, HR tech, cybersecurity, and ERP — from 60-second homepage explainers to full funnel series. Every one starts the same way: with your buyer, not your product.

AivenCloud SaaS · Infographic

AsigraCybersecurity SaaS · 3D Animation

Infographic Animation

For product explainers, feature walkthroughs, and pipeline-stage videos. Our SaaS infographic animation style turns complex software value props into clean, fast-moving visuals that hold attention and drive clicks. The most versatile format for homepage, outreach, and paid.

Character Animation

For onboarding, user education, and retention videos. Character-driven SaaS animation puts a human face on software — ideal when your product solves a frustrating workflow and you need the viewer to feel the before-and-after. Higher emotional resonance, stronger recall.

3D & Mixed Media

For enterprise SaaS, security, infrastructure, and investor-facing content. When your product operates at a layer that's hard to show — cloud architecture, data flows, zero-trust security — 3D and mixed media animation makes the invisible tangible and the abstract credible.

Client Work

SaaS & B2B brands that
trust B2W to tell their story.

Fintech & Payments SaaS

Finance teams running on manual approvals and spreadsheets lose hours every week. Animation makes the switch to automated instantly obvious — before the demo call happens.

AP automation and invoice workflow explainers
Trading platform and wealth management demos
Inventory and supply chain SaaS walkthroughs
ROI-focused fintech product storytelling

QuadientAP Automation & InvoicingInfographic · Finance SaaS

MSARight Investment ToolsInfographic · Wealth SaaS

Integral CryptoTrading PlatformInfographic · Crypto SaaS

SK&T IntegrationInventory ManagementInfographic · Retail SaaS

Data & Cloud Platforms

Data platforms solve problems buyers can't always articulate. Animation closes that gap — making abstract infrastructure instantly visual so the value lands before the technical deep-dive.

Data catalogue and BI platform explainers
Cloud developer tool and API walkthroughs
Data intelligence and analytics product demos
AWS and cloud transformation storytelling

ThinkDataData Catalogue & BIInfographic · Data SaaS

EwarenowData Intelligence PlatformInfographic · B2B SaaS

AivenCloud Developer PlatformInfographic · Cloud SaaS

NCM BackofficeCloud & AI TransformationInfographic · Cloud SaaS

Enterprise & B2B SaaS

Enterprise buyers need to see how the product changes their org before they bring it to committee. Animation shows the before/after that no slide deck can.

ERP and supply chain platform walkthroughs
Legal and compliance SaaS explainers
B2B sponsorship and community platform demos
Enterprise sales and pipeline-stage videos

Apparel MagicERP for Fashion SaaSInfographic · ERP SaaS

CreactivesERP & Supply Chain AIInfographic · Enterprise SaaS

ClearlakeLegal Outsourcing SaaSInfographic · Legal SaaS

SponsoriumSponsorship PlatformInfographic · B2B SaaS

Cloud & Security SaaS

Security and infrastructure products protect things that never fail visibly — until they do. Animation makes the invisible threat and your solution undeniable.

Cybersecurity and ransomware protection explainers
IoT, OEM and machine learning platform demos
Cloud inspection and verification SaaS videos
Enterprise IT and defence platform walkthroughs

AsigraRansomware Protection3D · Cybersecurity SaaS

McAfeeEndpoint Security PlatformInfographic • Cybersecurity Saas

Truepic DVCloud Inspection SaaSInfographic · Cloud SaaS

Red HatEnterprise IT PlatformWhiteboard · Enterprise IT

Transparent Pricing

Three videos. One for every funnel stage.

Start with the one your funnel needs most. Most SaaS brands end up with all three. Every package includes the Why First Framework™ and a SaaS Deployment Playbook.

Top of Funnel · Social Ads

The Hook

15 seconds · Stop the scroll

$2,400

starting from

Built for paid social — LinkedIn, Instagram, TikTok, YouTube pre-roll. One message, one CTA, designed to drive click-throughs and trial signups.

✓

Why First Framework™ script

✓

Professional voiceover

✓

2D or motion graphics animation

✓

Square + vertical format cuts

✓

SaaS Deployment Playbook

✓

—Playbook execution support

✓

—Dedicated SaaS strategist

Get a Quote

The Why First
Framework™

Every B2W SaaS video starts with the buyer's problem — not your product's features. This is the single biggest reason our videos convert where others don't.

Belief Alignment

State the worldview only the right buyer immediately recognises as their own. The gut pattern-matches before the brain engages. The right viewer leans in. The wrong viewer moves on. Both outcomes are correct.

GUT · Settled — calm certainty

One Pain. Felt Fully.

The single deepest pain, described from the inside in the viewer's own language. Not a workflow inconvenience — the thing that threatens their mission. Chronic resignation, not panic.

HEART · Heavy — chronic resignation

Show Who They Become

Not what the product does — who the buyer becomes. The transformation is shown before the product is explained. The hero already had the capability. The product removed the obstacle.

IMAGINATION · Exhale — quiet confidence

Differentiate — Only If Genuine

One specific, defensible differentiator — or silence. By Step 4 the right viewer has already decided. The differentiator gives their logic a reason to agree. A hollow claim is worse than no claim.

BRAIN · Certain — matter-of-fact inevitability

Without Why First

"Introducing AcmeSaaS — the all-in-one platform with 47 features including..."

Viewer leaves in 6 seconds. Nobody cares about features they haven't felt the pain for.

With Why First

"Your team is spending 4 hours a week on reports that should take 20 minutes. Here's why that happens — and how to fix it in one click."

Viewer watches to the end. The problem is theirs. The solution feels inevitable.

The result

Videos built on Why First consistently outperform feature-led scripts on watch time, click-through rate, and demo conversion.

Used on every B2W SaaS project since 2012.

Animation Styles

Four styles.
One right fit for your brand.

Style determines how your brand feels before the first word is spoken. We match it to your audience, funnel position, and the transformation you need to show.

Whiteboard

Hand-drawn clarity

Builds trust through simplicity. Best for complex SaaS concepts where the idea needs to land before the visual does.

Character Animation

The buyer as the hero

Relatable characters in real buyer scenarios. Best for HR tech, health tech, and PLG SaaS where emotional connection drives conversion.

Infographics

Data made visual

Animated flows, charts, and system diagrams. Best for enterprise SaaS, fintech, and cybersecurity where credibility lives in the numbers.

Mixed Media

Real world meets animation

Live footage, UI mockups, and 2D animation combined. Best for SaaS with a recognisable interface that needs to be shown in real context.

Why Broadcast2World

18 years of SaaS storytelling.
Not a generalist agency.

We understand SaaS sales cycles

We've worked with hundreds of B2B SaaS brands. We know the difference between a ToFu hook, a MoFu explainer, and a BoFu demo — and we build the right one.

Why First Framework™ — proprietary methodology

Every script starts with the buyer's pain — not your feature list. This is our proven framework for SaaS video that converts, not just impresses.

SaaS Deployment Playbook on every project

We don't just deliver a file. Every project includes a playbook: where to place it, how to A/B test it, and which channels drive the best return for your audience.

3,000+ videos. 18+ years. Zero guesswork.

We've produced over 3,000 animated videos for brands including Siemens, McAfee, Aiven, and OnDeck. The pattern recognition from that volume is your competitive advantage.

Right length, right channel, every time

We match video length and format to the channel and funnel stage — 15-sec for paid social, 60-sec for website and email, 120-sec for product pages and sales decks.

4–6 week delivery. No surprises.

Discovery → Script → Storyboard → Animation → VO → Delivery. You review and approve at every stage. Rush delivery available for product launches and campaigns.

The funnel, covered

ToFu15-sec hook — stop the scroll, earn attention

MoFu60-sec explainer — make the problem feel real

BoFu120-sec demo — close the gap before the sales call

We know which video belongs at which stage — and why the wrong one in the wrong place costs you pipeline.

Why First Framework™

Belief AlignmentThe right viewer recognises their world — GUT

One Pain. Felt Fully.Chronic resignation, not panic — HEART

Show Who They BecomeTransformation before the product appears — IMAGINATION

Differentiate — Only If GenuineOne proof point, stated with certainty — BRAIN

SaaS Deployment Playbook

Placement mapWhich page, which section, which funnel stage — and why the positioning affects conversion.

Channel playbookPaid social cuts, email-safe versions, homepage hero vs. product page — right format for each channel.

A/B test briefTwo testable hypotheses for your first 30 days. Thumbnail, hook, CTA — what to measure and what to move.

Included with every project. Not a PDF you'll never open — a working brief your marketing team can action immediately.

Track record

3,000+

videos delivered

18+

years SaaS-only

400+

brands served

Siemens · McAfee · Aiven · OnDeck · Epicor · Red Hat · Lenovo

Format matched to funnel

The Hook

Paid social · Awareness

15s

The Explainer

Homepage · Email · Outreach

60s

The Demo

Product page · Sales deck

120s

Most SaaS brands need all three. We build them as a system — not as three separate briefs.

4–6 week process

Discovery & Brief

Week 1 — ICP, pain points, framework alignment

Script & Voiceover

Week 1–2 — Why First script, VO cast & record

Storyboard

Week 2 — Frame-by-frame visual narrative, your review

Animation

Week 3–4 — Full animation pass with revision rounds

Final Delivery + Playbook

Week 5–6 — Master file, channel cuts, deployment brief

Client Reviews

"Excellent and professional work delivered on time. The team was very proactive, diving into our technology and understanding our market."

Eyal Harel — CEO & Founder, BlueGreen Water Technologies · ★★★★★ Clutch

"B2W will always be my go-to choice. They go above and beyond to handcraft your script, deliver on time and on budget."

Courtney Caldwell — CEO, ShearShare · ★★★★★ Clutch

"Your videos are one of my favourite projects at Epicor. It is always a blast working on them — the team brings genuine energy."

Jessica Hodell — Senior Marketing Specialist, Epicor · ★★★★★ Clutch

"We have been able to grow our social media following because of your work. Every time we publish one of your videos, engagement jumps."

Ronda J. Williams — Senior Marketing Manager, Hub International · ★★★★★ Clutch

"I would highly recommend Broadcast2World. The team was most concerned with customer satisfaction at every step of the process."

Michael Millican — Founder, The MulTie Corporation · ★★★★★ Clutch

"The team was most concerned with customer satisfaction. Making sure that we were happy with every step of the process — always."

Laura Kenyon — Communication & Marketing Leader, RTS · ★★★★★ Clutch

Ronda J. WilliamsSenior Marketing Manager, Hub International

Nick Chong & Priscilla McCarthyHead of Product & Marketing Manager, Zoom

Rony KakonCEO, Tenlev

Triga SystemsEmployee Testimonial

4.9

★★★★★

Overall Rating

on Clutch.co

Quality5.0

Communication5.0

Schedule4.9

Cost4.8

Would refer B2W100%

★★★★★

Excellent and professional work delivered on time. Very proactive — diving into our technology and understanding our market.

★★★★★

B2W will always be my go-to choice. They go above and beyond to handcraft your script, deliver on time and on budget.

★★★★★

Your videos are one of my favourite projects at Epicor. It is always a blast working on them.

★★★★★

We have been able to grow our social media following because of your work. Every time we publish, engagement jumps.

★★★★★

I would highly recommend Broadcast2World. The team was most concerned with customer satisfaction at every step of the process.

★★★★★

I compared them against several other companies. They were far more organised and thorough — a professional product that spoke for itself.

★★★★★

Outstanding project management — every deadline was met and communication was seamless throughout the entire process.

★★★★★

They are very detail-oriented and could grasp our complex concepts quickly. The final video exceeded expectations.

FAQ

Questions about our
SaaS video production.

Broadcast2World is a dedicated SaaS explainer video company with 18+ years of experience. We use the Why First Framework™ — a storytelling methodology built specifically for complex SaaS products — to produce videos that drive demos, signups, and reduced churn. Projects start from $2,400 with a 4–6 week delivery timeline.

The Why First Framework™ is B2W's proprietary SaaS storytelling methodology. Instead of opening with product features, every video starts with the buyer's problem — the 'why' — before introducing the solution and proving it works. This approach holds attention longer and converts better than feature-led scripts.

B2W offers three packages: The Hook (15 sec) from $2,400, The Explainer (60 sec) from $4,500, and The Demo (120 sec) from $9,500. All packages include the Why First Framework™ and a SaaS Deployment Playbook. Need all three? Ask about our SaaS Video Bundle — most clients save 15–20%.

Most SaaS explainer videos are delivered in 4–6 weeks. The timeline covers discovery and briefing, Why First script development, storyboarding, animation, voiceover, and two rounds of revisions. Rush delivery is available for product launches and campaigns.

B2W produces SaaS videos in 2D character animation, motion graphics, mixed media (combining live UI footage with animation), infographic and data visualisation, and 2.5D. We recommend a style based on your product's complexity, audience, and funnel position — not based on what's trending.

B2W has produced animated videos for SaaS and B2B brands including Siemens, McAfee, Aiven, Sponsorium, OnDeck, Truepic, Atollogy, Asigra, and Epicor — across cybersecurity, fintech, cloud infrastructure, HR tech, and enterprise software. See the full portfolio at b2w.tv/portfolio.

Ready to build a video that actually converts?

On your free strategy call, you'll get:

A Why First script framework for your product

Video format recommendation for your funnel stage

Custom quote with 24-hour turnaround

SaaS Video ROI estimate for your use case

Your call will be with a senior B2W SaaS strategist

18+ years experience · 400+ SaaS & B2B brands served

SaaS Explainer Video Company

Animated SaaS videos that make your buyer feel the pain. book the demo. trust you. stop churning. convert.

Most SaaS videos get made.
Few actually convert.

Animated SaaS videos built to make your buyer feel the problem — before you pitch the product

SaaS & B2B brands that
trust B2W to tell their story.

Fintech & Payments SaaS

Data & Cloud Platforms

Enterprise & B2B SaaS

Cloud & Security SaaS

Three videos. One for every funnel stage.

The Why First
Framework™

Four styles.
One right fit for your brand.

18 years of SaaS storytelling.
Not a generalist agency.

Questions about our
SaaS video production.

Ready to build a video that actually converts?

Your SaaS product deserves a video
that works as hard as you do.

Broadcast2World Inc.

SaaS Explainer Video Company

Animated SaaS videos that make your buyer feel the pain. book the demo. trust you. stop churning. convert.

Most SaaS videos get made.Few actually convert.

Animated SaaS videos built to make your buyer feel the problem — before you pitch the product

SaaS & B2B brands thattrust B2W to tell their story.

Fintech & Payments SaaS

Data & Cloud Platforms

Enterprise & B2B SaaS

Cloud & Security SaaS

Three videos. One for every funnel stage.

The Why FirstFramework™

Four styles.One right fit for your brand.

18 years of SaaS storytelling.Not a generalist agency.

Questions about ourSaaS video production.

Ready to build a video that actually converts?

Your SaaS product deserves a videothat works as hard as you do.

Broadcast2World Inc.

Most SaaS videos get made.
Few actually convert.

SaaS & B2B brands that
trust B2W to tell their story.

The Why First
Framework™

Four styles.
One right fit for your brand.

18 years of SaaS storytelling.
Not a generalist agency.

Questions about our
SaaS video production.

Your SaaS product deserves a video
that works as hard as you do.