Product animation videos are animated explainer videos that effectively demonstrate products. These demonstrations may focus on the features of the product and can even discuss how the pain points encountered by clients are relieved by the product.
As an explainer video company, we've seen demo videos to increase conversion rates by showcasing the functions of products in the real world in a creative and engaging way. These product animation videos create a lasting impression in the minds of the consumers by making them experience the products rather than simply explaining the products.
Since people are more likely to retain information received through video, using product launch videos can create a hype resulting in a higher probability of the product's success. As a product video production company, we've seen the uses of these videos go even beyond the aforementioned uses.
Check out our process to get a better understanding of how to go about creating product animation videos. However, here's a gist of the process we use as a product video production company:
Being a product video production company, we have to develop product animation videos in multiple ways as per requirement. Here are the different types of product animation videos:
There was an existing notion in the industry that adding realtime video can increase the cost and complexity of applications a lot. This was the problem that the client needed a product video production company for. This was what they came to us for. They wanted to eradicate this notion from the industry by letting it know about Vidyo’s services.
As a product video production company, we faced a small challenge—there was a lot of information which had to be relayed with the help of the videos. Since the videos had to be kept under a minute long, we had to do something about it. We approached this challenge by making some of the objects self-explanatory. Balancing between self-explanatory objects and explicitly explained objects, helped us include more information in the short lengths of the videos.
McAfee is known far and wide for being an antivirus company. However, with a complete cybersecurity portfolio, the company offers more than just the antivirus. With this product explainer video, the company wanted to show it helps employees and organizations with their cybersecurity needs using its products, services, and open ecosystem. The company wanted to change how the audience perceived it by showcasing its products. For this, we were the product video production company they went for.
McAfee had a very technical and long script when they first came to us for their motion design service needs. Keeping their requirements and guidelines in mind, we made a simple product explainer video for them.
However, it wasn't long before they realized that a more 'in' approach would work better for their needs. Scratching the first video, they came to us for another video. This time, the art style was minimalist and had a voiceover that fit perfectly with the product explainer video.
The product explainer video we made portrayed the company as a young, eccentric company—something which the people didn't perceive it to be back then. By talking about the company's products in-depth and letting the audience know that the company has a lot more than antiviruses to offer in the product explainer video, we furthered the change in perception. As a product video production company, we helped the company discuss the benefits of its products efficiently.
We believe in building connections and providing unmatched quality. So we only charge you for the costs we incur, not a penny more.
We value time, so when you come to us with your requirements, we assign an entire team to you. This helps us deliver quickly.
We believe that art cannot—and should not—be manufactured. So we ensure that your video is hand-drawn. This helps us keep the quality high.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers