These are short marketing videos specially used on social media platforms or external marketing channels to increase brand awareness. Using branded video content to help your audience learn about something goes a long way in letting them know that you’re here to help, and not just sell. It helps you to get more engagement and shares basically more ROI for every dollar you spend on social media marketing. The video objective here is to empower and make them curious about your brand to generate more quality traffic that converts faster. The animation styles used for brand videos are simple like whiteboard animation and animated infographics.
Brand videos are used for top-of-the-funnel brand awareness. These videos are very engaging and are quite helpful in nurturing potential clients. They can also help you attract great talent to your company.
Pick topics that are close to the hearts of your audience. Although there’s no direct reference to your offerings, these topics indirectly create awareness about your brand and have a greater chance of going viral because they both entertain and educate. The more people watch your videos, the bigger becomes your audience that you can target in the next step of the funnel.
The measure of success for these videos is the CTR and amount of engagement received on various channels e.g. likes, shares, and comments on the video. One metric you shouldn’t be looking at for measuring the success of your video is the number of views.
The average cost of an animated brand video is $4200 for 60 seconds with $1200 for additional 30 seconds. However, for a brand video series of 5 videos, the cost would be $18,900, and that of 10 videos would be $35,700.
On average, brand video production takes 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get brand video series made, after the first video is made it takes around 2 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers