Motion Graphics Company Specializing in Custom Explainer Videos

Motion graphics focus on animating text, shapes, icons, and data to communicate ideas—often used for explainer videos, presentations, and UI/UX storytelling. It’s design-driven, clean, and usually non-character-based.

Traditional animation, on the other hand, typically involves frame-by-frame storytelling with illustrated characters and environments, often used for entertainment or narrative-heavy content.

In short:

• Motion graphics = information-focused (great for businesses)

• Traditional animation = story/character-focused (great for storytelling and emotion)

Motion graphic animation services help businesses communicate complex ideas in a clear, engaging, and visually appealing way. By combining design, animation, and storytelling, motion graphics can:

• ✅ Simplify technical or abstract concepts

• ✅ Improve audience understanding and retention

• ✅ Enhance brand perception through polished visuals

• ✅ Increase engagement across websites, social media, and presentations

• ✅ Support sales, onboarding, and marketing campaigns with clarity and impact

Whether you're launching a product or strengthening brand awareness, motion graphics give your message the power to stand out and connect.

Motion graphics design services are versatile and valuable across a wide range of industries, especially where simplifying complex information is key. The industries that benefit most include:

• Technology & SaaS – to explain products, features, and workflows

• Healthcare & Pharma – to visualize medical concepts and educate patients or stakeholders

• Finance & Fintech – to clarify data, investment tools, and financial services

• Education & eLearning – to enhance learning with visual storytelling

• Manufacturing & Engineering – to demonstrate processes and machinery

• Marketing & Advertising – to create eye-catching social and campaign content

Any industry aiming to boost engagement, clarity, and retention can gain from motion graphics.

The ideal length for motion graphics videos varies depending on the content you’re trying to cover. For social media, your motion graphics videos should ideally be under 60 seconds to maintain viewer engagement. Explainer videos for business are most effective at 60-90 seconds, while internal communications may require videos lasting 2-5 minutes, depending on the complexity and depth of the content discussed. It all comes down to your requirements and explainer video script.

Our video production pricing ranges from $2,400 for basic motion graphics animation to $10,000 for more detailed styles like 3D motion graphics.
Our pricing includes careful considerations for each stage of production, including scriptwriting, storyboarding, voiceover, graphics, animation, and sound design, ensuring the final product perfectly meets your needs and is delivered in the required video format.

As with most motion graphics agencies, the timeline for motion graphics video production varies depending on the complexity of the project.
Usually, a motion graphics video takes about 4 weeks to prepare, from concept to final video. But it can also take upwards of 12 weeks too. To ensure your video reaches you on time, our motion graphics design services are fully customized, avoiding templates to ensure that every creation uniquely aligns with your brand and objectives and is well within your deadline.

While both terms are often used interchangeably, a motion graphics video agency and a video production company serve distinct roles, especially when it comes to how they create visual content for brands.

Motion Graphics Video Agency: Specialists in Visual Storytelling through Animation

A motion graphics video agency focuses specifically on creating animated content that uses graphics, typography, and visual effects to explain ideas, simplify complex concepts, or enhance branding. These agencies are experts in producing explainer videos, product demos, SaaS walkthroughs, and UI animations where visual clarity and design-driven storytelling are the priority.

Their primary strength lies in crafting engaging narratives by blending 2D/3D animation, kinetic typography, and icon-driven visuals, making them ideal for SaaS companies, tech brands, and educational content creators.

Video Production Company: Specialists in Live-Action Video Creation

A video production company typically specializes in live-action video shoots. They handle everything from scripting and casting to filming, directing, and post-production. These companies are ideal for projects that require on-location filming, interviews, testimonials, commercials, or any content that involves real people and physical environments.

While some video production companies offer motion graphics as a post-production add-on, their core expertise remains in live-action content creation.

Key Difference?

A motion graphics agency focuses on animation-driven content and excels in projects where abstract ideas need to be visualized through design and motion. A video production company focuses on live-action filming and excels in projects requiring real-world footage.

If your goal is to simplify complex SaaS workflows or visualize data, a motion graphics video agency is the better choice. If you need a commercial shoot, customer interviews, or live-action branded content, a video production company fits the bill.

Yes, we do! At B2W.tv, we offer 3D motion graphics services designed to elevate your brand storytelling with depth, realism, and impact. Whether you're showcasing a product, simplifying a complex process, or bringing abstract ideas to life, our 3D motion graphics add a layer of sophistication and clarity that 2D visuals can’t always match.

We combine creative storytelling with cutting-edge design and AI-assisted production to deliver 3D motion graphics that not only look stunning—but also drive real business results.

Have a vision that needs dimension? Let’s bring it to life.

Because we don’t just design motion—we move minds.

At B2W.tv, we combine strategy, storytelling, and minimalist design to help B2B brands turn complexity into clarity. As a seasoned motion design agency, we create videos that don’t just look impressive—they connect, convert, and create lasting impact.

Here’s what sets us apart:

• Clarity-first storytelling tailored for enterprise audiences

• Minimalist design that cuts through noise and elevates your message

• AI-assisted production for speed, scale, and cost-efficiency

• Deep industry experience across SaaS, healthcare, finance, and more

• End-to-end service—from script to final delivery, all in-house

We’re not just here to animate your ideas. We’re here to transform how your audience sees them.

Partner with a motion graphics agency that turns motion into meaning.