Check out all the Best Motion Graphics Video Examples covered in our compilation video here:
In a world where attention spans are declining and competition is fierce, motion graphics videos have emerged as a powerful tool to attract, convert, and delight your customers.
With eye-catching animations and engaging storytelling, they can simplify complex ideas compellingly.
Whether you're looking to attract your audience with educational videos, create a product explainer video to increase your conversions, or support your customers with product demo videos, motion graphics are key to standing out in the crowded digital landscape.
This blog will explore the best motion graphics examples across the customer buying cycle and analyze them to learn how we can tell great brand stories. Let’s read on and explore the magic of these videos.
Brands use videos to promote their products, values, and USPs, and break down complex concepts.
What makes motion graphics different is how they add visual elements and induce visual interest among viewers.
You'll be able to better understand the nuances of these videos after going through the examples below.
The best motion graphic examples include:
Estimated Pricing: $7,000 to $10,000
Businesses are very particular about their brand identity—what they stand for and their values.
They want their target audience to connect with this identity deeply.
This is why HUYGENS used this magical animated 2D video style to bring out their pure and natural aspect on screen.
This motion graphics animation video effectively conveys that their brand signature, “l'officine de beauté naturelle” (translated from French as “the natural beauty pharmacy”), is more than just a tagline—it’s a reflection of their authentic connection to nature.
Using an enchanted forest-like setting and the soothing lull of the fairies, this motion graphic video takes us back to the feel of old Walt Disney movies.
We are shown how flower petals are dropped by nature, how they travel through winding, geometric water canal systems on small paper boats, how delicate dragonflies take the petals from the boats and drop them into laboratory glassware—and then we see magical alchemy illustrations of these petals mixing into the concoction that is finally poured into the bottle of HUYGENS.
The engaging way the foliage parts and the bottle of HUYGENS emerges establishes the brand as one that arises from nature and nature’s own laboratory. What strong positioning!
Not only the small details but also the broader aspects of the video—like the soft, whimsical color palette, isometric illustrations, the environment, the landscape, the beautifully stylized laboratory setup, the soft music that felt like tiny, soothing bells ringing in the ears, and the ending where we see the HUYGENS bottle settle in with others like it—every aspect of this graphic design video was breathtaking.
Aptly using dynamic and design elements, this brand recognition video so beautifully fulfilled its purpose—now, whenever you or I see a dragonfly or those magical red petals, we’ll walk down memory lane and recall this brand, this video, and its identity as being all-natural.
Estimated Pricing: $10,000 to $12,000
What better way to make people understand your blockchain than to use a block, or to be more precise, blocks? This is exactly what Tezos did here.
Usual introductory videos for any new type of blockchain are quite rudimentary, with basic visuals and voiceovers—too much information is delivered with no engaging graphics.
This infographic video production broke the cycle and chose a better way to explain a better blockchain, Tezos.
This 3D animation video starts with an abstract architectural structure of the Tezos logo that smoothly transforms into 3D geometric illustrations of cubes.
As the voiceover progresses and discusses how blocks are really good for building strong structures, we see sensory motions in these cubes.
As the voiceover further discusses how rigidity is important, but the need for evolution can pose complexity and the risk of stagnation, the video subtly introduces the idea that Tezos can be just what helps you out in this situation.
Through the expansion, division, and multiplication of different-colored blocks, the video positions how Tezos is built to be powerful yet flexible, allowing even the most rigid frameworks to evolve over time.
This blockchain crypto animation video offers a masterclass in turning something technical into something engaging. With its perfect blend of motion, vibrant color gradients, patterns, and background music, it shows exactly how to make complex concepts captivating. This is what makes it one of the best motion graphics animation examples out there.
Estimated Pricing: $6,000 to $8,000
This 2D animation video starts with the peaceful tunes of the morning, but then suddenly the chaos of the city roads follows—the honks, the rings, the trails after tails of cars, the big black clouds of pollution.
But what if there were a way to know it all? What if you could view your street, your neighbor’s street, in a new way? What if this chaos could be resolved?
Striking these intriguing questions, this release video for Transportation Alternatives' new Spatial Equity NYC tool grabs our attention.
Using lights, shadows, the city, its inhabitants, character animations, and most importantly, text, the video highlights how data can reveal the inequities across NYC streets and city planning—and how this data can help provide positive solutions for the people of New York.
Through apt on-screen scenarios, the video content shows how this data can help solve problems like unsafe streets, a broken transit system, too many cars, and polluted air, and how it can help create a greener city.
The way the video shows the "before and after" of the city to emphasize the changes this tool can bring is smart. We see how the woman with a child on her bike, stuck between cars, gets a bicycle-only route.
The woman in a wheelchair, stressed by the broken transit system, is shown better ways to travel. Zebra crossings are widened, and there's more space for everyone. We see how this tool can help create a more equitable city.
The video project doesn’t say a word, but through its minimalistic graphics and animated text, it says more than enough. This is why it is among the best motion graphics examples in this list.
Estimated Pricing: $2,500 to $4,000
This 2D animated video uses the power of motion graphics and synchronizes them with a calm voiceover to bring a concept to life on screen—not a product, but a concept: the Volvo 360c Concept.
The video starts by discussing how traveling from one point to another was one of humanity’s greatest triumphs, how it remains essential, how automobiles have evolved, how the automobile of today has changed our perception of time and space, and how, despite all the good it has brought, it has also caused us to lose empathy for the traveler.
In this systematic and machine-driven world, we are striving for efficiency and behaving more like robots.
The video then zooms in on the idea that we shouldn't just prioritize how quickly we can get to our destination, but also how we get there.
It asks ambitious questions like—What if autonomous travel could eliminate the stress that lurks between destinations and give you space to live your life while on the move?
What if autonomous travel allows you to continue living your life without pressing pause just because you’re in transit?
Then, after these questions end, without saying a word or showing anything else, the video closes with only the Volvo logo, leaving a strong impression that Volvo is the autonomous travel solution that can make this future possible.
What makes this video earn a place among our top motion graphics animation examples isn't just the video storytelling itself—it’s also the visuals, the abstract motion, and the relevant visual metaphors they use.
Like when the voiceover talks about how travel is essential, a straight line loops at certain angles and forms a beating heart.
Or when the video addresses the shift in our perspective on time and space, we see an abstract circle representing the sun sinking into a watch-like structure.
There's also the use of a circular blue ball representing the viewer the video is speaking to.
Estimated Pricing: $4,000 to $6,000
This 2.5D animation video perfectly captures and highlights the heart—and, of course, the soul—of Elastic within a minute.
The video welcomes the Elasticians with enthusiastic voices and gives viewers a fast, exciting, and colorful abstract, shape-filled look at what the Elasticians have been doing.
From showing how their teams are spread across the globe, meeting online long before the rest of the world, to how they do more, do it right, and find solutions, this internal communication video encourages employees to keep being who they are, because that’s what makes them Elastic.
The way the video uses different voiceovers to lead the narrative forward—the shifts in their excitement levels, seriousness, and resolve to be better—all are matched with the motion graphics on screen.
Additionally, the way colorful, fast-transitioning infographic animations are added whenever there is talk about work, efficiency, and performance ensures viewers pay more attention to those segments and understand that those particular points are being emphasized.
All in all, it’s an exciting internal communication video that can pump up any team to do better, be better.
Estimated Pricing: $4.000 to $6,000
You see and use illustrations in all walks of life—presentations, projects, meetings, and whatnot. So what makes IBM's illustrations better and stand out? This 2D animation video explains just that.
It discusses how these illustrations are varied in form and diverse in style, how they ensure clear communication, how they help define a framework or canvas, and how they work at different sizes and scales. It then takes you on a tour of the most basic thing that lets these illustrations unfold—the 2D grid.
You see how basic to complex shapes take form, and how details like angles, radii, and the reliance on basic geometry are considered.
You notice the thoughtful expression of color, deeper meaning, and reinforcement of brand identity. Then, you explore how these illustrations span from simple to complex, macro to micro, and abstract to literal.
In the end, IBM reinforces the idea that their illustrations are engineered to be clear, diverse, and delightful—and that they create meaningful experiences and engaging imagery.
To get the message across boldly, the video uses the synergy of an enthusiastic voiceover, lively background music, dynamic motion graphics, and zoom-ins exploring the minute details and changes in the illustrations.
The best part of the video is where it uses smooth transitions between scenes and apt imagery to show how these illustrations can be anything you want them to be, even if they’re on opposite ends of the spectrum.
For example, abstract lines shifting quickly to literal images like a building, ice cream, and bicycle to show the literal side of illustration; or a zoom-in shot of a blue sphere to depict micro elements, followed by a zoomed-out image of satellites orbiting Earth to show the macro perspective.
Another impactful scene is when the video discusses how illustrations define frameworks or canvases, represented visually by a white ball on blue stairs that fragments and becomes the frames and canvases of different resolutions.
Also, when the video starts discussing how these illustrations can be used in digital and physical scenarios, you see those frames transform into digital screens like laptops and phones. To depict the physical aspect, the illustrations appear on daily-use items like T-shirts, bags, bottles, and notepads.
All in all, this video achieved what it set out to do. It took a simple feature/tool like illustration and didn’t just play around with the visual aspect—it gave you a fresh perspective on how IBM illustrations create powerful, meaningful experiences.
Estimated Pricing: $4,000 to $6,000
What better way to show people how your app brings calmness through sleep meditation and relaxation than by creating a visually therapeutic video like this?
You might start watching the video with the preconceived notion that it's just a simple app introduction video from Calm Health. But as it progresses, you find yourself actually experiencing the relaxation of visual meditation.
Guided by a calm, soothing voiceover, this 2.5D animation video begins with a fluid, wave-like motion—two colorful waves intertwining to represent the body and mind. These eventually merge to form what appears to be a human visual form.
By showing visuals of an abstract, central glowing circle with waveforms radiating outward, the video conveys the importance of bridging the gap between mind and body, before introducing the Calm Health app as a tool that can help with that.
Against a gradient background, you then see animations of a phone screen with this app, with various features appearing and merging into it, symbolizing all that the app contains and has to offer.
After the feature showcase, we see how Calm Health connects its users with caregivers. The final scene—where a hand holds a phone with the Calm Health app open and then gently pushes the screen horizontally toward the viewer—is a powerful moment that subtly nudges you to try the app.
The best part about this video is how deeply it carries the calming essence of the app it's introducing through its visuals and storytelling. The choice of background gradient colors also complements the brand palette, strengthening the brand identity throughout the video.
Estimated Pricing: $10,000 to $12,000
For high-net-worth individuals, the biggest problem they face is managing their wealth and how complex it can get.
Starting the discussion by acknowledging this very complexity, this 3D animation video from Northwestern Mutual goes on to explain how this brand and its experts can help in overcoming these complexities.
The way it conveys this idea is unique—it uses abstract storytelling. It uses a 3D marble ball as a metaphor for high-net-worth individuals, and as the ball rolls and travels, we see how, when they plan with Northwestern Mutual, the brand focuses on their life and their goals—whether they wish to buy a new home, start a new venture, or go on a vacation. The way the imagery of these goals appears subtly on the path of the marble as it travels is quite engaging and new.
Using the movement of the marble on a spiral structure, the voiceover discusses how Northwestern Mutual's approach is different, with plans that are designed to grow their wealth as well as protect it, all while leveraging tax strategy.
To show the ease users have with this brand, the marble is shown traveling smoothly from one layer of the levitating platform to another with autonomy. This demonstrates the power you gain by using Northwestern Mutual.
The way the video uses abstract shapes and movements of spheres, triangles, and cubes to show their clients coordinating with experts, the legacy they leave to the rising generation, and then shows how all these shapes merge to form the Northwestern Mutual logo is an amazing way of explaining to your audience what you do, why you do it best, and reinforcing your brand identity in the end to make sure whatever you conveyed stays with them.
To learn more about the importance of storytelling in B2B video marketing, download our FREE e-book here.
Estimated Pricing: $8,000 to $ 10,000
Blockchain was all about freedom, but the reality now is that a few organizations have full control over it and can disrupt it with the flick of a finger.
So, where does freedom lie in this present structure? By asking this hard-hitting question, this 2.5D animation video from Minima makes viewers stop and think along these lines.
It then goes on to introduce how Minima, as a blockchain, plans to change that—how it’s trying to redistribute power into the hands of the people with just a mobile phone.
Showing how dark, hand-painted characters are touched by the golden light of change brought by Minima, the video beautifully highlights how the blockchain is going to revolutionize your life and solve your problems.
Now, you are no longer in the dark but in power—the blazing yellow light of the sphere that symbolizes this blockchain falls over the shadows and makes them visible once again.
This blockchain marketing video impactfully touches on the mission of Minima, going over highly technical concepts without getting tangled in visual complexity.
It uses the calmness of the voiceover, the easy explanations, the hope of change, and of course, the characters that make this brand feel human to get its message across and build the connection that converts prospects into users.
Estimated Pricing: $4,000 to $6,000
How to talk about typefaces—a thing that has been around people for years—in a way that still makes them stop and listen?
That's surely a challenge, but Adobe took that up. It didn't grab people's attention with the familiarity they have with typefaces, but rather with the intimidation they feel for typefaces and their technicalities.
Using dynamism in graphics and the raw expertise and humor in the voiceover, the mixed media video leads you through how and why it's intimidating, how it has changed, how you see words every day, how there's a probability of using the right word but still getting the wrong message across, how the technicalities like sizing are still there from the metal type time—but even if you don't know all this, you can still make good type. It's just about trying.
Now what Adobe does with this video is shed this concern in the user's mind that, “Oh, I don't know the technicalities, should I even try the typeface thing?” It instead urges them not to be tangled with the rudimentary technicalities and still try.
The star of this video is definitely the dynamic kinetic typography animation—the way it changes from being in a newspaper, to a biscuit packet, to the milk packet, to the different types of metallic molds, to its inclusion in smart storytelling—like in the end when you see, with bold red ink on a white sheet, “Everything will be ok in the end, if it's not, it's not the end.”
This line alone motivates you that even if you mess up initially, you can still keep trying to perfect your typeface.
Not only these text animations, but also the smart integration of collages, newspaper sheets, 2.5D animated elements, screencasts of the typeface screens, and the voiceover should get credit for making this video one of the best motion graphics examples.
Estimated Pricing: $9,000 to $11,000
How do you encourage young folks to make that life-changing decision of joining the Army to find their calling? Show how real-world people actually made that shift—that’s exactly what the US Army tried to achieve with this video.
This painting-style animation video merges two worlds—the real-world story of five young Americans who made the most important decision of their lives by joining the US Army, and the dramatization of their journey to that decision.
The video uses the original voice of the officer to narrate their story, and soft, watercolor-like cartoon animations to bring the story to screen.
This particular video deals with the story of Jennifer, who recalls how, when she was four, she witnessed her father's suicide attempt. He was saved by a police officer.
This incident changed something—it made her eager to grow up and help people like her father, to be like that officer.
The story then zooms in on the lives of her parents as first-generation immigrants—their struggles, the chaos, the financial issues, and how it all impacted her.
Through serious music and cartoon animation of her younger self falling in with the wrong crowd, we see how she was sent to the Dominican Republic to reflect on her issues.
That experience changed her perspective on life. Even when things were tough there, she met good people. She decided to be one of those good people. With the help of an Army recruiter, she became that person, joined the Army, and now serves in a combat support hospital.
The transition from the shine in the eyes of the animated character when she achieved her goal of being ‘that good, helpful person’ to the real footage of Jennifer is amazing.
Not only these transitions—the subtle shifts in shadows, light, the eyes, the facial movements, the minimal color palette, the apt background music—all also make this video very gripping.
The way this type of video captures and shows emotional turmoil using visuals is amazing—like the scene where she and her father are sitting apart and still, while the other members move very fast around the room, almost like shadows. It shows how turmoil brews in chaos and kind of stills the world around us.
It is a very well-executed video that discusses sensitive topics with the right bit of empathy, and that is what makes it one of the best video motion graphics samples to look at and learn from.
Now, after going through these motion graphics videos, you might be excited to try creating your own. To help you with that, here’s our blog discussing the best free motion graphics software. Equip yourself with the right knowledge, and then you can get to work.
Motion graphics is an animation technique that provides movement to graphics and text elements, with audio if required, to communicate a message or tell a story.
Unlike traditional videos, motion graphics videos rely heavily on animation and dynamic visual effects to convey information in a visually appealing way.
These animated graphics videos are often used in marketing or training campaigns to engage and captivate audiences, as they can simplify complex ideas and make them more accessible.
They can be tailored to suit different platforms and formats, making them highly adaptable for websites, social media, mobile apps, and more.
Motion graphics animation style videos are created using specialized software like Adobe After Effects.
Depending on the desired outcome and budget, these videos can range from simple 2D animations to more complex and intricate visual effects.
In summary, motion graphics videos effectively communicate ideas, engage audiences, and enhance brand storytelling through visually appealing animations and effects. To learn more about them, you can check out our detailed motion graphics video guide.
Motion graphics videos work like a wonder because of how they execute two entirely different feels—they appear professional and polished, but at the same time can be colorful, dynamic, and grab the audience's attention like a magnet.
The best part about them is how they don’t appear too overwhelming. With their clear messaging, they can even make the most serious or monotonous concepts understandable without making them confusing or boring.
Their selling point is how they grab attention quickly and explain complex ideas in a simple, visual way. So, whether you’re a B2B or B2C brand trying to break down data, introduce a product, or tell a story, use motion graphics as your go-to visual tool to convey that clearly and memorably.
There are a plethora of motion graphics styles, each meant to fulfill different purposes.
The most common types you’ll come across are 2D motion graphics, used for simple, clear, and cost-effective storytelling.
Then there are 3D motion graphics, ideal for brands that need depth and realism in their marketing videos.
Kinetic typography motion graphic videos are also quite popular among brands to highlight their key messages with moving text. Then there’s whiteboard animation, used for breaking down complex ideas.
But these 2D and 3D types are just the tip of the iceberg. Want to see the real deal? Check out our detailed blog covering the most amazing types of motion graphics.
In essence, motion graphics videos have revolutionized how brands engage with their audiences, tell their stories, and drive growth.
With their visually appealing animations, storytelling capabilities, and versatility, they have the power to attract, convert, and delight customers at every stage of the buying cycle.
Motion graphics explainer videos offer endless possibilities for brand growth, from building brand awareness to explaining your message, increasing conversions, and supporting customers.
By utilizing the strategies and tips outlined in this article and taking inspiration from these motion graphics samples, you can unlock the full potential of video marketing and elevate your brand to new heights in the digital landscape.
No Comments Yet
Let us know what you think