Motion Graphics Services Company

• Motion Graphics Video Storyboard: Once you have the story ready, you would need to work on making a great storyboard. Our motion graphics company believes in detailed storyboarding process which is like a blueprint of the video and acts as a representation of what the video would entail before the production begins. It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The creative director is responsible for this step.
• Custom Motion Graphics: Now that you know what every scene would look like, it is time for you to go ahead and create the graphics accordingly. It is in this phase of our motion graphics services that various elements of the video such as colors, fonts, focus elements are decided. This step is taken care of by the motion graphics design director. The creative director works closely with them to ensure that everything goes according to the video concept. Its important for any motion graphics agency to follow color theory principles to create great graphics.

• Motion Graphics Animation with Voiceover: With the visuals done, you can now work on your motion graphics video production down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the animation director with the creative director ensuring that the video remains true to the concept that was approved by the client. Again it's important for any motion graphics company to follow the principles of animation.

It generally takes around 4 weeks to complete simple motion graphics videos like whiteboard and 2d infographic animation. So there are four different factors which affect the cost and delivery of our motion graphics services. The most important factor is your animation technique for the video, then complexity of your content topic in the pre-production stages, followed by duration of your video and finally the feedback time. As a motion graphics company, we have to take these factors in consideration while giving you the timeline—as well as the motion graphic video production price.

When and how to use our motion graphics services effectively?

Our motion graphics company mainly produces three types of motion graphics explainer videos as given below:

• Motion Graphics Commercial Ads: These video ads, which are generally 5-60 second-long teasers, help create brand awareness and recall on social platforms. They are also known as 30-second explainer videos.
• Motion Graphics Product Videos: These demand generation videos, as the name suggests, are used to explain products to the audience. They are also known as 90-second explainer videos since they tend to be on the longer side of duration.
• Motion Graphics Corporate Videos: These demand retention videos are used to communicate with the audience in an authentic fashion- by educating, entertaining and even inspiring them.

What factors affect the cost of motion graphics video production?

There are different factors which might affect video animation price quoted by your motion graphics company:

• Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The motion graphics explainer video price is directly proportional to the man hours your motion graphics company has to put in which is dependent on the animation technique and style you choose for your motion graphics videos.

• Delivery Time: On an average it takes our motion graphics company around 4-6 weeks to complete 60 sec motion graphics videos. For expedite delivery extra resources have to be pulled in which makes the motion graphics services inefficient and also there is a loss of opportunity to earn more. It can increase the motion graphics explainer video price by 50-100% sometimes approx.
• Video Topic: Complex topics require more research and ground work increasing the time in pre-production stages for the motion graphics company where the resources are more expensive. This increases the pricing for motion graphics videos.

The Solution:

McAfee had a very technical and long script when they first came to us for their motion design service needs. Keeping their requirements and guidelines in mind, we made a simple motion graphics explainer video for them.

However, it wasn't long before they realized that a more 'in' approach would work better for their needs. Scratching the first video, they came to us for another video. This time, the art style was minimalist and had a voiceover that fit perfectly with the video. They also used the similar theme for their motion graphics commercial on the right side.

The motion graphics explainer video we made portrayed the company as a young, eccentric company—something which the people didn't perceive it to be back then. By talking about the company's products in-depth and letting the audience know that the company has a lot more than antiviruses to offer in the motion graphics explainer video, we furthered the change in perception.

How Epicor used our motion graphics services for Demand Generation

The Problem:

Epicor is a big brand and small businesses were sometimes reluctant from using their software. They believed that since Epicor was a big company, things would be complex and expensive. Due to this reason, they were unaware of Epicor’s offerings. So the company wanted to explain their products and services in a simple way to a universal audience using series of motion graphics explainer videos. This would serve two purposes—onboarding of small businesses and dissemination of complex and technical information in a simple manner. They used our whiteboard motion graphics services to create series of videos to enable their sales team.

Key Takeaways:

• Motion graphics whiteboard videos are easy to make, consume and retain.
• Motion graphics whiteboard videos have a universal appeal and are they are the most commonly used animated video style.
• They work great to explain complex information and educational concepts.
• Every B2B company can harness the effectiveness of motion graphics whiteboard videos both for internal communication and top and middle of the funnel content.

The Solution:

Since the message being put across in the video isn’t something entertaining, our biggest challenge was to make it appealing and attractive for all to enjoy. By using vibrant colors and interesting voice overs, we ensured that the video was as engaging as possible. To top it off, we used characters to make the video more relevant to the audience.

Key Takeaways:

• Service walkthroughs that involve human interaction become more engaging with characters.
• 120 seconds should be the maximum length of the motion graphics educational videos.
• If the content is more than 120 seconds, then it is best to break the videos into episodes and treat it like a series. This creates anticipation and greater engagement among the audience.
• A campaign should have a minimum of 3 videos to truly gauge the ROI of the marketing efforts.

How to market your motion graphics explainer videos effectively?

Once you have your motion graphics video made, it is time for you to go ahead and use it to market your company better.

Motion graphics commercials and brand educational videos are great for social media marketing. This type of motion graphics explainer videos are used to generate brand awareness and traffic for your website.

If you choose to go for motion graphics services for demand generation, put the videos up on the respective landing pages and youtube. Videos meant for being used on landing pages don't work well on social media. You can optimise your motion graphics videos for youtube by adding targeted keyword in your title, description and video script approximately with 2-3% keyword density. 

Once marketed, you can even go for remarketing your company's services with these videos on social media platforms for nurturing your prospects.