Animated Commercial Video Production

What are commercial videos?

These are really short marketing videos typically 15 to 30 seconds with a strong call-to-action. They can be used for promoting your company’s products or creating brand recall. These animated advertising videos normally don’t dive too deep into details, you can think of them as teasers for your explainer videos. It is meant to grab eyeballs and get the audience excited about your products and services.

The video objective here is sometimes brand awareness and in some cases, brand recall. The idea is to create a story gap to generate more quality traffic for your landing pages that converts faster. The animation styles extensively used for animated advertising videos are mixed media animation and 2d frame by frame animation.

What are the different types of animated commercial videos?

Our animated commercial production company produces four styles of commercial videos to help you meet your video marketing objectives.

• Motion Graphics Commercials: There are two types of motion graphics styles we do whiteboard commercial videos and infographic commercial videos.
• 2D Animated Commercials: These are majorly frame by frame 2d cartoon commercials around the brand mascot.
• 3D Animated Commercials: There are two kinds of 3d commercial videos; B2C companies majorly use 3d cartoon commercials and B2B companies use 3d infographics videos.
• Mixed Media Animated Commercials: These commercial videos are a mix of stock images or videos with infographics animation. 

• Making the Storyboard: Once you have the script ready, you would need to work on making a storyboard. Our animation advertising agency specializes in storyboarding which is like a blueprint of the video which acts as a representation of what the video would entail.
  It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The creative director is responsible for this step.
  
• Creating the Graphics: Now that you know what every scene would look like, it is time for you to go ahead and create the graphics accordingly. It is in this phase that various elements of the video such as colors, fonts, focus elements are decided.
  This step is taken care of by the art director. The creative director works closely with them to ensure that everything goes according to the concept.

How McAfee used our Animated Advertising Videos to rebrand and showcase solutions?

The Problem:

McAfee is largely perceived as an antivirus company. However, the company does a lot more than that—it offers a complete cybersecurity portfolio. Moreover, the company wanted to show how its products, services, and open ecosystem help employees and organizations beyond antiviruses. The company wanted to change the perception that people had by showcasing the innovation it is bringing to the table. They wanted to rebrand themselves.

How Menchie's used our Animated Advertising Videos to promote a new product?

Problem:

Frozen Yoghurt had released fro-yo cakes which you could customize to have Peppa Pig's face on. You could also have your face made on the cake. The fro-yo cakes Frozen Yoghurt made already came with a lot of options for toppings and had multiple flavors with top-notch ingredients. The ability to add your face (or Peppa Pig's face) on your cake was certainly a cherry on the top.

However, that wasn't the only problem. The company had many options and they wanted to feature most, if not all of them in the video.

How Capital Blue Cross Used Our Animated Advertising Videos to Promote an Event?

Problem:

Capital Blue Cross was giving out tickets to elderly people to visit Hershey Park with their grandchildren. For this, they had a landing page. They needed the viewers of the video to go to the landing page after watching the video and fill out a form in order to participate in the contest.