It seems like animation is everywhere… television ads, social media feeds, YouTube, billboards.
Even Super Bowl commercials of top brands, which sell at $5+ million for a 30-second spot, often include animation. For example, this Coca-Cola ad:
Not only are they highly appealing, but one of the biggest benefits of animated videos is their retention value. They have a way of staying fresh in the viewers’ minds long after they’ve been watched.
This is why animation is fantastic for education!
Many institutes and brands already employ animation to explain curriculum, ideas and products. And since the pandemic, this eye-catching, attention-grabbing format has jumped to even greater heights.
Animation is a powerful tool. But like any tool, it has to be used right.
You need to be careful and strategic if you want to attract, engage and convert optimally.
Let’s start with the first step.
Broadly put, there are two categories that can use animation for education: Educational institutes (colleges, schools, e-learning platforms) and business owners or brands. Each requires its own distinct approach to content creation.
In case it even needs to be said today, animation is not just for children anymore.
Even many educational YouTube channels attract millions of grown-up viewers as well as kids.
Today, high schools, colleges, and e-learning platforms that serve people of all ages (from 15 to 50 years) rely on animation to teach students. Here, creating animated educational videos is simple, as it is dependent on the curriculum. Since the target audience here is already seeking out information (i.e., they are “actively learning”), these videos can be purely educational and do not necessarily need to be entertaining-- although a touch of entertainment surely doesn’t hurt!
This is true whether it’s an in-person class or online. Animation works amazingly well, especially with remote learning, which became the default during the global pandemic. Students can understand complex concepts through interactive animation and retain it easily.
In this video, MIT uses animation to explain blockchain technology.
However, even when the curriculum is defined, the video must be great. And this requires the right animated video production company with sufficient expertise. The company must have a diverse team that includes a creative director, scriptwriter, concept artists, animators, voiceover artists and more. The team collectively transforms a concept or idea into an appealing and understandable animation that delivers superior quality educational value.
Finding the right team can be a challenge and requires some research from your end.
This is where things get tricky (and interesting). While business owners can use animated videos for education, their end objective may still be sales. Remember, even the efforts made on brand-building hope for financial returns in the long run.
When using animation for business, there are so many things that need to be considered.
For one, along with education, consumers also look for entertainment. For example, if you offer a SaaS product and you have made a boring animated video explaining what your product is all about, the person may leave and flock to one of your competitors that has done a better job at explaining its offerings.
In this category, there’s no one-fit-for-all answer. Different consumer segments respond differently. For instance, a whiteboard animation that explains a brand story may deliver high educational value to a 45-year old female making $140,000 a year. But that may not work with a 29-year old male making $67,000 a year, who may actually prefer 3D animation videos for education.
So in comparison to animation for educational institutes, this category is quite dynamic and you must navigate cleverly to get results.
In this animated educational video, Google explains about Quantum Computing and how it is changing the world and impacting us.
This could be for training purposes or to educate your employees about the company's policies.
Many top companies also use animation during the onboarding process to help new hires understand and learn about the company, their respective roles, and various other operational and organizational aspects.
This is effective for the same reason that animation works with students and consumers. Animated educational videos are appealing, interesting, engaging, and can drive the desired action. And of course, they are more effective in educating.
If you’re looking to amp internal communication in your organization, leveraging animated videos can bring you good returns. Connect with an animated video production company that specializes in corporate videos and work together to create relevant content that educates your team about your products and brand goals.
Creating educational videos for customers can be challenging and requires a dynamic approach. And this applies to both B2B and B2C segments.
Irrespective of the type of business you own and the industry you’re in, you must check all the right boxes to achieve optimum ROI.
Fortunately, there are a few tips that can help you create animated education videos for customers that are more impactful.
Yes, this is an animated educational video. But by providing education you definitely want to achieve something for your business, don’t you?
For instance, when talking about educational videos for institutions, you want the students to learn more and score better in the test.
So why are you creating this video? What do you want to achieve by educating your customers?
Answering these questions is important as they will subsequently help you define your KPIs, which will enable you to measure the ROI of your animated education videos.
So as a first step, clearly define your objectives.
Once you know why you’re creating educational videos, time now to find out who you’re creating these videos for.
Creating buyer personas is one of the underrated steps that can make the biggest difference.
Do more research about your target audience; who they are, what they want, their demography, interest, challenges, and more. Gather as many details as possible. Create multiple buyer personas of your ideal consumers.
From there, you can create relevant animated education videos that fit individual persona’s needs and requirements, and deliver them optimum educational value.
In your buyer personas, include pain points.
What each persona aka consumer segment is struggling with? What are their challenges? What do they need help with?
Say you’re a marketing agency that targets startups in San Diego. Are the startups there struggling with poor brand identity? Do they want more website traffic? Are they working to gain more social media followers? Are they looking to attract more investors?
Identifying the pain points of your personas will help you outline a proper video marketing strategy. It can help you recognize gaps and how you can fill those gaps with the right (and targeted) animated videos for education.
The primary objective of people to consume any form of content is to seek utility or entertainment value. With educational videos, it’s safe to assume that they are looking for utility value.
Now, you have so many competitors. Hooking the audience from the first second is essential to keep them engaged till the end. In fact, this “hooking” part starts even before someone has played your animated video; it starts when they read the title and description of the video.
So, right from the start, with your educational video title, description, and the first 3-second, you must promise and convey the desired utility value that the video will offer to the audience.
Let’s take the previous example: you’re a marketing agency that targets startups in San Diego. The pain point of one of your personas is attracting investors.
This audience segment would want to consume content that assists them to attract investors for their business.
You must promise, and convey it to them, that your animated video will deliver them this solution. Again, you can do this with the video title, description, the first three seconds of the video.
This is a key tactic to drive higher CTR and conversion rate.
There are many different types of animation: whiteboard, motion graphic, typography, cartoon, 2D and 3D, live-animated, stick figures, stop motion, flipbook, and more.
All these types of animation have their own merits and purposes. Which one would work best for which of your personas is hard to foretell without doing the tests.
So, based on the buyer personas and their pain points, as well your competitive analysis, do start with any animation type.
Moving along, shift to other animation types as well and see how their performance compares to other types. Accordingly, make your decision for future animated videos for education.
This is again one of those small things that can make a big difference.
Where you distribute your content, meaning where you connect with your audience, is very critical to the impact or success of that content.
So, based on the buyer persona, choose the right distribution platform.
For instance, a topic like “Types of Startup Funding (And How You Can Get One)” sounds more comprehensive and can be a good choice for long-form YouTube videos. On the other hand, a topic like “5 Mistakes Startups Make Engaging an Investor” could be a fitting choice for LinkedIn as a slideshow animation.
But this is just an example. You will have to do the research work and find out which distribution platform is better for which one of your animated education videos.
Your strategies aren’t perfect… and neither is your animation. There’s always room for improvement.
However, you can never fill this room, if you don’t know-how. And you can only know this with feedback from consumers.
So for your educational videos, seek feedback from the audience. Ask them if they liked it, if they got the solution they were looking for, if they are impressed with the animation, and if there’s any way you can improve your videos.
Take insightful feedbacks and work around them to improve your strategy and content.
This is in line with the previous point: The need and importance to improve your existing strategy and videos. And spending time with analytics tools is another way to do this.
Are people engaging with your videos? Which videos have the most number of comments? Are you losing too many viewers in the first 10 seconds of the video? What kind of videos has gotten more shares?
These are the questions that can be answered by your analytics tool.
So, do spend some time with such tools to gather more insightful data, which can pave the way for you to improve your strategy and the educational value of your videos.
Broadcast2World (B2W) is a premier animated video production company, boasting years of experience and a proven track record. Since its inception, we have worked with hundreds of brands from across different industries, including healthcare, finance, education, SaaS, and fashion.
We have a large team of professionals that includes animation directors, 3D designers, motion graphic designers, visual effects artists, copywriters, illustrators, and other experts.
Our animation studio is state-of-art, packing all the facilities, adept to produce all types of animated videos, right from 2D and 3D animation to whiteboard videos, character animation, cartoon explainers, and more.
So, if you’re looking for premium quality animated videos for education purposes, the team at Broadcast2World has got you covered. Connect with us today and let’s talk!
In this guide, we covered two broad categories that can use animation for education: Educational institutes and businesses. We discussed how, in both of these categories, animation can deliver much better results. We covered the importance of finding a good 3D animation services provider or animation video production company. We also talked about what business owners can do to make their educational videos more impactful.
We hope you found this post helpful, and are ready to leverage the power of animation to educate your audience better. If you liked this post, please share it with your friends on Facebook and LinkedIn. And finally, if you need any more information or help, feel free to connect with us!