Explainer Video Animation Company | Corporate Video Animation Services

In what ways can our video animation services company help you?

Our video animation company produces seven types of custom animated videos for your business across the customer lifecycle. These videos are used to attract, convert, close and delight your customers.

Brand Videos: These custom animated videos are used to improve brand awareness by educating and entertaining the audience without any direct reference to your offerings. This empowers the audience, increases the engagement, and makes them curious about your brand, driving the quality of traffic, and conversions up. This type of videos have the highest probability to go viral since people tend to share them aggressively.

Commercial Videos: These custom explainer videos are used to create brand awareness and recall on the social media platforms. They are also known as 30 second explainer videos. They are extensively used by brands to drive referral traffic to your landing pages. Brand and commercial videos are used to attract quality traffic on your website with our specialized animated video production services for social media marketing.
Product Explainer Videos: These animated explainer videos, as the name suggests, are used to explain products to the target audience on your landing pages and increase your conversion rates. They are also known as 90 second explainer videos since they tend to be on the longer side compared to commercial videos.
Corporate Videos: These animated explainer videos are used to communicate with the audience in an authentic fashion - by educating, entertaining and even inspiring them. Companies use these videos to tell their employees and prospective customers about their story, vision and mission, policies and even events. These videos help them build an emotional connection with the audience.

Customer Testimonials: This type of animated explainer video production helps to establish social proof for your company which makes your audience trust you more. It improves the likelihood of your audience making the purchase. Product explainer videos, customer testimonials and corporate videos are used to convert the traffic into quality leads and convert them in to great customers with our specialized animated video production services for website marketing.
Demo & Training Videos: Still using training manuals to support your employees and customers? Switch to animated explainer videos. These videos can get your customers up and running with your products and services in no time. Training videos help increase employee efficiency and engagement. These animated explainer videos are a great way to delight your audience and increase the retention rates.
Internal Communication Videos: These animated explainer videos are used for a range of internal communication purposes ranging from recruitment, onboarding, to updating shareholders with the latest numbers. They can help you increase the transparency with your employees while getting rid of the fluff in the information you’re communicating. Delight your customers & employees to increase their retention multiple folds with our specialized animated video production services for support.

What are the different types of video animation services our company provides?

Our explainer video animation company specializes in four types of animated video production services. Certain animation styles are more effective for specific application of custom animated videos as described below:

Whiteboard Animation Services: These custom animated videos are great for education. They are extensively used for, brand awareness, internal communication and employee training. Whiteboard animation services is the most affordable style for your custom animated videos. Our video animation company over the period of 10 years has developed this unique formula to design affordable custom whiteboard videos.
Cartoon Animation Services: There are times when you need the subject of the video to be a human representing your target audience. This type of animated video production is great for explaining your product or service with a human touch. Our video animation company specialise in all kinds of cartoon videos services that is 2d animates videos, isometric animated videos and 3d animated videos.

Infographic Animation Videos: This type of custom animated video production is best suited for representing abstract concepts, business ideas or factual data in a simple yet engaging manner. Infographic videos are extensively used for explaining complex products. This is the most minimalistic form of animation videos. Our explainer video animation company uses 2D, 2.5D and 3D animation techniques to produce innovative styles for your business.
Mixed Media Animation: When you want your video to stand out from the clutter and be more relatable for the audience, mixed media animation can help. In this art style, we mix live-action images with motion graphics animation. They are extensively used in demand generation for product explainer videos but can work across almost all stages of your customer’s life cycle. In our experience of more than a decade as an explainer video animation company, we've noticed that these custom animated videos are best suited for healthcare and real estate industry.

What is our video animation services cost, process and timelines?

The cost of 2d animation services varies from $3000 to $10,000 and similarly 3d animation services varies from $8000 to $25,000. There are majorly four steps involved in our animation process:

Writing a Script: The first task that needs to be done for your animated video production services is to write an awesome script. It is one of the most crucial steps in the process since it builds the foundation your video would build on. Clueless about how you would go about writing the script? Read our blog to learn how to make a script for your video! This step is normally taken care of by the story lead (scriptwriter) and is overseen by the creative director concept artist (creative director).

Making the Storyboard: Once you have the script ready, you would need to work on making a storyboard. Our video animation company specializes in animated video storyboard which is like a blueprint and acts as a representation of what the video would entail. It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The creative director is responsible for this step.
Creating the Graphics: Now that you know what every scene sketched on papers, it is time for you to go ahead and create the graphics accordingly. But before we do that we give you theme options along with the storyboard to choose your visual style and accordingly we take the next steps. It is in this phase that various elements of the animated video such as colors, fonts, focus elements are decided. This step is taken care of by the art director. The creative director works closely with them to ensure that everything goes according to the concept.

Animating Everything with Voiceover: With the visuals done, you can now work on your animated video production down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the animation director with the creative director ensuring that the video remains true to the concept that was approved by the client.

It generally takes around 4-6 weeks for our video animation company to complete the entire animated video production process but there are some factors which might impact the same drastically. There are four different factors which affect the cost and delivery of your custom animated videos. The most important factor is your animation technique for the video, then complexity of your content topic in the pre-production stages, followed by duration of your video and finally the feedback time.

What are the best practices followed by top video animation services companies?

Our explainer video animation company recommends to increase the duration as you go down the funnel. Top of the funnel videos like commercial videos start around 30-60 seconds and bottom of the funnel can go upto 2-3 minutes.

Write a script that keeps your audience hooked while explaining everything well. Even the best graphics and animation can't save you if you have a weak story. You need your message to come out clearly using the storytelling format. If the audience has to think a lot to understand what you intended to say with the video, it wouldn’t perform well. Need help with writing a good script? Learn how to create a killer explainer video script with this blog from our awesome video animation company!

Use a professional voice-over artist to record the audio for your videos. A good way to know that you have the right voice-over artist is to how well his voice fits your video emotions. In a happy video, a sad sounding voice-over doesn’t fit in well. You need to make sure that the voice-over is in sync with the video. It should portray the same emotions your concept does. Our animation video company has a pool of professional voiceover artists across different languages and accents.
Entertain while educating your audience. Purely educational content is difficult to consume and the audience might find it repulsive.
Don’t use cut-shots while moving from one scene to the other in your custom animated videos. Instead, use engaging transitions to keep your audience engaged.
The music you use in the video sets up the tone of the video. Make sure that you give the right signals with your video music. The background music and sound effects should convey the same emotions your video concept does.
Get rid of the fluff and use minimalist visuals in your custom animated videos. These are more impactful and are easy on the eyes.

How to choose your right video partner from the list of best video animation services companies around?

While choosing your video animation company the first thing you should focus on is the quality of videos the company has produced in the past. You could check their attention to detail in terms of music, transitions, the visuals etc. Check if they are following basic principles of animation and color theory as the first step.
Keep an eye out for how that explainer video animation company communicates with you. Notice how promptly the company responds and how clear the communication is from their end. Are they transparent about everything? Did you get all answers? Notice everything. It is very similar when you are hiring a new candidate for your company.

Make sure that the animated corporate video pricing is within your budget and can be developed within the time-frame you need it made.
Check how experienced the video animation company is in your industry and the animation style you want for your video. Their portfolio should be a good place to start. However, it is always good to ask for more options when you connect with them on call or email.
Make sure that you’re comfortable outsourcing the task to an offshore video animation company for lower pricing. If you’re used to working with local businesses for your videos, it is best to find someone locally instead of outsourcing it.
No association has ever been successful when the values of the partners don’t resonate. Make sure that the video animation services company you wish to go for holds the same values as you do. Trust is a feeling that is easy to come, working with people that have similar values.

When to use live-action vs video animation services company?

Our video animation company believes to every live-action there is equal and opposite animation. The idea is to stand out from your competitors and also focussing on video objectives for your selection.

Live-action corporate videos are a no-brainer when you’re looking forward to getting a celebrity or influencer onboard to feature in your video. Animated corporate videos, on the other hand, can be used in almost every other situation.
For IT-related products and services, going for video animation is a no-brainer. While you could still use live-action for your saas explainer videos, animation can represent it better.

For physical products, you can go the mixed media animated corporate videos way and combine live-action footage with animation to keep things real while transcending physical boundaries.
When you wish to communicate with someone with the help of human emotions, the same way you would in person, live-action corporate videos are the perfect choice.
When you need to explain complex educational topics in an engaging manner, you could either go for pure animated corporate videos or mixed media animation. Infographic corporate videos have historically worked well for representing business ideas, abstract concepts, or factual data.
Live-action corporate videos are expensive. At the cost of making a basic live-action corporate video, you can make a great custom animated video with perfection.

What factors affect corporate video animation services pricing?

Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The cost of an animated video production is directly proportional to the man hours which is dependent on the animation technique and style you choose for your video.
Video Duration: The duration has a direct impact on the animated video production cost. It is not directly proportional though, as the duration of the video increases there is high probability of asset reutilisation and better efficiency. That is the reason when customers come to us for video series we give them discounts from our savings.

Feedback Time: Your response time can also have an impact on the cost by almost 30% from your animation video company. We have seen clients from big companies take more time to respond to our updates because of their decision making hierarchy, which makes our process inefficient and cost goes up by almost 30%.
Delivery Time: On an average it takes around 4-6 weeks to complete a 60 seconds animated video production. For expedite delivery extra resources have to be pulled in which makes the process inefficient and also there is a loss of opportunity to earn more. It can impact the cost by 50-100% sometimes.
Video Topic: Complex topics require more research and ground work increasing the time in pre-production for the video animation company where the resources are more expensive and thus the cost of such animated explainer videos goes up.

How McAfee used our video animation services to rebrand and showcase solutions?

The Problem:

McAfee is largely perceived as an antivirus company. However, the company does a lot more than that—it offers a complete cybersecurity portfolio. Moreover, the company wanted to show how its products, services, and open ecosystem help employees and organizations beyond antiviruses. The company wanted to change the perception that people had by showcasing the innovation it is bringing to the table. They wanted to rebrand themselves.

The Solution

For the first video they used our infographic video animation services, they had a very technical and long script. We made a video for that keeping their guidelines in mind. However, they soon realized that it would be better if they used a more ‘in’ approach for making videos. Scratching that video, they came to us for another one. We made a video for them which used a minimalist art style coupled with a voice over complimenting it just right. We made the video in such a way that it makes the company look very young—and different from what people perceive it to be. It further changes their perception by talking about the company’s products in-depth, letting them know that it has much more than antiviruses to offer.

How Epicor used our video animation services for demand generation?

The Problem:

Epicor is a big brand and small businesses sometimes refrained from using their software as they were unaware of Epicor’s offerings. So the company wanted to explain their products and services to a universal audience. Getting such small businesses on board was one of the challenges the company was facing. Another problem was to figure out a way to show complex and technical information in an easy to understand manner.

The Solution:

Being a global company, the client had an extensive style guide which was quite a challenge for the team starting out. The bigger challenge was to extend the whiteboard video animation services which has a universal appeal to a more Epicor-centric style that was more complex than what whiteboards typically are. We also had to think about the continuity of these whiteboard videos to different use cases in the future so we had to come up with elements that could be extended to multiple use cases.