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| Animated product videos help B2B brands explain complex solutions in a simple, engaging way. This article highlights 10 of the best product animation examples that showcase how companies use video to demonstrate features, build trust, and stand apart from competitors. From product explainer videos to polished product video production, these examples show why animation has become a go-to tool for marketing and customer education. |
The Importance of Product Animation Videos for B2Bs
Product animation videos have become a cornerstone of B2B marketing strategies. They provide a versatile and impactful way to demonstrate a product’s features and benefits, making them easier to understand and remember.
In an environment where decision-makers are inundated with information, product video animation stands out by being both informative and engaging. These highly effective animated marketing videos can simplify complex concepts, using compelling stories and engaging visuals to capture attention and captivate a broad audience.
Animated video is a powerful marketing tool that can engage with your audience like few other tools and media is capable of.
Whether it's B2B video content, clear product demos that shows off your offering or product in action, promotional video production, or testimonial videos that can encourage viewers to take the next step and engage and convert, animated video uses mesmerizing visual animated elements and cleverly written explainer video scripts to connect with your audience in a way that few other formats can even come close to.
Furthermore, they can be shared across multiple platforms, increasing reach, engagement, and driving conversions
Confused about how to get started? Looking for the best explainer videos to help brainstorm new ideas?
The best way to get inspired is by checking out the best examples of animated product explainer videos out there, and understanding why they work so well.
Whether announcing a new product to the masses, or ramping up b2b video marketing efforts, the best explainer video effectively uses relatable storytelling to stand out from the crowd and grab and hold attention, engage viewers, address pain points and bring ideas to life through mesmerizing visuals.
So to that end, we’ve curated a collection of great product animation and marketing video examples for you to inspire your video marketing strategy!
Let’s get started:
Remote work has become all but the norm today. So communication tools are no less than a lifeline for any team.
And there’s no dearth of options: email, text messaging, various chat programs, and of course, videoconferencing. But this can be a case of “too many cooks spoil the broth,” where it’s more of a nuisance than a convenience.
Every program does things slightly differently. Communicating with a group of people, rather than simply one-on-one, is automatically a huge hassle. And sharing files is a whole other can of worms nobody wants to deal with.
When the pandemic hit in 2020, businesses of all sizes and industries had to scramble to adjust to this new normal. And Slack quickly emerged as the platform of choice. Why?
Here’s one of their many stunningly pretty product animation examples explaining just why. Their stunningly beautiful engaging videos are immersive, drawing you in while the narrator explains a problem we’re all too familiar with: the chaos of trying to stay in sync with your teammates.
It then goes on to break down how Slack solves this problem, covering everything you need to stay connected with your team in real time, while you work.
With the launch of a new visual language, typeface, and robust set of tools, IBM took the ambitious step of not only refreshing their brand but reinventing their entire approach to design.
Its foundation is a philosophy that informs all of their decisions - a way of thinking about design, and the responsibility it holds. Legendary animation studio Buck partnered with the IBM Design team to develop this series of 2D animation B2B videos that live within the Design Language repository.
Written, designed and animated with rigorous adherence to their system, each short illustrates and embodies the IBM Design Language, functioning as a bridge between principle and practice.
Explaining such complex products with technical topics is a challenge, even with the aid of animation.
But Buck skilfully breaks it all down and elevates it, making it look so simple and easy in just a minute.
Piotr Wojtczak was approached by the really smart guys from Vectr software to create a video for their newest product, Phase.
It's basically a creative tool for screen design with a focus on interactivity, responsiveness, and collaborative workflow.
The problem with designing everything digitally is that under the visual elements is an ocean of code. And it’s simply not as intuitive and flexible for creatively-minded people like designers.
So Phase was created to speak their language and offer up a far better way to do things.
And the animated brand launch video reflects this, too, being visually immersive and alive with 2D and mixed media colors and shapes, and textures while covering all its clever product features.
When it comes to B2B explainer videos, the 3D video type is not so often used. It’s reserved for the more technical fields, like science and medicine, where visual realism is more important than artistic style.
Here’s one we did for ThermoFisher Scientific, a product demo. They wanted to show off their latest piece of scientific equipment and how it’s used in a typical laboratory setting.
Usually, animated explainer videos are used to explain complex ideas to a broad public audience, and there’s an art (and an entire industry) around doing this really well. You usually have to strike the balance between not overwhelming your audience with too much information, but also being careful not to dilute the message down too much, either.
But it’s also important to understand your audience, and this high-tech machine isn’t meant for the general public but for scientists and highly-trained lab technicians. So we crafted the script and video accordingly.
This is another product video we created for Breg, who make medical devices like braces and supports for limbs. The video needed to demonstrate how their leg brace functions.
So we went for a 3D animation that aimed for realism, explaining clearly how it works and why it’s a superior solution for this specific need.
We’re happy to say our client was delighted with the results!
When you get on a plane and take your seat, you probably don’t think much about the science of aerodynamics, aviation engineering, or how it took hundreds of years for us to figure out the secrets of flight lay in the shape of a bird’s wing. You just settle in and await your destination.
Similarly, we don’t really think about the interfaces we use on our computers and phones, or why they’re set up the way they are.
But when Microsoft launched 365, they faced a challenge arguably more difficult than the average passenger getting through airport security on a holiday weekend.
And even trying to explain UI / UX, designing software interfaces across multiple screens, and how they made it all feel human and natural, is similarly a near-impossible task– unless you use some imagination and combine that with the power of animation, that is!
This absolutely beautiful video starts out realistic-looking, showing us a typical work desk. And then the elements all start to move and transform into icons, shapes and colors we usually see on a computer or phone screen.
It does the “show, don’t tell” of demonstrating how they incorporated familiar elements and intuitive design to make 365 feel seamless, natural and easy to use, no tutorials or instruction manuals needed.
It’s hard to imagine getting excited over a computer mouse– even if you’re a hardcore gamer. But thanks to this gorgeous animated product video for Razer, you’re left in awe like you’re ogling a Lamborghini or a fighter jet rather than a peripheral device for your desktop computer.
Aside from how slick the 3D animation is executed here, let’s take note of how they styled this video to appeal to its target audience. It’s a textbook example of “know your customers and speak their language.” Just as an advertisement for a sports car wouldn’t look and feel like a brochure for a school bus, this video addresses all the things true gamers are concerned with. And it sure goes for the jugular!
Just goes to show what animation can really do for your product launch!
Wouldn’t it be great if you had your own solar panels on your roof and never had to pay an electric bill again, on top of becoming carbon neutral? Well, the problem of course is that the sun doesn’t shine twenty-four hours a day continuously. There’s the added hassle of storing the excess energy to use at night, with a complex system of batteries and whatnot.
However, Eneco teamed up with electric car maker Tesla to solve this problem, with a Tesla battery you can install in your house to fill this energy gap with solar and have power at night.
And they use this gorgeous animated product video to explain how it all works– because when it comes to explaining complex ideas simply and effectively, few formats do it as powerfully as animated explainer videos. And this is a fantastic example!
You might not think of a computer mouse as a critical IT asset for your company. But the clever script of this video will quickly convince you otherwise. After all, you want your team working at peak efficiency with minimal snags and downtime, and with enterprise-secure equipment too. This is true regardless of your industry or size!
This beautifully animated product video by Demo Duck might look simple, but it accomplishes a lot within just a minute of runtime. The visuals are bold, clear and full of life, grabbing the viewer’s attention and piquing their curiosity. The script wastes no time laying out the problem, addressing pain points and smoothly revealing the solution. Notice how the pain points address the employees, the IT professionals and management all at once.
Just goes to show the power of an animated product video when done right!
Cybersecurity brands face a universal problem: the solutions are complex, but buyers want clarity. Asigra needed to cut through technical jargon and position itself as the trusted answer for IT professionals facing relentless cyber threats.
We produced a mixed-media animated product marketing video that reframed the conversation. Instead of leading with features, the video used storytelling, motion graphics, and visual metaphors to translate threats into clarity—and highlight Asigra’s software as the protective force behind it all.
The Impact
Creating an animated product launch video involves several key steps. It’s more like conducting an orchestra than learning a single instrument.
Sounds complicated? Don’t worry, here’s a detailed guide to help you get started:
Every great video starts with a solid script. Your script should clearly outline the key messages you want to convey and include a compelling narrative that will keep viewers engaged. Remember to keep your language simple and direct, focusing on the benefits and features that matter most to your audience.
A storyboard is a visual representation of your script. It helps you plan out the scenes and visual elements of your video, ensuring that your message is communicated clearly and effectively. Each frame should correspond to a part of your script, showing how the visuals and text will work together.
This is where your video starts to come to life. Using tools like Adobe Illustrator and After Effects, create the graphics and illustrations that will be used in your animation. These should be visually appealing and aligned with your brand’s style and colors.
Once your graphics are ready, it’s time to animate them. Use the best practices of video editing and animation software to bring your storyboard to life, adding movement, transitions, and effects to your graphics. Pay attention to timing and pacing to ensure that your video flows smoothly and keeps viewers engaged.
After your video is complete, export it in the appropriate format for your intended platform. Whether you’re sharing it on your website, social media, or via email, make sure it’s optimized for the best possible quality and performance.
If the process of creating an animated video seems daunting, you might consider hiring an external video agency. As a professional product animation video maker, we have the expertise and resources to create high-quality videos that clearly and effectively communicate your message. They can handle everything from scripting and storyboarding to animation and editing, ensuring that your video meets your goals and exceeds your expectations.
Check out our case studies to see more!
Animated product videos are a powerful tool in the B2B marketer’s arsenal. Video content combines visual appeal with clear, concise messaging to effectively communicate complex ideas and showcase products in a memorable way. By investing in such videos, B2B companies can engage their audience, simplify their message, and ultimately drive more conversions. Whether you create these videos in-house or hire an external agency, the benefits are clear: these videos are a key ingredient in successful B2B marketing strategies.
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