We help your product gain the trust of your audience by telling great stories. By informing the audience about the functioning and features of your product, you come off as more trust-worthy. Between a product you know all about and a product you don't know much about, you'd probably purchase the first. Let's explore the different types of product videos!
These explainer videos explain how a product functions and hence increase the chances of conversion. Also known as Product Overview Videos, these marketing videos are mostly used for softwares and intangible products. You can have the best product in the world and yet not make a sale if you don't tell your audience about your product's features and highly-targeted benefits. People don't buy what they don't understand.
These product videos walk the customers through the process of using the product as well as its features. After all, you don't want people to just buy your product, you want them to use it. But often, products are difficult to use and hence there is a strong requirement for information on how to use them. These videos are great not only for physical products but also for softwares (as screencast videos).
These animated videos give your products a head start. Without a launch video, you wouldn't be able to build up a hype that you can ride on to hit the ground running. Once done with the launch you can build campaigns around your product and promote it with engaging product promotion videos.
We follow a very easy 4 step streamlined process to keep you involved and tell great stories. Product explainer video pricing majorly depends upon complexity of the animation style and content. Other factors which might affect the pricing are the delivery timelines, duration and the feedback time. Let's explore some case studies for inspiration and understand how our pricing works.
CooperVision is a global leader in the contact lens industry. The challenge was to grab the attention in this competitive market. For this, we began the video by talking about the importance of vision to make the audience relate to the product. This was done to hook them and motivate them to watch further while ensuring that the video was engaging and fun to watch. The budget for the project was USD 8500.
This video was handcrafted for Slango, an entertaining party card game. It focuses on the "fun" aspect of the game. To make the video engaging, we went for energetic voiceover and music. The budget for this 90 seconds product launch video was USD 3500, so we kept the cartoon visuals and animation simple yet entertaining.
This video was handcrafted for Breg, a medical device company. It talks about its product, Quantum OA Knee Braces, and how it helps patients of osteoarthritis. The budget for this 90 seconds product feature video was USD 8995, so we mixed together 3d product animation with our motion graphics animation.
This video was handcrafted for CarDekho, a car review website. The client wanted to explain their platform to the audience. They wanted to tell viewers how it can be used to find the perfect car for every need—without complicating the message. With USD 4000 as the budget for this 180 seconds product feature video, we went for whiteboard product animation for the video.
This is a handcrafted video we made for Vidyo. They had an amazing digital product that they wanted to promote with the help of animated videos. The only problem was that there was a lot to explain about their product. We approached this challenge by balancing between self-explanatory objects and explicitly explained objects. The budget for this minute-long animated video was USD 4500. Read Vidyo's success story to know more!
This is a handcrafted video we made for McAfee. MVision is a cloud-based SaaS product family that helps keep your data safe across networks. Since we were making a commercial, we touched down on various units of the product family quickly to build a hype and motivate the viewer to answer the CTA. The budget for this 30-second product commercial video was USD 8000.
Once our team has gone though your requirements & picked your brain, we give you a customized proposal with 3 pricing options.
After the service agreement is signed your dedicated team of artists and strategists execute the plan together with you.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers