These are really short marketing videos typically 15 to 30 seconds with a strong call-to-action. They can be used for promoting your company’s products or creating brand recall. These animated advertising videos normally don’t dive too deep into details, you can think of them as teasers for your explainer videos. It is meant to grab eyeballs and get the audience excited about your products and services.
The video objective here is sometimes brand awareness and in some cases, brand recall. The idea is to create a story gap to generate more quality traffic for your landing pages that converts faster. The animation styles extensively used for animated advertising videos are mixed media animation and 2d frame by frame animation.
Animated commercial ads are used for building awareness top-of-the-funnel most of the times but its best application lies in creating strong brand recall as well. Commercial videos are used for remarketing campaigns to generate the best ROI in terms of brand recall. This type of explainer video production helps nurture prospective customers and enable your sales team. It helps to push them forward in the customer lifecycle with increased sales velocity. They are effectively used to pique interest and generate traffic for your landing pages.
Animated advertising videos generally 15-30 seconds can also be extracted from longer versions of b2b product explainer videos. As an animated video production company with over a decade's experience, we've noticed that are extensively used for youtube pre-roll ads, facebook video ads, linkedin video ads and as animated tv commercials to drive traffic to your campaign pages.
Our animated commercial production company produces four styles of commercial videos to help you meet your video marketing objectives.
The cost of animation services for 2d commercial videos varies from $3000 to $10,000 and $8000 to $25,000 for 3d commercial videos. There are majorly four steps involved in the process we use as an explainer video company:
It generally takes around 4-6 weeks for our animation advertising agency to complete the entire production process but there are some factors which might impact the same drastically. There are four different factors which affect the cost and delivery of your custom animation video.
The most important factor is your animation technique for the video, then complexity of your content topic in the pre-production stages, followed by duration of your video and finally the feedback time.
McAfee is largely perceived as an antivirus company. However, the company does a lot more than that—it offers a complete cybersecurity portfolio. Moreover, the company wanted to show how its products, services, and open ecosystem help employees and organizations beyond antiviruses. The company wanted to change the perception that people had by showcasing the innovation it is bringing to the table. They wanted to rebrand themselves.
We used a mix-media approach for this. By combining rotoscopy with live-action footage, we created an impactful animated commercial videos for the client. What makes the video so good is the simplicity the visuals present. The video is clean and minimalist which leaves a lasting impact on the viewers.
Frozen Yoghurt had released fro-yo cakes which you could customize to have Peppa Pig's face on. You could also have your face made on the cake. The fro-yo cakes Frozen Yoghurt made already came with a lot of options for toppings and had multiple flavors with top-notch ingredients. The ability to add your face (or Peppa Pig's face) on your cake was certainly a cherry on the top.
However, that wasn't the only problem. The company had many options and they wanted to feature most, if not all of them in the video.
Since a lot of resources pertaining to Peppa Pig were unavailable to be used in the commercial, we had to find a way to show the fact that you could get Peppa Pig's face made on your cake—without using Peppa Pig's voice in the video. So we made a video which had a captivating voiceover introducing the features.
For the other problem, we created a magical, mystical Menchies Land which allowed us to feature everything in an interesting manner which appealed to the target audience.
Capital Blue Cross was giving out tickets to elderly people to visit Hershey Park with their grandchildren. For this, they had a landing page. They needed the viewers of the video to go to the landing page after watching the video and fill out a form in order to participate in the contest.
We created just the right video for them. The video had two characters—a grandchild and a grandfather—interacting with each other. These characters made the video relatable and made the video the perfect ad for Capital Blue Cross' campaign.
The measure of success for animated commercial videos is the CTR and amount of engagement received on various channels e.g. likes, shares, and comments on the video. We can also check the number of clicks on our CTA at this stage.
The starting cost of a commercial video is $3000 for upto 30 seconds with $1200 for additional 30 seconds. However, for a 5 video series, the cost would be $13500, and that of 10 videos would be $25500.
On an average, animated advertising videos take 4 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get commercial video series made, after the first video is made it takes around 2 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers