Winning Strategy For B2B Video Ads: Animated Videos

Jan 13, 2022 8:08:46 AM

In the dynamic realm of B2B Video Ads, where capturing the attention of audiences is paramount, there's a winning strategy that stands out from the rest.

It's a powerful tool that combines captivating visuals, storytelling, and a touch of magic.

The secret?

Animated videos.

These dynamic and engaging videos have become a game-changer, driving higher engagement and conversions in B2B Video Marketing campaigns.

Animated videos offer a world of possibilities in B2B advertising.

With their visually captivating elements and immersive storytelling, they have the ability to simplify complex messages and effectively communicate value propositions.

The allure of commercial ads lies in their power to entertain and educate simultaneously, captivating the modern B2B audience and forging meaningful connections.

This blog unveils the mystery and explores the impact of animated videos as a winning strategy in B2B advertising.

We'll delve into the reasons behind their success in driving engagement and conversions, revealing techniques for creating compelling animated B2B ads.

Additionally, we'll discover the versatility of animated videos across various channels and campaigns.

Get ready to unravel the secrets of animated videos and unleash their potential to elevate your B2B ad campaigns to new heights.

What Is B2B Advertising?

B2B advertising refers to the practice of promoting products or services from one business to another.

It is the art of targeting and captivating fellow enterprises, communicating the value and benefits of products or services.

Through carefully crafted campaigns, B2B ads aim to foster connections, inspire trust, and drive mutually beneficial relationships.

It often focuses on highlighting the value, benefits, and unique selling propositions of the offerings, tailored to the specific needs and interests of the target business audience.

It's the spotlight that shines on businesses, showcasing their expertise and solutions in a competitive marketplace.

It utilizes channels such as online platforms, industry publications, trade shows, and direct outreach to reach decision-makers and influencers within businesses.

The goal of B2B advertising is to establish brand awareness, drive engagement, and ultimately generate business partnerships and sales.

It's the catalyst that ignites business growth, propelling companies towards success in the interconnected world of commerce.

Why Is B2B Advertising So Important? 

B2B advertising plays a crucial role in the business landscape, and its importance cannot be overstated. Here are a few key reasons why B2B advertising is so important:

1. Reach the Right Audience: B2B advertising targets specific decision-makers and stakeholders, ensuring the message reaches those who can influence purchasing decisions.

2. Build Brand Awareness: B2B advertising establishes and strengthens brand presence by consistently showcasing products, services, and expertise, gaining visibility and trust.

3. Generate Leads and Drive Conversions: Effective B2B advertising campaigns attract potential customers, nurture them through the sales funnel, and employ targeted strategies for lead generation and conversion.

4. Showcase Competitive Advantages: B2B advertising highlights unique selling propositions and competitive advantages, differentiating businesses from competitors and attracting customers aligned with their offerings.

5. Foster Business Relationships: B2B advertising initiates conversations, creates collaboration opportunities, and nurtures long-term relationships, building trust and establishing mutually beneficial partnerships.

In summary, B2B advertising is crucial for effectively communicating value, reaching the right audience, generating leads, building brand presence, showcasing competitive advantages, and fostering meaningful business relationships.

How To Use Animated Video In B2B Ads?

1. Reaching the Right Audience: Videos in B2B advertising capture attention and resonate with decision-makers and key stakeholders.

2. Building Brand Awareness: Compelling videos and animations increase brand visibility and have the potential to go viral, expanding reach and recognition of B2B advertisers.

3. Generating Leads and Driving Conversions: Engaging storytelling in videos leads to higher conversion rates and encourages viewers to take action. Learn how to increase the storytelling quotient in B2B marketing videos here.

4. Showcasing Competitive Advantages: Visual content effectively communicates unique features, superior quality, and innovative solutions, setting businesses apart from competitors.

5. Fostering Business Relationships: Videos featuring success stories, testimonials, and client case studies build trust, and credibility, and nurture relationships with clients.

Why Animated Videos For B2B Ads?

The need for animated commercial videos in B2B advertising arises from the challenge of standing out in a crowded marketplace.

While reaching out to the target audience is easier than ever, grabbing attention and staying memorable is the real challenge.

Animated commercial videos offer a solution by leveraging storytelling to connect with the audience on a profound level, both emotionally and intellectually.

Storytelling is the key ingredient that allows brands to connect with their audience on a deep level.

By using animated commercial videos, brands can bring their stories to life, engaging viewers' sight and sound senses to create a captivating experience.

The creative freedom offered by animation allows for limitless possibilities in delivering the brand's message and capturing the audience's attention.

With animated commercial videos, the only limitation is the creator's imagination rather than the budget.

This opens up new avenues for expressing the brand's vision and delivering the message visually compellingly and engagingly.

The power of animation lies in its ability to transport viewers into a world of imagination and creativity, leaving a lasting impact on their minds.

In summary, animated commercial videos offer B2B brands a unique opportunity to break through the noise and deliver their message in a captivating and memorable way.

By harnessing the power of storytelling and leveraging the creative possibilities of animation, brands can effectively connect with their audience, stand out from competitors, and achieve their marketing goals.

Also, explore the trends for B2B video marketing success.

Best Animated B2B Ads Examples

Take a look at how brands, big or small have been using animated commercial videos to grab their viewer's attention and how you should too!

#1 Hootsuite


Social media: it may have started out as a distraction for fun, but now it’s like putting your phone number on a visiting card. It’s an industry all in and of itself. But how does one network in this all-online virtual space? To many people, it’s far more complicated than they expect.

This dazzling, colorful character animation video embraces this strange new world to explain how Hootsuite saves the day, using clever analogies like depicting social media as a party you can’t get into, along with plenty of humor. Take note of how this marketing video addresses emotions and fun while also explaining how Hootsuite works to make life easier for you and your business, regardless of what your business entails. 

It makes you the hero of the story, and empowers you to succeed in social media marketing. And by doing so, it excites your imagination with possibilities.

#2 Mailchimp

With superheroes setting box office records and dominating Netflix, you would imagine there’s no real drama or story in following the daily exploits of intrepid entrepreneurs.

But as we like to say here at Broadcast2World, everyone has a story to tell. And it seems we’re not alone in that sentiment, with Mailchimp teaming up with Buck to create a delightfully charming series focusing on life as an entrepreneur. 

The simple truth is that people love stories, and this is true in the business world as well. 

What’s your story? Have you thought about how you want to tell it to the world? If not, it’s never too late to get started!

#3 Microsoft 365

Using a computer is now a mundane, everyday activity. So it’s a challenge to get people excited about, say, a new software suite.

But that’s the power of animation for you. Clever visuals with bright, upbeat music– and if done just right, you can communicate to your audience just how fresh and free it feels to use your software suite.

It beats any long lecture about features and stats, and avoids the cliches some adverts use to create a hype that feels hollow at best.

We see a bouncy, bright and lush video that teases you with an idea of how efficient and fast and fun it would be to work in that software suite’s environment, dynamic and fluid– and above all, enjoyable. 

#4 WinSupply

WinSupply is a leading supplier of residential and commercial construction and industrial supplies and equipment headquartered in Dayton, Ohio.

This movie for WinSupply shows us how animation for B2B ads can be used to rebrand and change the way you are perceived in the market, and is a great example of how classical character animation style can be used for your cartoon commercials.


#5 McAfee

McAfee, LLC is an American global computer security software company headquartered in Santa Clara, California and claims to be the world's largest dedicated security technology company.

This movie for McAfee, explores how animation for b2b ads can be used to rebrand and change the way you are perceived in the market.

This is a great example of how to use mixed media animation style and animated overlays for your animated commercials.



In conclusion, animated videos are undeniably a winning strategy for B2B ads.

Their ability to captivate and engage audiences, coupled with the power of storytelling, makes them a compelling tool for B2B advertisers.

By leveraging animation, businesses can stand out in a crowded marketplace, effectively communicate their value proposition, and build strong brand presence.

The creative freedom offered by animated videos allows for limitless possibilities in delivering the brand's message and capturing the attention of decision-makers.

Furthermore, animated videos have proven to be effective in generating leads, driving conversions, and fostering meaningful business relationships.

Embracing animated videos as part of a B2B advertising strategy can unlock new opportunities for success and help businesses achieve their marketing goals.

Ready to take the plunge and really get your brand out there?

Chat with us today and find out what a good animated commercial video can do for you and your company today!


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