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Motion graphics videos are animated videos that combine graphic design, movement, and audio to explain complex ideas in a simple, visual way. Unlike live-action video, they use animated text, shapes, icons, and characters to communicate, making them ideal for SaaS products, B2B services, healthcare, and any brand that needs to simplify complex concepts quickly.
Motion graphics videos have become a powerful tool for brands looking to explain, engage, and convert. Whether you're exploring video examples for commercials, corporate communication, or explainer content, this style offers something for everyone. In this blog, we’ll showcase stunning motion graphics animation examples and break down what makes them effective.
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Check out all the Best Corporate Motion Graphics Explainer Video Examples covered in our compilation video here:
In a world where attention spans are declining and competition is fierce, motion graphics explainer videos have emerged as a powerful tool for attracting, converting, and delighting customers.
With eye-catching animations and engaging storytelling, they can simplify complex ideas compellingly.
Whether you're looking to attract your audience with educational videos, create a product explainer video to increase your conversions, or support your customers with product demo videos, motion graphics animation is key to standing out in the crowded digital landscape.
This blog will explore the best corporate motion graphics examples across the customer buying cycle and analyze them to learn how we can tell great brand stories.
Let’s read on and explore the magic of these videos.
Brands use videos to promote their products, values, and USPs, and break down complex concepts.
What makes motion graphics different is how they add visual elements and induce visual interest among viewers.
You'll be able to better understand the nuances of these videos after going through the examples below. The best motion graphic examples include:
Product explainer videos give prospects a clear, visual snapshot of how your product works, bridging the gap between interest and purchase. For SaaS companies, they're especially powerful because they make intangible software features feel concrete and understandable.
The best product explainer videos don't just show features; they make the viewer feel the problem, then experience the relief of the solution.
Best for: Landing pages, product launches, onboarding, sales decks, and lead nurturing.
Industry: Workplace Technology and Professional Services
Use Case: Service Explainer Video Production
Why the brand made this video:
Align used this video to showcase how the lack of social interaction can create a disconnect between remote teams and even lead to decreased productivity.
It aimed to introduce how Align Workspace can solve this problem and help teams thrive.
Video style and storytelling specifics:
Using a mixed-media approach, this video combines live-action footage of office settings with 2D animated elements to showcase the efficiency of Align Workspace on screen. 2D text labels like “isolated” on screen emphasizes how remote workplaces can make employees feel.
Holograms, infographics, motion graphics, and animated text, the video highlights each of the features of Align Workspace, such as intelligent booking systems, seamless collaboration with high-speed Wi-Fi, and cutting-edge AV technology.
Why it works:
The video works because it makes viewers imagine a better workplace before showing them the product. The sharp contrast between frustration in traditional settings and the happy faces using Align creates an emotional before-and-after that sells better than any feature list.
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✦ Produced by Broadcast2World This product demo video was produced by Broadcast2World. Want a similar video that turns your product's value into something viewers can see and feel? Let's talk. |
✦ Produced by Broadcast2World
Industry: SaaS
Use Case: Product Demo Video Production
Why the brand made this video:
GoCanvas used this motion graphics video production to highlight the inconvenience and time wasted due to traditional paperwork. It then used this product demonstration video to show how its digital solution transforms manual tasks into seamless processes.
Video style and storytelling specifics:
The video follows a classic storytelling method of first discussing what you are currently doing or using, and then showing how your work can become much better and hassle-free with their product.
The product demo video uses a simple mixed-media approach wherein it combines picture cutouts of real people and animates them with 2D elements, infographics, and motion graphics to keep viewers’ eyes focused on the screen.
Why this video works:
This project created by us is one of the best motion graphics video examples for app demos because it emphasizes the user-friendliness of the app with the help of screencast visuals. Additionally, the way it uses data about the existing daily user base of the tool in the video makes the tool seem genuine and credible to try.
✦ Produced by Broadcast2World
Industry: Drone Manufacturing and Aerial Surveying Technology
Use Case: Product Explainer Video Production
Why the brand made this video:
Using this mixed-media animation video, Wingtra wanted to introduce WINGTRAGROUND, the portable all-in-one ground setup kit. They sought our motion graphics services to create this video, wherein we helped them showcase the components of the kit and how they simplify the use of aerial data.
Video style and storytelling specifics:
The video starts in an open field with live-action footage of a man walking on a curved path, with the entire screen around him filled with blinking red 2D animated error signs. Then you see 3D renders of the kit, along with labels explaining what is included inside it.
These elements appear throughout the video. You’ll see a mix of 2D animation, motion graphics, live video footage, kinetic typography animations, kinetic data visualization, and precise iconography used to explain concepts.
Why this video works:
The video works because it questions the current surveying system and smartly positions Wingtra in the equation as a better alternative. It also shows what prospects are most eager to know about a new setup—what contents it comes with and what it can do.
✦ Produced by Broadcast2World
Industry: SaaS, DBaaS
Use Case: SaaS Explainer Video Production, Tech Explainer Video Production
Why the brand made this video:
Aiven used this SaaS explainer video to initially explain how retail thrives on real-time data, and then to showcase how its data and AI platform makes managing data infrastructure a breeze.
Video style and storytelling specifics:
The video starts by talking about the importance of real-time data in enhancing customer experience, while 2D animated visuals on the screen represent online shopping or product selection.
Then, using 2D screencasts, it explains how with Aiven you can scale services, optimize performance, gain AI-driven insights, and minimize cloud costs.
The video uses a textured background finish, wherein you see the contrasting brand logo colors—blue and orange—used in balanced proportions. By using angles, shading, and subtle gradients, it also creates a strong illusion of dimension.
Why this video works:
The video works well for Aiven because it creates the need for it. It highlights the importance of data in retail and then positions Aiven as a brand that checks all the boxes of a tool capable of managing data infrastructure. Like other good motion design examples, it seals the deal by showing the easy navigation of the tool using screencasts.
✦ Produced by Broadcast2World
Industry: Cloud Computing and Enterprise Technology Infrastructure
Use Case: Tech Explainer Video Production, B2B Video Production
Why the brand made this video:
Using this B2B video production, AWS highlighted the downsides of limited visibility across facilities. It then introduces how, with the power of AWS GovCloud and AWS Partners, you can get real-time visibility and proactive monitoring while adhering to government regulations.
Video style and storytelling specifics:
The video follows a basic storytelling style in which you first highlight the risk of an issue occurring, then discuss the possible workarounds, and finally explain how your product eliminates the issue and the associated fear.
Using a soft brand orange color palette and building the entire storyline around it, the 2D animated video explains how, with AWS, you can connect, monitor, and optimize your mission-critical operations.
It uses statistics, infographics, labels, icons, logos, and text to present the offerings of AWS clearly. It showed how AWS empowers enterprises to monitor, analyze, and optimize production assets in real time —the same kind of clarity you’d expect from a well-structured AWS course.
Why this video works:
The video plays the aspirational card and makes you think of a scenario in which limited visibility across facilities is no longer a problem. What is shown as the solution making this possible is the combined power of AWS GovCloud and AWS Partners. The key selling point of the video is that it isn’t salesy and feels focused on the viewer’s benefits.
You can also take inspiration from such samples and use motion graphics to explain your tools, such as AWS monitoring tools or platforms.
Industry: Blockchain, Cryptocurrency
Use Case: Product Explainer Video
Why the brand made this video:
Using this 3D animation video, Tezos explains how it is a better blockchain.
Video style and storytelling specifics:
The infographic video production starts with an abstract architectural structure of the Tezos logo that smoothly transforms into 3D geometric illustrations of cubes.
As the voiceover progresses and discusses how blocks are ideal for building strong structures, we see dynamic movements in these cubes.
The motion graphics movements of hundreds of colorful cubes on screen, while the voiceover explains what Tezos is and how it can help, are a very engaging feature of the video.
Why this video works:
This video worked because of the sensory visual engagement it provided while the voiceover explained Tezos. The popping colors, changing patterns, and the cubes soothed your eyes while your ears took in the heavy technical information.
Industry: Health and Wellness Industry
Use Case: Program Announcement Video Production
Why the brand made this video:
Calm Health created this video to announce its newest support program. The mixed-media video introduces Calm Health and explains how it helps people.
Video style and storytelling specifics:
Guided by a calm, soothing voiceover, this motion graphics video begins with a fluid, wave-like animation—two colorful waves intertwining to represent the body and mind. These 2.5D waves eventually merge to form what appears to be a human figure.
By showing visuals of an abstract, central glowing circle with waveforms radiating outward, the video conveys the importance of bridging the gap between mind and body before introducing the Calm Health app as a tool that can help with that.
The final scene—where a 3D hand holds a phone with the Calm Health app open and then gently pushes the screen horizontally toward the viewer—is a powerful moment that subtly nudges you to try the app.
Why this video works:
The video works because it itself encompasses the calming essence of the app it is trying to introduce. The therapeutic animations, soothing colors, and, amidst all the screencasts of the app in action, show prospects how it brings calmness through sleep meditation and relaxation. It is one of the best motion graphics video examples for healthcare marketing.
Industry: Financial Services
Use Case: Service Explainer Video Production
Why the brand made this video:
Northwestern Mutual created this 3D animation video to highlight how it can solve one of the biggest problems for high-net-worth individuals—managing their wealth and handling the complexity associated with it.
Video style and storytelling specifics:
The video starts by showcasing a 3D marble ball as a metaphor for high-net-worth individuals. As the ball rolls and travels, you see how, when high-net-worth individuals plan with Northwestern Mutual, the brand focuses on their lives and their goals.
The way the imagery of these goals appears subtly along the marble’s path as it travels is quite engaging and innovative. To show the ease clients experience with Northwestern Mutual, the marble is shown traveling smoothly from one layer of a levitating platform to another with autonomy. This demonstrates the confidence and control you gain by working with Northwestern Mutual.
Why this video works:
The video takes complex concepts and uses simple shapes and objects to explain them. This technique effectively explains to the audience what Northwestern Mutual does best and reinforces its brand identity, ensuring that its message stays with viewers. This makes the example stand out among other motion graphics video examples for financial services marketing.
To learn more about the importance of storytelling in B2B video marketing, download our FREE e-book.
These videos aim to shape brand perception, identity, vision, and positioning among prospects. They ensure that prospects understand what the brand stands for.
The strongest brand storytelling and thought leadership videos create brand recall and build brand authority over time.
Best for: About pages, brand campaigns, investor presentations, social media positioning, PR, and long-term brand building.
Industry: Beauty & Personal Care
Use Case: Brand Storytelling Video Production
Why the brand made this video:
Using this motion graphics animation video, HUYGENS showed how their brand signature, “l'officine de beauté naturelle” translated from French as “the natural beauty pharmacy,” is more than just a tagline.
Video style and storytelling specifics:
Using an enchanted forest-like setting and the soothing lull of fairies, this 2D animation video takes us back to the feel of old Walt Disney movies.
It shows the journey of flower petals dropped by nature, traveling through winding geometric water canal systems on small paper boats and eventually becoming the final concoction poured into the HUYGENS bottle. The video uses a soft, whimsical color palette, isometric illustrations, and gentle music to showcase the journey.
Why this video works:
The brand recall created by the video is what makes it one of the best motion graphics video examples for brand storytelling. To show how the brand provides natural products, the animated video uses a mystical, jungle-like setting and shows the product coming into being through the efforts of nature.
Industry: Automobile and Commercial Vehicle Manufacturing
Use Case: Concept Video Production
Why the brand made this video:
Volvo used this motion graphics commercial to introduce the Volvo 360c Concept. It wanted to highlight that Volvo represents the future of autonomous travel solutions that can eliminate the stress that exists between destinations and give you space to live your life while on the move.
Video style and storytelling specifics:
The video starts by discussing how traveling from one point to another was one of humanity’s greatest triumphs. It then focuses on the idea that we should not only prioritize how quickly we can reach our destination, but also how we get there. It emphasizes the importance of autonomous travel and how Volvo can make this a realistic future.
While the voiceover discusses the past, present, and future of travel, the infographic animations and geometric patterns filling the screen ensure that viewers remain engaged. The abstract shapes on screen and their movements feel in sync with the explanations, making the overall video experience interesting.
Why this video works:
The video engages viewers with the use of visual metaphors and informs them about a very distinct future of traveling. From discussing the past to presenting a better future of travel and then subtly fitting Volvo into this futuristic equation, the video positions Volvo as a futuristic brand.
Industry: Information Technology and Services
Use Case: Brand Asset Explainer Video Production
Why the brand made this video:
IBM created this 2.5D animation video to showcase its illustrations and how they are better than what you have used before.
Video style and storytelling specifics:
The video starts by taking you on a tour of the most basic element that allows these IBM illustrations to unfold—the 2D grid. You see how shapes evolve from basic to complex forms, and how details like angles, radii, and reliance on basic geometry are carefully considered.
You notice the thoughtful use of color, deeper meaning, and reinforcement of brand identity. Then, you explore how these illustrations range from simple to complex, macro to micro, and abstract to literal.
In the end, IBM reinforces the idea that their illustrations are engineered to be clear, diverse, and delightful, and that they create meaningful experiences and engaging imagery.
Why this video works:
The video works because it touches on all aspects of IBM's illustrations, from their usage in different applications to their precise creation. With the ongoing explanations, the way the screen showcases these illustrations coming to life and the slight adjustments being made all make you connect with the concept unconsciously.
Industry: Blockchain
Use Case: Brand Manifesto Video Production
Why the brand made this video:
Minima made this 2.5D animation video to highlight how blockchain was originally about freedom, but the reality now is that a few organizations have full control over it and can disrupt it with the flick of a finger.
It then highlights how Minima, as a blockchain, plans to change that—how it is trying to redistribute power into the hands of the people using just a mobile phone.
Video style and storytelling specifics:
At the start, the video shows dark, hand-painted characters being touched by the golden light of change brought by Minima. In this way, the video beautifully highlights how this new blockchain is going to revolutionize your life and solve your problems.
Now, you are no longer in the dark but empowered—the blazing yellow light of the sphere that symbolizes this blockchain falls over the shadows and makes them visible once again.
The calmness of the voiceover, the beautiful hand-painted look of the video, and the play of light and shadow in the background all make understanding the offerings of Minima much easier.
Why this video works:
This blockchain marketing video from Minima works because it covers highly technical concepts without getting tangled in visual complexity. It uses the calmness of the voiceover, easy-to-follow explanations, the hope of change, and relatable characters to humanize the brand.
Industry: MarTech, Software Technology
Use Case: Thought Leadership Video Production, Educational Video Production
Why the brand made this video:
Using this video, Adobe talks about typefaces—a concept that has been around for years. Brands usually create such insightful or educational videos to establish themselves as thought leaders in their industries.
Video style and storytelling specifics:
Using dynamic graphics and the raw expertise and humor in the voiceover, the mixed-media video guides you through how and why typeface can be intimidating. It uses various types of animation—2D, infographics, motion graphics, and collage-like cutouts—to discuss type.
It touches on how ‘Type’ has evolved, how you see words every day, how there is a probability of using the right word but still getting the wrong message across, and how technical aspects like sizing have existed since the metal type era.
The star of this motion graphics explainer video is definitely the dynamic kinetic typography animation—the way it transitions from appearing in a newspaper to a biscuit packet, to a milk carton, to different types of metallic molds, and finally into smart storytelling.
Why this video works:
The humor and wit of the video, combined with the immense knowledge it delivers without boring viewers, is definitely one of the reasons it works. Also, the smart integration of collages, newspaper sheets, 2.5D animated elements, screencast animations of typeface screens, and the voiceover deserves credit for making this video one of the best motion graphics examples.
These videos are created to grab audience attention quickly and drive action. They feature clear messaging, memorable visuals, and strong CTAs.
Whether you want to promote a service, event, or offer, they are your best bet. They drive brand engagement and awareness.
Best for: Paid ads, social media campaigns, event promotions, YouTube pre-roll ads
✦ Produced by Broadcast2World
Industry: Plumbing and Home Services
Use Case: Commercial Video Production
Why the brand made this video:
Carter’s My Plumber is a trusted family-owned business. They came to Broadcast2World looking for a video solution that could help differentiate them in a crowded local market dominated by generic service ads.
We created this animated commercial for them with the aim of promoting their services while also highlighting their family-first values, reliability, and professionalism.
Video style and storytelling specifics:
The character animation video uses a humorous and warm storyline in which a family, going about their daily water-related activities like bathing and washing, encounters freezing cold water.
The chattering teeth of the detailed 2D characters, the panic, the confusion about why the water is not hot, and the instant call to Carter’s My Plumber for a solution all make it feel like you are watching a real family dealing with an issue.
Additionally, the way the servicemen appear—with name tags such as “Dad” and “Grandfather,” and one dressed as a prince—makes the video too humorous to miss.
Why this video works:
While choosing home service companies, prospects lock in brands that feel professional, relevant, yet homey. This video perfectly showcases the efficiency of the brand while also highlighting the family-oriented business values they uphold. It highlights that point quite well, making viewers more inclined to choose the brand.
Industry: Education
Use Case: Event Promotion Video Production, Social Media Video Production
Why the brand made this video:
Using this promotional video, Vanderbilt University wanted to highlight its student culture and the kind of opportunities it provides to students. The main purpose of the video was to encourage people to join I Love VU Week, a five-day celebration of the opportunities students create.
Video style and storytelling specifics:
The video follows a fast-paced, humorous, fresh, and youthful storyline. With a fast zoom-in through the university gates, you enter the world of Vanderbilt University.
Then, using a mix of live-action footage of the college campus and students, picture cutouts of students, and big, bold kinetic text, viewers are introduced to the college culture.
The scrapbook-like scenes and stop-motion-style movement of the cutouts keep viewers engaged visually, while the voiceover discusses the upcoming event.
Why this video works:
The video perfectly captures the essence of a college event and makes you want to attend. The zoom-ins, the fast transitions, the use of terms like "Dores," and the collage-like effect make you feel like you are going through a student’s personal planner about attending an event. The video truly shows the power of motion graphics animation services in higher education marketing.
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✦ Produced by Broadcast2World This product demo video was produced by Broadcast2World. Want a similar video that turns your product's value into something viewers can see and feel? Let's talk. |
These videos are made to address internal teams and stakeholders. They are used to explain strategy, simplify complex information, reinforce culture, or share business goals.
Best for: Town halls, corporate announcements, onboarding programs, financial updates, compliance training, change management initiatives, and company-wide meetings.
Industry: Non-Profit
Use Case: Explainer Video Production, Corporate Training Video Production, Internal Communication Video Production
Why the brand made this video:
As a non-profit organization, MITRE operates in a unique financial environment. For them, the biggest challenge was to explain how they generate revenue, pay bills, and maintain financial transparency across departments.
This is why they sought our corporate training video production company to create a video that helps their employees and stakeholders better understand how the organization functions financially.
Video style and storytelling specifics:
The video uses character animation of Wilson Wang, MITRE’s CFO, to initially discuss the ins and outs of MITRE's financial system.
In an authoritative and knowledgeable voiceover, he provides details about MITRE's annual revenue and its sources. As he discusses these details, the background shifts, and different infographics and motion graphics appear on screen to support his explanations.
His highly expressive character is present at the beginning and end of the video. In the middle, the screens are filled with various network diagrams and text, while another voiceover explains how the organization pays its bills and measures its financial health.
Why this video works:
The video works because it uses character animation of one of the most authoritative figures in the company to explain its inner workings. When such a character appears on screen and his explanation is backed by visual data, viewers feel that the video and explanation are credible enough to listen to.
Industry: Software and Technology
Use Case: Internal Communication Video Production, Corporate Video Production
Why the brand made this video:
Elastic created this internal communication video to showcase the heart and soul of the brand at their Global All Hands meeting. The video encourages employees to keep being who they are, because that is what makes them Elastic.
Video style and storytelling specifics:
The 2.5D animation video welcomes the Elasticians with enthusiastic voices and gives viewers a fast, exciting, and colorful abstract, shape-filled look at what the Elasticians have been doing.
The different colored shapes move and sometimes merge across the screen as the voiceover talks about Elastic's global team and their remote work style, and encourages employees.
The video also uses different voiceovers to lead the narrative forward. The shifts in excitement levels, seriousness, and resolve to improve are all matched with the motion graphics on screen.
Why this video works:
This internal communication video works because it makes the team feel seen. The voiceovers discuss the challenges and the benefits of working there and speak as if they are, in fact, part of the team. When internal team members see their relevant representation on screen, they stop, listen, and feel motivated to do better.
These types of videos focus on emotion, purpose, and impact. They are used to inspire meaningful action, such as donating, volunteering, joining, supporting, or spreading awareness.
They aren't just about promotion; they are more about building belief and community around a cause.
Best for: Recruitment campaigns, fundraising initiatives, awareness drives, donor outreach, mission-driven marketing, and community engagement efforts.
Industry: Nonprofit / Advocacy and Urban Planning Industry
Use Case: Product Explainer Video Production, Product Release Video Production
Why the brand made this video:
Transportation Alternative used this video to highlight the major issues of NYC streets: unsafe streets, a broken transit system, too many cars, and pollution.
It then highlights how its new Spatial Equity NYC tool uses data to help you understand and shape your city better.
Video style and storytelling specifics:
This 2D animation video starts with the peaceful tunes of the morning, but then suddenly the chaos of city roads follows: honks, rings, car trails, and large clouds of pollution.
Using simple character animations in different settings and from different POV angles, the video highlights the major problems faced by people on these streets.
The video masterfully uses light, shadows, the city environment, its inhabitants, character animations, and most importantly text to highlight how data uncovers inequities in NYC streets and city planning.
Why this video works:
The video is among the best motion graphics video examples for product launches on this list because it uses a powerful before-and-after visual comparison to clearly demonstrate the positive impact the tool can have on the city. Showing human characters being frustrated earlier and then having their problems solved speaks volumes about the tool’s effectiveness.
Industry: Defense & Military
Use Case: Recruitment / Employer Branding Video
Why the brand made this video:
The US Army created this character animation video to encourage young people to make the life-changing decision to join the Army and find their calling.
Video style and storytelling specifics:
This painting-style animation by a leading motion graphics video company beautifully merges two worlds—the real-life journey of five young Americans who chose to join the US Army and the artistic dramatization of how they arrived at that life-changing decision.
The video uses the original voice of the officer to narrate the story and soft, watercolor-like cartoon animations to bring it to life on screen. This particular video tells the story of Jennifer, who recalls the incident that made her eager to grow up and be an officer.
Talking about the visuals, the subtle shifts in shadows and light, the detailed eye and facial movements of the character, the minimal color palette, and the apt background music all make this video very gripping.
Why this video works:
This motion graphics advertisement for recruitment works because it makes the viewer connect with the character. Her struggle, emotional turmoil, determination to join the army, and her success become yours too. The characters and stories associated with a role make it desirable.
Now, after going through these motion graphics videos, you might be excited to try creating your own. To help you with that, here’s our blog discussing the best free motion graphics software. Equip yourself with the right knowledge, and then you can get to work.
In SaaS, features can be copied. Pricing can be matched. Competitors will always find ways to level the playing field on functionality and cost. But your story—rooted in your values, vision, and a visual language only you can own—can never be replicated.
When that story is told with clarity and conviction, it does more than inform. It attracts people who don’t just buy your product… they believe in what you’re building. And in today’s noisy, AI-saturated market, belief is the true competitive edge.
If you don’t define your SaaS narrative, your market will. And chances are, it won’t reflect the vision you worked so hard to build. Motion graphics videos give you control over that narrative, turning abstract concepts into simple, human-centered stories that resonate.
At Broadcast2World, we help SaaS brands transform their USP into stories people instantly understand—and remember.
With motion graphics animation, we wrap your values, vision, and personality into a visual narrative that earns belief, not just attention. Because in SaaS, belief drives trust. Trust drives adoption. And adoption fuels growth.
Ready to transform your SaaS story into a motion graphics video that builds belief?
Corporate motion graphics videos have revolutionized how brands engage with their audiences, tell their stories, and drive growth.
With their visually appealing animations, storytelling capabilities, and versatility, they have the power to attract, convert, and delight customers at every stage of the buying cycle.
Motion graphics explainer videos offer endless possibilities for brand growth, from building brand awareness to explaining your message, increasing conversions, and supporting customers.
By utilizing the strategies and tips outlined in this article and taking inspiration from these motion graphics samples, you can unlock the full potential of video marketing and elevate your brand to new heights in the digital landscape.
Looking to create your Motion Graphics Explainer Video?
Let’s craft a video that’s visually stunning and strategically sound.
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