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| Mixed media animation combines 2D, 3D, live action, and motion graphics to craft unique stories. This list of the best mixed media animation videos showcases how brands and creators use mixed media films, cartoons, and commercials to stand out. These mixed media animation examples prove that blending styles in mixed media production brings imagination, emotion, and storytelling to life like never before. |
As the name suggests, mixed media is a form of animation that blends multiple styles and elements together: 2D, 3D, whiteboard, stop motion, newspaper and photograph clippings and anything else you would fancy.
Mixed media is a wildly popular style and chances are that you’ve already seen many examples of it in video marketing campaigns without realizing it.
And we have several of our favorites listed lower down in this post.
But first, let’s look into why they’re so effective.
Mixed media animation videos usually have a distinctive, quirky style.
They tend to be information-dense without being overwhelming or chaotic.
This is why they’re the preferred animation style for videos that have a lot of explanation, and need corresponding visual cues in the form of photographs, clippings and similar images.
Often, this video production style is used to explain topics like history, science, and politics in a way that can simplify complex ideas in a way that's seamless and relatable, with narration that elevates concepts and brand stories. It uses a visual style that includes kinetic typography, hand-drawn elements and visual effects to create a memorable and easy-to-understand explainer video.
This is true for pretty much any of the standard styles of animation, but mixed media tends to be especially effective at these kinds of topics.
They say you should show, not tell.
And the best way to draw inspiration for your own videos, is to check out the best work already out there.
So to that end, here are some of our favorite mixed media video examples, and why we love them!
This is what we meant by fusing together multiple styles of animation.
Here, BUCK fused traditional animation with 3D stop motion in this video for Emirates.
BUCK seamlessly blended traditional animation with 3D stop-motion models, bringing us a playful take on an annoying issue in airline travel: rambunctious noisy kids who don’t like flying.
We’ve all been there!
By going for a light-hearted and jovial tone, this delightful video is careful not to offend anyone by being sympathetic to all parties, while revealing their solution: more entertainment options to keep kids happy.
And that makes everyone happy!
We mentioned that mixed media videos are great at dispensing a lot of information easily. They’re also great for mixed media commercials.
But that’s not a hard and fast rule: sometimes a great animated video can say a lot without saying anything at all.
Take this video by Yeti for KEAN Fruits.
It’s just a kaleidoscope of fun visuals set to high-energy music with no script or voiceover.
But notice how it tells you everything you need to know: the brand’s energy, liveliness, and unique personality are on full display.
It’s just a lot of fun all around, and fun is contagious!
Just because mixed media combines all sorts of styles and types of animation together, doesn’t mean it has to be a cluttered mess.
BUCK is an industry-leading mixed media animation firm. And as you would expect, their mixed media motion graphics video for IBM Design Language is quite fittingly neat and clean, with a distinct and deliberate look and feel, because of what they’re talking about: design.
You might not even notice that it’s mixed media because its elements blend seamlessly, like an orchestra.
But take a second look and you’ll realize you’ve got 2D, 3D, text, live video and infographics all smoothly working together to tell a story.
And it does it so well, you might not even notice how complex the video really is, because you’re wrapped up in the story.
That’s the power of storytelling for business!
Gender norms, toxic masculinity, and patriarchy are hot topics today, as especially young people are calling out these traditional societal “norms” and questioning them.
But it’s a dense, complex topic, spreading across centuries and disciplines from politics, history, sociology and psychology.
How can the truth be broken down into a simple one-minute explanation, cover all the key points, and also get and hold the casual viewer’s attention?
We live in an attention-deficit world, with screens and advertising competing for mere seconds of exposure.
This is not an impossible task, and this brilliant mixed media animated video is proof.
Using the power of animation, paired with a clever script and just a dash of humor, MTV broke down centuries of human history and geopolitics into just 47 seconds.
The graphics and visuals are typical of mixed media animation, combining text, photo clippings, and jazzing it up with color and style to keep the viewer engaged.
Best of all, the animated video is not only informative and enlightening, but fun to watch, too.
Customer testimonials are a great way to show off your brand and product.
Your audience sooner trusts their peers than a billboard or slick ad campaign.
That’s why testimonials are so popular.
But there’s a way to supercharge those glowing reviews: with the power of animation!
Oddfellows crafted this delightful and fun mixed media animated video to really add that zing to their customers’ enthusiastic endorsements. And the mixed movement animation sure speaks for itself.
It’s another example of a religious tenet here at Broadcast2World: facts and figures speak to the mind; art touches the heart; but only storytelling can combine the two and create a powerful sense of trust with your audience with animated videos for business.
Here’s a video we created for Comviva’s Tokenization system. Since it was aimed at banking and IT professionals who are already familiar with cybersecurity applications, you’ll notice that it gets somewhat technical and in-depth to match.
We’re speaking the audience’s language here, so there’s no need to water it down much. We used bright, dynamic imagery for a mixed-media style to really grab and hold the viewer’s attention.
We’re pleased to say that our client was delighted!
The Bixby Center for Global Reproductive Health needed a video about birth control. Since they already had live-action videos of interviews of various people, we added an animation overlay over them to create this mixed media video that smoothly blended multiple styles, and stood out as fun, unique and memorable.
Fitness and wellness are your true passions. And when you create something special that helps you achieve even better health and quality of life, you know that you must share it with the world.
But how do you get people to understand and trust your offering, in a crowded and busy space already dominated by established giants?
That’s why NewAge came to us to help them spread the word about their new wellness shot, Tahitian Noni, powered by a blend of traditional superfruits and many scientifically proven ingredients.
We worked closely with them to explain their product through this suitably lush, colorful mixed media animated video. Although the video goes into a lot of detail explaining Tahitian Noni, it’s easy to understand, and the visuals and graphics subtly reinforce the viewer’s perception of health and wellness.
That’s the power of storytelling and animation in action. Now just imagine what this power could do for you and your brand today.
Ready to dive into a treasure trove of unique finds? Welcome to Grommet, where inventors, entrepreneurs, and small businesses shine!
Their motto? "We sell lots of things, but boring isn't one of them." And trust us, they mean it.
With a lineup as eclectic as theirs, Grommet isn't just a platform—it's a lifestyle.
So why not embrace the quirkiness with open arms?
Mixed media videos like these work best for social media platforms. This animated masterpiece isn't just about explaining what they do; it's a glimpse into Grommet's colorful world. It's quirky, it's fun, and it's everything you'd expect from a platform bursting with innovation.
Environmental concerns are no longer some niche interest, but a major issue facing the world today. And companies are doing their part, responding to the public’s calls to be more sustainable and pollute less.
So to that end, this 30-second mixed media video uses delightful paper-like typographic animation to communicate the message of the ongoing sustainability journey of Coca-Cola as a brand. It’s visually engaging, even entertaining, and explains its message easily and simply without overwhelming the viewer with too much information.
So now you have some idea of what storytelling for business can really do.
But have you thought about whether you’re missing out on this amazing superpower for your offering?
There’s a reason why pretty much every company of every size and industry has embraced video storytelling to grow their brand and get their message out to the world, whether it’s by using in-house production or partnering with a mixed media animation studio.
Curious and want to learn more? We’ve been a mixed media animation company for over a decade now, with delighted clients of all sizes and types from all over the world.
Or if you’re still thinking of going the DIY route, do check out our other blogs for tons of free helpful professional level advice from a successful mixed media animation firm!
Drop us a line today, we’d love to chat!
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