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Drysol is an antiperspirant that works by affecting the cells that produce sweat. It is used to treat excessive sweating, also called hyperhidrosis.
Drysol wanted to do a 30-second video for building awareness of the brand among target consumers.
The video was to be used on the new Drysol website and incorporated into brand-building campaigns.
They wanted to convey how Drysol is the highest level of protection on the market and is the #1 Doctor recommended antiperspirant for over 30 years
The target audience was people who suffer from excessive underarm sweating. The problem affects both males and females. The key age range was from ages 18-39 years old.
We helped Drysol make a short product explainer video.
The video got the viewer emotionally invested by addressing the embarrassment caused by excessive sweating.
The language was kept simple and relatable so that it is understood by all easily.
It was kept short so that the audience doesn't lose attention and stay engagaed.
The video at the end showed new possibilities that are enabled by using the product, how the user can feel confident and be worry-free.
Mark O’Marketing
VP Sales & Marketing, Xappp
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