Why hire our Animated Marketing Video Production Company? 

• Commercial Videos: This type of animated marketing video production—generally 5-60 second-long teasers—helps create brand awareness and recall on the social media platforms. It is extensively used by brands to drive referral traffic to your landing pages.
• Corporate Videos: These type of animated marketing video production is used to communicate with the audience in an authentic fashion - by educating, entertaining and even inspiring them. Companies use these videos to tell their employees and prospective customers about their story, vision and mission, policies and even events. These videos help them build an emotional connection with the audience.
• Customer Testimonials: This type of animated marketing video production helps in establishing social proof for your company which makes your audience trust you more. It improves the likelihood of your audience making the purchase.

• Demo & Training Videos: Still using training manuals to support your employees and customers? Switch to animated demo videos. These videos can get your customers up and running with your products and services in no time. Animated demo videos are extensively used by companies to educate the customers on their product and services. Similarly animated training videos help increase employee efficiency and engagement. These animated promotional videos are a great way to delight your audience and delight them to increase the retention rates.
• Internal Communication Videos: This type of animated marketing video production can be used for a range of internal communication purposes ranging from recruitment, onboarding, to updating shareholders with the latest numbers. They can help you increase the transparency with your employees while getting rid of the fluff in the information you’re communicating. Also these videos can be used effectively to educate your employees on any policy or process.

What should be the duration of your animated marketing videos?

Our marketing video production company has analyzed that as we go down the customer funnel we can increase the duration of our videos. This happens because a psychologically an individual is willing to invest more time based on the commitment level.

As we have gone through various kinds of marketing video production above, we have seen branded videos and commercial videos which are used to create brand awareness are shortest in duration.

Product explainer videos, testimonial videos and corporate videos are comparatively longer in duration. Finally demo videos and training videos are longest in duration being in bottom of the funnel.

How to go about with the animated marketing video production process for your business?

Creating an animated marketing video is a complex process starting from an important question:  “Is it wiser to go for an marketing video production company, an marketing video software, or simply use templates?”

Each choice has its own merits and demerits associated with it. Let’s talk about using software for your marketing video production. The best part of using these software is the ease with which you can make a video and sometimes you can even export free online animated marketing videos. These tools allow you to drag and drop characters and animate them in a few simple clicks. You can use the software’s templates as well.

Some companies, however, have a proper style guide and need the characters, environment, music, and animation a certain way. Businesses that need a highly customised solution can always go with marketing video production company. These softwares and templates limit you to stick to animation, but with custom marketing videos, you are free to go for live-action as well. With these videos, the companies are free to add the elements and animation they would like to have in their videos without any limitations. While these can be created to perfection, there are a lot of tasks involved in the process of creating these videos. For this reason, most businesses prefer to get them done by specialised animated promotional video company. Here’s a quick run-through of all the tasks involved in the marketing video production process:

• Creating the Graphics: Now that you know what every scene would look like, it is time for you to go ahead and create the graphics accordingly. It is in this phase that various elements of the video such as colors, fonts, focus elements are decided. This step is taken care of by the art director. The creative director works closely with them to ensure that everything goes according to the concept.
• Animating Everything: With the visuals done, you can now work on your marketing animation down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the animation director with the creative director ensuring that the video remains true to the concept.

• Use a professional voice-over artist to record the audio for your animated marketing videos. A good way to know that you have the right voice-over artist for your video is to how well his voice fits. In a happy video, a sad sounding voice-over doesn’t fit in well. You need to make sure that the voice-over is in sync with the video. It should portray the same emotions your concept does. Our marketing video production company has a pool of professional voiceover artists across different languages and accents.
• Entertain while educating your audience. Purely educational content is difficult to consume and the audience might find it repulsive.
• Don’t use cut-shots while moving from one scene to the other in your video. Instead, use proper transitions.
• The music you use in the video sets up the tone of the video. Make sure that you give the right signals with your video music. The background music and sound effects should convey the same emotions your video concept does.
• Get rid of the fluff and use minimalist visuals in your animated marketing videos. These are more impactful and are easy on the eyes.

• For physical products, you can go the mix media way and combine live-action footage with animation to keep things real while transcending physical boundaries.
• When you wish to communicate with someone with the help of video, the same way you would in person, live-action videos are the perfect choice.
• When you need to explain complex educational topics in an engaging manner, you could either go for pure animation or mix media. Animated marketing videos have historically worked well for representing business ideas, abstract concepts, or factual data.
• Live-action videos are expensive. At the cost of making a basic live-action marketing video production, you can make a good animated one.

• Make sure that the video cost is within your budget and that the marketing video company can develop it within the time-frame you need it made.
• Check how experienced the marketing video production company is in your industry and the animation style you want for your video. Their portfolio should be a good place to start. However, it is always good to ask for more options when you connect with them on call or email.
• Make sure that you’re comfortable outsourcing the task to an offshore company. If you’re used to working with local businesses for your videos, it is best to find someone locally instead of outsourcing it to an offshore marketing video production company.
• No association has ever been successful when the values of the partners don’t resonate. Make sure that the marketing video production company you wish to go for holds the same values as you do.

How are animated marketing videos priced and which factors control the cost of marketing video production?

The cost for a great quality 2d marketing video production varies from $3000 to $10,000 and $8000 to $25,000 for a 3d marketing video production. There are different factors which affect the price:

• Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The cost of an animated promotional video production is directly proportional to the man hours which is dependent on the animation technique and style you choose for your video.

• Video Duration: The duration has a direct impact on the animated marketing video production cost. It is not directly proportional though, as the duration of the video increases there is high probability of asset reutilisation and better efficiency. That is the reason when customers come to us for video series we give them discounts from our savings.
• Feedback Time:  Your response time can also have an impact on the cost your animated marketing videos by almost 30%. We have seen clients from big companies take more time to respond to our updates because of their decision making hierarchy, which makes our process inefficient and cost goes up by almost 30%.
• Delivery Time: On an average it takes around 4-6 weeks to complete a 60 seconds animated promotional video production. For expedite delivery extra resources have to be pulled in which makes the process inefficient and also there is a loss of opportunity to earn more. It can impact the cost by 50-100% sometimes.
• Video Topic: Complex topics require more research and ground work increasing the time in pre-production where the resources are more expensive and thus the cost of such marketing videos goes up. As a promotional video company, we have to take that into account as well.