When you use videos to attract, convert, close and delight your potential customers it is called video marketing. These animated marketing videos are extensively used by companies firstly on their social media platforms to generate traffic for their landing pages.
Once the traffic is generated the next task at hand is to convert the traffic into leads using landing page videos. These leads are then nurtured by specific animated marketing videos to build trust and convert them into customers.
And finally these videos are used to help customers use your services or product effectively to generate maximum ROI. The idea is to delight your customers specifically in saas marketing and increase their retention rates.
These animated videos for marketing have a proper content structure to them—usually hook-problem-solution-CTA.
Our marketing video production company has analyzed that as we go down the customer funnel we can increase the duration of our videos. This happens because a psychologically an individual is willing to invest more time based on the commitment level.
As we have gone through various kinds of marketing video production above, we have seen branded videos and commercial videos which are used to create brand awareness are shortest in duration.
Product explainer videos, testimonial videos and corporate videos are comparatively longer in duration. Finally demo videos and training videos are longest in duration being in bottom of the funnel.
These videos are great for growth-hacking. Since they are easy to consume, people prefer to watch them over reading long pieces of text. Animated promotional videos are highly entertaining and have historically worked out great for increasing conversions.
In fact, according to Tubular Insights, 64% of consumers make a purchase once they've watched social videos of that brand. On social media, marketing videos generate 12 times more shares than the number of shares garnered by text and images together. In today's complex digital world, video marketing is critical for any business to thrive. In terms of inbound marketing strategy it is the best tool for conversion rate optimization.
That said, before going ahead and getting a marketing video made, you need to ensure that your company is ready for it. Animated marketing videos should be used as conversion rate optimisation tool (CRO), which means you should have enough traffic coming to your landing pages for video to optimise it with marketing video production.
For example If you rank in the top ten results on search engines for some of your keywords, getting a marketing video made for your landing page makes sense. An average landing page video is up to 2 minutes long which costs roughly between $5400 - $10,000. So you need to make sure that you have enough funds set aside to use great animated marketing video company for your business.
Getting animated marketing video production done for social media is an entirely different ballgame when compared with those made for landing pages. Firstly, you need to consider whether you’ve run text or image campaigns on social media before or not.
If you’ve run campaigns, you need to analyse how those campaigns have performed and whether you’re consistently posting on social media or not. The idea should be to get higher CTR and engagement using videos to drive maximum ROI.
An average marketing video for social media is up to 60 seconds long which costs around $4000 upwards. Also when you start using social media videos it's important to use them consistently to see great results. If you have enough funds set aside to get atleast 12 videos made for a year, please go ahead and contact a marketing video production company.
Creating an animated marketing video is a complex process starting from an important question: “Is it wiser to go for an marketing video production company, an marketing video software, or simply use templates?”
Each choice has its own merits and demerits associated with it. Let’s talk about using software for your marketing video production. The best part of using these software is the ease with which you can make a video and sometimes you can even export free online animated marketing videos. These tools allow you to drag and drop characters and animate them in a few simple clicks. You can use the software’s templates as well.
However, it can be a handful sometimes and you may find it difficult to reproduce your ideas precisely on such softwares. Moreover, creating promotional videos on these softwares is free but downloading them in good quality without watermarks can be expensive. While you’re still saving some time, your budget should be about $500.
Using templates is more expensive than using a software, but your animated marketing videos are of higher quality. An average template costs $50. You would need a freelancer to edit the template (costing $50/hr on average). The freelancer would be ready with your video in 20-30 hours. Adding the cost of voice-over ($50-$300), an average video would then cost you a total of $500-$1500.
Some companies, however, have a proper style guide and need the characters, environment, music, and animation a certain way. Businesses that need a highly customised solution can always go with marketing video production company. These softwares and templates limit you to stick to animation, but with custom marketing videos, you are free to go for live-action as well. With these videos, the companies are free to add the elements and animation they would like to have in their videos without any limitations. While these can be created to perfection, there are a lot of tasks involved in the process of creating these videos. For this reason, most businesses prefer to get them done by specialised animated promotional video company. Here’s a quick run-through of all the tasks involved in the marketing video production process:
The cost for a great quality 2d marketing video production varies from $3000 to $10,000 and $8000 to $25,000 for a 3d marketing video production. There are different factors which affect the price:
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers