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drysol

How did Drysol emotionally connect with the viewer and excite them with new possibilities?

About Drysol

Drysol is an antiperspirant that works by affecting the cells that produce sweat. It is used to treat excessive sweating, also called hyperhidrosis.

 

The Challenge

Drysol wanted to do a 30-second video for building awareness of the brand among target consumers. 

The video was to be used on the new Drysol website and incorporated into brand-building campaigns.

They wanted to convey how Drysol is the highest level of protection on the market and is the #1 Doctor recommended antiperspirant for over 30 years

The target audience was people who suffer from excessive underarm sweating. The problem affects both males and females. The key age range was from ages 18-39 years old. 

The Solution

We helped Drysol make a short cartoon animation video for their product.

The video got the viewer emotionally invested by addressing the embarrassment caused by excessive sweating.

The language was kept simple and relatable so that it is understood by all easily.

It was kept short so that the audience doesn't lose attention and stay engagaed.

The video at the end showed new possibilities that are enabled by using the product, how the user can feel confident and be worry-free. 

To achieve the client's objectives, B2W:-

  • Chose bright colors and transitions to keep the video interesting and not lose attention.

  • Used Cartoon Animation to make the video relatable

  • Addressed pain points to make the viewer emotionally invested

  • Excited the viewer with new possibilities to inspire them to take action

Key Takeaways

    • 1. Character animation helps the story stay relevant and relatable to the audience.

    • 2. Addressing pain points and exciting with new possibilities help the viewer take action. 

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