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Motion Graphics Services Company

We make custom motion graphics explainer videos to grow  your business 

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What are the different types of motion graphics video production services?

Our full service motion graphics company produces four styles of motion graphics explainer videos to help you meet your video marketing objectives.

  • Whiteboard Explainer Videos: These motion graphics videos are great for education, training and internal communication.
  • Infographic Explainer Videos: These motion graphics videos can be produced in three different formats 2d motion graphics, 2.5d motion graphics and 3d motion graphics. First format is great for education, training and internal communication. 2.5d and 3d motion graphics animation is extensively used for product marketing videos.
  • Cartoon Explainer Videos: These motion graphics videos are extensively used by b2c companies for product commercials. These are also used for b2b product explainer videos where your story revolves around a character.
  • Mixed Media Explainer Videos: These motion graphics videos are a mix of stock images or videos with infographics animation. This video style works great for your product overview videos and animated commercials.
 
 

What is the process, cost and timelines for our custom motion graphics services?

The cost of 2d motion graphics explainer videos varies from $3000 to $10,000 and $8000 to $25,000 for 3d motion graphics explainer videos. We follow a very structured online process for our motion graphics services, here is the breakdown of the four step process:

Motion Graphics Video Script: The first task that needs to be done for your motion graphics video production is to write an awesome story. It is one of the most crucial steps in the process since it builds the foundation your video would build on. Clueless about how you would go about writing the script? Read our blog to learn how to make a script for your video! This step is normally taken care of by the story lead (scriptwriter) and is overseen by the creative director concept artist (creative director).

  • Motion Graphics Video Storyboard: Once you have the story ready, you would need to work on making a great storyboard. Our motion graphics company believes in detailed storyboarding process which is like a blueprint of the video and acts as a representation of what the video would entail before the production begins. It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The creative director is responsible for this step.
  • Custom Motion Graphics: Now that you know what every scene would look like, it is time for you to go ahead and create the graphics accordingly. It is in this phase of our motion graphics services that various elements of the video such as colors, fonts, focus elements are decided. This step is taken care of by the motion graphics design director. The creative director works closely with them to ensure that everything goes according to the video concept. Its important for any motion graphics agency to follow color theory principles to create great graphics.
  • Motion Graphics Animation with Voiceover: With the visuals done, you can now work on your motion graphics video production down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the animation director with the creative director ensuring that the video remains true to the concept that was approved by the client. Again it's important for any motion graphics company to follow the principles of animation.

It generally takes around 4 weeks to complete simple motion graphics videos like whiteboard and 2d infographic animation. So there are four different factors which affect the cost and delivery of our motion graphics services. The most important factor is your animation technique for the video, then complexity of your content topic in the pre-production stages, followed by duration of your video and finally the feedback time. As a motion graphics company, we have to take these factors in consideration while giving you the timeline—as well as the motion graphic video production price.

 
 

When and how to use our motion graphics services effectively?

Our motion graphics company mainly produces three types of motion graphics explainer videos as given below:

  • Motion Graphics Commercial Ads: These video ads, which are generally 5-60 second-long teasers, help create brand awareness and recall on social platforms. They are also known as 30-second explainer videos.
  • Motion Graphics Product VideosThese demand generation videos, as the name suggests, are used to explain products to the audience. They are also known as 90-second explainer videos since they tend to be on the longer side of duration.
  • Motion Graphics Corporate Videos: These demand retention videos are used to communicate with the audience in an authentic fashion- by educating, entertaining and even inspiring them.
 

Which industries can utilise our custom motion graphics services?

Our motion graphics company has a dedicated in house vertically integrated team specialised for various industries listed below. We have been serving these industries for almost a decade now from our production office in India. We understand the nuances and success factors for any motion graphics video production of the following industries:

  • Healthcare 
  • Finance & Banking
  • Technology (SaaS Explainer Videos)
  • Insurance 
  • Non-profit 
  • Retail (Consumer Goods)

How to choose the best motion graphics company for your requirements?

Need help with motion graphics video production? Fret not, we'll help you out! Here's a list of everything you need to keep in mind to choose the best 2d motion graphics company:

  • While choosing your motion graphics agency, the first thing you should focus on is the quality of videos the company has produced in the past. You could check their attention to detail in terms of music, transitions, the visuals etc. Check if they are following the basic principles of motion graphics animation and color theory as the first step. This is something we strongly recommend before going for motion design services.
  • Keep an eye out for how the motion graphics company communicates with you. Notice how promptly the company responds and how clear the communication is from their end. Are they transparent about everything? Did you get all answers? Notice everything. It is very similar when you are hiring a new candidate for your company
 
 
  • Make sure that the motion graphics video production price is within your budget and can be developed within the time-frame you need it made.
  • Check how experienced the motion graphics company is in your industry and the animation style you want for your video. Their portfolio should be a good place to start. However, it is always good to ask for more options when you connect with them on call or email.
  • Make sure that you’re comfortable outsourcing the task to an offshore motion graphics company for lower pricing. If you’re used to working with local businesses for your videos, it is best to find someone locally instead of outsourcing it.
  • No association has ever been successful when the values of the partners don’t resonate. Make sure that the motion graphics company you wish to go for holds the same values as you do. Trust is a feeling that is easy to come, working with people that have similar values.
 

What factors affect the cost of motion graphics videos?

There are different factors which might affect video animation price quoted by your motion graphics company:

  • Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The motion graphics explainer video price is directly proportional to the man hours your motion graphics company has to put in which is dependent on the animation technique and style you choose for your motion graphics videos.
 
  • Video Duration: The duration has a direct impact on the pricing for motion graphics videos. It is not directly proportional though, as the duration of the video increases there is high probability of asset reutilisation by the motion graphics company and better efficiency. That is the reason when customers come to us for video series we give them discounts from our savings. You should approximately see decrease of cost by 50% for your additional duration after 60 seconds.
  • Feedback Time: Your response time can also have an impact on the pricing for motion graphics explainer videos by almost 30%. We have seen clients from big companies take more time to respond to our updates because of their decision making hierarchy, which makes our motion graphics services inefficient and cost goes up by almost 30% in most of the cases. Feedback time also has an impact on the quality of the video, quick feedback keeps the team on the edge and engaged in the client project.
 
  • Delivery Time: On an average it takes our motion graphics company around 4-6 weeks to complete 60 sec motion graphics videos. For expedite delivery extra resources have to be pulled in which makes the motion graphics services inefficient and also there is a loss of opportunity to earn more. It can increase the motion graphics explainer video price by 50-100% sometimes approx.
  • Video Topic: Complex topics require more research and ground work increasing the time in pre-production stages for the motion graphics company where the resources are more expensive. This increases the pricing for motion graphics videos.
 

How McAfee used our motion graphics services to Rebrand and Showcase Solutions

The Problem:

McAfee is known far and wide for being an antivirus company. However, with a complete cybersecurity portfolio, the company offers more than just the antivirus. With this motion graphics explainer video, the company wanted to show it helps employees and organizations with their cybersecurity needs using its products, services, and open ecosystem. The company wanted to change how the audience perceived it by showcasing the innovation it brings to the table—the company needed to rebrand itself. So they chose our motion graphics services.

The Solution:

McAfee had a very technical and long script when they first came to us for their motion design service needs. Keeping their requirements and guidelines in mind, we made a simple motion graphics explainer video for them.

However, it wasn't long before they realized that a more 'in' approach would work better for their needs. Scratching the first video, they came to us for another video. This time, the art style was minimalist and had a voiceover that fit perfectly with the motion graphics video.

The motion graphics explainer video we made portrayed the company as a young, eccentric company—something which the people didn't perceive it to be back then. By talking about the company's products in-depth and letting the audience know that the company has a lot more than antiviruses to offer in the motion graphics explainer video, we furthered the change in perception.


Key Takeaways:

  • B2B companies are shifting towards minimalism in their designs because of how clean and impactful the results are.
  • A motion graphics explainer video, when coupled with powerful storytelling, can help your brand stand out from the rest.
  • For companies using live-action videos, a switch to motion graphics videos could give them an opportunity to show their audience that they’re diverse and progressive.

How Epicor used our motion graphics services for Demand Generation

The Problem:

Epicor is a big brand and small businesses were sometimes reluctant from using their software. They believed that since Epicor was a big company, things would be complex and expensive. Due to this reason, they were unaware of Epicor’s offerings. So the company wanted to explain their products and services in a simple way to a universal audience. This would serve two purposes—onboarding of small businesses and dissemination of complex and technical information in a simple manner. They used our whiteboard motion graphics services for the same.

The Solution:

Being a global company, the client had an extensive style guide which was quite a challenge for the team starting out. The bigger challenge was to extend the whiteboard video animation services which has a universal appeal to a more Epicor-centric style that was more complex than what whiteboards typically are.

We also had to think about the continuity of these whiteboard explainer videos to different use cases in the future so we had to come up with elements that could be extended to multiple use cases.

Key Takeaways:

  • Motion graphics whiteboard videos are easy to make, consume and retain.
  • Motion graphics whiteboard videos have a universal appeal and are they are the most commonly used animated video style.
  • They work great to explain complex information and educational concepts.
  • Every B2B company can harness the effectiveness of motion graphics whiteboard videos both for internal communication and top and middle of the funnel content.

How RTS used our motion graphics services for Educating Audience about the Etiquette of using Buses

The Problem:

The client wanted to teach new and regular customers how to ride the bus easily, comfortably and respectfully. Since their customers are were from all kinds of backgrounds, RTS wanted to make engaging videos that resonate with everyone. For this, they chose to go for our motion graphics services.

The Solution:

Since the message being put across in the video isn’t something entertaining, our biggest challenge was to make it appealing and attractive for all to enjoy. By using vibrant colors and interesting voice overs, we ensured that the video was as engaging as possible. To top it off, we used characters to make the video more relevant to the audience.

Key Takeaways:

  • Service walkthroughs that involve human interaction become more engaging with characters.
  • 120 seconds should be the maximum length of the motion graphics educational videos.
  • If the content is more than 120 seconds, then it is best to break the videos into episodes and treat it like a series. This creates anticipation and greater engagement among the audience.
  • A campaign should have a minimum of 3 videos to truly gauge the ROI of the marketing efforts.

How to market your motion graphics videos based on your marketing strategy?

Once you have your motion graphics video made, it is time for you to go ahead and use it to market your company better.

Motion graphics commercials and brand educational videos are great for social media marketing. This type of motion graphics videos are used to generate brand awareness and traffic for your website.

If you choose to go for motion graphics services for demand generation, put the videos up on the respective landing pages and youtube. Videos meant for being used on landing pages don't work well on social media. You can optimise your motion graphics videos for youtube by adding targeted keyword in your title, description and video script approximately with 2-3% keyword density. 

Once marketed, you can even go for remarketing your company's services with these videos on social media platforms for nurturing your prospects.

Why Choose Our Motion Graphics Services?

Measuring Success

Transparent Pricing

We believe in building trust with transparency and honest communication. Based on our experience we have designed different video packages for our various motion graphics services.

Cost & Duration

Short Turnaround Time

We value your time, so we have structured our process online for various motion graphics services, and we assign you with a dedicated team of artists. This helps us deliver your video quickly.

Timeline

Hand-drawn to Perfection

We believe that art cannot—and should not—be manufactured. So we ensure that every video we do is hand-drawn compared to other motion graphics companies online. This helps you stand out & win.

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Let's craft an amazing story for you!
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Trusted by Amazing Companies

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

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