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5 best recruitment videos and how to use them to attract top talent!

Sep 9, 2022 12:30:51 AM

Recruiting isn’t as easy as it looks to outsiders.

You know all too well how dynamic and volatile it is.

With constantly changing trends in hiring, spotting talent before the competition is difficult.

This is why it’s vital to connect with the right candidates at their own level and speak their language.

And that brings us to a powerful and underappreciated tool called video. 

In this online, interconnected world, video has become the de facto communication platform.

And it’s no surprise, with ubiquitous mobile devices, advertising and marketing and even business meetings moving onto screens.

It’s the most popular form of communicating information and it’s still growing and expanding without us even noticing it!

Things are no different in the world of recruiting, hiring, talent acquisition– whatever your industry and company calls it.

But are you making your presence in this dynamic space?
If not, then it’s like putting an ad for your company in the Yellow Pages while all the hot talent is busy job hunting on LinkedIn. 

In this blog, learn how you can supercharge your hiring and presence in the job field with video.

What is a recruitment video?

Recruitment videos are a key tool that companies use to attract top talent.

They provide an overview of the company and its culture, and they showcase the opportunities that are available.

Recruitment videos can be used in a variety of ways, including on company websites, at recruiting events, and on social media.

They are an effective way to reach a wide audience of potential candidates and get them excited about working for your company.

Are recruiting videos effective?

There are a number of reasons why recruiting videos can be effective tools for recruiting new employees.

First, recruiting videos can provide an overview of the company and its culture

This can help potential candidates get a feel for whether or not the company would be a good fit for them.

Additionally, recruiting videos can showcase the work that employees do and the benefits of working for the company.

This can help attract top talent.

Finally, recruiting videos can be used to answer common questions about the hiring process.

This can help candidates feel more comfortable applying for a position.

Why use animation for recruiting videos?

There are many reasons to use animation for recruiting videos.

Animation can help engage potential candidates by telling a story and explaining complex information in an easily digestible way.

This is especially useful for explaining job roles or company processes that may be difficult to understand otherwise.

Animation can be used to bring your company's values in the forefront.

This gives potential candidates a feel for your company culture and what it would be like to work there.

Overall, using animation in recruiting videos is a great way to engage potential candidates, tell a story, and explain complex information.

What should be included in a recruiting video?

  1. A clear overview of your company and what it does.

  2. An explanation of the role you're recruiting for, and how it fits into the company.

  3. Insight into the culture of your company, and what it's like to work there. This could include footage of staff working together or interviews with employees talking about their experiences.

  4. Details of the benefits and perks you offer, such as flexible working arrangements or remote working options.

  5. An overview of the development opportunities available within the company.

  6. Finally, a call to action urging candidates to apply.

By including all of these elements, you can create recruiting videos that are both informative and engaging, and which will help you attract the best talent to your business.

Best recruiting videos

#1 Ford College Recruiting by Communicore


The art of recruiting is about much more than just dropping a job listing. 

It’s almost like an advert for working at your company. 

You’re looking for excellent candidates, but in turn they’re looking for a great place to work. 

Communicore created this excellent video for Ford College Recruiting that goes above and beyond, explaining what Ford is all about as a company and team. 

A quick deep dive into their history, culture, people, and ideals that leaves the viewer dazzled and inspired. 

Now that’s how you recruit!

#2 Club Med Recruitment by niu

The top talent of today don’t look at a job as a simple paycheck. 

They want a job that’s an identity, a lifestyle, something that’s worth pouring their passion and skill into. 

If you don’t understand this, then you’re going to miss out on the best people, who will look elsewhere.

This video for Club Med by niu absolutely nails it, selling a lifestyle more than a mere job. 

It takes the identity and passion of the job profile, the culture and lifestyle of the company, and the hopes and dreams of potential skilled applicants

And it rolls it all into one beautifully animated video.

#3 The New School by Sylvia Yang

Recruitment isn’t always about jobs. 

Colleges and trade schools need students, too. 

And it’s not enough to list a syllabus and call it a day. 

Prospective students want to know the ideals the school stands for, the approaches it takes for teaching, and the job prospects they can look forward to once they graduate. 

Sylvia Yang’s video for The New School checks all these boxes, delivering its message using slick and dynamic animation with bright colors and elements.

#4 SAP Diversity Recruitment Campaign by Pastilla

Diversity and inclusiveness are now a vital part of today’s discourse, especially with young adults.

These aren’t just buzzwords or a trendy fad, but ideals that are taken quite seriously by the general public today.

Pastilla’s video for SAP understands and addresses this head-on.

The script and character animation are carefully crafted to speak the viewer’s language, showing their point of view.

It’s inspiring and empowering, and very effective.

#5 Knowit Solutions by Manne Nilsson


Attracting the right team members is not really about what your company can get out of them.

It’s the other way around!

Why should the best, most skilled and talented individuals in your industry pick your team over everyone else?

Manne Nilsson’s video for Knowit Solutions is a great example of this strategy.

The video explains how and why Knowit has the best team to be a member of.

It goes without saying that a job that cool, would require the best and brightest.

How long should a recruitment video be?

When it comes to recruiting videos, there is no one-size-fits-all answer.

The length of your video will depend on your specific goals and target audience.

However, we generally recommend keeping recruiting videos under two minutes.

This will ensure that your video is concise and to the point, while still providing enough information to engage your viewers.

How much does a recruitment video cost?

For a basic 60-second whiteboard animated recruiting video, offers start at $4,000 USD.

Of course, the prices will vary based on the video duration, style(s) of animation, and the detailing and complexities required.

Where can I post a recruitment video?

There are many places you can post a recruitment video.

Some popular options include online job boards, social media, and your own website.

When choosing where to post your video, consider your target audience and what platforms they are most likely to use.

For example, if you are recruiting for a tech company, posting on a site like Stack Overflow may be more effective than posting on Facebook.

If you want to reach the widest possible audience, posting your video on multiple platforms is a good strategy.

You can also embed your video on your own website or blog to make it easy for people to find and watch.


You could have the best job opening in the world– and it won’t matter if the right people don’t hear about it. 

That’s why it’s key that you speak the right language to the right people.

And animated video is so ubiquitous, most of us don’t even notice how common and versatile it is.

But now you do!

With the right team to partner with, you too can supercharge your recruiting power and presence in your industry– and grow your team from strength to strength, taking it to the next level today!


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