Put yourself in the shoes of an employee that has just joined your company. You know how to do your job well, but where do you start? What projects are you needed for immediately? Who do you contact first? Where is your team?
Suddenly you are overwhelmed with a barrage of emails listing various protocols and instructions that might not even apply to you. Wait, are you sure that email was even for you?
It is no secret that effective communication amongst employees is the key to major success for your company. From communication and protocols to informing your employees about a new product launched by the brand or rebuilding trust, all of this can be handled with the use of an internal communications video.
This will ensure your employees stay up-to-date, improve morale and get an idea on how to improve their work, all with the help of a simple 90-second video. Read on to find out how you can use this for your company.
In this blog, we will cover:-
1. What is an Internal Communications Video?
2. Why Use Video for Internal Communications?
3. Why use Animation for Internal Communications Videos?
4. Types of Internal Communications Videos
4.1 Recruitment Videos
4.2 Employee Onboarding Videos
4.3 Animated Training Videos
4.4 Business Communications Video
4.5 Whiteboard Animation Videos
4.6 Company Culture Videos
4.7 FAQ Videos
5. Best Internal Communications Videos Examples
6. Frequently Asked Questions (FAQs)
Internal communications videos are 90 seconds to 2-minute videos made by the company to convey important information or announcements. It is a viable and more efficient method to reach out to all the employees at once.
Instead of relying on multiple emails or online meetings, you get to address an entire group of people through the use of a single video. This has the added benefit of being accessible to any of the employees whenever they do get the opportunity to view the video. Anyone can simply rewatch the video in case they need to check something.
Think of it as video marketing, except your audience is now your own employees!
Internal communications videos seek to inform their viewers about a lot of information in the most concise way possible. Its application ranges from informing new employees and potential recruits, to updating protocol for all levels of existing employees.
The average employee receives 121 emails per day. And chances are, they probably don’t remember every single word. Even the emails you worked so hard on.
A Wharton Institute study reports that people are likely to retain 10% of what they hear, but about 50% of what they see. Human brains are hardwired to pick up and remember audio-visual cues in the long run. If you show rather than tell, you ensure nothing gets lost in translation. A seemingly complex concept can be explained in a matter of seconds using symbols and dynamic imagery. You’re better equipped to convey the tone of your message for improved morale. A well-made video can prove to be extremely engaging, entertaining, and most importantly, memorable.
Also see: How to breathe life into your videos!
After COVID-19, companies have started to shift their work online and hire remote workers that must work from home. A video is a tool to promote better relationships with employees, reinforce loyalty and keep all of them on the same page. Even better, you can reuse a well-produced video multiple times over.
Companies often hire and train employees from different time zones who speak various languages. These companies will find it easier to communicate with them through the use of videos.
Read more about why use videos for internal communications in 2022!
The point of making a video for internal communications is to ensure more of your employees receive your message. This means making the video engaging is your priority.
But how do you do that?
To answer that, you need to decide on the medium to convey your message in. And personally, I am going to recommend that you use animation. Here’s why:
There are different kinds of information that need to be sent out to various groups of people. Thus, you have several types of videos that handle specific needs. Here’s a comprehensive list:
Even though a recruitment video is meant to be shared outside the company, the important factor is that it is meant for potential recruits.
This is a perfect opportunity for you to showcase what the company values and its objectives so that anyone considering being a new recruit has a comprehensive idea of what to look forward to. This saves both cost and time that you would have had to invest instead.
Most “this is who we are” branding videos tend to brag about the company’s accomplishments. Which might impress investors more than the regular everyday people that work there.
This is where LMA went for a different approach, with a video aimed at potential employees, showcasing how their working environment and benefits outshone those of competing employers.
Times have changed. What began as a temporary disruption in all our lives has become a new normal that we’re all still getting used to. It goes without saying that working from home comes with its own unique set of challenges– and with it, recruiting and interviewing for a new job.
Virgin Mobile seized on this with a delightful how-to guide for getting the best possible results out of your job interview when you need to do it from your laptop or phone at home. And through this friendly, snappily-animated video, they subtly highlight their brand culture and values and cement them in the audience’s minds.
It is crucial to guide the newly-hired candidates through the first few days in your company. Beyond that, it is always nice for motivation amongst new employees to be given a proper welcome to the company.
An employee onboarding video deals with exactly that. It is a tool for orientation, to give employees what to expect, and to introduce them to their team and management. With the help of a short animated video, you get to achieve everything from informing them about the company, welcoming them, and most importantly, catching them up to speed with the older employees.
There’s always a lot of information for a new employee to take in. And it covers issues that many employees don’t have the time to sit down and figure out, or give much thought to– like one’s pension options.
This is another area where animated explainer videos really shine. Here we can see how Hesta breaks it down and explains the options available to new hires, succinctly and fairly, without dumping too much information on the viewer.
As the name suggests, an animated training video is meant to teach or reinforce knowledge that is required by the new employee. If you want to teach a skill required to complete a specific task, you no longer need to hold a separate face-to-face meeting.
Instead, you can simply produce an animated training video which can be sent over to multiple people at once. You can inform them about protocol and best practices. The best part, anyone can readily access this in case they missed out on a part or need a quick refresher. With a proper training video, you can make learning more engaging, even fun!
On the other hand, you can make sure they are all on the same page about the product your brand is selling. Complex concepts and nuances can be shown literally without any risk of misunderstanding.
Check out how we helped The Caribbean Development Bank make videos for their training and development program.
When you need to communicate to a large work-force, you inevitably run into the problem of ensuring everyone has been addressed individually. When it comes to informing the employees about a company-wide update in policy, changes, release of new products, and other activities, it can prove to be a nightmare for anyone organizing an announcement.
When it comes to changes in policy, you can actively make sure all the parties concerned understand the changes clearly, as well as why there was a change to begin with. This means you engage and connect to your employees more.
Often there is a need for one department to communicate with another for a certain project. Be it a brainstorming session or collaboration, any new topic can be introduced in a matter of minutes with an animated video.
As a CEO, no matter how much you try, it is impossible for you to interact with every single employee. If you need your message to have a more human touch to it, you can always make a video with the CEO itself starring and voicing it! Especially after COVID-19, it is a rather heart-warming gesture for the employees to know that the company they work for cares about them too.
Internal communications videos goes beyond onboarding new employees, of course. It’s critical to make sure all your employees are aware of what’s acceptable and what’s not in your workplace. But explaining all this can be quite a hassle.
A good animated explainer video can take care of this with minimal effort. Slick, professionally produced and cleverly scripted videos, like this one from Bayer, work wonders. It can get your employees on the same page with rules and requirements on how things should and should not work, so there’s no miscommunication further down the road.
Usually used for explainer and training videos, whiteboard animation videos are meant to emulate drawing on a whiteboard. These animated videos are perfect to present fact-heavy topics.
For information that is text based and needs to be visualized by people, whiteboard animation can make this easier by being a more dynamic way of processing textual information.
These types of videos seek to establish a more human connection with the viewer. This makes the staff, your employees, the main focus of your video.
When it comes to forming a connection, your video can be centered around the core principles and values of your company. A company culture video can work wonders in terms of boosting motivation among employees by reminding them what the company they work for represents.
Few formats can showcase your brand’s personality and culture like a well-crafted video can. Here we see how Zendesk used just the right touch of seriousness blended with humor and a casual, friendly tone to show off their youthful, innovative culture, without getting too silly or serious at the same time.
No one likes to repeat themselves, let alone answering the same questions several times over for different people.
If you sense a pattern in the questions asked by different employees, it is vital to create a FAQ video. This means you no longer have to sit and attend every individual question. Instead, sending them a single video which can be viewed on any device will ensure the common queries are answered as soon as they arise.
Chevron lays down the requirements that help them achieve their “operational excellence”. With a striking unconventional color palette of mostly blue and yellow hues as a short two-minute video, Chevron manages to embody a unique personality for both the characters and the video itself. Chevron makes it easier for their employees to learn more about the company they work for.
Learning with an incentive of course!
Chevron promotes work-safety protocols through their “THINK” initiative. They do this by placing pods in office spaces and terminals, where employees can quickly register and earn cash by completing quizzes on work-safety.
By using this animated business communications video to explain a company policy, it acts as both a training video for new employees, and an update on changes within the company for existing employees.
Didn’t expect zombies to star in your work safety video did you? Well, you have Cosmopolitan of Las Vegas to thank for that!
Using whiteboard animation, Cosmopolitan reminds the employees and gives their new recruits a comprehensive run-down of safety protocols and guidelines. This ranges from work environment, protocols regarding accidents, right up to fires and terrorist activities.
What keeps this video fun and engaging is the visual metaphor of what not to be in the workspace, a zombie! Even with a limited color palette, the well-paced story and humor keeps this video engaging and ensures the viewer absorbs every point by showing them the ideal “co-star”.
DriveTime uses a 3D animated video to ease their new recruits into the work culture and long-term goals of the company. As the title suggests, it is meant to be an employee onboarding video.
By using the metaphors of a car on the road and car servicing, it expertly manages to convey what they expect from employees, the company values, and what employees in turn can expect from the company.
All this is bundled into an easy-to-understand and fun storyline!
Working in retail can prove to be a real challenge. No one can truly prepare you for all kinds of people that you might have to deal with on a daily basis.
To somewhat make the lives of retail workers easier, Canity released an animated training video which gives tips on how to handle difficult or angry customers.
The artstyle might be simplistic, but the characters effectively portray real-life situations, and the tips given are simple to grasp and remember. In 90-seconds, they manage to give you behavioural and social cues which actually have a practical application.
To solve this issue, Superdrug released a 2D animated video that uses a blend of text and visual information to explain their various company policies. These policies range from what they expect from their employees, the holidays they are entitled to, support for accidents, all the way to serious issues like worker misconduct and even crime.
Rather than focus on just one group of employees, Superdrug’s video briefly addresses the responsibilities and judgements the manager must intervene in.
Society will always be dynamic as their needs grow. This extends to the same people who work for your company. In a world where they are required to stay at the top of their game, they need all the information they can get readily and as fast as possible. An animated video ensures that you not only deliver your message accurately, but also to everybody. So that you can grow your business and create happiness around you.
A company must operate through various teams, each consisting of several employees. When it is time to notify them all about a change in company policy, a new product, or just teach them a new skill, it can get rather tricky to make sure everyone’s on the same page.
This is where an animated internal communications videos comes in. The video contains the main points of the message, and delivers it in a way which can be retained by everyone watching it. In the era of mobile and laptops, it is impossible to not make sure this video reaches all concerned parties.
Although the point of using an animated video is to summarize everything you could’ve said into a 90-second video, using text can become a necessity. If you need to list down important information, it can be hard to just show or tell it over a voiceover.
With that said, it doesn’t mean this process has to be boring. With the help of animation and dynamic edits and transitions, you can make textual information look appealing with proper direction.
Not all messages that you have will be of the same nature. One day you might need to update everyone on a new product, and the next might have you share a message from the CEO.
For any scenario regarding internal communication, an animated video can prove to be the perfect medium. Depending on the kind of message you have, you are free to choose the way you want the video made, the style, tone, script, and so on.
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