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OnDeck, the largest online small business lender in the U.S., has empowered over 100,000 businesses across 700+ industries, issuing more than $10 billion in loans since 2007. Their mission — to help small businesses grow through quick, flexible financing — required a fresh way to connect with modern entrepreneurs.
OnDeck’s target audience — small business owners — were busy, pragmatic, and often skeptical of lending institutions. The challenge was to:
Our creative team produced a series of fintech animations combining infographics and motion graphics to simplify OnDeck’s core value propositions.
Using dynamic visuals, smooth transitions, and concise narration, the videos explained how OnDeck’s term loans and credit lines empower small businesses — from inventory purchase to expansion.
Each commercial was optimized for social media, designed to catch attention within seconds while delivering measurable impact.
The clean, data-driven infographics animation reflected OnDeck’s professionalism and technological edge, while the warm color palette and relatable characters added human authenticity.
The animated campaign helped OnDeck achieve:
By combining fintech animation with storytelling, OnDeck built stronger emotional connections with small business owners — transforming brand awareness into tangible results.
Mark O’Marketing
VP Sales & Marketing, Xappp
US Office (Sales & Marketing)
371 Hoes Lane, Suite 200, Piscataway, New Jersey - 08854
US (732) 387-3864
(Render 5 Technologies Pvt. Ltd.)
India Office (Production)
WeWork, 246, Udyog Vihar,
Gurugram, Haryana - 122016
IND (+91) 98713 30069
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