Motion graphics videos are animated marketing videos which revolve more around the text in the videos than the other components. These videos make an excellent choice for situations wherein a lot of information needs to be disseminated in a short duration. An average motion graphics video lasts something between 30 seconds to a minute and a half. The main objective of these videos is to put a lot of information across in as less time as possible.
Motion graphics videos are perfect for all stages of the customer’s life cycle. Being educational in nature, you can easily use them for brand awareness. These videos work great for demand generation since they are adept at explaining products/services. For demand retention as well, these videos are a good choice, since educational videos work well for remarketing.
Since people tend to engage with educational content a lot more than other types of content, these videos are highly engaging.
Since these videos are educational in nature, they pack in a lot of information in the short duration making up the length of the video.
Since the video explains everything and takes most efforts out, people don't have to exert much mental energy.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers