What are Brand Videos?

These are short marketing videos specially used on social media platforms or external marketing channels to increase brand awareness. Using branded video content to help your audience learn about something goes a long way in letting them know that you’re here to help, and not just sell. This type of explainer video production helps you to get more engagement and shares basically more ROI for every dollar you spend on social media marketing. The video objective here is to empower and make them curious about your brand to generate more quality traffic that converts faster. The animation styles used for brand videos are simple like whiteboard animation and animated infographics.

When and how to use Brand Videos effectively?

Brand videos are used for top-of-the-funnel brand awareness. These videos are very engaging and are quite helpful in nurturing potential clients. They can also help you attract great talent to your company.

As an explainer video company, we recommend you to pick topics that are close to the hearts of your audience. Although there’s no direct reference to your offerings, these topics indirectly create awareness about your brand and have a greater chance of going viral because they both entertain and educate. The more people watch your videos, the bigger becomes your audience that you can target in the next step of the funnel.