Animated explainer videos have built up popularity during the last few years and rightfully so. This occurred mainly due to the fact that new and unimaginable products came into play, which needed more than words to be expressed powerfully.
Thus, they became the go-to tool for explaining complex business ideas within minutes. This ‘teaching’ quality of animated explainer videos makes them versatile and all businesses, from MNCs to startups, have begun using this tool to communicate with their prospects. Before we get into what explainer videos are, here's a quick run-down of everything we have in this blog:
Simply put, explainer videos are bite-sized marketing videos which are used to explain about the company, products, services or any complex topic online.
They started out as animated videos when tech giants decided to use these videos for talking about their products and services on landing pages. While live-action explainer videos have made it into the market, most explainer videos on the internet are animated explainer videos.
Animated explainer videos work great for businesses. Rypple, the Salesforce-owned social performance management platform, saw an increase of 20% in the conversion rates on its homepage.
Most explainer videos that you'll come across have some variation of the popular hook-problem-solution-CTA structure. Fret not if you haven't noticed it yet. We have a lot of animated explainer videos waiting for you later in the blog! Before that, you need to know everything about animated explainer videos. Let's start with the different types of explainer videos!
While you would see a lot of different types of explainer videos, here are the ones we find highly successful in the market:
Here are some styles of animated explainer videos for you to choose from for your video:
There is no absolute cost of getting an animated explainer video made. While a 2D explainer video would cost you anywhere from $3000 to $10,000, the cost of a 3D explainer video would shoot up to $8000 to $25,000.
A lot of factors come into play when the price of an animated explainer video is decided. Some of the pressing ones are:
Here’s a quick rundown of all the tasks involved in the animated explainer video production process:
Animated explainer video are meant to be used as a conversion rate optimisation (CRO) tool. This means that you need to have enough traffic coming to your landing pages for the videos to optimise it. Likewise, if you're planning to use them on social media, you need to have enough followers for it to make sense for you to use.
For example, it would make more sense for you to go for animated explainer videos if you rank in the top ten results on search engines for some of your keywords. That is when putting a video on your landing page will affect your conversion rates. Once you're sure about that, you would need to ensure that you have enough funds set aside for hiring a great animated explainer video company. On an average, landing page videos are up to 2 minutes long, the rough cost of which ranges between $5400 and $10,000. So you need to make sure that it fits within your budget.
Getting an animated explainer video made for social media is an entirely different ballgame. To start with, you need to consider whether you've run campaigns on social media before or not. If you have, you need to check how these campaigns have performed. It is only when you're sure that they've performed well and you're regularly posting on social media that you should get an explainer video made for social media. The idea is to get higher CTR and engagement with the help of videos. It is absolutely crucial that the engagement is high for you to drive maximum ROI from the video.
Once you're sure about all of that, you need to check whether it fits your budget or not. An average social media video is up to 60 seconds long and costs upwards of $3000. If you have enough funds to get at least 12 videos made per year, go for it. Consistency is the key, so a minimum of 1 video per month is necessary. Once you've got everything covered, reach out to an animated explainer video company.
If you are in the middle of your explainer video project or if you are planning one soon, you are in luck. The B2W team has put together a list of unforgettably best explainer videos, for you to learn from and draw some inspiration. These videos have been done by some of the best explainer video companies across the world listed below. For your convenience we have structured the videos across different use cases and industries.Here's what you can expect ahead:
Wacom Intuos Vlogger: A thirty-second animated short with a simple color palette and creative use of hand-drawn animation, techno music, and SFX really bring out a modern vibe and charm for the Wacom Intuos. Here's Radio's work for Wacom:
Casper Great Sleep: The integration of live-action footage with a minimal design results into a surrealistic dream-like world. Perfectly captures the subtlety of the brand. Here's marvel of a mixed media animation, made by Oddfellows for Casper.
Works With Nest: Oddfellows has nailed it again with this amazing animated explainer video for Nest! This is an example of a wonderful animation production with a minimalistic graphic design, which seems like a mix of cell animation (hand animation) and the usage of software like Harmony or Flash. The camera movements look realistic and gives the whole 2D environment a three-dimensional feel to it.
Spotify Explainer Video: Giant Ant took its plunge and collaborated with 72andSunny to design this great animated explainer video using classical cartoon animation. Here's this very cool 30-seconder short with a mix of cel animation, and a pinch of avant-garde art style.
Slack Explainer Video: No voice over, just a brilliant concept which takes us through a cluster of visuals with complex and busy work life in the beginning to a solution and simplicity at the end. When all of the work stuff could be overwhelming, the good thing is that there's Slack. Giant Ant did it again!
Airbnb Explainer Video: A very simple and straight-ahead, yet effective design & motion language is what makes this animated explainer video for Airbnb really charming. Nothing over the top. Made by Henau Sebastien, this basic infographic explainer video has just the right amount of precision and minimalism needed for an app promo!
Adobe: CMO.com: Conceptually creative, beautifully executed and straight-ahead informative. This animated explainer video is a masterclass in minimalist design. The voice-over is simple yet effective and the motion is sleek and realistic! This is VeracityColab for Adobe, telling you what magic lines and shapes can create!
DuPont: Commendable work by Josh Parker for DuPont! In this animated explainer video, we can again witness the phenomenal flawless elegance that shapes and lines can exhibit when used with the right color palette! DuPont brand colors were used to depict its vision for 2020.
Lyft Corporate Explainer Video: Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White. Directed at Buck, this movie for Lyft, explores every nook and corner of seamless fluidic motion. This great animated explainer video is a good example of 2.5D motion graphics.
M&M Financial Consulting: This testimonial video shows how M&M Financials go out of their way to make sure their clients feel secure. Their clients have been through some tough times and M&M has made them feel a sense of trust like no one else. The video here flows well and the stories intertwine to highlight the problems faced and then the way M&M turned lives around. Here's our video for M&M.
Erie Insurance: Golden Stories: The raw voice-over, dynamic transitions, expressions and the overall look & the feel of the video speak about the emotions and the attachment one has with inanimate personal belongings. This is Makeout’s work that showcases real people candidly sharing their stories of loss, and how Erie Insurance helped restore the situations.
A Coke is a Coke: The color design and characters somehow breathe a retro vibe to the whole film. The hand-drawn animation and all the transitions are breathtaking and intricately done. This is Coca Cola celebrating how a bottle of Coke can bring people together and tie them in an invisible bond of compassion. This animated explainer videos is a classic example of how the choice of right colors in an animated advert can trigger a great brand recall among the viewers. Kudos to Psyop for putting out this artistic marvel.
Dock 86: Quick, Snappy and completely hand-drawn cartoon animation by us for Dock 86.
USF Service Portal: “All representatives are currently busy”! That was then! Here’s our collaboration with The University of San Francisco, showcasing how simplified ITS interactions can be with the help of a proactive service portal.
Wipro: A company’s logo is by all means its lifeline. Here’s our collaboration with Wipro, on the mandates they intend to have while its employees are making use of the company’s logo!
Use-case based roundup of best explainer videos is all good! But, it is definitely a great idea to see how diverse industries are exploring and encashing the idea of 'best explainer videos'! Let us look at some industries:
NIHRIO: Newcastle University: Very modern, sleek animation and great use of abstract shapes by Arcus Animation Studios to represent ideas for NIHR. This video is based purely on form and movement, rather than using any sort of characters.
Bridgespan - Narrowing the Crowd: There are a lot of healthcare insurance options out there, and finding the right one can feel a little overwhelming. In this marvel of a video by Buck again, BridgeSpan has managed to hit the right chord by bringing in the concept of accountability and assimilation in health networks. Snappy cuts, modern & compact visual design with really cool colors all of which somehow reminds of the whole cubist style of art. This is an instant classic.
Monetha: Back in the day, before the on-line shopping, trading had been a physical experience. It was based on relations and trust. This trust had been weakened when more and more unfair sellers started to use the Internet to scam buyers. But thanks to the blockchain technology this problem can soon be dealt with. That’s because it evaluates the participants’ transactions and previous activities related to buying and selling. That’s the power of the blockchain technology right in your fingertips, brought to you by Monetha in collaboration with BluBlu Animation Studios.
Incessant Technology: This is a simple and straight animated explainer video which has a continuous flow of motion. The visual design and motion complement the Incessant’s “Continuous Delivery Solution”.
Costa Sunglasses // Kick Plastic: Brilliant art, powerful messaging and most importantly meaningful and emotive content.
This video made by Giant Ant, for Costa, slays it in communicating an environmentalist message to a right-learning audience. This animated marvel lands on a treatment absent of any emotionally manipulative voice over, and uses a series of facts on the screen to communicate the story.
Change.org: You don’t have to have a superpower to make the world a better place! Well, that’s what Emanuele has said in his collaborative work for change.org. The video has a good consistent design. The spacing and timing of the shapes are very fluidic and symmetrical. The right choice of the color palette is like icing on the cake.
Bank Leumi : This animated explainer video was made for our client Bank Leumi. They wanted to showcase include@leumi their diversity & inclusion initiative to current and incoming new hires to get them excited. Externally, it would also be used for employer branding in social media.
Oscar Insurance: Simple yet effective design language with sharp use of sound which supports the message of simpler, smarter and friendlier healthcare. Here’s a classic 15 seconder animation for Oscar by Buck.
Erie Insurance: The raw voice-over, dynamic transitions, expressions, and the overall look and the feel of the video speak about the emotions and the attachment one has with inanimate personal belongings. This is Makeout’s work that showcases real people candidly sharing their stories of loss, and how Erie Insurance helped restore the situations.
AspenTech: This mixed media approach is captivating and very demonstrative. Moreover, the storytelling approach followed in this animated explainer video makes this process video non-salesy and very impactful. Well, that is the exact flavor explainers should have in order to keep the audience's hooked till the end. Made by us for AspenTech!
Trendy Butler: The storytelling is pretty interesting. When the film starts, you don’t know what this film is actually talking about! The journey from being an average guy to a not so average guy has been beautifully established by Vladimir for Trendy Butler.
Hickey Freeman: Just the use of black and white colors and a jazzy background track! The film looks elegant. It is the outset of monsoon in most parts of the world! Hey, that prompts us to ask you if you own a business jacket that is water-resistant and made of eco-friendly fabric using honey? You heard us right! Let’s look at our collaboration with Hickey Freeman and complacently enjoy the mighty and misty rains!
Mixed Media Explainer Video: Madam President: An exploration of the disparity and the difference that gender, regardless of party, can create. Brilliant art direction with very subtle use of colors by Tom McCarten.
Whiteboard Explainer Video: The Truth About Dishonesty: If we track down the origins of hand-drawn animation, the name that clicks in our minds is of RSA Animate! We are astounded by just how viral the RSA Animate films went, using the ‘Whiteboard Video Production’ as a medium.
Now, here are some questions: Are you more honest than a banker? Under what circumstances would you lie, or cheat, and what effect does your deception have on society at large? Dan Ariely, one of the world’s leading voices on human motivation and behavior is the latest big thinker to get the RSA Animate treatment. Let’s watch it here:
Cartoon Explainer Video: Unipetrol : An exciting and engaging explainer with 3d elements and wonderful character designs.
The main character has a distinctive mustache and his flaunts his beer belly add a bit of ‘Czech’ appearance. The character poses changes in the blink of an eye. In fact, all the scenes are kept at a high pace. Shadows and other textures add to the flat design giving it more depth! Made by Pigeon Animation Studio for Unipetrol.
Well, that's not all folks! Here are some more animated explainer videos come from across sectors - SaaS companies, FMCG and Entertainment. In the case of ingenuity and creativity, these explainer videos went the extra mile, and then some.
1. Dropbox: This is a simple animated explainer video which explains the file hosting service, Dropbox. What makes it so great? Simple, it does what it was made to do, i.e., explain the product. A generic brand might use big words and confusing jargons to explain their product but not Dropbox. This video soared high in simplicity and at the end, the viewer has all the information on what he'll get without knowing the complex working of the product, which makes the video great.
2. Pinterest: This animated explainer video is visually beautiful and features a soothing track but what makes it so good is the explanation of the product without the use of voice.
3. Airbnb: This live action explainer video is a great example of a simple script, amazing scenery and a beautiful explorer explaining everything you'll need to know about the Airbnb.
4. TIDAL: What makes this live action explainer video so great? The featuring of musical trailblazers you know and love? Maybe. But the best thing this video shows is that a good explainer video can consist merely of people expressing their ideas. Interesting idea to copy.
5. DollarShaveClub.com: I can't testify the quality of their blades or condone the language used but one thing is clear, their product went viral due to this 90-second live action explainer video, which resulted in bringing the startup to the view of the customers. It was an overnight success and making the featured CEO famous. Not just the viewers, even Unilever - the FMCG Giant - fell for it. All credit goes to this beautifully planned product video for marketing.
6. Amazon Prime Air: This live action explainer video features British gentlemen showing a hypothetical case study of a family. The great thing about this explainer video is that it showcases an innovative technology of transporting goods via drones, in a humble manner.
7. Spotify Explainer Video: This is an example of the best animated explainer video from Spotify which dominated the music delivery market. They explain what they do and what the user will get, all in less than a minute and that too with a great CTA.
8. Celery - Don't Be A Pitch: Celery is an innovative crowdfunding and pre-ordering platform that presents the current condition of crowdfunding with all its flaws in a hilarious manner. The parody of current crowdfunding techniques and Celery's value proposition in this live action explainer video really helps in generating interest in the product.
9. BriefMe - Just The Cream: BriefMe is a simple news aggregator app. They could have gone with a simple live action explainer video but opted for this hilarious clip of an “important man” explaining the importance of BriefMe. Explainer and exemplary both start with an "e", coincidence or genius.
10. Warby Parker Glasses: Humor plays a major role in content marketing and this live action explainer video acknowledges this fact with its awkward brand of humor. It builds interest in the product while explaining it simultaneously.
11. Google Play Music: Like everything Google does, this animated explainer video is funky, flashy and full of innovation. It uses some offbeat visuals which look stunning.
12. Foursquare: Foursquare, the local search-and-discovery service mobile app, famously known as the yelp killer explains their various services in this animated explainer video in a quirky and adorable animation.
13. SafeDrive: In this animated explainer video, SafeDrive shows the problems with texting while driving and then explains how their product solves this problem with the use of a 3D styled animation.
14. Text Me Up App: “Text me up” app uses an adorable chameleon in this animated explainer video to help explain their product. If anyone is searching for good explainer videos featuring characters, this could be worth a watch.
15. SkillShare: SkillShare touches the serious issue of student debt with only the use of text. This animated explainer video makes you feel while at the same time produces intrigue into their services