Before we see how you can leverage explainer videos to increase sales conversions, check out our compilation of the best animated B2B infographics explainer videos here:
Now, let's get back to our subject at hand.
Content that is both engaging and informative is essential in today's digital world to attract potential clients.
Explainer videos have become an increasingly valuable tool for organizations to boost interest and drive results.
These short, animated videos do a great job of conveying the value proposition of your product or service.
They simplify complex ideas, increase viewer understanding, and make your offering more accessible. In doing so, they boost the likelihood of conversions.
In this blog, we’ll discuss the power of explainer videos and answer the key question: why is video content great for improving sales conversions?
Explainer video production plays a pivotal role in boosting sales by enhancing several key areas of your marketing strategy.
These videos are designed to engage viewers, simplify complex information, and drive them toward taking action.
By incorporating them into your video marketing efforts, you can get more leads.
Here’s why these videos work and how you can benefit from them:
Picture Credit: Freepik
Explainer videos can be shared widely on social media and other platforms, making them extremely shareable. They increase brand recognition by showcasing your company in an interesting and exciting way.
When consumers are ready to make a purchase, engaging explainer videos can create a lasting impression and increase the likelihood that they will consider your company.
According to a report from Vidico, social video has a 1200% higher sharing rate on social media than text and images combined. This indicates how videos have enormous potential for increasing brand visibility and engagement.
Picture Credit: Freepik
Trust is a critical factor in the decision-making process. Explainer videos establish trust by providing clear and transparent information about your product or service. They can include customer testimonials, case studies, and other trust-building elements.
According to Wyzowl, nearly 98% of people have watched an explainer video to learn more about a product or service. What’s even more compelling is that about 87% of people have been convinced to buy a product or service after watching a video.
Now, remember how we started this by asking the question, why is video content great for improving conversion rates? These stats answer exactly that.
By showcasing real-life applications and success stories, explainer videos build credibility and foster a stronger connection with your audience—and that’s how you get more conversions.
Your product or service's advantages and benefits are skillfully highlighted in explainer videos. They provide a succinct and straightforward explanation, making it easier for visitors to understand what you have to offer.
Because potential customers are more likely to take action when they clearly understand how your solution can solve their problems, this clarity can lead to increased engagement.
For instance, Dropbox found that adding a simple explainer video to their homepage increased conversion rates by 10% within a year.
Check out a recent explainer video from Dropbox linked above to better understand the essence of explainer videos and how they help businesses showcase their product offerings and achieve such high conversions.
Picture Credit: Freepik
Explainer videos have the potential to encourage repeat business by offering insightful content and improving the consumer experience. Consumers are more likely to come back for more purchases if they enjoy watching your videos.
Businesses that produce explainer films can help create captivating videos that pique viewers' attention and encourage them to watch more. According to Animoto, 73% of all U.S. adults are more likely to buy a good or service if they can see an explanatory video about it first.
The role of explainer videos in boosting conversion percentage cannot be overstated. High-quality production, compelling storytelling, and visually engaging content are essential for capturing and maintaining viewer attention, building trust and credibility, and driving action.
By investing in professional explainer video services and leveraging the power of analytics, businesses can create effective videos. These videos significantly boost impact and contribute to overall marketing success.
The sun is powerful!
People are already utilizing solar energy in many ways for many tasks—powering their houses, cooking, cleaning, and even playing fun instruments.
But what happens when the sun goes down? Do you stand still until it shines in the sky again? Mostly, you go back to older forms of energy, which beats the whole purpose of sustainability, right?
The 3D animation video poses this scenario that most of us using solar power may face and feel frustrated about. Now that it has hooked us with relevancy, it introduces the hero product to save the day—the Eneco Tesla Powerwall.
The way the music shifts from soft "lala" to upbeat "lala," you feel that something revolutionary has entered the screen.
You see the 3D Tesla Powerwall emerge from the dark screen as a savior; you see curves and zoom-ins of the product. Not only is the product focused on in the video, but so are the scenarios where it can help.
For instance, the video shows how you can use this device to store your solar power and use it no matter the time of day—be it to run your thermostat, or washing machine, and even share the unused energy with others.
The video, with its powerful 3D graphics of the town, the devices, the scenarios, and the solid colors, keeps our eyes on the screen, and the engaging tune keeps us humming throughout.
It is a great explainer video that positions Eneco Tesla Powerwall as the next step toward a completely new energy landscape.
A home is a bundle of emotions, so when it comes to trusting a company with the task of selling your home or buying the next, you need to feel that connection with the company. With this 2.5D animation video, Opendoor Complete tried to achieve just that.
The warm, hug-like voiceover walks us through the seamless process of buying a new home and selling an old one, while the colorful motion graphics animations, artistic screencasts of the website, and abstract shapes all move along to bring on screen whatever the voiceover is talking about.
The way the video starts, with different abstract shapes joining in to form a home-like structure—and the home housing rings, baby milk bottles, and bags to signify different stages of life—and the way the structure changes again and again, from expanding to downsizing based on the needs of YOU, the consumer, was a bold way of saying how this platform is built for all your needs.
The way this explainer video goes over the details of how to actually use Opendoor—from entering your address to getting price quotes, listing your house for sale, and buying a new one—is well-crafted. The use of text is also significant; it appears sparingly, but when it does, it highlights important points.
And then comes the powerful visual metaphor—the video ends with a key unlocking a door as the voiceover says, “Say hello to life’s next chapter.” In that moment, Opendoor transforms from just a platform into a trusted companion in your life journey.
Work isn’t working like it used to—it’s broken! The apps that promise ease just add more to your plate.
There you have it—this explainer video from Slack starts off by discussing these hard-hitting pain points. Using the power of bold typography and a sassy voiceover, the video makes sure to point out where the problem lies and what the solution is.
After introducing Slack as the solution, the video uses the right blend of 2D animations and screencast animations to give you a walkthrough of all the features of the tool, explaining what’s what and how to use it, and how it can benefit you.
From showing zoom-ins of prompts being typed to the results, to powerful brand positioning by using brand colors so effectively throughout—even in the form of confetti that’s thrown near the end of the video—the product explainer video introduces the concept of Slack. It plants the idea in your mind that Slack is the solution to your present work problems and the future of work.
If these animated explainer video examples aren’t enough and you want to explore more for inspiration, check out our blog covering the best animated explainer videos.
Additionally, if you’re interested in more concise explainer videos, check out our blog with examples of the best 30-second explainer videos.
An explainer video is a short, informative video that explains a company's product, service, or concept.
These videos typically use a combination of visuals, animations, and a clear narrative to break down complex ideas into easily digestible content.
Explainer videos are designed to be engaging and informative, making it easier for viewers to understand what your business offers.
If you want to understand what are explainer videos in greater detail than what’s discussed here, give this linked guide a read.
Because of their adaptability, explainer videos present a fantastic chance for exposure on a range of media platforms. Here are a few effective ways to utilize these marketing videos:
Your homepage is the ideal location for your explainer video because it usually receives the most traffic. Putting the video above the fold maximizes visibility and informs viewers about your offering promptly.
Using your explainer video in a retargeting ad campaign will engage website visitors who have already visited but have not converted. It's possible that all these people need to know is how your solution takes care of their issues.
Engaging cold prospects through sales emails can be challenging. Including your explainer video in the initial outreach email, perhaps as an image linked to the video on your site, can dramatically increase engagement.
Well, the price range varies based on what your needs are, what you're trying to convey, which animation style you choose, whether your video creation agency is more premium or not, and the delivery date requirement.
But to still give you a ballpark range, most of our 2D animation explainer videos range between $2,400 and $4,800, depending on the complexity of the animation.
To get better insight into production costs, check out our explainer video cost blog—it’ll give you more clarity on the pricing aspect.
Creating an effective explainer video involves more than just good visuals and an engaging explainer video script.
Here are some detailed tips to help you craft videos that not only capture attention but also drive conversions and sales:
Once the script is done, choose the appropriate explainer video type based on the content. If you're unsure what to choose, this blog discussing the various types of explainer videos will help you.
Aim for short videos, ideally within 60–90 seconds, to maintain viewer interest. Deliver your message concisely and capture attention quickly to avoid losing your audience. But yes, if you absolutely need to go over this length to clearly communicate your message, you can make longer videos.
As a marketer, you should highlight how your product or service solves a problem or improves the viewer’s life. Emphasize the benefits and real-life scenarios to make your message more compelling.
Guide viewers on the next steps to take after watching the video with a strong call to action. Be direct, create urgency, and simplify the process to encourage immediate action.
Ensure that you create a high-quality explainer video production, as it enhances your brand's credibility and engagement. Professional production, attention to detail, and engaging visuals can significantly impact how viewers perceive your brand and message.
Incorporating explainer videos into your marketing strategy is a proven way to increase conversions.
By simplifying complex information, capturing attention, and building trust, these videos can effectively communicate your value proposition and drive more sales.
Partnering with the best animated explainer video production companies can ensure you create high-quality videos that resonate with your audience and achieve your marketing goals.
With the right approach and the right video partner, you can create explainer videos that are a real game-changer for your business and take it to new heights.
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