We explain your products and services with visual stories! Animation helps you stand out from the live-action-filled competition. It enables us simplify your message so that complex concepts are easy to understand. Showing empathy helps build trust and start conversations. We help you do that through stories. But to tell a great story, choosing the right animation style is important!
Cartoon videos enable you with the power of hero storytelling to connect with the target audience emotionally and win their love. When you design and animate characters that the audience connects with instantly, the magic happens. The key to success here is to plant your story in the customer's story gap.
B2B companies are big fans of infographic animation. They use it to tell their story and connect with their audience effectively. Since a lot of these companies refrain from using cartoons, they go for this style of animation. It allows them to rely on abstract objects or graphical icons which helps them stick to their branding style. For telling great stories with this style, minimalism is the key. Using only required elements and powerful transitions to tell the story tops up engagement.
When it comes to B2B communication, you can see a pattern. Most companies like to communicate in a certain way. But if you can communicate in a different way, you get to stand out. That is something mixed media animation can help you out with. It allows you to innovate by playing around with different media. To win big on this style, the trick is to select the right media. Balanced compositions and great transitions result in impactful storytelling for those going for this style.
We follow a very easy 4 step streamlined process to keep you involved and tell great stories. animated B2B video pricing majorly depends upon complexity of the animation style and content. Other factors which might affect the pricing are the delivery timelines, duration and the feedback time. Let's explore some case studies for inspiration and understand how our pricing works.
When McAfee came to us they were planning for rebranding globally. The challenge was to define their universal visual style for their video production. They wanted a series of explainer videos for brand awareness establishing themselves as a cutting edge cyber security company. Here we produced premium infographics animation of 3 minutes at the budget of USD 19,200 approx.
When we made this video, we wanted to showcase our services in the best way. After much debate, we chose to go for a 3D B2B video as it looks quite artistic. Moreover, this animation style is as enjoyable for the producers as it is for the audience. The cost of such a video would vary between 10,000 - 15,000 USD.
The story of this animated testimonial video builds trust by showing empathy and demonstrates authority to gain respect using testimonial voiceover approach. The budget of this video was limited to USD 6,000 approx. But our client who was a financial services company gave us complete creative freedom. Here we used our premium 2d cartoon animation with 3d perspectives to stand out.
This is a handcrafted video we made for Vidyo. They had an amazing digital product that they wanted to promote with the help of animated videos. The only problem was that there was a lot to explain about their product. We approached this challenge by balancing between self-explanatory objects and explicitly explained objects. The budget for this minute-long animated video was USD 4500. Read Vidyo's success story to know more!
This video was handcrafted for AspenTech, a computer software company. It talks about how it helps asset-intensive companies digitally transform to maximize safety, sustainability and performance. We used mixed media animation style where in the real life stock images were to build connection with the target audience and infographics to showcase digital side of the solutions. The budget for this 2 minutes animated video was USD 15,500.
HUB International is a B2B insurance company that wanted to convert their best monthly blogs into series of social media videos. It was a series of 12 animated videos with budget of USD 36,000. Keeping the budget and objective in mind we recommended our basic infographic videos where the script was provided by the client. Read HUB's success story to know more!
Here are just the right resources for you:
Once our team has gone though your requirements & picked your brain, we give you a customized proposal with 3 pricing options.
After the service agreement is signed your dedicated team of artists and strategists execute the plan together with you.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers