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What is video marketing?

When you use videos to attract, convert, close and delight your potential customers it is called video marketing. These animated marketing videos are extensively used by companies firstly on their social media platforms to generate traffic for their landing pages.

Once the traffic is generated the next task at hand is to convert the traffic into leads using landing page videos. These leads are then nurtured by specific animated marketing videos to build trust and convert them into customers.

And finally these videos are used to help customers use your services or product effectively to generate maximum ROI. The idea is to delight your customers specifically in saas marketing and increase their retention rates.

These animated videos for marketing have a proper content structure to them—usually hook-problem-solution-CTA.


What are the different types of animated videos for marketing your business?

  • Branded Videos: These type of animated marketing videos are used for improving brand awareness by educating and entertaining the audience without directly referring to your offerings. This empowers the audience, increases the engagement, and makes them curious about your brand, which in turn drives the quality of traffic, and conversions up. This type of animated marketing video production has the highest probability to go viral since it drives engagement and people are more likely to share them.
  • Product Marketing Videos: These type of animated videos, as the name suggests, are used to market products to the target audience on your landing pages and increase your conversion rates.
  • Commercial Videos: This type of animated marketing video production—generally 5-60 second-long teasers—helps create brand awareness and recall on the social media platforms. It is extensively used by brands to drive referral traffic to your landing pages.
  • Corporate Videos: These type of animated marketing video production is used to communicate with the audience in an authentic fashion - by educating, entertaining and even inspiring them. Companies use these videos to tell their employees and prospective customers about their story, vision and mission, policies and even events. These videos help them build an emotional connection with the audience.
  • Customer Testimonials: This type of animated marketing video production helps in establishing social proof for your company which makes your audience trust you more. It improves the likelihood of your audience making the purchase.
  • Demo & Training Videos: Still using training manuals to support your employees and customers? Switch to animated demo videos. These videos can get your customers up and running with your products and services in no time. Animated demo videos are extensively used by companies to educate the customers on their product and services. Similarly animated training videos help increase employee efficiency and engagement. These animated promotional videos are a great way to delight your audience and delight them to increase the retention rates.
  • Internal Communication Videos: This type of animated marketing video production can be used for a range of internal communication purposes ranging from recruitment, onboarding, to updating shareholders with the latest numbers. They can help you increase the transparency with your employees while getting rid of the fluff in the information you’re communicating. Also these videos can be used effectively to educate your employees on any policy or process.

What should be the duration of your animated marketing videos?

Our marketing video production company has analyzed that as we go down the customer funnel we can increase the duration of our videos. This happens because a psychologically an individual is willing to invest more time based on the commitment level.

As we have gone through various kinds of marketing video production above, we have seen branded videos and commercial videos which are used to create brand awareness are shortest in duration.

Product explainer videos, testimonial videos and corporate videos are comparatively longer in duration. Finally demo videos and training videos are longest in duration being in bottom of the funnel.


How effective are animated marketing videos for your business?

These videos are great for growth-hacking. Since they are easy to consume, people prefer to watch them over reading long pieces of text. Animated promotional videos are highly entertaining and have historically worked out great for increasing conversions.

In fact, according to Tubular Insights, 64% of consumers make a purchase once they've watched social videos of that brand. On social media, marketing videos generate 12 times more shares than the number of shares garnered by text and images together. In today's complex digital world, video marketing is critical for any business to thrive. In terms of inbound marketing strategy it is the best tool for conversion rate optimization.

Is your business ready for an animated marketing video production?

That said, before going ahead and getting a marketing video made, you need to ensure that your company is ready for it. Animated marketing videos should be used as conversion rate optimisation tool (CRO), which means you should have enough traffic coming to your landing pages for video to optimise it with marketing video production.

For example If you rank in the top ten results on search engines for some of your keywords, getting a marketing video made for your landing page makes sense. An average landing page video is up to 2 minutes long which costs roughly between $5400 - $10,000. So you need to make sure that you have enough funds set aside to use great animated marketing video company for your business.


Getting animated marketing video production done for social media is an entirely different ballgame when compared with those made for landing pages. Firstly, you need to consider whether you’ve run text or image campaigns on social media before or not.

If you’ve run campaigns, you need to analyse how those campaigns have performed and whether you’re consistently posting on social media or not. The idea should be to get higher CTR and engagement using videos to drive maximum ROI.

An average marketing video for social media is up to 60 seconds long which costs around $4000 upwards. Also when you start using social media videos it's important to use them consistently to see great results. If you have enough funds set aside to get atleast 12 videos made for a year, please go ahead and contact a marketing video production company.


How to go about with the animated marketing video production process for your business?

Creating an animated marketing video is a complex process starting from an important question:  “Is it wiser to go for an marketing video production company, an marketing video software, or simply use templates?”

Each choice has its own merits and demerits associated with it. Let’s talk about using software for your marketing video production. The best part of using these software is the ease with which you can make a video and sometimes you can even export free online animated marketing videos. These tools allow you to drag and drop characters and animate them in a few simple clicks. You can use the software’s templates as well.


However, it can be a handful sometimes and you may find it difficult to reproduce your ideas precisely on such softwares. Moreover, creating promotional videos on these softwares is free but downloading them in good quality without watermarks can be expensive. While you’re still saving some time, your budget should be about $500.

Using templates is more expensive than using a software, but your animated marketing videos are of higher quality. An average template costs $50. You would need a freelancer to edit the template (costing $50/hr on average). The freelancer would be ready with your video in 20-30 hours. Adding the cost of voice-over ($50-$300), an average video would then cost you a total of $500-$1500.


Some companies, however, have a proper style guide and need the characters, environment, music, and animation a certain way. Businesses that need a highly customised solution can always go with marketing video production company. These softwares and templates limit you to stick to animation, but with custom marketing videos, you are free to go for live-action as well. With these videos, the companies are free to add the elements and animation they would like to have in their videos without any limitations. While these can be created to perfection, there are a lot of tasks involved in the process of creating these videos. For this reason, most businesses prefer to get them done by specialised animated promotional video company. Here’s a quick run-through of all the tasks involved in the marketing video production process:

  • Writing a Script: The first task that needs to be done for your animated promotional video production is to write an awesome script. It is one of the most crucial steps in the process since it builds the foundation your video would build on. Clueless about how you would go about writing the script? Read our blog to learn how to make a script for your video! This step is normally taken care of by the story lead (scriptwriter) and is overseen by the creative director concept artist (creative director).
  • Making the Storyboard: Once you have the script ready, you would need to work on making a storyboard. The storyboard is a blueprint of the video which acts as a representation of what the video would entail. It is made of black and white sketches organized in the sequence in which the scenes would appear in the video. The creative director is responsible for this step.
  • Creating the Graphics: Now that you know what every scene would look like, it is time for you to go ahead and create the graphics accordingly. It is in this phase that various elements of the video such as colors, fonts, focus elements are decided. This step is taken care of by the art director. The creative director works closely with them to ensure that everything goes according to the concept.
  • Animating Everything: With the visuals done, you can now work on your marketing animation down to perfection. While you’re at it, insert the background music and composite all of it. If the video requires a voice-over, that too is added in this stage. This task is done by the animation director with the creative director ensuring that the video remains true to the concept.

What are the best practices for Animated Marketing Video Production?

  • Write a script that keeps your audience hooked while explaining everything well. Even the best graphics can't save you if you have a weak story. You need your message to come out clearly. If the audience has to think a lot to understand what you intended to say with the video, it wouldn’t perform well. Need help with writing a good script? Learn how to create a killer marketing video script with this blog from our awesome animated marketing video company!
  • Use a professional voice-over artist to record the audio for your animated marketing videos. A good way to know that you have the right voice-over artist for your video is to how well his voice fits. In a happy video, a sad sounding voice-over doesn’t fit in well. You need to make sure that the voice-over is in sync with the video. It should portray the same emotions your concept does. Our marketing video production company has a pool of professional voiceover artists across different languages and accents.
  • Entertain while educating your audience. Purely educational content is difficult to consume and the audience might find it repulsive.
  • Don’t use cut-shots while moving from one scene to the other in your video. Instead, use proper transitions.
  • The music you use in the video sets up the tone of the video. Make sure that you give the right signals with your video music. The background music and sound effects should convey the same emotions your video concept does.
  • Get rid of the fluff and use minimalist visuals in your animated marketing videos. These are more impactful and are easy on the eyes.

When to use Live-action vs Animated Marketing Video Production?

  • Live-action marketing videos are a no-brainer when you’re looking forward to getting a celebrity or influencer onboard to feature in your video. Animated marketing videos, on the other hand, can be used in almost every other situation.
  • For IT-related products and services, going for animation is a no-brainer. While you could still use live-action for your SaaS marketing videos, animated marketing videos can represent it better.
  • For physical products, you can go the mix media way and combine live-action footage with animation to keep things real while transcending physical boundaries.
  • When you wish to communicate with someone with the help of video, the same way you would in person, live-action videos are the perfect choice.
  • When you need to explain complex educational topics in an engaging manner, you could either go for pure animation or mix media. Animated marketing videos have historically worked well for representing business ideas, abstract concepts, or factual data.
  • Live-action videos are expensive. At the cost of making a basic live-action marketing video production, you can make a good animated one.

How to choose the right animated video production company for marketing your business?

  • While choosing your marketing video production company the first thing you should focus on is the quality of videos the company has produced in the past. You could check their attention to detail in terms of music, transitions, the visuals etc. Check if they are following basic principles of animation and color theory as the first step. 
  • Keep an eye out for how that marketing video production company communicates. Notice how promptly the company responds and how clear the communication is from their end. Are they transparent about everything? Did you get all answers? Notice everything.
  • Make sure that the video cost is within your budget and that the marketing video company can develop it within the time-frame you need it made.
  • Check how experienced the marketing video production company is in your industry and the animation style you want for your video. Their portfolio should be a good place to start. However, it is always good to ask for more options when you connect with them on call or email.
  • Make sure that you’re comfortable outsourcing the task to an offshore company. If you’re used to working with local businesses for your videos, it is best to find someone locally instead of outsourcing it to an offshore marketing video production company.
  • No association has ever been successful when the values of the partners don’t resonate. Make sure that the marketing video production company you wish to go for holds the same values as you do.

How are animated marketing videos priced and which factors control the cost of marketing video production?

The cost for a great quality 2d marketing video production varies from $3000 to $10,000 and $8000 to $25,000 for a 3d marketing video production. There are different factors which affect the price:

  • Animation Technique: The most important factor is your combination of animation style and technique, any style can be done using 2D, 2.5D and 3D animation technique. The cost of an animated promotional video production is directly proportional to the man hours which is dependent on the animation technique and style you choose for your video.
  • Video Duration: The duration has a direct impact on the animated marketing video production cost. It is not directly proportional though, as the duration of the video increases there is high probability of asset reutilisation and better efficiency. That is the reason when customers come to us for video series we give them discounts from our savings.
  • Feedback Time:  Your response time can also have an impact on the cost your animated marketing videos by almost 30%. We have seen clients from big companies take more time to respond to our updates because of their decision making hierarchy, which makes our process inefficient and cost goes up by almost 30%.
  • Delivery Time: On an average it takes around 4-6 weeks to complete a 60 seconds animated promotional video production. For expedite delivery extra resources have to be pulled in which makes the process inefficient and also there is a loss of opportunity to earn more. It can impact the cost by 50-100% sometimes.
  • Video Topic: Complex topics require more research and ground work increasing the time in pre-production where the resources are more expensive and thus the cost of such marketing videos goes up. As a promotional video company, we have to take that into account as well.

Why choose our Animated Marketing Video Production Company as your partner in growth?

Measuring Success

Transparent Pricing

We believe in building trust with transparency. Based on our experience we have designed different video packages for various animated marketing videos respectively.

Cost & Duration

Short Turnaround Time

We value your time, so we have structured our process online, and we assign you with a dedicated team of artists. This helps us deliver your video quickly.


Hand-drawn to Perfection

We believe that art cannot—and should not—be manufactured. So we ensure that every video is hand-drawn. This helps you stand out & win.

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
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Andy Swartz
Owner, Shipment Trackers

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