We define best animated explainer videos based on three key factors great story, awesome visuals and great animated transitions.
Animated Explainer videos have built up popularity during the last few years and rightfully so. This occurred mainly due to the fact that new and unimaginable products came into play, which needed more than words to be expressed powerfully.
Thus, explainer videos became the go-to tool for explaining complex business ideas within minutes. This ‘teaching’ quality of explainer videos makes them versatile and all businesses, from MNCs to startups, have begun using this tool to communicate with their prospects.
If you are in the middle of your explainer video project or if you are planning one soon, you are in luck. The B2W team has put together a list of unforgettably best explainer videos, for you to learn from and draw some inspiration. These videos have been done by some of the best explainer videos companies across the world listed below. For your convenience we have structured the videos across different use cases and industries.
Here's what you can expect ahead:
1. Best Product Explainer Videos
2. Best Animated Service Explainers
3. Best Animated Brand Stories
4. Best Animated Customer Testimonials
5. Best animated commercials
6. Best Animated Videos for Internal Communication
7. Best Animated Explainers for Healthcare Industry
8. Best Explainer Videos for the Technology Industry
9. Best Explainer Videos for the Non-Profit Industry
10. Best Explainer Videos For Banking and Finance Industry
11. Best Explainer Videos for the Insurance Industry
12. Best Explainer Videos for the Manufacturing Industry
13. Best Explainer Videos for the Fashion Industry
14. Best Explainer Videos on the Basis Of Art Style
15. Bonus 23 Best Explainer Videos
A thirty-second animated short with a simple color palette and creative use of hand-drawn animation, techno music, and SFX really bring out a modern vibe and charm for the Wacom Intuos. Here's Radio's work for Wacom:
The integration of live-action footage with a minimal design results into a surrealistic dream-like world. Perfectly captures the subtlety of the brand. Here's marvel of a mixed media animation, made by Oddfellows for Casper.
Oddfellows has nailed it again with this amazing explainer video for Nest! This is an example of a wonderful animation production with a minimalistic graphic design, which seems like a mix of cell animation (hand animation) and the usage of software like Harmony or Flash. The camera movements look realistic and gives the whole 2D environment a three-dimensional feel to it.
Giant Ant took its plunge and collaborated with 72andSunny to practice character design rejection for this service explainer video. Here's this very cool 30-seconder short with a mix of 3D, 2D and cel animation, with a pinch of avant-garde art style.
No voice over, just a brilliant concept which takes us through a cluster of visuals with complex and busy work life in the beginning to a solution and simplicity at the end. When all of the work stuff could be overwhelming, the good thing is that there's Slack. Giant Ant did it again! It worked with Slack to show just how loco your work life is and just how not loco it could feel. The video also sticks to a warm color palette and brings out the character for the brand well!
A very simple and straight-ahead, yet effective design & motion language is what makes this explainer video for Airbnb really charming. Nothing over the top. Made by Henau Sebastien, this basic infographic explainer video has just the right amount of precision and minimalism needed for an app promo!
Conceptually creative, beautifully executed and straight-ahead informative.
This animated video is a masterclass in minimalist design. The voice-over is simple yet effective and the motion is sleek and realistic! This is VeracityColab for Adobe, telling you what magic lines and shapes can create!
Commendable work by Josh Parker for DuPont! In this explainer video, we can again witness the phenomenal and flawless elegance that shapes and lines can exhibit when used with the right color palette!
Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White. Directed at Buck, this movie for Lyft, explores every nook and corner of seamless fluidic motion.
This testimonial video shows how M&M Financials go out of their way to make sure their clients feel secure. Their clients have been through some tough times and M&M has made them feel a sense of trust like no one else. The video here flows well and the stories intertwine to highlight the problems faced and then the way M&M turned lives around. Here's our video for M&M:
The raw voice-over, dynamic transitions, expressions and the overall look and the feel of the video speak about the emotions and the attachment one has with inanimate personal belongings. This is Makeout’s work that showcases real people candidly sharing their stories of loss, and how Erie Insurance helped restore the situations.
The color design and characters somehow breathe a retro vibe to the whole film. The hand-drawn animation and all the transitions are breathtaking and intricately done. This is Coca Cola celebrating how a bottle of Coke can bring people together and tie them in an invisible bond of compassion. This advert is a classic example of how the choice of right colors in an animated advert can trigger a great brand recall among the viewers. Kudos to Psyop for putting out this artistic marvel:
Quick, Snappy and completely hand-drawn animation by us for Dock 86.
“All representatives are currently busy”! That was then! Here’s our collaboration with The University of San Francisco, showcasing how simplified ITS interactions can be with the help of a proactive service portal.
Social media is everywhere and it has changed the way people connect. In this internal explainer video for Gildan, we helped them establish and iterate the Global Social Media Policy for its employees.
A company’s logo is by all means its lifeline. Here’s our collaboration with Wipro, on the mandates they intend to have while its employees are making use of the company’s logo!
Use-case based roundup of animated explainer videos is all good! But, it is definitely a great idea to see how diverse industries are exploring and encashing the idea of 'best explainer videos'! Let us look at some industries:
Very modern, sleek animation and great use of abstract shapes by Arcus Animation Studios to represent ideas for NIHR. This video is based purely on form and movement, rather than using any sort of characters.
There are a lot of healthcare insurance options out there, and finding the right one can feel a little overwhelming. In this marvel of a video by Buck again, BridgeSpan has managed to hit the right chord by bringing in the concept of accountability and assimilation in health networks. Snappy cuts, modern & compact visual design with really cool colors all of which somehow reminds of the whole cubist style of art. This is an instant classic.
Back in the day, before the on-line shopping, trading had been a physical experience. It was based on relations and trust. This trust had been weakened when more and more unfair sellers started to use the Internet to scam buyers. But thanks to the blockchain technology this problem can soon be dealt with. That’s because it evaluates the participants’ transactions and previous activities related to buying and selling. That’s the power of the blockchain technology right in your fingertips, brought to you by Monetha in collaboration with BluBlu Animation Studios.
This is a simple and straight video which has a continuous flow of motion. The visual design and motion complement the Incessant’s “Continuous Delivery Solution”.
Brilliant art, powerful messaging and most importantly meaningful and emotive content.
This video made by Giant Ant, for Costa, slays it in communicating an environmentalist message to a right-learning audience. This animated marvel lands on a treatment absent of any emotionally manipulative voice over, and uses a series of facts on the screen to communicate the story.
You don’t have to have a superpower to make the world a better place! Well, that’s what Emanuele has said in his collaborative work for change.org. The video has a good consistent design. The spacing and timing of the shapes are very fluidic and symmetrical. The right choice of the color palette is like icing on the cake.
This animated infographic video was made for our client Bank Leumi. They wanted to showcase include@leumi their diversity & inclusion initiative to current and incoming new hires to get them excited. Externally, it would also be used for employer branding in social media.
The raw voice-over, dynamic transitions, expressions, and the overall look and the feel of the video speak about the emotions and the attachment one has with inanimate personal belongings. This is Makeout’s work that showcases real people candidly sharing their stories of loss, and how Erie Insurance helped restore the situations.
This mixed media approach is captivating and very demonstrative. Moreover, the storytelling approach followed in this video makes this process explainer non-salesy and very impactful. Well, that is the exact flavor explainers should have in order to keep the audiences hooked till the end. Made by us for AspenTech!
The storytelling is pretty interesting. When the film starts, you don’t know what this film is actually talking about! The journey from being an average guy to a not so average guy has been beautifully established by Vladimir for Trendy Butler.
Just the use of black and white colors and a jazzy background track! The film looks elegant. It is the outset of monsoon in most parts of the world! Hey, that prompts us to ask you if you own a business jacket that is water-resistant and made of eco-friendly fabric using honey? You heard us right! Let’s look at our collaboration with Hickey Freeman and complacently enjoy the mighty and misty rains!
An exploration of the disparity and the difference that gender, regardless of party, can create. Brilliant art direction with very subtle use of colors by Tom McCarten.
If we track down the origins of hand-drawn animation, the name that clicks in our minds is of RSA Animate! We are astounded by just how viral the RSA Animate films went, using the ‘Whiteboard Video Production’ as a medium.
Now, here are some questions: Are you more honest than a banker? Under what circumstances would you lie, or cheat, and what effect does your deception have on society at large? Dan Ariely, one of the world’s leading voices on human motivation and behavior is the latest big thinker to get the RSA Animate treatment. Let’s watch it here:
An exciting and engaging explainer with 3d elements and wonderful character designs.
The main character has a distinctive mustache and his flaunts his beer belly add a bit of ‘Czech’ appearance. The character poses changes in the blink of an eye. In fact, all the scenes are kept at a high pace. Shadows and other textures add to the flat design giving it more depth! Made by Pigeon Animation Studio for Unipetrol.
Well, that's not all folks! Here are some more explainer videos come from across sectors - SaaS companies, FMCG and Entertainment. In the case of ingenuity and creativity, these explainer videos went the extra mile, and then some.
So, without any further ado here are The 23 Best Explainer Videos Examples.
This is a simple animated explainer video which explains the file hosting service, Dropbox. What makes it so great? Simple, it does what it was made to do, i.e., explain the product. A generic brand might use big words and confusing jargons to explain their product but not Dropbox. This video soared high in simplicity and at the end, the viewer has all the information on what he'll get without knowing the complex working of the product, which makes the video great.
This explainer video is visually beautiful and features a soothing track but what makes it so good is the explanation of the product without the use of voice.
This Airbnb video is a great example of a simple script, amazing scenery and a beautiful explorer explaining everything you'll need to know about the Airbnb.
What makes this explainer so great? The featuring of musical trailblazers you know and love? Maybe. But the best thing this video shows is that a good explainer video can consist merely of people expressing their ideas. Interesting idea to copy.
I can't testify the quality of their blades or condone the language used but one thing is clear, their product went viral due to this 90-second explainer video, which resulted in bringing the startup to the view of the customers. It was an overnight success and making the featured CEO famous. Not just the viewers, even Unilever - the FMCG Giant - fell for it. All credit goes to this beautifully planned product video for marketing.
This video features British gentlemen showing a hypothetical case study of a family. The great thing about this explainer video is that it showcases an innovative technology of transporting goods via drones, in a humble manner.
This is an example of the best about-us explainer video from Spotify which dominated the music delivery market. They explain what they do and what the user will get, all in less than a minute and that too with a great CTA.
Celery is an innovative crowdfunding and pre-ordering platform that presents the current condition of crowdfunding with all its flaws in a hilarious manner. The parody of current crowdfunding techniques and Celery's value proposition in the end really helps in generating interest in the product.
BriefMe is a simple news aggregator app. They could have gone with a simple explainer video but opted for this hilarious clip of an “important man” explaining the importance of BriefMe. Explainer and exemplary both start with an "e", coincidence or genius.
Humor plays a major role in content marketing and this video acknowledges this fact with its awkward brand of humor. It builds interest in the product while explaining it simultaneously.
Like everything Google does, this video is funky, flashy and full of innovation. It uses some offbeat visuals which look stunning.
Foursquare, the local search-and-discovery service mobile app, famously known as the yelp killer explains their various services in this video in a quirky and adorable animation.
In this explainer video, SafeDrive shows the problems with texting while driving and then explains how their product solves this problem with the use of a 3D styled animation.
Goodsie is an e-commerce website builder. They showcase their product via this video while featuring a great track which helps in building much-needed excitement about their product.
This explainer video showcases Litmus Email Previews with the help of a quirky animation which features a ninja. What could be better than a ninja to explain you a product?
We decided not to feature any of our videos in this list, but this video was way too good to leave out. It features mellow colors and a great script.
This might be the most visually stimulating video on the list due to which you just can't take your eyes off the video while it's playing.
Hubspot is one of the marketing leaders and they present their expertise in this explainer video.
“Text me up” app uses an adorable chameleon to help explain their product. If anyone is searching for good explainer videos featuring characters, this could be worth a watch.
Refresh uses humor in their explainer video to induce interest in their product and they ensure you never have to talk about the weather again!
Nest provides an explainer video with good animation fused together with featured products. This video has a great flow and an even better color scheme.
SkillShare touches the serious issue of student debt with only the use of text. This video makes you feel while at the same time produces intrigue into their services
Tauron group is a key player in the polish power market. This explainer video features some great animation and soothing British voice. This explainer video explains everything about the giant corporation in a short span.
That's not all, there are tons of great explainer videos out there. Did we miss out any video you consider good? Feel free to share with us in the comment section below.