Whatever your industry may be, your customers probably want to know what it would be like to use your product before they commit to paying for it. That’s why product demo videos are so powerful!
Before we get into the “how,” let’s look at why they work so effectively. There’s a long list of reasons but the highlights are:
A video is one of the best ways to promote your business. Animated videos in particular have the ability to break down complex facts and ideas. They can explain them clearly, all while holding the viewer’s attention easily. This is a remarkable amount of information communicated in a short time and with less effort and expense than you might think.
2. A good product demo video tells a story
The secret behind making a good video isn’t the visuals or music, but it’s the power of storytelling. This may surprise you but it’s true. Visuals and information can attract and hold an audience’s attention really well. But it’s the story that really sticks in the viewer’s minds for a long time afterwards, even after just one viewing.
3. Videos can explain complex ideas without boring the viewer
Animated videos really excel at this. Usually the problem faced when promoting your product is, too much information can make your audience tune out and stop paying attention. Too little information, on the other hand, can undersell the product and leave the viewer unclear about what it is that you really do. Videos—and animated product videos in particular—solve this problem by using storytelling. This amazing tool explains complex topics in depth, while holding the audience’s interest and attention, and all without overwhelming them with too much information.
All good videos begin with a good plan. Here are a few things to bear in mind:
a) Begin with a product description, but keep it short and sweet. Oftentimes, less is more.
b) Don’t merely run a list of features. Actually demonstrate to the viewer how your offering can solve their problems.
c) Demonstrate how the product works. Show, don’t tell.
d) Urge prospects to take action, and end with a strong call to action (CTA) such as "book a free trial" or "buy now!”
2. Choose a template
a) The next step is to pick a good video template. If you don’t know where to start, there are many templates accessible online that can help you create high quality product demos.
b) Templates let you customize your video. You can modify the color, fonts, and text to match your brand image. Some include music tracks that you can use.
3. And Action!
All that’s left is to kick things into motion.
For best results, it’s a good idea to partner with an animation company with experience doing videos. A good team will work closely with you, understand your product offering and your audience, and craft a unique and original video that’s tailor made for your specific needs.
Here’s a simple but powerful example of how animation can explain a product and its features clearly and in detail, without getting too complex. By showing the product in action, you’re teased with the possibilities of how it could help you in your daily workflow. This is what we mean by “show, don’t tell.”
NoseFrida the SnotSucker have an amazingly innovative product that can improve the lives of parents everywhere. But the subject matter at hand is kind of… gross. So they turned to animation to use humor and cartoony graphics to make light of, demystify, and playfully address the elephant in the room and use it to their advantage, with great effect. This is the kind of thing that only animation can really pull off!
This is a good example of what we mean when we say that a good product video shows your audience how your product can improve their lives. Show, don’t tell. Western Union simply demonstrates how their mobile service works and how easy and convenient it is to pay your bills through your phone, from anywhere at any time.
Groupon is one of those businesses where it can be pretty tricky to explain what it does and how it works, quickly and simply. So this is one of those situations where animation really shines.
Animation has the uncanny ability to inject life and movement into pretty much any script you throw at it. In this video for Act-On Software, a slick and lively script is amplified by some clever and eye-catching animation and graphics. This helps to grab and hold the audience’s attention even better.
Animation is the next best thing to in-person, real-life demonstrations of your product or service. And in an era where everything is online anyway, video is a natural extension of your connection with your audience.
For best results, connect with an experienced animation company today and bring your vision to life!
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