How did Atollogy simplify their offering and engage SaaS explainer videos?


About Atollogy

Atollogy provides proprietary algorithms and capabilities that are revolutionizing how companies manage operations by integrating with AI.


The Challenge

The objective of the video was to explain the offering of Attology without losing the audience's attention.

SaaS being a complex industry, it is difficult to simplify without missing out on technical details.

It is also hard to engage the audience’s attention because it can be boring.

The Solution

We made this SaaS Explainer Video for Atollogy.

We addressed the user’s pain points to grab the user's attention and kept it full of visuals to keep it simple and easy to digest.

At the end of the video, we excited the audience with new possibilities enabled by using the product, this inspired them to take action.

To achieve the client's objectives, B2W:-

  • Chose bright colors and transitions to keep the video interesting and not lose attention.

  • Wanted to build trust & brand reputation among its audience through videos.

  • Addressed user pain points to make them engaged and emotionally connected.

Key Takeaways

    • 1. Infographic Animation helps simplify complex concepts with its visuals

    • 2. Building trust and exciting the audience with new possibilities is key to inspiring the viewer to take action.

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