Mixed media is an art style that makes use of two or more mediums or art styles to make the creative.
Traditionally, mixed media animation videos use live-action images or footages with an animated overlay.
These videos are engaging and look quite different from most of the videos you see online. For this reason, they grab the attention of the audience quickly and retain it.
They are mostly used for brand awareness and demand generation but you can use them for almost all internal and external communication.
Check out our process to get a better understanding of how to go about creating videos. However, here's a gist of the process we use as a mixed media video production company:
Being a mixed media video production company, we have to develop videos in multiple ways as per requirement. Here are the different types of these videos we produce:
Let's discuss each of them.
When different media are fused together while retaining minimalism, you get these videos.
While a centric theme is best suited for this type, due to minimalism and a lot of negative space, other compositions can be tried as well.
These videos generally don't take a lot of time to make, and hence cost relatively less—$4200 for 30 seconds.
When different media are fused together while ensuring that no medium overpowers the other media, you get these videos.
There's a lot of scope for experimentation in this type and is hence the one most people go for when they are first venturing into mixed media.
These videos take a bit more time to make and are hence a bit more expensive than the basic ones—$6000 for 30 seconds.
When different media are fused together with one of them acting as the primary background throughout the video, you get these videos.
The tones which can be best represented in this style are grunge, serious, grave, and poppy/flashy.
These videos take a lot of time to make and hence priced on the higher side—$8100 for 30 seconds.
There are four factors which you need to keep in mind while assessing these videos:
Keep an eye out for all of these factors, and you'll know a good video when you see one.
The client wanted to fight ignorance by informing its audience about various socio-political issues. They also wanted to make sure that all of the information that they would be sharing should be backed by rock-solid facts so that the videos represent facts and not their own opinions. The thing with facts, however, is that not many people find facts entertaining enough. For this very reason, they turned to videos for spreading facts.
Since the clients wanted their videos to be as entertaining as possible, we went for the mixed media approach. Over the last few years, we've noticed that the art style has become quite popular with some of the biggest brands turning to mix media for maximum engagement. The only the problem was that since we had to represent hard facts and figures in an entertaining fashion, we couldn't go for the usual infographic style of representing data in graphs. Mix media helped us overcome this obstacle by allowing us to use live-action images to visually reinstate the facts.
We believe in building connections and providing unmatched quality. So we only charge you for the costs we incur, not a penny more.
We value time, so when you come to us with your requirements, we assign an entire team to you. This helps us deliver quickly.
We believe that art cannot—and should not—be manufactured. So we ensure that your video is hand-drawn. This helps us keep the quality high.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers