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7 best recruitment videos and how to use them to attract top talent

Sep 9, 2022 12:30:51 AM

Running a successful business isn’t just about attracting great customers. It’s also about attracting the best talent to build your team with.

Animation is a fantastic tool used in some of the best recruiting videos to connect with candidates.

They can highlight key points in the job description, explain what the company does, its values, culture, and mission and explain the unique benefits of working there. 

And they can be entertaining and even artistic, on top of all that.

When you’re hiring, you want to make sure you’re doing everything possible to attract the best you can.

A great way to do this is through animated video.

By creating short, entertaining videos, you can build relationships with potential candidates before they even apply for a position.

So let’s look at some great recruitment videos using animation across brands from different industries, and see how they work.

7 best recruiting video examples

#1 Recruitment at Atlassian

Atlassian beautifully uses the concept of a successful rocket launch to focus on the importance of hiring the right people to meet their big, audacious goals.

This animated recruitment video also talks frankly about their candidates’ resource hub, which tells them all about the interview process and sets expectations right from the start.
They say you should reach for the stars, but stay grounded in reality, and this video cleverly does both at once.

There’s the big metaphors and fanciful imagery, but it also goes into specifics about how the company endows their team members with all the tools and resources they would need to be successful.

#2 Ford College Recruiting by Communicore


The art of recruiting is about much more than just dropping a job listing. 

It’s almost like an advert for working at your company. 

You’re looking for excellent candidates, but in turn they’re looking for a great place to work. 

Communicore created this excellent video for Ford College Recruiting that goes above and beyond, explaining what Ford is all about as a company and team. 

A quick deep dive into their history, culture, people, and ideals that leaves the viewer dazzled and inspired. 

Now that’s how you recruit!

#3 Club Med Recruitment by niu

For their official recruitment campaign, Club Med contacted NIU to create an animated narrative video that illustrates the everyday life of a GO.

The storytelling style of employee testimonial works especially well to attract candidates with similar values.

A job can be much more than just a series of tasks to earn cash.

For some, it can tie into a sense of identity, purpose, and connect with their personal life values.  

So they created this beautifully animated video that speaks of company culture, amazing life experiences, and the joy of world travel, and builds trust with exactly the kind of people Club Med are looking for.

Now that’s how you really recruit talent!

#4 SGP Manifesto

SGP is in charge of one of the largest projects in Europe: digging the tunnels for the future Grand Express metro.

This animated recruitment film was produced by the French studio Brave.

We love the distinct animation style used, where it’s minimalist but detailed when needed; and clear and serious, but also abstract and playful at times.

It brings a sense of dynamic energy and personality to the recruitment effort, a sense of importance and excitement.

This is kind of what we mean when we say that industry leaders woo and inspire their future teammates and employees as well as potential customers!

#5 The New School by Sylvia Yang

Recruitment isn’t always about jobs. 

Colleges and trade schools need students, too. 

And it’s not enough to list a syllabus and call it a day. 

Prospective students want to know the ideals the school stands for, the approaches it takes for teaching, and the job prospects they can look forward to once they graduate. 

Sylvia Yang’s video for The New School checks all these boxes, delivering its message using slick and dynamic animation with bright colors and elements.

#6 SAP Diversity Recruitment Campaign by Pastilla

Diversity and inclusiveness are now a vital part of today’s discourse, especially with young adults.

These aren’t just buzzwords or a trendy fad, but ideals that are taken quite seriously by the general public today.

Pastilla’s video for SAP understands and addresses this head-on.

The script and character animation are carefully crafted to speak the viewer’s language, showing their point of view.

It’s inspiring and empowering, and very effective.

#7 Knowit Solutions by Manne Nilsson


Attracting the right team members is not really about what your company can get out of them.

It’s the other way around!

Why should the best, most skilled and talented individuals in your industry pick your team over everyone else?

Manne Nilsson’s video for Knowit Solutions is a great example of this strategy.

The video explains how and why Knowit has the best team to be a member of.

It goes without saying that a job that cool, would require the best and brightest.

What is a recruitment video?

Recruitment videos are a key tool that companies use to attract top talent.

They provide an overview of the company and its culture, and they showcase the opportunities that are available.

Recruitment videos can be used in a variety of ways, including on company websites, at recruiting events, and on social media.

They are an effective way to reach a wide audience of potential candidates and get them excited about working for your company.

Are recruiting videos effective?

There are a number of reasons why recruiting videos can be effective tools for recruiting new employees.

First, recruiting videos can provide an overview of the company and its culture

This can help potential candidates get a feel for whether or not the company would be a good fit for them.

Additionally, recruiting videos can showcase the work that employees do and the benefits of working for the company.

This can help attract top talent.

Finally, recruiting videos can be used to answer common questions about the hiring process.

This can help candidates feel more comfortable applying for a position.

Why use animation for recruiting videos?

There are many reasons to use animation for recruiting videos.

Animation can help engage potential candidates by telling a story and explaining complex information in an easily digestible way.

This is especially useful for explaining job roles or company processes that may be difficult to understand otherwise.

Animation can be used to bring your company's values in the forefront.

This gives potential candidates a feel for your company culture and what it would be like to work there.

Overall, using animation in recruiting videos is a great way to engage potential candidates, tell a story, and explain complex information.

What should be included in a recruiting video?

  1. A clear overview of your company and what it does.

  2. An explanation of the role you're recruiting for, and how it fits into the company.

  3. Insight into the culture of your company, and what it's like to work there. This could include footage of staff working together or interviews with employees talking about their experiences.

  4. Details of the benefits and perks you offer, such as flexible working arrangements or remote working options.

  5. An overview of the development opportunities available within the company.

  6. Finally, a call to action urging candidates to apply.

By including all of these elements, you can create recruiting videos that are both informative and engaging, and which will help you attract the best talent to your business.

How long should a recruitment video be?

When it comes to recruiting videos, there is no one-size-fits-all answer.

The length of your video will depend on your specific goals and target audience.

However, we generally recommend keeping recruiting videos under two minutes.

This will ensure that your video is concise and to the point, while still providing enough information to engage your viewers.

How much does a recruitment video cost?

For a basic 60-second whiteboard animated recruiting video, offers start at $4,000 USD.

Of course, the prices will vary based on the video duration, style(s) of animation, and the detailing and complexities required.

Where can I post a recruitment video?

There are many places you can post a recruitment video.

Some popular options include online job boards, social media, and your own website.

When choosing where to post your video, consider your target audience and what platforms they are most likely to use.

For example, if you are recruiting for a tech company, posting on a site like Stack Overflow may be more effective than posting on Facebook.

If you want to reach the widest possible audience, posting your video on multiple platforms is a good strategy.

You can also embed your video on your own website or blog to make it easy for people to find and watch.


You could have the best job opening in the world– and it won’t matter if the right people don’t hear about it. 

That’s why it’s key that you speak the right language to the right people.

And animated video is so ubiquitous, most of us don’t even notice how common and versatile it is.

But now you do!

With the right team to partner with, you too can supercharge your recruiting power and presence in your industry– and grow your team from strength to strength, taking it to the next level today!


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